Effective, Productive and Actionable Online Marketing Strategies

Effective, Productive and Actionable Online Marketing Strategies

As online marketing becomes more challenging, it’s time to get organised and plan an aggressive online marketing strategy to improve and manage your brand’s web presence.

Here are a few effective online marketing strategies:

Turn visitors into customers

One of the most effective ways of turning visitors into customers is to create a blog and post regular content. Blogging is a key SEO tactic for marketers.

For better yields, you must:

  • Create evergreen content
  • Target specific audiences
  • Solve the problems of users
  • Use Sumo, Optin Monster or Vyper.
  • Use Mailchimp or ConvertKit.
  • Create and publish informative and actionable content.

Try to increase organic traffic

SEO is all about boosting organic traffic to generate leads. Marketers often strive to generate organic traffic; however, they need to carry out certain things.

Here are a few technical and non-technical aspects:

  • Understand and optimise the Google Crawl Budget.
  • Improve the speed of the website.
  • Try to minimise unnecessary JS and CSS.
  • Make use of structured data.
  • Optimise internal linking.
  • Create authoritative, unique as well as engaging content.
  • Evaluate your content at regular intervals.
  • Use innovative content-marketing methods.
  • Conduct a mobile friendly test.

Focus on Link Building

It is no secret that the process of acquiring hyperlinks from other websites is known as link building; as a marketer, it is important to acquire as much links as possible for your website. It will not only improve the overall authority of a website, but also its visibility.

Tips -

  • Always know and understand about regular Google updates. (Penguin update)
  • Avoid using black hat link building techniques.
  • Take advantage of press releases, article directories, and advertorials.
  • Focus on quality link building because good link building can help to build your brand.
  • Consider PageRank and Page Authority before building backlinks.

Perform Site Audit

Finding and fixing on-site issues is one of the main factors in SEO. It often includes:

  • Finding and fixing hreflang mistakes.(https://www.searchenginejournal.com/75-multilingual-websites-hreflang-implementation-mistakes/185737/)
  • Finding and fixing robots.txt and sitemap errors.
  • Fixing Security certificate issues.
  • Exploring and resolving AMP implementation issues.(https://responsivedesign.is/articles/whats-the-deal-with-accelerated-mobile-pages-amp/)
  • Performing a deep link analysis to identify the quality of links.
  • Viewing and optimising the URLs, titles and descriptions.
  • Removing unnatural links.
  • Checking the total number of external links.

Promote business locally

Local SEO is far more than just a buzzword. In order to improve the overall return on investment and business reach, you must promote your business locally. For maximum impact, you need to:

  • Improve the visibility of your websites. (use Business directories and Category listings)
  • Use CTA across the website.
  • Make sure people browse your mobile website effortlessly.
  • It makes sense to optimise the code.
  • Make good use of Angie’s List, Merchant Circle, LinkedIn, YP.com, Whitepages, Superpages.com, Yellowbook, CitySearch, etc.
  • Track your success and adjust your strategies accordingly.

If you want to rank high and improve the conversion rate of your website, use the above mentioned online marketing strategies.

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