Building a database of your customers is a great tool to use for your SEO activity. A database of qualified email leads is powerful because it gives you the means to continue your relationship with customers, encouraging them to engage with your website and social media, and to become loyal customers. This all adds to the natural traffic your urls are attracting, and it also helps to create back links and traffic between your site and their websites or social media pages.
To build a database first you must make sure you understand the Data Protection requirements. You must give an individual the choice of not being included in your email listing. You must also make sure you will be storing and maintaining the database according to Data Protection regulations. This is extremely important. Ask for advice from a good SEO team, they will be able to help you. Always add your Data Protection policy to your website too, so that customers who wish to read it can easily do so. Continue reading