Many organisations are taking advantage of SEO as well as internet marketing techniques to gain a significant competitive advantage. Let’s explore how they use SEO techniques to transform their online presence. Here are a few SEO techniques that can transform a website: Make use of structured data (Schema markup) According to Kissmetrics, schema markup is a code that you put on your website to help search engines return more informative results for users. If you have a website and want search engines to rank and present it properly on the web, you must use Schema.org structured data. All you need to do is to add its code to your HTML code. Tips:

• Study - https://schema.org/
• Use data testing tool - https://search.google.com/structured-data/testing-tool/u/0/
• Ensure that your microdata align with your on-page content.

Improve CTR of your website If your website is struggling for traffic and conversion, focus on its overall conversion rate optimisation. There are many ways to improve CTR of a website, including:

• Improving the page load speed of a website.
• Creating structured data.
• Creating fresh titles and descriptions.
• Resolving 404 errors.
• Using Google Search Console.
• Resolving duplicate content issue.  (https://yoast.com/duplicate-content/)
• Create and verify Google My Business page. (https://support.google.com/business/answer/6161749?hl=en)

Focus on technical SEO Technical SEO looks daunting, but can result in huge advantages. It is all about making a website technically strong. Here are a few tips to consider:

• Implement Google Tag Manager (What is Google Tag Manager? It is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more. Source – Youtube).

• Make wise use of robots.txt.
• Use XML Sitemaps. (https://moz.com/blog/xml-sitemaps)
• Create short and readable URLs.
• Know various off page technical factors. ( https://neilpatel.com/blog/everything-you-need-to-know-about-off-page-seo/ )
• Keep an eye on missing page titles and meta descriptions.
• Streamline your website’s architecture. (https://www.merkleinc.com/blog/seo-guide-information-architecture)
• Carefully optimise landing pages.
• Solve crawl issues. (https://support.google.com/webmasters/answer/35120?hl=en)
• Use Google and Bing Webmaster tool/
• Use internal linking. (http://www.searchengineguide.com/scott-allen/the-importance-of-internal-linking.php)
• Minimise the use of CSS/JS/HTML.

Start paid search along with SEO Mix SEO with paid search to improve your online marketing efforts. Tips:

• Add a conversion code to your site before starting PPC.
• Identify your target market.
• Understand different competitive analysis techniques.
• Invest your time in finding the most relevant keywords.
• Optimise your site’s landing pages accordingly.
• Always focus on the usability and effectiveness of your website.

So, transform your website, elevate brand perception and improve  performance with the help of above given SEO techniques.

Experts use different digital marketing methods to improve a website’s rankings, traffic, sales and revenue. If you are a new digital marketer, you should use the following digital marketing techniques: Pay attention to link building techniques It’s a fact that backlink profile is a vital factor for achieving high ranking and traffic.  That is why it is important to build quality backlinks. Here are a few tips to create quality backlinks:

• Create useful tools, quiz and write press releases.
• Identify competitor’s backlinks.
• Create and publish case studies, white papers and videos.
• Write book or application reviews.
• Create informative charts and graphs.
• Interlink your blog posts for better connectivity.

Use best keyword research tools Keyword research can make or break any business. As a marketer, you should use reliable keyword research tools to pick the most relevant keywords. Tips -

• Use Google Keyword Planner.
• Don’t ignore keyword difficulty.
• Use Moz Keyword Explorer, SEMrush and WordStream.

Publish content regularly If you want to improve your website’s rankings and traffic, you should invest your time in creating and publishing content. As a marketer, you should create fresh content and publish it on your blog. Tips -

• Use Medium.com because it gets over 60 million visits per month.
• Publish content on your company’s blog.
• Republish your content on http://www.slideshare.net.

Focus on Homepage Most websites fail to convert users because of their poor Homepage approach. Hence, as a marketer, you should especially focus on your homepage. (According to AdRoll, 98% of your first-time site visitors won’t convert on your homepage.) Tips -

• Always use call to actions and provide compelling offers.
• Create innovative and creative headlines.
• Use vivid and easy-to-understand language.
• Invest in video content because it is the future of marketing. (According to Engadget, users watch one billion hours of video every single day on YouTube alone.)
• Use testimonials.

Use Twitter To grow your business, you should use Twitter.  It is one of the best platforms to promote your brand. Tips -

• Be active and reply to tweets.
• Use quality tools to make attractive graphics and post them.
• Start ad campaigns.
• Create and promote contests.
• Focus on video marketing.

Whether you want to improve your site’s rankings or traffic, you can always use the above mentioned techniques.

As online marketing becomes more challenging, it’s time to get organised and plan an aggressive online marketing strategy to improve and manage your brand’s web presence. Here are a few effective online marketing strategies: Turn visitors into customers One of the most effective ways of turning visitors into customers is to create a blog and post regular content. Blogging is a key SEO tactic for marketers. For better yields, you must:

• Create evergreen content
• Target specific audiences
• Solve the problems of users
• Use Sumo, Optin Monster or Vyper.
• Use Mailchimp or ConvertKit.
• Create and publish informative and actionable content.

Try to increase organic traffic SEO is all about boosting organic traffic to generate leads. Marketers often strive to generate organic traffic; however, they need to carry out certain things. Here are a few technical and non-technical aspects:

• Understand and optimise the Google Crawl Budget.
• Improve the speed of the website.
• Try to minimise unnecessary JS and CSS.
• Make use of structured data.
• Optimise internal linking.
• Create authoritative, unique as well as engaging content.
• Evaluate your content at regular intervals.
• Use innovative content-marketing methods.
• Conduct a mobile friendly test.

Focus on Link Building It is no secret that the process of acquiring hyperlinks from other websites is known as link building; as a marketer, it is important to acquire as much links as possible for your website. It will not only improve the overall authority of a website, but also its visibility. Tips -

• Always know and understand about regular Google updates. (Penguin update)
• Avoid using black hat link building techniques.
• Take advantage of press releases, article directories, and advertorials.
• Focus on quality link building because good link building can help to build your brand.
• Consider PageRank and Page Authority before building backlinks.

Perform Site Audit Finding and fixing on-site issues is one of the main factors in SEO. It often includes:

• Finding and fixing hreflang mistakes.(https://www.searchenginejournal.com/75-multilingual-websites-hreflang-implementation-mistakes/185737/)
• Finding and fixing robots.txt and sitemap errors.
• Fixing Security certificate issues.
• Exploring and resolving AMP implementation issues.(https://responsivedesign.is/articles/whats-the-deal-with-accelerated-mobile-pages-amp/)
• Performing a deep link analysis to identify the quality of links.
• Viewing and optimising the URLs, titles and descriptions.
• Removing unnatural links.
• Checking the total number of external links.

Promote business locally Local SEO is far more than just a buzzword. In order to improve the overall return on investment and business reach, you must promote your business locally. For maximum impact, you need to:

• Improve the visibility of your websites. (use Business directories and Category listings)
• Use CTA across the website.
• Make sure people browse your mobile website effortlessly.
• It makes sense to optimise the code.
• Make good use of Angie's List, Merchant Circle, LinkedIn, YP.com, Whitepages, Superpages.com, Yellowbook, CitySearch, etc.
• Track your success and adjust your strategies accordingly.

If you want to rank high and improve the conversion rate of your website, use the above mentioned online marketing strategies.

Most businesses presume that online marketing doesn’t make sense or isn’t effective at all. But it has the ability to generate leads. All you need to do is to focus on: Facebook With its 1.65 billion monthly active users, there is no reason for not using Facebook. Today, no platform can beat Facebook.  According to eMarketer, US adults spend an average of 22 minutes a day on Facebook, while it is projected that they will be spending 23 minutes a day by 2018. Tips -

• Create and optimise Facebook pages.
• Create high quality ads targeted at specific geographically distributed audience.
• Include profile photo and cover image.
• Create groups related to your industry.
• Never ignore "About us" section.
• Take the advantage of dynamic retargeting.
• Always post useful information to your wall to engage users.
• Never post endless updates.
• Always announce new products and services on Facebook.

Understand Behavioural Analytics Understanding and implementing behavioural analytics is of high importance. It helps you to know your users, create relevant messages, and reach the right audience at the right time. Tips -

• Focus on behavioural segmentation.
• Use Google analytics to boost results.

Follow the best Mobile Design Practices According to a survey, 93% of internet users browse the internet on a mobile device every day. Hence, you need to focus on mobile optimisation. Tips -

• Always use a hamburger menu. (The hamburger menu makes it easier to view program options on mobile devices – computerhope)
• Keep important elements within reach.
• In 2017, Google rolled out their soft penalty for what they call “intrusive interstitials”; in other words, disable pop-ups.
• Use responsive and adaptive design.
• Minimise the number of form fields on your mobile page.

Automated Email Marketing Email marketing is one of the game-changing aspects of online marketing. However, for better yields, you must use automated email marketing. It is all about sending emails automatically, based on a schedule, or triggers. Tips -

• Send mails according to subscribers’ behaviour.
• Wisely set up drip-feed emails.
• Identify key performance indicators and measure results. (conversion rate, open rate, click-through rate, etc.)
• Personalise your messages.

These techniques are just the tip of the iceberg; but can result in huge benefits.

No online marketing strategy is complete without a powerful social media strategy. Here are a few social media strategies for businesses: Facebook Whether you want to enhance your business exposure, generate more leads or improve revenues, use Facebook. It has become one of the most effective platforms for businesses. Here are a few tips to use Facebook for your business:

• Write and share succinct and compelling messages.
• Page Post Targeting (PPT) technique (This feature allows brands to target their posts to  specific audiences, beyond the location and language targets. - Unbounce.)
• Measure engagement level and adjust your strategies accordingly.
• Use your Facebook ads to highlight deals.
• Host a contest.
• Use Facebook Insights to track and measure your success.
• Study - http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips

Twitter Believe it or not, Twitter is the talk of the town. It has become a fertile ground to promote a business. All you need to do is to maintain consistency to attract audiences. Here are a few tips to efficiently use Twitter for your business:

• Make wise use of hashtags.
• Create high quality lead generation cards.
• Use Twitter’s analytics platform to improve your marketing efforts.
• Share frequently.
• Optimise your profile for better exposure.
• Study - https://audiense.com/shhhh-12-twitter-marketing-secrets-tips-strategy-for-ambitious-social-media-marketers/
• Interact with your audiences.
• Indulge in promotional activities.
• Use tools like Canva to create compelling images.
• Create conversational tweets.

YouTube Video marketing can do wonders. It can be used for everything from improving brand’s visibility to promoting products and services. For better results, use YouTube and Vimeo. Tips -

• Create and share short and professional videos.
• Always create a storyline.
• Use high quality video creation tools.
• Create relevant titles and descriptions.
• 61% of B2B Marketers and 65% of B2C Marketers use YouTube, hence create relevant videos.

LinkedIn If you want to reach millions of people, build and improve your brand, raise awareness as well as engage audiences, use LinkedIn. It not only helps marketers to improve their professional networking, but also get an edge. Tips-

• Connect with your targeted customers.
• Post original and high quality content.
• Educate and inform rather than sell.
• Create your own LinkedIn groups.
• Optimise your business page.
• Nurture connections for long term success.

"Nobody can go back and start a new beginning, but anyone can start today and make a new ending"- Maria Robinson. Are you ready?

Here are a few simple online marketing strategies for e-commerce stores: Formulate an effective content marketing strategy A solid content marketing strategy can take your e-commerce store to the next level. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did the last year. Here are a few steps to create a content marketing strategy -

• Define your objectives
• Identify target market
• Perform a content audit
• Choose the best CMS
• Brainstorm ideas
• Identify the type of content you want to create (blog posts, ebooks, case studies, infographics, etc.)
• Publish and manage your content

Create an email marketing campaign Email marketing is essential for e-commerce marketing. It is helpful in connecting with customers and convincing them to shop more. Not to mention, it is always a good idea to keep in touch with customers and improve their understanding about new products and services. Here are a few steps for an email marketing strategy:

• Identify the need for email marketing
• Draft email copy as per your customer’s persona
• Set up tracking
• Test your email and make changes
• Complete the email checklist
• Send  emails
• Revise email templates

Create original content Original content always establishes better connections with consumers. Tips

• Create helpful videos, blog posts, audio segments and e-books for your e-commerce store.
• Share your brand’s story.
• Write and share case studies.
• Write on trendy topics.

Wise use of user generated content (User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content created by users of a system or service and made available publicly on that system - Wikipedia) User generated content is a great way to attract customers. Tips -

• Integrate User-generated content on product pages.
• Use pictures of satisfied customers.
• Integrate video testimonials.

Wisely handle Social Networks If you are not using social media networks for your e-commerce store, you should. It will help you to create buzz and attract consumers. However, if you have limited time to devote, you can use social media automation tools. Tips-

• Create and share informative Facebook posts.
• Wisely use a social media network.

Streamline your checkout process If your e-commerce store has a cluttered Checkout Process, it may not generate the expected leads. Hence, you need to optimise and test your checkout page for the maximum benefits. Tips -

• A/B test your checkout process.
• Always provide a calculator to your customers.

So, use these simple online marketing strategies for your e-commerce store.

Most businesses use digital marketing techniques to keep pace with the changing  landscape.  Let’s discover how a business can use digital marketing techniques as a cornerstone of their marketing strategy. Here are a few digital marketing techniques: Aim for high CTR CTR isn’t crucial for SEO only, it is equally important for paid ads. As a marketer, you need to try different techniques to raise your page CTR. For better results, focus on titles, sub headings, content, offers/discounts, call-to-actions as well as other web design elements. You should also try to create a sense of urgency and test your marketing efforts at regular intervals to improve and adjust them accordingly. (https://www.searchenginejournal.com/11-ridiculously-effective-ways-boost-organic-ctr/177253/) Automate marketing Marketing automation is the need of the hour. It helps brands to align their marketing tasks and boosts efficiency. Businesses should use them to improve their lead nurturing, customer segmentation and cross-selling efforts. You can use Marketo to improve email marketing, online marketing, social marketing, resource management as well as lead management. Campaign management It is a well-documented fact that managing every aspect of digital marketing campaigns is a difficult task. Without proper tools, techniques, resources and strategies, it is hard to handle everything. That is why, it is important to use a campaign management tool, such as WorkZone. It is designed to help marketers to manage and assign tasks, handle risk factors, identify and resolve issues as well as set individual calendars. Handling social media Social media plays an important role in building a company’s image. That is why, it is important to handle it carefully. If you think, you can’t handle it; you must use a bright tool like Brand24.  It provides comprehensive insights into social analytics. It also provides practical guidance so that you can improve your visibility across social media platforms. Reporting and analysis According to a survey, most businesses do not have specialists who can analyse reports and pay special attention to traffic, bounce rate, conversion rate, conversion volume, rankings, as well as backlinks.   That is why, it is essential to hire a data analyst, who can analyse reports as well as measure success. Visualising data Today, most of the businesses do not use data visualising tools, as a result, they struggle to interpret data. So, to remain effective, it is vital to use effective data visualising tools, like Sketch. It is an intuitive and affordable tool that presents data in a visually attractive format. So, use the above mentioned digital marketing techniques to succeed.

Online marketing improves a website’s traffic as well as sales. It is a cost-effective, efficient as well as productive method to improve the overall ROI of a website. Here are a few online marketing techniques: Create a Google+ Presence Google+ is one of the best ways to build brand exposure. As a marketer, you must use it to build and join communities as well as develop long-lasting relationships with customers. (Google+  has 500 million users.) However, don’t forget to use hashtags on Google+, which is a great way to increase online visibility. Create a LinkedIn Group LinkedIn not only gives you great online marketing opportunities, but also helps you to stay ahead of the curve. Today, most marketer use it to publish content, connect with other people, as well as build a marketing group. So, use it to boost your online visibility. (LinkedIn has 332 million members.) Content promotion Whether you have an e-commerce store or a service based website, you need to promote content. You also need to create engaging product descriptions, articles, as well as blog posts. When it comes to content promotion, you need to take advantage of certain powerful mediums, such as Quora, Reddit, Inbound (marketers) as well as other Industry forums. You can also use Facebook, Instagram, Pinterest and many other platforms that have extensive reach. Graphic design It is a well-known fact that graphic design improves the overall visibility of a brand. Hence, focus on colours, fonts, logos, etc. In other words, create a simple and intuitive design. Handle Google Search Console As a marketer, you need to carefully manage your website through Search Console. It is by far the best way to keep your website healthy and competitive. You also need to keep an eye on the technical issue and errors, submit and update sitemap as well as check crawl issues. (https://support.google.com/webmasters/answer/6001104?hl=en) Pay Per Click (PPC) Pay per Click (PPC) has its own nuances, benefits and challenges. It not only attracts extensive traffic, but also improves a website’s performance as well as revenues. Email marketing If you have a website, you should take advantage of email marketing to build brand awareness. In fact, it is the safest, affordable, visually attractive and the most productive means of communication for modern marketers. So, align the above mentioned online marketing techniques with your existing branding strategies and see the difference.

Today, analysing competitors’ websites are more important than ever. It not only provides profound insights, but also helps marketers to develop a powerful marketing strategy. With the help of a few competitor analysis tools, you can gain valuable insights. Here are a few competitor analysis tools: Buzzsumo It is an essential tool for SEO experts and content marketing professionals. Benefits:

• Helps to develop smarter content strategies
• Ideal for content marketing and SEO campaigns
• Assists to identify content that's performing well
• Provides powerful monitoring features
• Helps to keep tabs on competitors
• Provides competitive intelligence

FollowerWonk This tool helps you to explore and grow your social graph. It provides insight into Twitter analytics. It helps you to find and connect with new influencers in your industry. Benefits:

• Helps to compare Twitter accounts
• Helps to analyse followers
• Assists to optimise social profile

SEMrush It is a popular and powerful competitor analysis tool helpful in monitoring both organic and paid search rankings for any website. Features:

• Organic research
• Advertising research
• Backlink analysis
• Video advertising research
• Keyword research

Ahrefs It is an efficient tool that can go beyond competitive analysis. It helps in content, keyword, and backlink research. Features:

• Organic Search Report
• Helps to improve marketing and SEO efforts
• Reverse engineering of backlinks
• SEO toolbar
• Domain comparison

Alexa It is a renowned keyword research, competitive analysis, and website ranking tool. It helps marketers to explore new online marketing opportunities. Features:

• Keyword difficulty tool
• Competitor keyword matrix
• Site comparisons
• Website traffic, statistics, and analytics

BuiltWith It is a great lead generation tool designed to provide complete market analysis to marketers. It helps companies to transform their online business processes. Features:

• Sales intelligence
• Analysis and Research Tools
• Analytics packages, A/B testing tools, and hosting providers
• Tracks customer’s movement

iSpionage It is a famous tool that helps to drive targeted traffic, generate leads, as well as increase the rate of conversions. Features:

• Easy-to-use and provides accurate results
• Competitor research (helps to find average monthly search volume)
• Generate keyword suggestions (helps to find Average CPC for each key term)
• Group and manage keyword lists
• Research and monitor PPC competitors

Quantcast It provides audience demographics, marketing insights, and analytics as well as delivers real-time advertising data. Benefits:

•  Audience measurement and real-time advertising
• Cross platform measurement

SimilarWeb It is a great digital market intelligence platform. It helps to compare website traffic and analytics. Benefits:

• Helps to analyse your industry & competitors
• Helps to understand, track, and grow your digital market share.

So, use the above mentioned tools to create better marketing strategy.

Building and maintaining web presence is not an easy task. It takes time, effort and resources to learn new online marketing techniques as well as test and implement them to get the expected yields. Here are a few cost-effective ways to improve web presence: Invest in search engine optimisation  For any website, SEO is a great starting point because it has become one of the finest and the most affordable ways to grow a business and its revenues. Tips -

• Identify relevant keywords and phrases.
• Optimise your website for specific keywords.
• Study and analyse online stores’ funnel.
• Find gaps in the sales and shopping cart system.
• Optimise robots.txt as well as crawl rate.
• Optimise mobile website.
• Maximise website capability by performing website architecture’s audit.
• Create sitemaps.

Optimise navigation Most people leave a website because of its poor navigation. That is why, it is essential to create a simple and logical navigation for your users. Tips -

• Create easy-to-use and understandable navigation structure.
• Use breadcrumb navigation.
• Always use clear and concise labels.
• Choose a mega navigation setup, if necessary.
• Use categories and sub-categories.

Improve web design Some business owners believe that web design cannot improve their site’s visibility; however, the reality is, it is one of the most crucial factor in improving the visibility of a website. Tips -

• Improve the overall accessibility of a website so that users can explore and read information easily.
• Always choose professional templates for your website.
• Never use outdated themes.
• Stick to a single font throughout the website.
• 64% of visitors want to see contact information on a company’s website; hence, provide complete contact details -  webpagefx.
• Use as much graphics as possible because most of the people are visual learners.

Utilise the power of Local SEO Local SEO is not a watchword, it is a necessity. To get success, wisely use local SEO for your website. Tips -

• Always use high volume, long-tail, location based and LSI keywords.
• Achieve backlinks from local directories.
• Rely on local citation.
• Create and publish location based content.
• 86% of people look up business locations on Google maps, so keep your listing updated.

Rely on PPC It is difficult to defy the significance and effectiveness of PPC. It has its own way to promote, advertise and market your business. It gives you an opportunity to target market in a professional manner. (80% of businesses focus on Adwords for PPC – webpagefx) Tips -

• Start with keywords research and create suitable ads.
• Wisely optimise PPC landing pages.
• Track and measure results.

Want to see yourself as a winner? Use the above mentioned online marketing techniques…