Compared to traditional marketing, social media marketing is still an alien theory to many people, but the rate that it has gained power in the marketing world is entirely fascinating. Take for instance the number of retail companies that have tanked because the access to an online market. There are people making a killing just by selling products via live stream videos. People now have leverage based on the number of followers they have on social media. An influencer can be chosen knowing they could produce a lesser quality promotion, but still, be chosen simply because it will reach a larger audience at a cheaper price. The dot-com period of technological advancement has put the world at your fingertips. To think there was a flurry of anxiety and skepticism about cyberspace in the 90s, and now people get anxious about not having the ability to access the internet or cell service. Continue reading
