E-commerce Marketing Tips for Extraordinary Growth

E-commerce Marketing Tips for Extraordinary Growth

Here are a few simple online marketing strategies for e-commerce stores:

Formulate an effective content marketing strategy

A solid content marketing strategy can take your e-commerce store to the next level. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did the last year.

Here are a few steps to create a content marketing strategy -

  • Define your objectives
  • Identify target market
  • Perform a content audit
  • Choose the best CMS
  • Brainstorm ideas
  • Identify the type of content you want to create (blog posts, ebooks, case studies, infographics, etc.)
  • Publish and manage your content

Create an email marketing campaign

Email marketing is essential for e-commerce marketing. It is helpful in connecting with customers and convincing them to shop more. Not to mention, it is always a good idea to keep in touch with customers and improve their understanding about new products and services.

Here are a few steps for an email marketing strategy:

  • Identify the need for email marketing
  • Draft email copy as per your customer’s persona
  • Set up tracking
  • Test your email and make changes
  • Complete the email checklist
  • Send  emails
  • Revise email templates

Create original content

Original content always establishes better connections with consumers.


  • Create helpful videos, blog posts, audio segments and e-books for your e-commerce store.
  • Share your brand’s story.
  • Write and share case studies.
  • Write on trendy topics.

Wise use of user generated content (User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content created by users of a system or service and made available publicly on that system – Wikipedia)

User generated content is a great way to attract customers.

Tips -

  • Integrate User-generated content on product pages.
  • Use pictures of satisfied customers.
  • Integrate video testimonials.

Wisely handle Social Networks

If you are not using social media networks for your e-commerce store, you should. It will help you to create buzz and attract consumers. However, if you have limited time to devote, you can use social media automation tools.


  • Create and share informative Facebook posts.
  • Wisely use a social media network.

Streamline your checkout process

If your e-commerce store has a cluttered Checkout Process, it may not generate the expected leads. Hence, you need to optimise and test your checkout page for the maximum benefits.

Tips -

  • A/B test your checkout process.
  • Always provide a calculator to your customers.

So, use these simple online marketing strategies for your e-commerce store.

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