Powerful and Efficient Email Marketing Tools for Marketers

Powerful and Efficient Email Marketing Tools for Marketers

There are advanced email marketing software solutions, which can mitigate problems related to communication.


  • According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
  • 64% of people say they open an email because of the subject line.
  • 72% of B2B buyers are most likely to share useful content via email.
  • According to a survey, email marketing has the best return on investment.

Here are a few helpful email marketing software solutions:


Use ActiveCampaign to improve your bottom-line. It is an efficient, sophisticated, intelligent and robust email marketing solution with great capabilities.

Key Features of Active Campaign:

  • Sending newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targeting
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Tracks where your contacts live and travel
  • Free email templates
  • Drag & drop email designer


If you want to improve relationships with your customers, use SendinBlue. It is helpful in sending newsletters, bulk emails, transactional emails, etc.

Key Features of SendinBlue Email:

  • Custom Sign-up Forms
  • Advanced Contacts Segmentation
  • Advanced, Real-Time Reporting
  • Link Tracking
  • Marketing Automation Tools
  • Google Analytics Integration
  • API and documentation
  • Pre-Schedule Campaigns


  • Ideal for large enterprises, mid size business, non profits, public administrations, etc.
  • Time saving and fully automated.
  • Complete support.
  • Helps to manage SMS marketing.


If you want to  automate your email marketing, use Mailigen. This is a professional e-mail marketing automation tool, which offers e-mail, mobile, and social media marketing solutions.

Key Features:

  • Ease of Integration with CRM and Web Databases
  • Mobile Marketing
  • Integration with more than 100 CRM
  • Drag n Drop Editor
  • Social Media Integration
  • Active RSS in emails
  • Schedule delivery
  • Text message marketing


  • SMS delivery to more than 200 countries and territories
  • Registration of unique sender names
  • Automates email campaigns
  • Includes follow us on Twitter, Facebook etc. in your emails.
  • SMS integration with CRM
  • Google Analytics integration
  • SMS integration with email marketing strategy


MailChimp allows users to track emails, view click-through rates, generate custom reports, manage subscribers and much more. It also provides complete technical support (phone and online support) to businesses.

Key Features:

  • Builds mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Designs your own templates
  • Template gallery
  • Online knowledge base
  • Multiple tutorials available
  • Premium Plans
  • Custom signup forms
  • Image and file hosting


  • Offers pre-designed, responsive templates.
  • Provides advanced analytics
  • Helps to create automated campaigns


This is a robust marketing platform that has an  array of features. It is used for tracking and measuring your online marketing activities, such as:

  • Blogging,
  • Email marketing,
  • Social media marketing.

Key Features:

  • CRM support
  • Lead management
  • CTA reporting
  • Email campaign management


  • Improves business performance
  • Helps to establish health connection with customers
  • Streamlines CRM
  • Automates marketing

Email marketing is one of the most effective ways to drive sales. So, use the above mentioned email marketing software solutions to enhance your growth rate.

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