Continuing on form our last blog here is part two of our feature on Google Panda.
The clues to how your website is really performing are in your Google Analytics.
Look for high bounce rates of over 40% – this indicates you are not holding your visitor’s attention. Look for low page views – 2 pages or less means your website is not attracting their full interest and giving them incentive to read more.
Look for patterns in visitor behaviour to your site – which page is landed on most often? Where are the views coming from? Most companies will find their pages views are coming from existing connections and this shows they are not attracting new visitors.
Where are the new viewers? They are there, millions of them! And you really can attract more people and boost sales by paying closer attention to and improving the content, the look of your website, the calls to action you give your visitors, and the way your website is designed to function. Continue reading