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Effective, Productive and Actionable Online Marketing Strategies

Effective, Productive and Actionable Online Marketing Strategies

by admin | in SEO

As online marketing becomes more challenging, it’s time to get organised and plan an aggressive online marketing strategy to improve and manage your brand’s web presence.

Here are a few effective online marketing strategies:

Turn visitors into customers

One of the most effective ways of turning visitors into customers is to create a blog and post regular content. Blogging is a key SEO tactic for marketers.

For better yields, you must:

  • Create evergreen content
  • Target specific audiences
  • Solve the problems of users
  • Use Sumo, Optin Monster or Vyper.
  • Use Mailchimp or ConvertKit.
  • Create and publish informative and actionable content.

Try to increase organic traffic

SEO is all about boosting organic traffic to generate leads. Marketers often strive to generate organic traffic; however, they need to carry out certain things.

Here are a few technical and non-technical aspects:

  • Understand and optimise the Google Crawl Budget.
  • Improve the speed of the website.
  • Try to minimise unnecessary JS and CSS.
  • Make use of structured data.
  • Optimise internal linking.
  • Create authoritative, unique as well as engaging content.
  • Evaluate your content at regular intervals.
  • Use innovative content-marketing methods.
  • Conduct a mobile friendly test.

Focus on Link Building

It is no secret that the process of acquiring hyperlinks from other websites is known as link building; as a marketer, it is important to acquire as much links as possible for your website. It will not only improve the overall authority of a website, but also its visibility.

Tips -

  • Always know and understand about regular Google updates. (Penguin update)
  • Avoid using black hat link building techniques.
  • Take advantage of press releases, article directories, and advertorials.
  • Focus on quality link building because good link building can help to build your brand.
  • Consider PageRank and Page Authority before building backlinks.

Perform Site Audit

Finding and fixing on-site issues is one of the main factors in SEO. It often includes:

  • Finding and fixing hreflang mistakes.(https://www.searchenginejournal.com/75-multilingual-websites-hreflang-implementation-mistakes/185737/)
  • Finding and fixing robots.txt and sitemap errors.
  • Fixing Security certificate issues.
  • Exploring and resolving AMP implementation issues.(https://responsivedesign.is/articles/whats-the-deal-with-accelerated-mobile-pages-amp/)
  • Performing a deep link analysis to identify the quality of links.
  • Viewing and optimising the URLs, titles and descriptions.
  • Removing unnatural links.
  • Checking the total number of external links.

Promote business locally

Local SEO is far more than just a buzzword. In order to improve the overall return on investment and business reach, you must promote your business locally. For maximum impact, you need to:

  • Improve the visibility of your websites. (use Business directories and Category listings)
  • Use CTA across the website.
  • Make sure people browse your mobile website effortlessly.
  • It makes sense to optimise the code.
  • Make good use of Angie’s List, Merchant Circle, LinkedIn, YP.com, Whitepages, Superpages.com, Yellowbook, CitySearch, etc.
  • Track your success and adjust your strategies accordingly.

If you want to rank high and improve the conversion rate of your website, use the above mentioned online marketing strategies.

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