Five Relevant Digital Marketing Techniques to Improve Rankings

Five Relevant Digital Marketing Techniques to Improve Rankings

Experts use different digital marketing methods to improve a website’s rankings, traffic, sales and revenue. If you are a new digital marketer, you should use the following digital marketing techniques:

Pay attention to link building techniques

It’s a fact that backlink profile is a vital factor for achieving high ranking and traffic.  That is why it is important to build quality backlinks.

Here are a few tips to create quality backlinks:

  • Create useful tools, quiz and write press releases.
  • Identify competitor’s backlinks.
  • Create and publish case studies, white papers and videos.
  • Write book or application reviews.
  • Create informative charts and graphs.
  • Interlink your blog posts for better connectivity.

Use best keyword research tools

Keyword research can make or break any business. As a marketer, you should use reliable keyword research tools to pick the most relevant keywords.

Tips -

  • Use Google Keyword Planner.
  • Don’t ignore keyword difficulty.
  • Use Moz Keyword Explorer, SEMrush and WordStream.

Publish content regularly

If you want to improve your website’s rankings and traffic, you should invest your time in creating and publishing content. As a marketer, you should create fresh content and publish it on your blog.

Tips -

  • Use Medium.com because it gets over 60 million visits per month.
  • Publish content on your company’s blog.
  • Republish your content on http://www.slideshare.net.

Focus on Homepage

Most websites fail to convert users because of their poor Homepage approach. Hence, as a marketer, you should especially focus on your homepage. (According to AdRoll, 98% of your first-time site visitors won’t convert on your homepage.)

Tips -

  • Always use call to actions and provide compelling offers.
  • Create innovative and creative headlines.
  • Use vivid and easy-to-understand language.
  • Invest in video content because it is the future of marketing. (According to Engadget, users watch one billion hours of video every single day on YouTube alone.)
  • Use testimonials.

Use Twitter

To grow your business, you should use Twitter.  It is one of the best platforms to promote your brand.

Tips -

  • Be active and reply to tweets.
  • Use quality tools to make attractive graphics and post them.
  • Start ad campaigns.
  • Create and promote contests.
  • Focus on video marketing.

Whether you want to improve your site’s rankings or traffic, you can always use the above mentioned techniques.

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