Search Engine Optimization


Category Archives: SEO

Use SEO to Improve and Streamline your Online Marketing

Use SEO to Improve and Streamline your Online Marketing

Right SEO strategies can help online business to deliver the best. Here are a few SEO strategies to use:

Strengthen design elements

Many business owners still believe that website’s design elements can’t improve traffic, which is wrong.  In fact, design plays an important role in improving the overall:

  • rankings
  • traffic
  • conversion

As a business owner,  you should focus on a user-friendly website. Certain small tweaks in the elements can make a huge difference. For better results:

  • Avoid unnecessary plugins and tools.
  • Never ignore breadcrumbs.
  • Choose responsive, clean and modern website template.
  • Focus on both looks and functionality.

Build solid backlinks

Today, marketers are using a wide variety of backlink building techniques. However, when it comes to backlink building along with establishing relationship enhancing, you must create SlideShare presentations.


  • Create useful and original presentations.
  • Use both text and images.
  • Carefully optimise your presentations.
  • Use Canva to create better designs and graphics.

Don’t ignore voice search

Many marketers still believe that voice search is in its incipient stage, but reality is something different. According to a report, 20% of searches on mobile app and on Android devices are voice searches.


Automate content

Consumers have the power to shape or break a business. Hence, it is prudent to empower them with the right content. Of course, it takes time and efforts to create original content.


  • Use Pardot, Buffer, Tailwind, Searchmetrics, etc.

Advantages of using content automation tools:

  • Ease of creating content.
  • Automating content publishing
  • Simplifying content update
  • Enabling businesses to deliver personalised content

Bonus tips:

  • Use all sorts of channels – email, social channels like Facebook, Twitter, YouTube and LinkedIn.
  • Write, optimise and publish press releases to increase brand awareness.
  • Include reviews on your site to create positive perceptions.

So, use SEO to improve the quality of online marketing.

Use Online Marketing for Successful Brand Building

Use Online Marketing for Successful Brand Building

Whether you are a small business owner or hold a big firm, you should use Online marketing techniques to build your brand and improve ROI.

Here are a few online marketing techniques to use:

Content marketing

According to Sonja Jefferson, marketing with valuable content really works.

Tips -

  • Use data and analytics to improve the impact of content marketing
  • Create a mission statement and stick to it
  • Develop KPI
  • Measure your efforts against your goals
  • Focus on UX and customer experience
  • Always publish strategic content across the web
  • Create and support content culture (
  • Measure bounce rate, retention rate and total number of followers

Social media

Today, marketers find it quite challenging to build their brand through social media. There are numerous channels, which make it even more difficult for them to choose a channel and gain success.

Tips -

  • Get yourself familiar with the social media platforms
  • Understand your business and choose the most suitable platform
  • Devise a strategy and precisely target your audience
  • Create and measure buzz
  • Adhere to the communication protocols of the platform
  • Build a loyal community
  • Deliver useful content and listen to your users/community
  • Build trust because loyalty and trust go hand in hand
  • Identify different types of advertising options available
  • Engage more and more people

Start a PPC campaign

Most business owners believe that PPC is the most expensive technique to create brand awareness; however, in reality, they are wrong. It is a cost-effective and efficient method of advertising. It has its own advantages and can provide instant results. (PPC is 100% measurable – Ahrefs)

Tips -

  • Focus on creating high quality ads
  • Ensure that the headline matches the copy of the ad
  • Use split testing method
  • Refine and fine tune your landing pages
  • Add social sharing icons to your landing pages
  • Select more than one PPC channel (Instagram Ads, Twitter Ads)
  • Optimise conversion funnel
  • Use better call-to-action
  • Study –

Bonus tips -

  • Use email marketing to engage contacts.
  • Streamline your web design because customers are quite judgemental when it comes to web design – Brandwatch.
  • Create a Google+ profile account to build backlinks.
  • Use a perfect landing page generator to capture leads.
  • Understand and use HTML sitemaps and XML sitemaps.

Use the above mentioned online marketing techniques to rule the roost.

Technical SEO Tactics and Strategies for Marketers

Technical SEO Tactics and Strategies for Marketers

SEO is advancing, that is why it is important for marketers to keep themselves updated with the latest algorithm updates.

Here are a few SEO techniques and strategies that can help marketers to stay ahead of the competition:

Check website speed

A website that loads slow can’t rank high and may lose traction over a period of time. That is why it is important to test and accelerate website speed at regular intervals.


  • Use a CDN (A content delivery network is a system that uses distributed servers to deliver websites and other web content depending on user’s location, and website’s content – Monitis)
  • Minimise redirects
  • Minify java script codes
  • Try to reduce image size (According to the HTTP Archive, 61 percent of a website’s page weight on a desktop computer is images. Ensure that your website images are appropriately sized.)
  • Study –

Focus on click-through rate of a website

It is a known fact that high organic CTR can improve the overall rankings as well as traffic of a website. However, it is also true that increasing CTR is one of the most difficult tasks.

Here are a few ways to improve CTR of a website/blog:

  • Create creative titles.
  • Identify and optimise low performing pages.
  • Use lists and bullet points in your content.
  • Spend time in writing engaging snippets.
  • Optimise descriptions.
  • Write specific and relevant content.
  • Improve page load speed.
  • Take advantage of Google Analytics and take actions.
  • Try to reduce bounce rate.
  • Improve site’s usability.
  • Use images and statistics in your content.

Use Webmaster Tools

It is one of the most helpful resources for marketers. It is designed to identify a site’s issues, errors as well as spot penalties.


  • Always start with the verification process.
  • Pay special attention to the dashboard.
  • Set the preferred domain.
  • Always study the total number of pages indexed by Google.
  • Use “fetch as Google” to index important pages of your website.
  • Identify and fix broken links.
  • Use this tool to improve your site’s titles and descriptions.

Focus on content audit

Content audit improves the overall visibility of a website. Unfortunately content audit is still the most underutilised part of SEO.


  • Focus on content’s title and descriptions as well as their lengths.
  • Update your content at regular intervals.
  • Optimise content with long-tail keywords.
  • Remove duplicate and thin content.
  • Remove/replace broken links.
  • Use quality content audit tools, like Dyno Mapper.

If you are out of action, it is likely that your revenues will go down. So, use the above mentioned SEO techniques and strategies to outrank your competitors.

Smart and Quick SEO Techniques for Small Businesses

Smart and Quick SEO Techniques for Small Businesses

Here are a few SEO techniques for small businesses:

Create a mobile-friendly website

According to Addthis, a mobile-friendly site is a website that is designed to be displayed on hand-held (mobile) devices such as smartphones or tablets. As a business owner, you must invest in creating a mobile friendly website to capture wider audiences.


  • Try to include a viewport meta tag
  • Use YouTube videos on your site
  • Always use high-resolution images

Perform extensive keyword research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field – Moz.

Tips -

  • Conduct keyword research on the basis of business, industry, competitive landscape and your website.
  • Generate extensive keyword ideas to pick the most suitable one.
  • Keep an eye on Search Analytics.
  • Research your industry.
  • Never ignore keyword impressions and clicks.
  • Use, Google Trends and
  • Study search volume, clicks, clicks per search, cost per click, etc.

Understand your online audience

First and foremost, understand the interest and behaviour of your customers. It will help you to maximise the chance of your success.

Tips -

  • Use Google Analytics, Facebook Audience Manager and Twitter Audience Insights.
  • Conduct market research.
  • Study social networks.
  • Aberdeen Research reported that marketers who use personas achieve 73% higher conversions.

Use PPC (paid advertising)

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites – Wikipedia. As a marketer, if you want to accelerate your site’s traffic as well as conversions, you need to mix PPC with your online marketing strategy.

(According to a report, top 3 paid ad spots on a Google results page get 41% of the clicks on the page)

Tips -

  • Strategically use PPC
  • Set your budget according to your business goals
  • Create high quality landing pages
  • Focus on headlines and descriptions
  • Include long-tail keywords
  • Optimise landing pages
  • Wisely use CTAs
  • Measure ROI at regular intervals

Check your website for onsite issues

If you want to gain success, check your entire website for possible errors and issues.

Tips -

  • Find duplicate content.
  • Create an XML sitemap.
  • Use check:, and
  • Analyse and adjust website speed.
  • Fix hreflang mistakes.
  • Identify and remove error pages.

So, use the above mentioned SEO techniques to transform your online business.

Significance of Social Media Audit for Online Businesses

Significance of Social Media Audit for Online Businesses

According to HBS (Harvard Business School Publishing), social media audit is a systematic examination of social data to help marketers discover, categorise, and evaluate all the social talk about a brand. This approach captures what consumers are saying about a brand, what competitors are doing on social media, and what the brand itself is doing.

Here are a few steps to perform social media audit:

  • Find out all profiles on social media channels – As a marketer, you need to find out lesser-known social media profiles to optimise them and make them popular. You should check as well as optimise business profiles on various networks like Google Plus, LinkedIn, Yelp, Tumblr, etc. For maximum impact, optimise business profiles on the top employment websites such as, etc.
  • Record data - Record the platform of each business profile, its URL, total number of fans and followers, rate of engagement, communities your business has joined and other matrices. Of course, it will take time, but it will improve your overall understanding of your target market.
  • Complete each profile – It is a time consuming task; however, it is important. Go through each profile and make sure that it is 100% complete. For better yields, add website’s URL, biography, picture, hours of operation, location, etc. It will also help websites to improve their rankings.
  • Check for consistency – For businesses, it is important to consistently improve its brand image across the web, which can be achieved by sharing the same business profile, logo, ads across all social media profiles. Your businesses’ images, videos and graphics should relate to your company’s image. Make sure that your content is consistent and support your overall marketing strategy.
  • Consider the market – Every platform is unique; so, create business profiles accordingly. It will help you to have a vibrant presence on the web. You also need to check the tone of customers to adjust yours.
  • Set realistic goals - Once you have combed through your social media profiles for consistency, it’s time to go ahead to set realistic goals. Goals could be anything, from increasing the total number of followers, visitors, views, shares, comments to rate of engagement.  Remember – it is equally important to remove unnecessary and unauthorised profiles.

So, make your social media marketing strong and effective through social media audit.

SEO Techniques to make a Website Search Engine Friendly

SEO Techniques to make a Website Search Engine Friendly

It’s no secret that websites having solid architecture, good designs, solid backlinks, internal links, etc. rank high on search engines. However, it is not possible to attain all these things immediately. It needs time, consistent efforts, knowledge and skills to make a website search engine friendly.

Here are a few techniques to make a website search engine friendly:

XML sitemaps

XML sitemaps are helpful for the robots. So they can find and index all URLs present on a website/blog.  For better results, keep your XML sitemaps updated.


  • Upload error free sitemap.
  • Use Rel Alternate in Sitemaps for Mobile URLs.
  • Use hreflang in Sitemaps for multi-language pages.
  •  Test your XML sitemaps in Webmaster tool.
  • Crawl sitemaps using Screaming Frog.
  • Try to use a sitemap generator.

Optimise your website for voice search  

Voice search has been around since 2014; now the question arises what marketers should do to make their website voice search and SEO friendly. Answer is, create content based on questions asked by users.


  • Use long-tail keywords.
  • Understand users’ intent.
  • Categorise and explain your content in detail.

Crawl errors

Marketers often fail to understand the difference among site errors, crawl errors and DNS errors, which makes the problem even worse. First of all, marketers need to focus on resolving server errors, which often occur when search engines fail to access the website’s URL. The reason could be anything,  URLs being blocked or URLs taking too much time to respond.


  • Always keep the URL parameters short.
  • Change hosting server if it is slow.
  • Check any issue of accidental URL blocking.
  • Try to control search engine crawling and indexing.
  • Always check reason for request timeout, truncated headers, and connection resets.
  • Always make sure the server is connected to internet.
  • Try to resolve HTTP error code like 404 or 500.
  • Keep your sitemap updated.

Focus on On-page optimisation

Keywords are everything; they make a website successful. Hence, use keywords across the website.


  • Optimise images.
  • Avoid keyword stuffing.
  • Focus on outbound links specially nofollow and dofollow.
  • Use sensible anchor text throughout the website.
  • Fix technical issues.
  • Never overlook the title and description tag.

Bonus tips:

  • Use robust HTTPS security certificates.
  • Keep the hierarchy of the website simple and intuitive.

So, follow the above mentioned techniques to make a website search engine friendly.

Powerful and Profound SEO Insights

Powerful and Profound SEO Insights

SEO is the watchword of this generation. In fact, it is the future of marketing. It not only helps to bring improvements in business practices, but also improves bottom lines. It involves optimisation, analysis and measurement. This makes it a powerful and profound tool for insightful marketing.

Here are a few SEO techniques to shift gears:

Make use of XML sitemaps

XML sitemaps are used by search engines to crawl through webpages. It is often placed in the root directory. It contains all the URLs and information about the webpages. (Make sure that the maximum file size of the sitemap should not be more than 50 MB.)

Advantages of using XML sitemaps:

  • Enhances the ranking of a website.
  • Helps to keep a website organised.
  • Helps search engines to efficiently crawl a website.
  • XML sitemaps are easy to create and update.

Tips -

Write clear Meta Descriptions

Meta descriptions can influence rankings; hence they are important. A clean, clear, relevant and actionable meta description helps to increase click-through as well as conversions.

Tips -

  • Keep your descriptions persuasive.
  • Keep it short and simple.

Focus on URLs

URLs can directly affect your site’s rankings. That is why, it is essential to integrate keywords into your URLs. It will help you to improve your site’s visibility. (A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers.- Moz)

Tips -

Focus on Conversion rate optimisation

It is a well known fact that conversion rate optimisation happens after a visitor is converted into customers. For that, you need to identify keywords driving traffic to your website.

Tips -

  • Identify what customers are looking for.
  • Know who your customers are (specially their age, demographic, and interest).
  • Use Qualaroo to survey visitors.
  • Test different versions of a web page at regular intervals.
  • Add a professionally shot video on the home page of your website.
  • Optimise navigation.
  • Use Facebook Connect to increase traffic and user engagement. (
  • Never use unclear category structure on your website.

Fix duplicate content issue

Brands often face the challenge of creating fresh and relevant content.  Today, most companies use duplicate content; however, it creates problem when it comes to search engines. (According to a study, up to 29% of the web is actually duplicate content!)

Tips -

  • Always focus on HTTP vs. HTTPS or WWW vs. non-WWW pages.
  • Write fresh and relevant product information.
  • Use 301 redirection.
  • Use Rel=”canonical” attribute.
  • Perform a content audit.
  • Use content auditing tools.

So, make sure that you use all the above given SEO techniques to transform your business.

Online Marketing Strategies to Gain Prominence

Online Marketing Strategies to Gain Prominence

In a competitive digital marketing landscape, online businesses need to make sure that their online marketing strategies help them to attain their objectives. Here are a few online marketing strategies that can help businesses to improve their bottom line.

Focus on Structured Data

It is important to use Structured Data so that Google can categorise as well as index your website in a better way.

Tips -

  • Use Rich Cards or Structured Data report.
  • Use the Fetch as Google tool.
  • Always follow the structured data guidelines.
  • Use the Structured Data Testing Tool.

Study HTML Improvements

You should regularly study and analyse Google Search Console for HTML improvements. It will help you to identify duplicate/long/short meta descriptions, missing/duplicate/long/short title tags and more.

Tips -

  • Make sure titles are up to 70 characters long.
  • Make sure descriptions have 160-165 characters.
  • Study robots.txt or .htaccess files and test them.

Do not ignore Accelerated Mobile Pages (AMP)

It is a technique that helps to build fast-loading HTML and JS pages. The basic idea is to make web pages render quickly on mobile devices.

Tips -

  • Convert regular HTML into AMP HTML.
  • Make sure AMP page follows the AMP HTML specifications.
  • Study
  • Create AMP pages with responsive design.

Study Search Analytics Report

It helps you to know total number of impressions per keyword.

Tips -

  • Identify low performing keywords.
  • Know click-through ratio to keywords.

Links to your website

If you want to enhance your SEO and take it to the next level, focus on websites that link to your URLs.

Tips -

  • Identify suspicious backlinks and remove them.
  • Increase the number and quality of backlinks.
  • Focus on building internal links.


A sitemap.xml is an important part of SEO. It helps search engines to crawl and index your website’s URLs efficiently.


  • Submit a sitemap to Search Console.
  • Use to create a sitemap.
  • Keep your sitemap.xml updated.
  • Remove dead URLs from the sitemap.xml.

Bonus tips-

  • Create and optimise robots.txt files.
  • Write original content and share it on StumbleUpon, Reddit and Medium.
  • Wisely use Videos, Infographics, How tos/tutorials, etc.
  • Use Quora, Slideshare,, BlogEngage, etc. to make your website popular.

So, use these online marketing strategies to gain prominence.

Intelligent SEO Strategies for Propulsive Growth

Intelligent SEO Strategies for Propulsive Growth

SEO has the ability to propel business growth. In fact, it can efficiently generate revenues for any business. That is why, it is more than important to use SEO wisely.

Here are a few intelligent SEO strategies for propulsive growth:

Strengthen your website structure

Planning and developing an effective structure is the most difficult task especially for large websites. There are many critical steps to make sure the website runs smoothly. Here are a few tips to develop a refined structure for better performance:

  • Determine and assess the scope of website
  • Plan the entire content framework and strategy of the website
  • Set a time frame
  • Create an html sitemap
  • Design the format of content to be used – articles, blog posts, banners, contact forms, newsletters, etc.
  • Never ignore Meta Data

Evaluate the quality of website design

It is quite difficult to measure the quality, functionality and effectiveness of a website design without having a metric.

Here are a few tips to check the quality of a web design:

  • Always check essential website elements, such as user-friendliness, speed, security, etc.
  • Use powerful tools to test page load speed
  • Check your mobile website on different devices
  • Check the size of the font
  • Focus on content and readability
  • Check whether colours, graphics, and feel are aligned or not


As a marketer, you should focus on SEO for better results.

Tips -

  • Optimise images
  • Always choose the right file name of the image
  • Use responsive images
  • Try to improve the backlinks of your website
  • Improve the authority of the website
  • Wisely use heading tags, title tags, and other metadata
  • Use LSI and optimise content
  • Use audio, video, images, graphics along with textual content
  • Study –

Technical SEO

Technical SEO can make or break any business. That is why, it is important to concentrate on technical SEO.

Tips -

  • Properly choose rel=canonical
  • Delete unnecessary web pages from the site
  • Use 301 redirects
  • Remove or optimise 404 error pages (
  • Use Google Search Console to identify and fix crawl errors
  • Study –

Bonus tips -

Use the above mentioned SEO strategies to achieve matchless growth.

Get familiar with Online Marketing Techniques

Get familiar with Online Marketing Techniques

Online marketing is the most effective way to make your website competitive. Here are a few online marketing techniques to exploit:

Follow the best practices of link building

Link building is one of the best ways to remain competitive. In fact, it is the most fundamental element that should not be ignored.

Tips -

  • Always create and promote high-quality, research-based and specific content to educate users.
  • Try to improve your website’s credibility.
  • Use tools like Buzzsumo to find best-selling content and create content accordingly.
  • Create high-quality explainer videos.
  • Provide seamless shopping experience to users by writing ebooks and guides.

Don’t ignore Accelerated Mobile Pages

Google launched Accelerated Mobile Pages (AMP), which enables you to rank higher in mobile search results. However, it must be noticed that only valid/error-free AMP pages  are displayed in the search results. Hence, as a marketer, you should create and test AMP pages for better results.

Tips -

Understand the fundamentals of SEO

Try to understand the fundamentals of SEO, if you want to exploit its full potential.

Tips -

  • Always pay attention to the SEO industry’s latest news and algorithm updates.
  • Understand HTML and JavaScript.
  • Create correct landing pages according to the keywords.
  • Understand dwell time, bounce rate as well as study Google analytics reports.
  • Never underestimate content marketing, technical SEO and link building.
  • Stay away from unnatural link building techniques.
  • Keep an eye on hacking attempts. (According to Google, the number of hacked sites increased by approximately 32 percent in 2016 compared to 2015.)
  • Use Ahrefs and Moz.

Perform link audit

Today, link audit is more important than ever. It will not only help you to identify bad backlinks, but also remove unnatural or spammy links.

Tips -

  • Pay attention to unnatural links penalty.
  • Access Search Console to see manual penalty.
  • Comb through all the backlinks.
  • Identify Rel nofollow and anchor text.
  • Use Majestic and Ahrefs.

So, get ready to leverage the power of online marketing.