There is no doubt that the nature of the blog has changed. It is no longer a free pass to publication and millions of followers. Every day another new blog is added to a website or to one of the many blogging platforms like Blogger or Tumblr. However blogs still have a powerful role in quality content creation, SEO and online marketing. Here’s how –
Blogs help you carve a niche in your industry as an expert. They help you share your thoughts and ideas with your own audience in a way that gives them more information about you and your business. People still want to read articles and information and if they are written well they still have a place online. You can also use your blog to strengthen your brand and to share the types of work you do.
Whatever your business, whatever industry you belong to, if your blog shares new information or a new perspective and lets your voice be heard, it is a powerful thing and will have a positive effect. Continue reading