Have you tried Pinterest yet? It is currently the fastest growing social media platform, especially amongst the female population. So if your business brand is of a predominantly female audience, you should seriously consider putting yourself onto Pinterest. The latest statistics suggest that nearly 60% of users on Pinterest are women.
Thereâ€™s more. The women tend to be either high earners or stay and home mothers with a healthy disposable income. They are shopping influencers and therefore they are a marketerâ€™s dream! No doubt you have read it is where all the â€˜DIY and crafty Momsâ€™ or the â€˜brides-to-beâ€™ gather. This may be one aspect of their demographic, but so is their love of high-end designer fashion, home dÃ©cor, interiors, travel and all sorts of luxury household items. If you want to influence the most influential buyer in the home, then you need to get on to Pinterest. Continue reading