If you are looking for significant digital marketing strategies that can provide better value and lead to higher conversions, look no further. Here are a few simple, valuable and profitable digital marketing strategies for marketers:
Invest your time in link audit
To gain substantial results, invest your time and energy in link audit. The goal of link audit is to remove problematic or unnatural backlinks and keep a website clean.
Here are a few simple ways to perform a link audit:
- Use Google Search Console, Majestic, Ahrefs, and Moz.
- Extract a list of unhealthy/dead backlinks.
- Identify dofollow and nofollow links.
- Keep an eye on malware or hacking attempts.
- Check for manual penalties and algorithmic penalties.
- Pay attention to sudden ranking or traffic loss or de-indexation.
Use effective CRO techniques to improve conversions
As SEO has become more challenging, it’s good to use quality CRO techniques. Proven CRO techniques help to convert traffic into leads. For rich dividends, change banner ads, themes, buttons as per your study and analysis.
Here are a few effective ways to use CRO techniques:
- Conduct polls.
- Track the behaviour of users.
- Invest your time in funnel analysis.
- Improve your website’s speed.
- Study analytics report and track new users.
- Focus on boosting user signups.
Use On-Page Optimisation techniques for concrete results
On-page optimisation is more than just optimising meta tags. It involves careful examination and optimisation of various elements of a website.
Here are a few actionable and effective on-page optimisation techniques:
- Keep the site’s URL simple and logical.
- Use internal and outbound links as well as LSI technique.
- Compress images and use a CDN.
- Invest your time and efforts in competitive research.
- Frequently measure results to estimate the degree of success.
Use Twitter to empower your brand
Unquestionably, Twitter is one of the most powerful weapons that can help your website to stand out. You must use its potential to get success. Here are a few tips:
- Promote your tweets for better exposure. (always select a target location and a spending budget)
- Find and follow top performing tweets.
- Analyse content promotion performance. (use BuzzSumo)
- Frequently analyse the results of your activities.
In short, if you desire to add value to your website or grow traffic, you should embrace SEO.