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Category Archives: Facebook


Do you agree that social media is just about photos and boasting?
In this blog, I will not discover America for you, but I will open up the curtain of how people earn millions on advertising/PR/target and other tools of advertisements in social media.
Have you noticed that on your account in Instagram or Facebook you come across different ads about the things that you mentioned in your conversation with your friends within these 24 hours? And these advertisements appear very often from different brands or companies.
How does it work? What is it?
That is a target!
I am more than sure that you, like everyone else, have never read a longish text of the consent to use your data when you register in one of the social networking services.
In that long reading, there is a paragraph, where it is clearly stated that even during inactivity your microphone is on the wiretapping (but there it is described in the law language).
That is why all your discussions with friends and talks that you are on a diet starting from this Monday, are worked on. And in an hour or two elastic bands for training and fitness programs to lose weight within only 14 days will pop up on the screen of your device.
Even I can fall under the sway of a configured target while I am writing this blog.
How is it configured?
It is quite easy.
A company, that want their product to be sold, configure a bought advertisement in the very social media, where their products are on sale. For instance, let us take Instagram. While setting your profile you chose the age of your target audience, your region, and the number of coverage (how many people will see your posts). You also choose the way of expansion, for example, through stories or posts. Your request gets into the office of Instagram directly and you get the confirmation and the start of your advertisement within the next couple of hours.
After some time, new clients, who want to buy a miracle elastic band for fitness at home, will knock the door.
In modern society, advertisements are everywhere.
One of the leading professions of the 21-st century starting from 2019 is SMS-specialist.
Let us have a look at who these people are, and what they are in charge of.
Social Media Manager.
Here creativity takes the first place.  This person has to present and to sell the product in such a way that you will consider it as a vital thing.
Social Media Manager always has to keep up with the modern trends, to create visual content, and to lead such people as copywriters, content managers.
SMS-specialist always has to think over two steps ahead to be in advance of the opponents. The more interesting you generate the content, the more people will recognize your brand and the demand for the product will rise considerably.
What do you need to make your brand flourish?
The answer is a friendly team and a weirdo SMM-specialist.
We are done with the target, and the meaning of 3 letters of SMM is decoded. So, let us analyze the influence of this advertising world.
It is easy!
Advertisement is not always about clever purchases.
That is why over the last 10 years the amount of garbage has increased considerably.
Plastic is not an exception.
The right advertising is a powerful mechanism that absorbs everybody, starting from little ones and ending with elderly people.
Under its influence, people do rash purchases which affect our ecology badly.
That is why brads-giants in the realm of clothes (H&M, Top Shop, New Yorker, etc.) create widespread shares that draw our attention. They offer to get the new item of their new collection. However, if you bring several items of your old clothes you will get a good discount, and they will be sent for a recycle.
Eco-consuming is also in trend.
Cellophane rejection, disposable tableware, plastic/glass processing.
Advertisement takes place here as well. And thousands of SMM-specialists and PR companies are working on it.
Nowadays, the people, who used to work on sales growth, urge to do the same purchases but in eco style.
This business will always be of high priority.
Wish you creativity!


Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever.

Here are some great tips on how to create a good marketing plan for your social media activity on Facebook.

A marketing plan must be well timed, budgeted, and contain activity that creates a range of activities that cover a wide spectrum of media. Doing this for Facebook is not immediately obvious but here are some hints to help you. Continue reading


Facebook is a world-wide phenomenon. It invented the term social media and gave literally millions of us something to do, while doing nothing. This week, Facebook celebrates its 10th Birthday so we thought we would take a quick look back to how it all started. If you are currently working on a brand new app, or a new website, take heart; Amazing things can happen on the internet!

Facebook is a project that started out in a lowly student’s bedroom. While all the sporty kids were out playing football and chasing girls, one clever, geeky guy started playing around on his PC and ended up changing how we use the internet.

Facebook truly is the most amazing internet success story of all time. Continue reading


Have you considered marketing on Facebook? As a business owner, you will already know the value of having a corporate Facebook page, but have you invested in advertising yet? This article discusses why advertising on Facebook is a good idea.

When you are creating a Facebook advert, you are asked to list the subject keywords you believe people will associate with your advert. For example, a fashion retailer could add keywords like designer handbags, or fashion on a budget, or lady’s designer wear, etc.

The keywords are an important part of your advert. They create its online identity and dictate who sees your advert. So, when a Facebook user writes a comment or posts a status, or clicks on another company like yours, Facebook will recognise this activity and your advert will be flagged as one of interest to that person. Facebook’s methods of targeting adverts are extremely clever. Continue reading


As we enter 2014, we thought we would flag up some developments that can be expected on social media. The two key platforms we’re going to mention are Facebook and Twitter.

Twitter has grown even more in the last year. Twitter improved its mobile user interface and made things much slicker via a mobile device. User figures on the platform have grown too. And as expected, we witnessed the advent of the Twitter adverts. The news online is that we can expect more Twitter adverts in the coming year. Now that Twitter has a whole host of shareholders to satisfy, there is little doubt that it will be increasing its opportunities to generate revenue from advertising.

Much the same can be said for Facebook. However, we are already used to the targeted FB adverts that appear on our home pages, and within our newsfeeds. The newest marketing development on FB will be the advent of video advertising.  No doubt this will be very well used by the big brands who already budget for video and television adverts. However, we predict video ads could present opportunities for smaller companies to get noticed by huge numbers of people. We have heard that the prices for video advertising will be set so that companies of all sizes could potentially take advantage. Let’s see what happens. Continue reading


We noticed quite a lot of debate amongst the leading SEO blogs recently. The subject of the debate is this – Do Facebook likes and shares have an effect on SEO? Some bloggers are saying no, others are saying yes.

Let’s have a look at it. Does Facebook activity have any effect on Google rankings?

A recent study published online seems to indicate that Facebook does not have a direct effect on rankings. The article points out that the number of Facebook likes a page has, will have no direct influence on rankings. Likewise, it states that FB users who share posts are not boosting rankings for the page owner either.

While these facts are true and cannot be disputed, we believe the article misses an important point – although Facebook activity may not directly affect rankings on Google, as a way of gathering a larger following, increasing reach, and inviting traffic to your website, it is huge! Continue reading

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