Today, analysing competitors’ websites are more important than ever. It not only provides profound insights, but also helps marketers to develop a powerful marketing strategy. With the help of a few competitor analysis tools, you can gain valuable insights.
Here are a few competitor analysis tools:
Buzzsumo
It is an essential tool for SEO experts and content marketing professionals.
Benefits:
- Helps to develop smarter content strategies
- Ideal for content marketing and SEO campaigns
- Assists to identify content that’s performing well
- Provides powerful monitoring features
- Helps to keep tabs on competitors
- Provides competitive intelligence
FollowerWonk
This tool helps you to explore and grow your social graph. It provides insight into Twitter analytics. It helps you to find and connect with new influencers in your industry.
Benefits:
- Helps to compare Twitter accounts
- Helps to analyse followers
- Assists to optimise social profile
SEMrush
It is a popular and powerful competitor analysis tool helpful in monitoring both organic and paid search rankings for any website.
Features:
- Organic research
- Advertising research
- Backlink analysis
- Video advertising research
- Keyword research
Ahrefs
It is an efficient tool that can go beyond competitive analysis. It helps in content, keyword, and backlink research.
Features:
- Organic Search Report
- Helps to improve marketing and SEO efforts
- Reverse engineering of backlinks
- SEO toolbar
- Domain comparison
Alexa
It is a renowned keyword research, competitive analysis, and website ranking tool. It helps marketers to explore new online marketing opportunities.
Features:
- Keyword difficulty tool
- Competitor keyword matrix
- Site comparisons
- Website traffic, statistics, and analytics
BuiltWith
It is a great lead generation tool designed to provide complete market analysis to marketers. It helps companies to transform their online business processes.
Features:
- Sales intelligence
- Analysis and Research Tools
- Analytics packages, A/B testing tools, and hosting providers
- Tracks customer’s movement
iSpionage
It is a famous tool that helps to drive targeted traffic, generate leads, as well as increase the rate of conversions.
Features:
- Easy-to-use and provides accurate results
- Competitor research (helps to find average monthly search volume)
- Generate keyword suggestions (helps to find Average CPC for each key term)
- Group and manage keyword lists
- Research and monitor PPC competitors
Quantcast
It provides audience demographics, marketing insights, and analytics as well as delivers real-time advertising data.
Benefits:
- Audience measurement and real-time advertising
- Cross platform measurement
SimilarWeb
It is a great digital market intelligence platform. It helps to compare website traffic and analytics.
Benefits:
- Helps to analyse your industry & competitors
- Helps to understand, track, and grow your digital market share.
So, use the above mentioned tools to create better marketing strategy.
