If your website is struggling to attract visitors in a competitive market, you should use advanced SEO techniques. Advanced SEO techniques can improve a website’s traffic generate leads and increase sales. According to a survey, visitors spend around eight seconds on a web page and 98% never returns. Here are a few SEO techniques to use. SEO Audit SEO Audit is an integral part of SEO. It makes sure that your site doesn’t miss anything essential. Hence, you should focus on SEO Audit before anything else. Tips -

• Simplify website’s architecture.
• Implement Accelerated Mobile Pages.
• Switch to HTTPS. (https://searchengineland.com/http-https-seos-guide-securing-website-246940)
• Fix 404 errors.
• Fix duplicate page title issue.
• Improve web page speed.
• Carefully use 301 and 302 redirects.(https://www.hochmanconsultants.com/301-vs-302-redirect/)
• Add mobile URLs to sitemap.
• Analyse site’s retention rate.
• Resolve pagination issue.

Create content according to users Most website owners create content for the sake of providing information, in today’s world, it is important to create content according to the needs and wants of users. Tips -

• Browse social media sites to know about audiences and their needs.
• Study Google analytics, Quora and BuzzSumo.
• Use videos, infograogics and visual elements.
• Optimise your content for RankBrain. (https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440)

Focus on landing page optimisation Whether you want to attract traffic or lift bottom lines, you should always use landing page optimisation techniques. These techniques will help you to convert, engage users and improve ROI. (Recent research found that businesses with 10-15 landing pages have 55% more conversions than those with less than 10 landing pages. - https://blog.wishpond.com/post/89066037410/how-many-landing-pages-do-i-need-on-my-website) Tips -

• Provide valuable content to users.
• Write high quality headlines and call-to-actions.
• Create right categories to help people.
• Unclutter landing pages.
• Include  beautiful pictures along with descriptions.
• Regularly perform A/B testing – always make a list of all the variables to test. (https://blog.kissmetrics.com/ab-testing-introduction/)
• Optimise check out process.

Leverage social media As a business owner, you should use social media to promote products, brands and connect with customers. It is an ideal way to connect with customers and improve their overall experience. (According to an Epsilon report, 28% of consumers said a brand’s social presence was the biggest reason to try new products or services.) Tips -

• Join relevant online communities on social sites.
• Share images and videos.
• Identify social media trends. (https://sproutsocial.com/insights/social-media-trends/)
• Use paid social media campaigns.
• Use both Facebook and Instagram. (https://sproutsocial.com/insights/instagram-algorithm/)
• Never directly promote your products or brand. (https://sproutsocial.com/insights/share-of-voice/)
• Focus on content syndication.
• Focus on social media analytics tools. (https://sproutsocial.com/insights/social-media-analytics-tools/)

So, make sure that you use the above mentioned techniques to improve traffic and increase your market share.

SEO is an integral part of the online marketing process that improves the overall usability and visibility of a website. Here are a few SEO techniques to empower online marketing: Use Google Tag Manager (GTM) It is a revolutionary way to implement scripts and tags on websites. It helps marketers to obtain a wide range of detailed traffic data. Tips -

• Use Google Tag Manager (GTM) to implement blocking triggers.
• Use it to implement structured data. (https://searchengineland.com/add-schema-markup-site-using-google-tag-manager-272516)
• Implement lead-tracking parameters by using GTM.

Create better Content strategy Content strategy is an indispensable part of SEO and should be used in a strategic manner. As a marketer, you should focus on creating useful content for your users. Tips -

• Always plan in advance.
• Create content based on target audience.
• Pick long tail keywords.
• Create a blog.
• Optimise internal links.
• Periodically update content.
• Proofread before publishing.
• Use top websites to publish.
• Pay special attention to content’s structure.
• Focus on content curation.

Local SEO It is no secret that consumers are searching online for shops and other businesses in their local area. That is why, business should reap this opportunity by using Google My Business (GMB). Tips -

• Keep your GMB profile up-to-date.
• Optimise Google My Business listing.
• Study - https://support.google.com/business/answer/6335800
• Use the business owner’s phone number to set up a GMB account.

Stay away from bad practices According to a survey, most marketers don't understand the difference between good and bad SEO practices and they unintentionally commit certain mistakes. Tips -

• Never use frames and iframes.
• Stay away from the backlinks coming from spammy sites.
• Never use bold or strong tag excessively.
• Never use deceiving redirects. (https://support.google.com/webmasters/answer/2721217?hl=en)

Utilise RankBrain According to Wikipedia, RankBrain is an algorithm learning artificial intelligence system and its use  was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. Tips –

• Create high-quality snippets.
• Focus on search intent.
• Write content in a conversational language.
• Use phrases in your content. (The Google AdWords Keyword Planner to obtain keywords)
• Write well-researched and intuitive content.

Social media If you want to improve brand awareness, you should wisely use social media. Tips -

• Use LinkedIn Pulse.
• Use Instagram because it is ideal for increased reach and visibility.
• Use the best way to utilise hashtags on Twitter, Facebook, etc. (https://searchenginewatch.com/2016/11/18/whats-the-best-way-to-use-hashtags-on-twitter-facebook-and-instagram/)

Besides increasing conversions, SEO will also give you to beat your competitors. So, use the above mentioned actionable tactics.

For a business to thrive and succeed in today’s digital era, it is essential to have a strong digital presence. It means businesses should incorporate a brilliant digital strategy in its marketing plan to gain visibility. However, before developing a concrete digital plan of action, it is important to understand the integral parts of a digital campaign. A digital campaign often consists of mobile, organic search, social media marketing, content marketing as well as lead nurturing. All of these elements have their own advantages and can strengthen a marketing strategy. Let’s understand them in detail: Mobile According to a survey, mobile platforms – smart phones and tablets – accounted for 60% of total digital media time spent. This means, more and more people are using mobile to shop and search information. If your website is not mobile optimised, you are losing the game. Tips:

• Use a responsive web design.
• Create high quality content.
• Focus on the quality of images.

Organic Search Correctly optimising your website is one of the best ways to attract customers and serve them. All you need to do is to implement an effective organic search strategy to improve your website’s visibility as well as traffic. Tips:

• Improve website’s speed.
• Create sitemaps and robots.txt file.
• Optimise content and images.
• Streamline information architecture.
• Eliminate 404 errors.
• Make user friendly websites.

Content Marketing Content is a significant factor in a digital marketing landscape. So create a blog to promote fresh content. This is one of the best ways to increase visitors and improve user engagement as well. Tips:

• Create new and impressive content.
• Devise a proper content marketing strategy.
• Keep your information symmetric.
• Provide sufficient facts and figures.
• Create presentations, PDFs, case studies, white papers to improve your authority.

Social Media Marketing Social media is the life blood of digital marketing.  It provides you a chance to share and distribute information about product/service/brand. Tips:

• Use a wide variety of social media platforms.
• Interact and connect with customers and clients.
• Use the right talent to handle multiple social media channels.

Nurturing Website Visitors One of the best ways to nurture visitors is to use email marketing. It is a great way to engage customers and improve brand visibility as well. Tips:

• Make your email marketing mobile-ready.
• Write and distribute user friendly newsletters.
• Create an effective email marketing strategy.

So, use the power of digital marketing for exponential growth.

PPC is essential for online businesses. It is one of the best ways to reach your targeted customers in an efficient manner. Many small business owners underestimate the power of PPC, as a result, they miss the opportunity to improve their online businesses. Here are a few advantages of using PPC:

• Great ROI – Most business owners and online marketers believe that PPC is the most expensive channel of advertising, which is not true. Instead, it yields high returns on investment and improves  visibility. According to a report, PPC is  stronger than online advertising and other marketing channels. (Remember - You only pay when people click.)

• Instant traffic - PPC is known to help marketers by providing them instant traffic, which eventually generates extensive sales within a specific time period. Marketing experts recommend the mixture of both SEO and PPC for ultimate results.

• Helps to improve a website’s performance – One of the best things of PPC is that it improves the overall lead generation capacity of a website.

• Improves brand visibility – According to a study, PPC efficiently improves brand image, conversions, reach, and revenues in a seamless manner.

• Consistent income – It is a known fact that after fixing a daily budget, the website will receive traffic, conversions as well as sales, which improves its profits.

• Advertise locally or globally – PPC helps you to target your ads to customers in specific countries, regions or cities.

• Flexible budgeting – You can set your own budget according to your objectives as well as advertising strategy.

• Ads flexibility – You can choose text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads according to your goals.

• Tracking – You will get reports of the performance of your PPC campaign and can make adjustments for optimum yields.

Tips for using PPC:

• Set a daily budget.
• Choose the most relevant keywords for your PPC campaign.
• Place your ad on the right page.
• Always focus on CPC/price of the keyword in AdWords.
• Study your competitors.
• Perform A/B testing on landing pages.
• Use Google AdWords for PPC.
• Find out the average cost of CPC for each keyword using Google.
• Set up goal paths in Analytics.
• Use formstack.com and unbounce.com.
• Add reviews and testimonials on your landing pages.
• Use adwords, facebook ads, stumbleupon ads, reddit ads for better results.

So, start your PPC campaign to get immediate results; however, if you mix it with SEO, you may get stunning results.

It is a well documented fact that online reputation management influences businesses in many ways. These days, most customers research products and services before buying them and if they find anything negative about a brand, product or service, they reconsider.  This shows that online reputation has the power to make or break any business. In practical terms, online reputation management is all about combating negative reviews, testimonials and other elements that are damaging the overall credibility of a business/brand. The best thing is there are many companies that offer comprehensive online reputation management services. They not only help businesses to regularly monitor online conversation, but also spread positivity (positive sentiments) across the web. They often provide the following types of services: Proactive reputation management It often involves building positive image of a company. It aims to prevent negative feedback, publicity and comments. Digital marketing experts keep an eye on such negative publicity and immediately respond by providing positive comments to counterbalance ongoing communication across the web. Reputation monitoring As the name suggests, managers stay alert about the ongoing social media conversation about a company/brand/product or service. They use a wide variety of powerful and effective software to watch and track everything (conversation). A few reputation monitoring Tools used by experts

• Google Alerts
• Hootsuite
• Complaint Search Box
• Reputology

Crisis management It is all about responding to negative reviews/comments about a brand. Reputation management experts not only respond to negative comments, but also build brand awareness, post positive reviews, ask satisfied customers to give feedback, and try to build positive relationship with consumers. They often take steps to:

• Create professional profiles on the top business listing and local marketing websites.
• Create a strong, credible and user friendly website.
• Write and distribute press releases as well as informational articles across the web.
• Create Wikipedia pages.
• Improve communication channel.
• Focus on corporate social responsibility.
• Join image and video sharing website.
• Use social media networking websites.
• Create multiple micro websites.
• Showcase company’s accomplishments.
• Earn trust and security certificates.
• Make good use of SEO and PPC.
• Create a blog to inform and educate consumers.

No doubt, online reputation is more than an asset. As a business owner, you need to keep it protected to empower your business.

Most of the businesses use WordPress; however, they are not aware of its effective and productive Plugins that can take a website to the next level of excellence. Here are a few relevant and productive WordPress Plugins for online websites: OptinMonster It is designed to help you grow your email list and get more subscribers. It is essential for online business owners who want to improve their conversion rates. Features:

• Provides builder and optin forms templates
• Provides popup forms, floating bars, slide-ins, sidebar forms, after-post forms, etc.
• Powerful Exit-Intent® Technology
• Easy integration with all email marketing services
• Easy to use a/b split testing
• Analytics
• Page level targeting and behaviour personalisation

WPForms It is one of the most effective and easy to use drag & drop WordPress form builders. So, you don’t have to hire a developer to create a form. Features:

• Drag & drop contact form builder
• Pre-built form templates
• Forms are mobile ready, SEO friendly and optimised for speed
• Easy to customise
• Having hooks and filters

MonsterInsights It is easy to install and flexible to use. It allows you to connect your WordPress website with Google Analytics. Features:

• Google Analytics Dashboard with real time statistics
• Minute tracking and page level analytics
• E-commerce, event and ad tracking
• Performance tracking

Constant Contact It helps you to capture visitor information right from your WordPress website. If you are looking to collect email addresses, contact info, etc. you can use it. Features:

• Helps to create simple and mobile-optimised forms.
• Allows you to build email lists and send emails.
• Quick and easy setup.
• Thematic and stylish forms

The Sucuri Security WordPress plugin It is free to all WordPress users.  It is a perfect web application firewall to protect any site. Features:

• Security Activity Auditing
• File Integrity Monitoring
• Malware Scanning
• Effective Security Hardening

BackupBuddy As a business owner, you can’t afford to lose your data. Hence, it is always recommend to use BackupBuddy. It is one of the most reliable backup and restore solution for WordPress sites. Features:

• Easy to handle and reliable
• Manual and scheduled backups
•  Restores quickly

Yoast SEO plugin It helps you to optimise a website efficiently. Features:

• Page analysis
• Writes and optimises content
• Technical optimisation
• Creates XML sitemap
• RSS optimisation
• Built-in Breadcrumbs functionality

W3 Total Cache It is designed to improve user experience by increasing a website’s performance and minimising its download times. Features:

• Transparent CDN management
• Compatible with shared hosting, virtual private/dedicated servers
• Mobile support
• SSL and AMP support
• Uses minify and HTTP compression.

So, if you are expecting great performance from your WordPress website, use these WordPress Plugins and feel the difference.

Whether you want to boost your organic rankings or align your marketing task efficiently, you need to use advanced SEO tools. Advanced SEO tools help you to check backlinks, track keyword positions and improve your overall online marketing task. Here are advanced SEO tools to use: OutWit Hub If you find it difficult to organise a site’s data, use OutWit Hub. It is designed to break down Web pages into their different constituents. It extracts information and other vital elements as well as organises them into usable collections. It saves time and is easy to use. Schema creator tool Schema Creator helps you to create markup according to your business goals. It also allows you to choose items of your choice and enter the data for the purpose. Google Keyword Planner It is a powerful keyword research tool that allows you to find the right keywords.  It also allows you to compare keyword trends and optimise your website. Searchfuse It is a renowned SEO tool that combines all the best SEO tools to manage, organise, monitor as well as report SEO campaigns. It helps in link building, keyword research, web page analysis, keyword rank monitoring and much more. Yext It enables managers to manage location data across websites, mobile apps, internal systems, etc. It helps you to create location pages for your website. Ahrefs It provides complete website data enabling users to improve their SEO, link building as well as content marketing strategies. It helps in finding and filtering backlinks, obtaining keyword rankings and analyse competitors’ backlinks. Screaming Frog Screaming Frog is an invaluable and comprehensive SEO tool in a marketer's arsenal. It helps you to find broken links, and analyse page titles as well as descriptions. If you want, you can extract a report of duplicate URLs and generate XML Sitemaps. Advantages of using SEO tools:

• Helps to complete SEO tasks quickly and accurately.
• Saves time and efforts.
• Automates complex tasks.
• Improves the performance of a website.
• Helps to face difficult challenges.
• Helps to solve critical SEO issues.
• Provides great industry insights.
• Helps to analyse competitors.
• Assists to improve online marketing activities.

Most companies start with basic SEO tools to manage their marketing processes. However, they need something accurate and agile. Hence, it makes sense to use these advanced SEO tools to save time and money as well as improve visibility.

Today, social media marketing is one of the best ways to obtain desired marketing output. Here are a few effective and result-oriented social media management tools for business owners: Inboundli It is designed to help marketing teams to reach and engage their social media audiences. It helps companies to improve their reach, engagement, targeted audience as well as traffic. Features of Inboundli:

• Analytics
• Social media integration
• Multi-channel marketing and management
• Content repository

Postano It is one of the most effective cloud based social media management tools. It is designed for medium and large size enterprises to help them in profile management, social media monitoring, as well as curation. Features of Postano:

• Social media campaign management
• Social media analytics and aggregation
• Instagram integration

OutMarket It is  comprehensive marketing automation software, which supports social, SEO, email, PR, and much more. It also covers search engine marketing as well as local listings. Features of OutMarket:

• Workflow automation
• Content marketing
• Lead scoring
• Social analytics

Mention If you want to monitor your company’s/brand’s conversation, use Mention. It not only generates reports quickly, but also analyse your company’s performance in real time. Features of Mention:

• Consistent and real-time monitoring for online and social media.
• Identifies key influencers talking about your brand/keyword.
• Connects social accounts.
• Collaborates with team.
• Generates reports and compare alert performance.

SocialEngine It is a fully featured, white label social networking application. It gives you complete control over your social community as well as website. It is ideal for mid size and small businesses. Features of SocialEngine:

• Private messaging
• Member Profiles and content management
• Helps to evaluate business model

Oracle Social Cloud It is a unified platform to manage all your social media channels from a single platform. It also helps you to publish personalised social media content. Features of Oracle Social Cloud:

• Real-time auto complete and context filtering
• Extracts customer conversation
• Identifies customer intentions and interests
• Real-time dashboard analytics
• Social Relationship Management
• Customised, branded posts and messages

Vitrue It combines several social media management components, including listening, monitoring, moderation, content creation, publishing, and analysis. It is designed to manage your brand's presence across all global and local social channels, including Facebook, Twitter, Google+, etc. Features of Vitrue:

• Content planning and integrated publishing
• Social media management
• Scheduling, targeting as well as analytics

So, if you want to manage your brand and improve your ROI, use the above mentioned result-oriented social media management tools.

Worldwide e-commerce marketing professionals are looking to formulate and implement a cutting-edge e-commerce marketing strategy that can convert more sales and improve their overall ROI. However, they often miss certain essential elements. Here are actionable e-commerce marketing tactics: Create impressive subject lines for emails Creating impressive subject lines means attracting and engaging more readers as well as improving  communication. Today, most of the people ignore emails, that is why it is essential to create attractive and aggressive subject lines. Tips:

• Create urgency in subject lines.
• To improve the click-through rates include images and videos.
• Target specific audiences.
• Identify readers who do not open their emails.

Make use of user generated content Not to mention, user generated content helps to improve the overall decision taking capacity of customers. According to a study, user generated content fosters human-to-human connection. Tips:

• Embed customers’ feedback on product pages. (90% of consumers say that they make buying decisions based on online reviews)
• Use advanced tool to know how customers view your products.

Send personalised emails Send personalised emails to improve email open rates, as well as CTR. Tips:

• Create high quality content.
• Send newsletters regularly.
• Create content according to your audiences.

Use social media Use social media to promote your e-commerce store. Tips:

• Use storytelling techniques to establish emotional connection.
• Carefully use different types of social media channels.
• Automate social media posts.
• Promote your entire collection of products.
• Use a social automation tool.
• Post your content after demographic research and audience’s evaluation.
• Measure results and test new techniques.

Create product videos If you want to captivate and engage your audiences, create quality and animated product videos. No doubt, videos are the best way to grab the attention of your customers. Tips:

• Create videos that can instruct, teach and engage visitors.
• Keep your videos short and simple.
• Create a visually stimulating video with complete information.
• Use quality text and images.
• Create a YouTube channel.
• Use ready-made templates for better visuals.
• Add an explainer video to your website for optimum yields.
• Use high quality tools to create product demos and concept videos.
• Create and follow a video marketing strategy.

Introduce rewards According to a study, reward programs are one of the most wonderful ways to engage shoppers. You can create beneficial loyalty programs to improve your customer base. Tips:

• Create and share reward programs on social media.
• Create loyalty programs to provide sufficient benefits to your customers.

Actions speak louder than words, so use the above mentioned e-commerce marketing tactics to stay ahead of the curve.

SEO is difficult, but attainable. According to some online marketing evangelists and technical experts, if marketers optimise their websites in a proper way, they can achieve their goals in a seamless manner. They often suggest essential tactics, such as: Designing SEO-friendly and relevant website Website friendliness is one of the most important aspects when it comes to achieving good rankings. Marketers need to understand that they must create a website that can be easily indexed and crawled by search engines. Here are a few tips to make a website SEO-friendly:

• Keep your site’s content in HTML text format.
• Focus on the labelling of images.
• Strengthen your site’s internal linking structure. (According to Moz, internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.)
• Never hide your website’s navigation.
• Focus on keyword targeting.
• Carefully use robots.txt. (According to Moz, robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.)
• Understand how search engines index and follow links.

XML Sitemaps It is a well-known fact that almost all search engines support and understand the protocol of XML sitemaps. As a marketer, you should use it to provide a list of URLs to search engines so that they can crawl and index them efficiently. Tips:

• Keep your XML sitemap updated.
• Remove duplicate URLs from the sitemap.
• Use an XML sitemap to increase the value of a website.
• Create an XML sitemap in a suitable format.
• Use a high-quality XML sitemap generator.
• Create mobile, image and video sitemaps separately.
• Don’t forget to upload XML sitemap to the root directory.
• Submit XML sitemap to webmaster tool.

Information architecture Most marketers do not understand the importance of information architecture, which is a big mistake. In practical terms, it is a logical flow of information. If you want to make your website SEO and user friendly, carefully design your site’s architecture. Tips:

• Keep the flow of information logical to improve user’s browsing experience.
• Use 301 redirection wherever possible.
• Understand ins and outs of HTTP server codes.
• Use static and keyword-targeted URLs.
• Follow a standard site’s architecture protocol.
• Create a visual hierarchy.
• Structure your site’s category logically.
• Address the issue of pagination. (https://moz.com/blog/pagination-best-practices-for-seo-user-experience)
• Solve technical issues that prevent URL crawling.
• Follow W3C guidelines.
• Remove problematic elements from your website.

So, follow the above mentioned SEO tactics to achieve your objectives.