Have you tried Pinterest yet? It is currently the fastest growing social media platform, especially amongst the female population. So if your business brand is of a predominantly female audience, you should seriously consider putting yourself onto Pinterest. The latest statistics suggest that nearly 60% of users on Pinterest are women.
There’s more. The women tend to be either high earners or stay and home mothers with a healthy disposable income. They are shopping influencers and therefore they are a marketer’s dream! No doubt you have read it is where all the ‘DIY and crafty Moms’ or the ‘brides-to-be’ gather. This may be one aspect of their demographic, but so is their love of high-end designer fashion, home décor, interiors, travel and all sorts of luxury household items. If you want to influence the most influential buyer in the home, then you need to get on to Pinterest. Continue reading