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Algorithm updates: Humming Birds, PENGUIN, PANDA


Category Archives: Google

SEO is in the air! Today, everyone knows about it and its rapid growing significance. One of the newest things that is included in its silo is AMP. You might have heard a lot about the revolutionary concept of AMP (Accelerated Mobile Pages) and its growing popularity amongst SEOs/developers. Here’s a quick review over it, according to Google, “AMP is an open source initiative that embodies the vision that publishers can create mobile optimised content once and have it load instantly everywhere.”It is an accessible framework for developing fast-loading mobile web pages.

Accelerated Mobile Pages simplified

In simple terms, it is an initiative to dramatically improve the mobile experience of users. By breaking down web pages into the important parts only, it allows them to load much more quickly, benefiting the user.

No more wait time

Now, users do not have to wait for their articles/videos/animations/graphics/content to load.The overall objective of AMP is to ensure a fast rendering of your page.

Working methodology

It seems over complicated, but for developers, it is just very simple. AMP works in two ways. Firstly, it requires simple coding that means no use of JAVA or any other extensive software program. This help to streamline the pages and make them more efficient to load. Secondly, it serves up pages from its own servers, which means it doesn’t have to connect with each publisher’s server; this reduces the total load time.

However, to do this, developers must create a new (stripping down) version of their site in order to meet AMP requirements. This shows that AMP is ideally positioned to help endusers.In fact, it is relatively an easy way to enhance the speed of the mobile websites.

Benefits of Accelerated Mobile Pages – AMP

  • Better and improved user’s experience.
  • Faster load time.
  • AMP helps to mitigate risk of high bounce rates.
  • Better conversions.
  • Faster accessing of information.
  • Improves page performance automatically.
  • Maximse the overall efficiency of the web pages.
  • AMP helps to increase mobile friendliness and speed.
  • Add maximum value to web pages on mobiles.
  • Helps users to engage more with the web pages.

Accelerated Mobile Pages – strategic driver of web page performance

All these invaluable benefits are responsible for its wider level adoption across the industries (entertainment, e-commerce, etc). However, despite these considerable benefits, publishers often question that it will hurt their revenues, but in reality, it won’t, in fact, it will improve it by amplifying the overall speed of the content delivery. Yes, AMP loads ads after the rest of the content, so ads would never slow down. Therefore, it will not hamper their revenues at all. So to remain competitive, online businesses must pursue AMP strategies.

Accelerated Mobile Pages influence mobile content ecosystem

Today, fortunately, everyone (websitespublishers, consumer platforms, and creators) can flexibly and reliably use Accelerated Mobile Pages to improve their overall mobile content ecosystem. It is also important in terms of SEO because the recent Google algorithms have all been designed to improve the speed/agility of content delivery and to reward high speed web pages.

Key approach to driving growth

No doubt, Accelerated Mobile Pages have the ability to accelerate the web browsing on the mobile phones. It can easily improve the mobile web experience for everyone, which can enhance the growth of the online businesses.


Today, leading optimisers that are regarded as “proactive” are those that embrace such huge changes, recognising that it drives better results, good practice, greater control and improved performance. Therefore, it’s important to ensure that people should adopt AMP to achieve their business goals. Want to meet new opportunities, embrace AMP?


Continuing on form our last blog here is part two of our feature on Google Panda.

The clues to how your website is really performing are in your Google Analytics.

Look for high bounce rates of over 40% – this indicates you are not holding your visitor’s attention. Look for low page views – 2 pages or less means your website is not attracting their full interest and giving them incentive to read more.

Look for patterns in visitor behaviour to your site – which page is landed on most often? Where are the views coming from? Most companies will find their pages views are coming from existing connections and this shows they are not attracting new visitors.

Where are the new viewers? They are there, millions of them! And you really can attract more people and boost sales by paying closer attention to and improving the content, the look of your website, the calls to action you give your visitors, and the way your website is designed to function. Continue reading

treasure map

We’re being serious! When a new visitor arrives on your website, to what lengths do they need to go, to find your products, your services, and the place they need to be to become your customer?

We did an in-house study recently, simply by looking at a sample of different commercial websites online. We discovered that a large percentage of them were not creating a visible and easily followed path for customers to follow leading straight to the check-out. This situation must be affecting their levels of sales revenue.

You see, sometimes, it’s not about attracting even more people to your website, sometimes boosting sales, is about making sure they can find what they are looking for when they arrive. Have a look at your bounce-rate on Google analytics. Trace it and follow it over a couple of weeks, and look back at the last few months figures. If you have a consistently high bounce rate, your problem may not be in attracting visitors, but keeping them. Continue reading


A lot has changed in the world of SEO, especially since the introduction of the Google Algorithms, like Penguin, that have been developed to stamp out black hat techniques like spam and keyword stuffing. There have been many articles recently suggesting that the art of the keyword is dead.

We disagree. Keywords and how they are used has changed significantly, but they are still very important to anyone trying to conduct business online. They are still the key to being found by the right people on a search engine, and they are also essential for making your content as powerful and effective as possible.

So, what makes keywords good, and how do you pick them? Continue reading


If you ever have an SEO company tell you that SEO is all about getting to the top of a Google search page, run away, quickly!

SEO is not about conquering Google, it is about targeting customers. Too many businesses struggle to impellent effective SEO because they have not grasped this concept. And we’re not surprised. There is huge debate online on whether SEO is about search engines or customers. Our vote goes to the latter, and here’s why.

SEO has the potential to make sure your website is seen by the right people. It is also the best way to direct people back to your website. Once on your website, SEO methods will help you to keep them there, and encourage them to return. In addition SEO will help you to create opportunities to turn leads in to customers and customers in to advocates. Continue reading


Search engines are the interfaces we use in order to find websites and information on the internet. The World Wide Web is huge now, bigger than can easily be comprehended, and that’s a lot of information. Without search engines we would find it almost impossible to quickly and easily navigate through all that data!

A search engine will respond to your search enquiry with results that best meet your needs, or answer your question. This is where SEO comes in. Whether it is for commercial reasons, or for social reasons, all website owners want people to find their site, and see their content. Search Engine Optimisation is how we boost our rankings and increase the visibility of a website.

As 2014 approaches, we thought it would be a good time to recap and consider what the search engines are looking for. Use this list to help you develop your activities for the coming year. Continue reading


Google has done it again! For our Christmas blog post, we thought this would be a great opportunity to talk about Google ‘Easter-eggs’ and Google ‘doodles’. They are a firm favourite amongst internet users, and they have become part of our culture. We believe in coming centuries, people will look back on all the Easter-eggs and Google doodles, and see a real picture of what life was like in the 21st century!

This Christmas, Google has created a carolling app as its festive Easter-egg. Using your mobile browser, simply search for, let’s go carolling. You will then see a menu from which you can choose one of five popular Christmas carols that you can sing along to.

The carols include world-wide favourites like ‘Jingle Bells’ and ‘Deck the Halls’. And just for added fun, once you have chosen your carol, the cursor will bounce along with the lyrics in time to the tune, just like a little miniature karaoke machine! It works on all mobile browsers, not just Android, so the majority of us can try it out and enjoy a little festive musical cheer.

Why do we mention this? Well, in addition to it being the perfect seasonal subject for our blog, we also think it’s worth pointing out how effective Google are at encouraging us to click on links, visit other areas of their site, and generally encouraging us to buy in to the whole Google brand. Continue reading


After last weeks blog on Using YouTube for marketing, we were asked how video can be used to boost SEO. This article shares some good tips.

There is no doubt that YouTube is an amazing platform. It allows us to share videos with a massive global audience, for free! It gives every content creator another opportunity to share their message and promote their brand.

It really is the best site in the world to find the most amusing and popular video content and now it is being widely used by brands and businesses as a platform to showcase products and services. If you have a business, you could use YouTube to increase your brand recognition and boost your visibility amongst your target audience.

But there’s another reason why YouTube is important to the website owner. It helps boost SEO too. In addition to posting video footage and sharing it with viewers, we recommend you make YouTube a significant part of your internet marketing plan, and an important element of your content plan. Continue reading

Fake Rubber Stamp

Recently there has been more news coverage about companies who have been found to have ‘fake’ followers on their social media accounts. It seems that despite the dangers of being discovered and tarnished as cheats, brands still believe that high numbers of followers, even if they are fake, are better than just a few real connections.

Don’t believe it! Paying for fake followers can seriously harm the health of your brand. And more importantly, the Google bots will spot it. Fake likes on Facebook, Twitter and other ways to fake it, do not generate natural traffic. And since the arrival of Google Penguin, it is natural traffic that the bots are attracted to.

Fakes will not help build a trusted relationship with your customers either. Although the site of many thousands of followers on a page may attract more followers initially, once they realise there is no real activity going on, and that all these ‘people’ come from the same geographic location, they will be much less impressed. In fact, a recent survey indicated that most customers severed ties completely with brands they found to be cheating or behaving in a dishonest way online. Continue reading


As you may know, US users were invited to sign up for a Google Wallet debit card at the end of last month. Social media announced that the first of the cards have started to arrive with their new owners. Did you sign up for one? For US users, the wait is over and they can try out their new cards.

So we wanted to recap the features of the card, and ask a simple question: Is Google Wallet any different to any other debit card?

When you receive your card, you simply sign the back and activate it as instructed. The process is simple, straightforward and it is really, just like any other debit card. However, Google Wallet’s arrival presents potential new opportunities for online businesses. Continue reading

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