As online marketing becomes more challenging, it’s time to get organised and plan an aggressive online marketing strategy to improve and manage your brand’s web presence.

Here are a few effective online marketing strategies:

Turn visitors into customers

One of the most effective ways of turning visitors into customers is to create a blog and post regular content. Blogging is a key SEO tactic for marketers.

For better yields, you must:

• Create evergreen content
• Target specific audiences
• Solve the problems of users
• Use Sumo, Optin Monster or Vyper.
• Use Mailchimp or ConvertKit.
• Create and publish informative and actionable content.

Try to increase organic traffic

SEO is all about boosting organic traffic to generate leads. Marketers often strive to generate organic traffic; however, they need to carry out certain things.

Here are a few technical and non-technical aspects:

• Understand and optimise the Google Crawl Budget.
• Improve the speed of the website.
• Try to minimise unnecessary JS and CSS.
• Make use of structured data.
• Optimise internal linking.
• Create authoritative, unique as well as engaging content.
• Evaluate your content at regular intervals.
• Use innovative content-marketing methods.
• Conduct a mobile friendly test.

Focus on Link Building

It is no secret that the process of acquiring hyperlinks from other websites is known as link building; as a marketer, it is important to acquire as much links as possible for your website. It will not only improve the overall authority of a website, but also its visibility.

Tips -

• Always know and understand about regular Google updates. (Penguin update)
• Avoid using black hat link building techniques.
• Take advantage of press releases, article directories, and advertorials.
• Focus on quality link building because good link building can help to build your brand.
• Consider PageRank and Page Authority before building backlinks.

Perform Site Audit

Finding and fixing on-site issues is one of the main factors in SEO. It often includes:

• Finding and fixing hreflang mistakes.(https://www.searchenginejournal.com/75-multilingual-websites-hreflang-implementation-mistakes/185737/)
• Finding and fixing robots.txt and sitemap errors.
• Fixing Security certificate issues.
• Exploring and resolving AMP implementation issues.(https://responsivedesign.is/articles/whats-the-deal-with-accelerated-mobile-pages-amp/)
• Performing a deep link analysis to identify the quality of links.
• Viewing and optimising the URLs, titles and descriptions.
• Removing unnatural links.
• Checking the total number of external links.

Promote business locally

Local SEO is far more than just a buzzword. In order to improve the overall return on investment and business reach, you must promote your business locally. For maximum impact, you need to:

• Improve the visibility of your websites. (use Business directories and Category listings)
• Use CTA across the website.
• Make sure people browse your mobile website effortlessly.
• It makes sense to optimise the code.
• Make good use of Angie’s List, Merchant Circle, LinkedIn, YP.com, Whitepages, Superpages.com, Yellowbook, CitySearch, etc.
• Track your success and adjust your strategies accordingly.

If you want to rank high and improve the conversion rate of your website, use the above mentioned online marketing strategies.