If you are a small business owner and want to gain advantage without investing too much in marketing, embrace SEO. SEO is an affordable marketing tool.

With the help of SEO, you can easily improve your business’s image.

Here are a few profound SEO tactics:

Google My Business

Set up a Google My Business account and upload your complete business details. It is an effective way to capture local area audiences. According to Google, Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organisations to manage their online presence across Google.

Advantages of using Google My Business for small businesses:

• It lists your business across the web, be it search, maps or Google+.
• It helps you to post videos, and reviews of buyers.
• It allows customers to quickly get the information they are searching for.
• It helps you build loyal customers and fans.
• It helps to increase the overall click-through rates.
• It helps to highlight the unique attributes of your products and services.
• It improves your total marketing efforts.

Conduct keyword research

Carry out an extensive keyword research. It will help you to capture your target market in a strategic manner. In fact, keyword research is the soul of an SEO.

Key considerations:

• Create an initial list of keywords.
• Streamline your list using a good Keyword Research Tool.
• Refine your list using keyword suggestions.
• Use keyword research for specific products and services.
• Choose long-tail keywords.

Best keyword research tools:

• SEMrush
• Google Keyword Planner
• Keyword Tool.io
• Buzzsumo
• Google Analytics
• Moz KW Difficulty Tool

Optimise your website

Optimise your website to increase its rankings. You also need to make sure your websites runs smoothly.

Process:

• Include meta and title tags.
• Place keywords throughout your content.
• Use alt tags.
• Write fresh content. (71% of all B2B marketers count on content marketing to generate new sales leads.)
• List your website in relevant directories.
• Build powerful backlinks.
• Create a sitemap.
• Validate your HTML code.
• Fix technical errors.
• Enable Gzip compression.

Press Releases

Press releases are an ideal and creative way to announce a new product launch or to promote any business event or spreading messages.

Benefits:

• Increases website’s traffic by maximising your reach.
• Distributes company’s news. (content is king and distribution is queen)
• Boosts site’s visibility.
• Improves sales and ROI.
• Relatively inexpensive.
• Helps to build trust and authority.
• Offers valuable backlinks.
• Ensures complete media coverage.
• Powerful way of attracting investors.
• Builds brand and provides a competitive edge.

Focus on your website’s performance

Website is one of the most effective ways to drive sales. All you need to do is to make your website:

• Mobile friendly
• Responsive
• Accessible
• High performing

Use videos

According to a study, 35% of millennial prefer watching YouTube to traditional television. Means, you simply can’t afford to ignore video marketing. So, master the art of video marketing.

Follow the above mentioned SEO tactics to improve your business’s visibility and achieve long-term goals.