All posts by admin

Internet marketing is a straightforward way to promote your business, attract new customers, as well as generate profit. In fact, you do not have to incur heavy cost to devise an internet marketing strategy. There are many ways to market your business online. Let’s discover some of the most remarkable techniques: Create a blog Post high-quality content regularly because it is the most effective way to create online buzz. Of course, this is a long-term strategy, but helps to improve brand image. Popular and user-friendly blogging platforms:
  • WordPress
  • Blogger
  • Tumblr
  • Medium
  • Ghost
  • Squarespace
  • Wix
Benefits:
  • It helps to drive traffic. (60% of businesses who blog regularly acquire more customers.)
  • It helps to build authority.
  • It provides long-term results.
Promote your content If you're looking for high traffic, use the most powerful content marketing platforms:
  • Medium
  • Quora
For the maximum exposure, write high-quality, useful,  relevant, keyword-rich and scanable articles. Here are a few popular content marketing tools to use: Acrolinx – This tool helps to develop high-quality and readable content. Features:
  • Analyses your style, readability, and SEO
  • Defines personas, words, phrases, and brand tone
  • Provides real-time feedback to help writers
BrandpointHUB This is an invaluable tool for planning, creating, publishing, and measuring the effectiveness of your content. Features:
  • Manages all your content
  • Reviews content, comment, and track revisions
  • Publishes on your own platforms
ClearVoice This tool helps you to generate fantastic ideas to create content. Features:
  • Collaborates and discovers
  • Creates your editorial calendar, assigns tasks and schedules publishing
Use LinkedIn If you are not using LinkedIn, you are losing big time. Use it to create right buzz in the right place. Use LinkedIn groups for better visibility. Benefits:
  • Helps to make important business connections
  • Helps to promote content
  • Helps to establish expertise
  • Enables detailed research about a business
Use Facebook ads Facebook ads offer an opportunity to reach the right audiences. You can use metrics like interests, geographic location, age, etc. to locate potential consumers. Benefits:
  • Helps to target individuals in a specific location
  • Analyses and changes your ads according to the needs
  • Helps to generate leads
Article video marketing According to wikipedia, Article video marketing is a new type of internet marketing and advertising in which businesses create 2-5 minute short videos about specific topics using content from articles and other text sources. You can distribute videos on:
  • YouTube
  • Vimeo
  • Dailymotion
Online video creation tools:
  • Animoto
  • GoAnimate
  • Powtoon
  • VideoScribe
  • Evaer
  • Camtasia
Benefits:
  • Videos boost conversions and sales
  • Improves ROI (76% of businesses say that video provides good return on investment.)
  • Helps to build trust
  • Affordable and reliable
  • Helps to attract mobile users
  • Helps to explain complex topics
  • Improves sharing (76% of users share a branded video with their friends, if it is entertaining.)
Email marketing Last, but not the least, use Email marketing. If you have less time to devote, you can use Aweber, Get Response, Constant Contact or Mailchimp. Benefits:
  • Increases brand awareness
  • Helps to share content
  • Attracts more and more customers
  • Affordable means of communication
So, use the above mentioned ways to market your business and grab big rewards.
According to certain studies:
  • 1 in 3 Google Searches is a local search (has local intent).
  • 86% of smartphone owners use their device for local search.
  • 4 out of 10 people use local search every day.
  • 60% of people make use of the information they find on local online ads and on a business's website.
That is why, it is important to promote your business locally. Local marketing centres around local services, brick and mortar store or a restaurant. Now, the question arises, how to promote a website locally. The answer is – embrace local marketing tactics, such as: Mobile Website Today, more and more people use mobile phone to access information like a business's phone number, address or location on Google Maps,   product’s reviews, ratings, testimonials, etc. So, create a mobile website and promote it at different platforms. Citations According to Moz, citations are defined as mentions of your business’s name and address on other web pages—even if there is no link to your website. (example - yellow pages directory) According to seomark, a citation is an online reference to your business's name, address and phone number (NAP). Now, the question arises, why local citations are important for your business? The answer is - citations help in ranking.  In other words, businesses with a greater number of citations will probably rank higher. (Fact - 94% of B2B buyers perform an online search before doing business.) Pay-Per-Click According to wordstream, pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. It is one of the best ways to dominate local market. According to a study, searchers click on paid search ads more often than any other form of digital advertising. That is why, embrace PPC. Benefits of using pay-per-click marketing:
  • Improves customer base
  • Improves conversions
  • Easy to manage
Competitive Analysis Competitive analysis is  important for success. Competitive analysis helps you to identify the top competitors in the industry and evaluate their online strategies. In order to perform competitive analysis, you need to use powerful and efficient tools. Tools for competitive  analysis:
  • Alexa
  • SE Ranking
  • InfiniGraph
  • Monitor Backlinks
  • SpyFu
  • SEMRush
  • iSpionage
  • Simply Measured
Traffic Monitoring To know and study  the amount of traffic to your website, you need to install analytics tool such as Google Analytics. It helps you to evaluate the effectiveness of your online business.  (Fact - Google Analytics enables you to determine the strengths and weaknesses of your website.) Use it to set goals, measure revenue, analyse competitors, study traffic sources and much more. So, devise your local marketing strategy accordingly and include the above mentioned elements to maximise your success rate.

Significance of Inbound Marketing

by admin | in SEO

According to the centre for sales strategy, Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. In other words, inbound marketing is all about attracting potential customers through multiple channels, like:
  • Blogs,
  • Search engines,
  • Social media.
Therefore, as a marketer, you need to address the specific problems of your customers. Now the question arises, how to kick start inbound marketing? Content  Good content is the foundation of inbound marketing. Whether it’s a website’s content or a blog, write relevant and original content. In fact, you need to write fresh descriptions of products and services. Use the following tools for the maximum benefit
  • Title Case
  • Headline analyzer
  • Focus Writer
  • Calmly Writer
  • Hemingway editor
  • ProWritingAid
  • Wordcounter
  • Thesaurus.com
Benefits of writing high-quality content:
  • Best way to do inbound marketing.
  • Inspires and educates customers.
  • Conducts and presents research.
  • Provides actionable insights.
  • Helps to build relevant backlinks from authoritative websites.
SEO To achieve high rankings and traffic, you need to embrace SEO strategies. Of course, it takes time, but adds value to any website. Its results are measurable and helps a website to grow fast. Facts:
  • 75% of SEO is off-page and 25% is on-page.
  • 91% of US Internet users search every month.
  • According to a study, the top 5 results get 75% of the clicks.
  • Google+ is the highest correlated social factor for SEO ranking.
SEO tools:
  • WooRank
  • Analytics SEO
  • SEO PowerSuite
  • WordStream SEO for FireFox
  • Agency Analytics
  • Moz
  • Yext Pages
Important SEO tips:
  • Always start your campaign with a keyword research.
  • Write relevant and fresh content.
  • Optimise your website.
  • Use clear navigation.
  • Use internal linking technique.
  • Improve your backlinks.
  • Keep website’s URL simple and logical.
  • Improve the speed of your website.
  • Use alt attributes.
  • Keep your website updated.
Social media Social media is the best way to gain referral traffic for your website. You must use Facebook, Twitter, Instagram, etc. to target your audiences. Facts:
  • 91% of retail brands use 2 or more social media channels.
  • 1 million new active mobile social users are added every day.
  • Facebook accounts for approximately 21% of ALL social media referral traffic in the world.
  • 77% of B2C companies have acquired new customers through their Facebook presence.
Social Media tools:
  • Sprinklr (Social media management, social analytics and strategy planning)
  • SocialOomph (Social media management and social productivity software)
  • tibbr (Enterprise social network and social media application)
  • Zoho Social (Social media marketing for growing businesses)
  • Mention
  • Hootsuite (Social media management & scheduling)
Important social media optimisation tips:
  • Always create unique, helpful and interesting content.
  • Optimise your social profiles.
  • Incorporate social media buttons on your website.
  • Monitor and track success.
No doubt, inbound marketing can increase your online visibility without investing much.

SEO Guidelines for Professionals

by admin | in SEO

In today’s online competitive market, getting ranks and traffic through traditional SEO techniques is quite difficult. In other words, keep yourself updated with the latest SEO techniques. Here are a few remarkable SEO techniques to use: Use canonical URLs Sometimes, URLs pose a great problem for search engines. That is why, it is essential to address certain serious issues regarding URL patterns and resolve protocol complexities (server complexity). Tips:
  • Set your preferred domain – It is all about telling Google, which version of your website you prefer.
  • Always verify ownership of both the www and non-www versions of your domain.
  • Use a "301 redirect" to redirect traffic from your non-preferred domain.
  • For 301 redirect consult the Apache .htaccess Tutorial and the Apache URL Rewriting Guide.
  • Refer to - https://support.google.com/webmasters/answer/93633
  • Use rel="canonical".
  • Always use absolute paths rather than relative paths with the rel="canonical" link.
Note - If you fail to specify a preferred domain, Google may treat the "www" and "non-www" versions of the domain as separate references to separate pages. Use rel="nofollow" This tag instructs Google don’t follow this specific link. You must use it to restrict Google to crawl certain web pages. Tips:
  • Use this tag to restrict untrusted user comments or guest book entries.
  • Use it to restrict paid links from influencing search results.
Use simple URL structure A website's URL structure should be simple and logical. Always try to organise your content so that URLs are constructed logically. Tips:
  • Consider using punctuation in your URLs.
  • Use hyphens (-) instead of underscores (_) in URLs.
  • Use a robots.txt file to block Googlebot's access to problematic URLs.
  • Avoid using session IDs in URLs.
  • Check Webmaster Guidelines for URL parameters.
  • Trim unnecessary parameters.
  • Avoid using overly complex URLs.
  • Check your site for broken relative links and fix them.
Use hreflang Use hreflang for language and regional URLs. Basically, Google use it to serve the correct language in search results. Hreflang tags allow you to target different markets. Tips:
  • Make sure you provide correct hreflang value.
  • Never use wrong country or language codes.
  • Use it to handle cross-annotations among different languages.
  • Always use absolute URLs rather than relative URLs.
Publish images wisely If you want to gain good rankings and improve the performance of your website, optimise images according to the guidelines.  Tips: All the above mentioned guidelines are likely to increase your website’s overall performance.
If you are a small business owner and want to gain advantage without investing too much in marketing, embrace SEO. SEO is an affordable marketing tool. With the help of SEO, you can easily improve your business’s image. Here are a few profound SEO tactics: Google My Business Set up a Google My Business account and upload your complete business details. It is an effective way to capture local area audiences. According to Google, Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organisations to manage their online presence across Google. Advantages of using Google My Business for small businesses:
  • It lists your business across the web, be it search, maps or Google+.
  • It helps you to post videos, and reviews of buyers.
  • It allows customers to quickly get the information they are searching for.
  • It helps you build loyal customers and fans.
  • It helps to increase the overall click-through rates.
  • It helps to highlight the unique attributes of your products and services.
  • It improves your total marketing efforts.
Conduct keyword research Carry out an extensive keyword research. It will help you to capture your target market in a strategic manner. In fact, keyword research is the soul of an SEO. Key considerations:
  • Create an initial list of keywords.
  • Streamline your list using a good Keyword Research Tool.
  • Refine your list using keyword suggestions.
  • Use keyword research for specific products and services.
  • Choose long-tail keywords.
Best keyword research tools:
  • SEMrush
  • Google Keyword Planner
  • Keyword Tool.io
  • Buzzsumo
  • Google Analytics
  • Moz KW Difficulty Tool
Optimise your website Optimise your website to increase its rankings. You also need to make sure your websites runs smoothly. Process:
  • Include meta and title tags.
  • Place keywords throughout your content.
  • Use alt tags.
  • Write fresh content. (71% of all B2B marketers count on content marketing to generate new sales leads.)
  • List your website in relevant directories.
  • Build powerful backlinks.
  • Create a sitemap.
  • Validate your HTML code.
  • Fix technical errors.
  • Enable Gzip compression.
Press Releases Press releases are an ideal and creative way to announce a new product launch or to promote any business event or spreading messages. Benefits:
  • Increases website’s traffic by maximising your reach.
  • Distributes company’s news. (content is king and distribution is queen)
  • Boosts site’s visibility.
  • Improves sales and ROI.
  • Relatively inexpensive.
  • Helps to build trust and authority.
  • Offers valuable backlinks.
  • Ensures complete media coverage.
  • Powerful way of attracting investors.
  • Builds brand and provides a competitive edge.
Focus on your website’s performance Website is one of the most effective ways to drive sales. All you need to do is to make your website:
  • Mobile friendly
  • Responsive
  • Accessible
  • High performing
Use videos According to a study, 35% of millennial prefer watching YouTube to traditional television. Means, you simply can’t afford to ignore video marketing. So, master the art of video marketing. Follow the above mentioned SEO tactics to improve your business’s visibility and achieve long-term goals.
Marketing has changed dramatically; however, if you are still relying on the traditional methods, you should embrace innovative and creative sources to get leads and increase revenues. Benefits of using marketing tools:
  • Automate repetitive processes
  • Decrease human errors
  • Manage complexity
  • Maximise efforts
  • Re-allocate your resources
  • Attract more users
  • Build strong customer relationship
For better results, you must use:
  • Website analytics tools
  • Social media management tools
  •  Email marketing tools
  • Conversion rate optimisation tools
  • SEO tools
  • Marketing automation tools
Here are a few proven marketing tools to use: Oktopost Oktopost is a powerful social media management platform. It enables you to manage your presence on social media platforms such as LinkedIn, Facebook, Twitter and Google+. Features of Oktopost:
  • Campaign Calendar
  • Campaign Analytics
  • CRM integration
WordPress WordPress is a simple yet incredible content management system. It helps you to establish your web presence in an interactive manner. Features of Wordpress:
  • Integrated Stats System
  • +50 languages
  • Perfect for bloggers, authors, digital companies, and content marketers.
  • Privacy options, including members-only blogs
  • Sidebar widgets
Jimdo This CMS has a simple and intuitive interface and enables you to create a customised website. Features of Jimdo:
  • Free sign-up
  • Photo galleries
  • Hundreds of beautiful & professional layouts
  • Excellent support
  • Optimised for search engines
  • Social media sharing
  • Ideal for bloggers, authors, digital companies, and content marketers.
Crowdfire This is a social media engagement application for Twitter and Instagram users. It is good for managing users’ accounts. Features:
  • Connects and analyses all your social accounts.
  • Helps to promote your products and services.
  • Helps to get more traffic to your blog, videos, music, and website.
Wistia Wistia is an intuitive video hosting website. Features of Wistia:
  • Encodes Flash and HTML5 versions
  • Video Heatmaps
  • Least Buffering Possible
  • Engagement Graphs and Trends
  • SEO and Social Media
  • Social sharing
Hotjar Hotjar is a comprehensive website and mobile analytics tool. It helps you to optimise the usability and conversion rate of your websites/blogs. Features of Hotjar:
  • Visual representation of visitor’s clicks
  • Conversion Rate Optimisation (CRO)
  • Gets real user opinions
  • Online form reporting
  • Supports over 20 languages
Simply Measured This social media analytics and measurement tool is ideal for small and mid-size companies. Features of Simply Measured:
  • Comprehensive Reports in Excel
  • All your data in one place
  • Social media channel analytics
  • Competitive analysis and benchmarking
  • Social media monitoring and research
Open Site Explorer This search marketing tool helps you to develop a high quality inbound link profile. Features:
  • Helps to research and analyse backlinks
  • Helps to remove bad backlinks.
Of course, developing and maintaining a good marketing campaign takes time; however, you can use the above mentioned tools to market your online business, improve your search rankings and drive qualified traffic to your website.
  • 76% of marketers share curated content on social media.
  • 79% of marketers use social media to find content for their curation strategy.
  • 80% of marketers share 3rd-party content to improve their company’s visibility.
  • 93% of B2B marketers use content marketing.
The point is content curation and marketing is the need of the hour.  There are many tools to curate content. Here are a few content curation tools: Xydo This is a powerful content curation platform that is focused on the social endorsement. You should use it to improve your content marketing efforts. Key Features of Xydo:
  • Easy content sharing
  • Customised newsletter
  • Controls automation
  • Social sharing
  • Integration with other applications
  • Knowledge Base, phone support
Inboundli This tool helps you to reach and engage social media audiences. It also helps you to enhance user’s engagement and reach targeted audiences while saving time. Key Features of inboundli:
  • Multiple accounts management
  • Posts scheduling
  • Automated publishing
  • Social media integration
  • Multi-channel marketing and management
  • Analytics
  • Customer targeting
It helps to:
  • Share the most engaging content.
  • Schedule social content.
  • Empower sales team.
  • Research and reuse content.
DrumUp This social media and content marketing application, makes it easier to curate content. Features:
  • Uses sophisticated algorithms to recommend fresh stories.
  • Cuts Twitter, Facebook, and Linkedin management time by 90%.
  • Adds multiple social media accounts.
  • Increases your post’s visibility with smart hashtag recommendations.
  • Curate content as well as schedule posts.
"Before you share your content, think about it from reader’s perspective". SlideShare (It is the world's largest community for sharing presentations.) SlideShare is a popular content curation tool that allows you to present content in an impressive way. Key Features of SlideShare:
  • Uploading and Downloading presentations.
  • Embedding presentations on blogs, websites.
  • Social sharing
  • Ideal for large, small and Mid Size Businesses.
"Never share vague ideas or content". BuzzSumo This is a famous social media analytics and curation tool. You should use it to share content and establish your leadership. Key Features of BuzzSumo:
  • Content analysis reports
  • Comprehensive social network overview
  • Open API
  • Author tracking and notification
  • Personalised dashboard
  • Content discovery
  • Competitor analysis & comparisons
  • Advanced filtering
  • Content curation
Benefits:
  • Helps to discover trending topics.
  • Helps to create and publish content.
  • Assists in identifying the best platform.
  • Helps to keep track of your competitors.
"Concise content is readable content". Curata Curata is a robust content marketing platform that enables you to grow leads and revenue.  It helps to curate and publish content. Key Features of Curata:
  • Plans and creates content with editorial calendar
  • Exports calendar to Google, Outlook and other applications
  • Conducts content audits on demand
  • Tracks new content ideas at one place
  • Analytics engine to measure content performance
  • Visualises trends
  • Mobile application for all devices
  • Curates content from anywhere across the Internet
Benefits Helps to:
  • Create and curate content.
  • Automate content marketing.
  • Share content.
  • Measure content performance.
In this way, you can easily improve and strengthen your overall content curation and marketing efforts. 
There are advanced email marketing software solutions, which can mitigate problems related to communication. Facts:
  • According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
  • 64% of people say they open an email because of the subject line.
  • 72% of B2B buyers are most likely to share useful content via email.
  • According to a survey, email marketing has the best return on investment.
Here are a few helpful email marketing software solutions: ActiveCampaign Use ActiveCampaign to improve your bottom-line. It is an efficient, sophisticated, intelligent and robust email marketing solution with great capabilities. Key Features of Active Campaign:
  • Sending newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targeting
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Tracks where your contacts live and travel
  • Free email templates
  • Drag & drop email designer
SendinBlue If you want to improve relationships with your customers, use SendinBlue. It is helpful in sending newsletters, bulk emails, transactional emails, etc. Key Features of SendinBlue Email:
  • Custom Sign-up Forms
  • Advanced Contacts Segmentation
  • Advanced, Real-Time Reporting
  • Link Tracking
  • Marketing Automation Tools
  • Google Analytics Integration
  • API and documentation
  • Pre-Schedule Campaigns
Benefits:
  • Ideal for large enterprises, mid size business, non profits, public administrations, etc.
  • Time saving and fully automated.
  • Complete support.
  • Helps to manage SMS marketing.
Mailigen If you want to  automate your email marketing, use Mailigen. This is a professional e-mail marketing automation tool, which offers e-mail, mobile, and social media marketing solutions. Key Features:
  • Ease of Integration with CRM and Web Databases
  • Mobile Marketing
  • Integration with more than 100 CRM
  • Drag n Drop Editor
  • Social Media Integration
  • Active RSS in emails
  • Schedule delivery
  • Text message marketing
Benefits:
  • SMS delivery to more than 200 countries and territories
  • Registration of unique sender names
  • Automates email campaigns
  • Includes follow us on Twitter, Facebook etc. in your emails.
  • SMS integration with CRM
  • Google Analytics integration
  • SMS integration with email marketing strategy
MailChimp MailChimp allows users to track emails, view click-through rates, generate custom reports, manage subscribers and much more. It also provides complete technical support (phone and online support) to businesses. Key Features:
  • Builds mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Designs your own templates
  • Template gallery
  • Online knowledge base
  • Multiple tutorials available
  • Premium Plans
  • Custom signup forms
  • Image and file hosting
Benefits:
  • Offers pre-designed, responsive templates.
  • Provides advanced analytics
  • Helps to create automated campaigns
HubSpot This is a robust marketing platform that has an  array of features. It is used for tracking and measuring your online marketing activities, such as:
  • Blogging,
  • Email marketing,
  • Social media marketing.
Key Features:
  • CRM support
  • Lead management
  • CTA reporting
  • Email campaign management
Benefits:
  • Improves business performance
  • Helps to establish health connection with customers
  • Streamlines CRM
  • Automates marketing
Email marketing is one of the most effective ways to drive sales. So, use the above mentioned email marketing software solutions to enhance your growth rate.
There is no doubt that, people in every industry create websites to drive sales,  achieve authority in the industry, reach more potential customers and generate huge profit. However, crux of the matter is- how to create a winning website. Here are a few ways: Call-to-actions CTAs play a critical role in persuading visitors. So, use call-to-actions on every page to improve overall conversion rates. Tips:
  • Use colourful buttons or images.
  • Use compelling taglines.
  • Create suitable and relevant CTAs so that they look natural.
Trust elements If customers trust your brand, they will more likely to buy and recommend your brand to others. Hence, you should try to incorporate such elements into your website which can win the trust of consumers. Tips:
  • Use high quality product images and descriptions on your website.
  • Provide complete contact information.
  • Provide security certificates/badges.
  • Make your website safe and secure.
  • Build your portfolio.
  • Use social media icons.
  • Improve the overall quality of your website by incorporating case studies and white papers.
  • Use reviews/customer’s stories and testimonials.
Leverage Translation This has already caught the attention of many marketers; however, there are people who are yet to use it. So, make your website more user friendly by translating it into different languages. This will increase the traffic of your website. You can use "Website Translator plugin" to expand your global reach. Content Content is king , in other words "words matter a lot". That is why, it is more than important to create powerful content (such as documents, tutorials, presentations, videos, infographics, etc.) to sell your ideas, products or services. Tips:
  • Help you customers.
  • Adopt customer-centred approach. (solve customer’s problems with your content)
  • Demonstrate your expertise.
  • Integrate social media buttons on your website.
  • Educate, inspire and entertain your customers.
  • Describe your product’s features and benefits in an elaborated form.
Benefits:
  • Helps to convert people and generates leads.
  • Drives organic search visibility.
  • Build your personal brand.
Use trends and hashtags Latest trends and hashtags extend your website’s reach on social media. Tips:
  • Carefully analyse trending hashtags.
  • Use trending topics to attract users’ .
Address problems of your customers Keep track of complaints and negative comments on social media sites, and respond accordingly. Tips:
  • Educate and improve the understanding of users.
  • Practical experience can negate theories, so provide real life examples.
  • Write e-guides, tutorials, videos and whitepapers to help your customers.
Leverage analytics Use Google analytics to revive your online marketing strategies and generate ROI because it is important to realise that real-time data can bring dramatic changes in the overall marketing strategy. Benefits:
  • Helps to study the source of traffic.
  • Helps to analyse low-performing pages.
  • Segments users.
  • Fine tunes your website.
Of course, this process is time taking; but will make your website valuable.

Invaluable SEO Tools

by admin | in SEO

Online businesses can attain good volume of traffic, high rate of conversion if they use certain SEO tools. Here are a few powerful SEO tools to use: Analytics SEO This tool integrates with Google Analytics as well as Majestic SEO. Use this tool to manage SEO campaigns. Features of Analytics SEO:
  • Daily website monitoring and recommendations
  • Stays up-to-date with SEO techniques
  • Majestic SEO backlink data to analyse
Benefits:
  • Helps to make better investment decisions.
  • Saves time, money and efforts.
  • Helps to organise SEO campaigns systematically.
Seositecheckup This is a comprehensive search engine optimisation (SEO) tool; use it to keep a record of your SEO campagin. Features of Seositecheckup:
  • Tracks your backlinks status over time
  • Analyses your competitors’ backlinks
  • Website monitoring and site load speed
Benefits:
  • Provides custom reports
  • Intuitive dashboard
WordStream's SEO for Firefox Plugin Features of WordStream SEO for FireFox:
  • Keyword Discovery / Web Content Topic Selection
  • Integration with the most popular CMS - Drupal, Blogger, Wordpress
Benefits:
  • Easier topic selection
  • Relevant keyword targeting
  • Helps to make content Google-friendly
Rankbrain.me This versatile keyword research tool provides long-tail keywords simulating Google's RankBrain algorithm. Benefits:
  • RankBrain.me provides keyword suggestion for free.
  • RankBrain.me gets you the real-time data from Google’s suggestion
  • It provide metrics for each unique long-tail keyword
  • Provides insightful SEO keyword analysis
EasySite DAM This is a powerful Digital Asset Management software that helps to store, manage and distribute all the files. It supports various multimedia file types, including HTML 5, Windows Video, Flash, MP3, MP4, AVI, etc. Features of EasySite DAM:
  • Role-Based permissions
  • Inbuilt PDF conversion
  • Streaming video files
  • Content library
  • Web publishing
  • Document management
Schema-creator.org Schema Creator assists you to create markup according to the range of Schema options. It helps in ranking. Crawler FX Use this SEO audit tool to identify and fix technical errors. This tool sends you a comprehensive SEO analysis outlining all aspects of your site. Benefits:
  • Helps to identify the quality of your inbound and outbound links
  • Helps to test the mobile-friendliness of your website
  • Performs a comprehensive social analysis
By using these SEO analysis tools, you can:
  • Drive extensive traffic to your website,
  • Increase your leads,
  • Add SEO value,
  • Earn more revenue for your business.
Benefits of using SEO tools:
  • Comprehensive analysis of a website's strengths
  • Identifying both  on-page and off-page factors affecting rankings
  • A comprehensive SEO audit, including backlink, future strategy, etc.
So, are you ready to make your website more visible?