If you want your website to rank better and achieve more traffic, you need to think more than just website optimisation. In other words, you need to focus on social signals and other aspects of SEO. Here are a few techniques to know: Stay active on social media It is no secret that social media is one of the best ways to connect personally with people/community. In fact, it is a great way to identify your target audiences. Tips:

• Share your knowledge on forums.
• Use Facebook, LinkedIn, Google+, Twitter, etc.
• Start interesting conversations.
• Never push your product or service.
• Take advantage of Google Trends as well as guest posting.

Identify Googlebot crawl issues According to a report, most marketers fail to understand Googlebot crawl issues, which prevent their website to get ranked. Hence, it is important to identify and resolve such critical issues. Tips:

• Make sure web pages are internally linked.
• Ensure that  pages do not return errors. (404 errors)
• Use "Fetch as Google" on a key website pages.
• Fix server load problems.
• Fix access denied errors.
• Use "SEO Quake plugin" to extract a list of website URLs that Google has indexed.
• Study - https://support.google.com/webmasters/answer/35120?hl=en

Fix indexing issues Most of the websites make losses because they are not properly indexed by search engines. That is why, it is essential to identify and fix indexing issues. Here are a few tips to consider:

• Test, check and upload Robots.txt.
• Focus on badly configured htaccess.
• Make sure your Meta tags are getting indexed.
• Follow URL parameter standards.
• Identify DNS issues.

Never avoid Rich Snippets According to Unamo, Rich Snippets are used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. Advantages of using Rich Snippets:

• Attract a user's attention.
• Provide instant information.
• Increase click-through rates.

Tips:

• Find out the applicable content properties for your rich snippets.
• Validate markup with the help of Structured Data Test Tool.
• Study https://developers.google.com/search/docs/guides/mark-up-content

Create web pages for individual products/services Regardless of the industry you are in, it is important to create individual web pages for better understanding of users and to improve the overall click-through rate of a website. Tips:

• Keep your URLs and content informative.
• It’s important to know the importance of internal links.
• Use CTAs wherever possible.
• Organise and categorise your content.

Whether you want to improve your websites’ authority or get it ranked, use the above mentioned optimisation tactics.

Online success can be achieved through (but not exclusive to) a variety of internet marketing and SEO techniques. However, you need to strike the right balance to achieve the expected results. Here are a few internet marketing and SEO techniques for business owners: Focus on lead generation According to Marketo, lead generation is a marketing process of stimulating and capturing interest in a product or service.  If you are a marketer, you must invest  time in generating leads. You can  use certain tools, if you are running short of time, such as:

• ClickMeeting – It is an affordable, reliable and simple webinar hosting platform.
• Leadformly – It is used for creating forms that actually convert browsers into visitors.
• Unbounce – It is a landing page creation platform that helps you to make professional pages.
• Marketo – Use it for lead generation, email marketing, mobile marketing, etc.

Improve content creation process Today, it is essential to create a wide range of content to help users. All you need to do is to create:

• Infographics
• Videos (According to Cisco, videos will make up 80% of all internet traffic by 2019.)
• GIFs (According to Giphy, there are currently around 150 million original GIFs out there online.)
• Images (65% of people are visual learners.)

Tips-

• Always create a content calendar
•  Represent complex information through images
•  Promote your content
• Always tell a story
• Focus on the length of  content (According to Orbit Media Studios, blog content is actually getting longer year by year. In 2016 the average blog post length was 1054 words – up from 887 words in 2015.)

Switch to HTTPS According to Google, HTTPS protects the integrity and confidentiality of data between the user’s computer and site. Hence, it is important to use HTTPS to make sure a safe and secure experience for users. Tips:

• Obtain a security certificate
• Set up redirects wisely
• Update internal links
• Study - https://searchenginewatch.com/2017/08/15/switching-to-https-is-it-really-worth-it/

Focus on social media (By 2018, 33% of the world’s population, or 2.44 billion people, is expected to be using social media.) Today, most of the marketers fail because they fail to connect with the consumers. That is why, it is essential to join social media networking sites to inform, educate and connect with users. Tips

• Join communities and share content
• Create and share infographics and videos
• Tell your brand’s story with a clear message
• Be responsive and learn more about your audiences

Never ignore Google Analytics (75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights. analytics.googleblog.) Every business has a purpose.   So, it is important to set goals and measure results. And when it comes to measuring results, nothing can match the accuracy of Google Analytics. Tips

• Create custom reports and dashboards.
•  Measure your advertising ROI regularly.
• Study different sections to gain customer insights.
• Use Google Analytics 360 Suite.

So, use the above mentioned internet marketing and SEO techniques to realise the  potential of your business.

Achieving success in digital marketing landscape is not easy, but certain online marketing tactics can help you to get good results.  Here’s what you need to do: 1. Understand On-site Technical SEO Issues and Resolve them Technical SEO issues require special attention. Business owners who want sustainable growth and momentum always pay attention to technical issues and get them resolved. Here are a few common on-site technical SEO issues, which need to be addressed:

• Website speed – Always choose a good hosting service so that your website can load quickly. (87% of users who have to wait 2 seconds for a page to load will abandon the site.)
• Broken links – Perform link audit at regular intervals to identify and fix broken links.
• Language issue - Use rel=”alternate” hreflang tag and make sure the code is correct.
• Crawl errors – It is one of the most essential metrics to understand. Google’s Webmaster Tool shows a list of URLs that are inaccessible.

2. Stay Away from Manual Penalties If you believe that your website has been hit with a manual penalty, it is important to check Google Search Console. All you need to do is to find out the reason and fix the issue. Here are a few tips for beginners:

• Perform link audit and remove toxic links.
• Never fail to meet the standards of a website’s quality.
• Start disavow process (https://support.google.com/webmasters/answer/2648487?hl=en)
• Use SEMrush, Majestic, Moz, Ahrefs, etc.
• Remove duplicate content.

3. Improve Keyword Research If you find it difficult to choose the right set of keywords for your website, use tools like Google’s Keyword Tool. It provides you with relevant keywords. Here are a few tips for beginners:

• Wisely integrate keywords across the website.
• Avoid keyword stuffing.
• Create titles having long-tail keywords.

4. Improve Your Website’s User Experience If you want to maximise your website’s UX, you need to research thoroughly.  Here are a few tips to consider:

• Always choose right headings.
• Avoid using stock photos.
• Create eye-catching  and interesting content for your users. (Become a storyteller.)
• Use relevant call-to-actions.
• Check out Google’s Webmaster Tools to check the health of your site.

5. Use Tools for Social Media Success Managing many social media channels can be a tough job; hence, it makes sense to use powerful tools to handle social media.  Here are a few tools to consider:

• Use Sprout Social, Hootsuite and SimplyMeasured.
• Strike the right balance.
• Use Iconosquare, Canva and Crowdfire.

Lessons come in many forms; so, use the above given tactics and attain sustainable growth.

Marketers understand the importance of voluminous traffic. However, mere quantity of traffic is not important, quality of traffic is also essential to achieve success. Here are a few ways to improve the quality of website traffic: Study metrics If you are a marketer, you need to understand certain essential metrics such as bounce rates, goal conversion rates, landing page conversion rates, click-through rates, customer lifetime values and more. It will help you to adjust and refine your online marketing strategies accordingly. Use SEO tools

• BuzzStream - It is web-based software that helps you to build links and buzz.

• Authoritylabs – It helps you to check keyword rankings.

• Brokenlinkcheck – It is a free online web-site validator / integrity checker / problem detection tool. It helps you to check broken and dead links.

• Cyfe – It is a powerful tool that tracks your entire business in real-time.

• Deepcrawl – It is a famous tool that helps you to analyse your site’s architecture.

Streamline navigation If users are leaving your website, something is wrong somewhere. That is why, it is essential to target the most basic element first - navigation. If your website has poor navigation structure or dead ends, users tend to fly. Hence, it is important to streamline the overall navigation structure of your website. Tips -

• Use breadcrumbs
• Clearly showcase path
• Keep sidebars separate
• Use categories and sub folders
• Use banners to enhance navigation pages

Website design As a marketer, you need to strike the right balance between technology-centred and user-centred design to gain maximum benefits. Tips -

• Follow standard web design practices.
• Use contextual links for navigation.
• Choose clear and consistent layout.
• Use clearly identifiable buttons for search and site menus.

Work out on your Social Strategy A good social media marketing strategy is based around business objectives. So, define social media objectives, create value added content and use the most suitable social channel. Tips-

• Share meaningful content on social channels.
• Share videos through YouTube, Instagram and/or Facebook.
• Encourage comments.

The morale of the story is simple. You must focus on achieving high quality traffic to improve the overall conversion capacity of a website.

Today, most of the online stores are facing head-to-head competition that is why, it is more than important to use a wide range of creative, aggressive and innovative e-commerce strategies to gain traction. Here are a few innovative e-commerce ideas to gain success: Build your brand It is a well known fact that people tend to buy products from brands they know; that is why, it is essential to build a brand. Tips -

• Research your audiences.
• Use high quality research tools - comScore, Nielsen, and Google.
• Use both display and content networks.
• Rely on both behavioral targeting and website specific targeting.
• Focus on social media integration.
• Build your online reputation.

Try to attain Inbound Links Inbound links are the key to success in SEO; however, it is important to focus on quality, not quantity. Only relevant and high-quality links from authentic websites can build trust. Tips -

• Stay away from black-hat link building tactics.
• Maintain a blog and flourish it with quality content.
• Always invest in curating and publishing of helpful material.
• Create and share case studies.
• Conduct free webinars.
• Create awesome infographics.
• Create beautiful and helpful SlideShare presentations.

A/B Testing Conducting A/B testing is a hard work. Many website owners perform only one time testing to improve their conversion rates, which is inadequate. A/B testing should be performed at regular intervals. Tips -

• Focus on multivariate testing.
• Cut lengthy product purchasing process.
• Always define your key performance indicators.
• Prioritise and schedule A/B split testing process.
• Focus on shopping-cart abandonment rate.
• Measure and evaluate your site’s performance.

Use social media Make sure you use almost all social media channels to improve your brand’s identity. Tips -

• Respond politely and immediately.
• Use reviews and testimonials on products pages.
• Use Amazon (according to a survey, 55% of online shoppers start their product search on Amazon)
• Try to improve your social media fans and followers.
• Share online catalogues.

Prioritise mobile optimisation Mobile shopping is the future of e-commerce industry; if your website is not mobile responsive, you may suffer loss. Hence, prioritise mobile optimisation for better yields. Fact- Today, 1.2 billion people are accessing the web from mobile devices.  80% of internet users use smartphones. (teamtreehouse) Tips -

• Focus on visual media.
• Use social media icons.
• Use bright CTA buttons.

Providing seamless shopping experience is tough; however,  following the above mentioned strategies and ideas,  may help you hit the right path.

In this digital era, the role of SEO and online marketing can’t be ignored. Here are a few online marketing techniques: Stay away from spammy elements Most business owners use a wide range of spammy elements to gain quick rankings and traffic, which  may result in setbacks. Here are a few elements to avoid:

• Auto-generated content – Today, there are many ways and programs that can automatically generate content, which is of no use and never adds value.
• Irrelevant content – Sometimes marketers use same keyword or phrase again and again to manipulate rankings, which is wrong.

Focus on Local SEO Local SEO can help your business stand out in the SERPs – Moz. As a marketer, you need to focus on local SEO to get better prominence. Tips -

• Perform local competitive audit.
• Eliminate any sort of NAP confusion.
• Concentrate on basic pages (home, about, contact, testimonials).
• Simplify the site’s size, complexity, or navigational options.
• Use relevant call-to-action.
• Stay away from bad linking practices.

Use HTTPS The secure hypertext transfer protocol was developed to allow authorisation and secure transactions. As a marketer, you should use HTTPS. (https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html) Tips -

• Monitor site’s migration from HTTP to HTTPS.
• Use 2048-bit key certificates.
•  Don’t block your HTTPS site from crawling using robots.txt – Google.

Pay attention to user’s experience Online marketing is all about making a website competitive as well as user friendly. Tips -

• Always choose an impressive design.
• Give users/visitors as much as you can before asking for their personal data.
• Include product reviews.
• Encourage interaction to improve engagement.
• Create a high quality and functional "Search Function" (Fifty percent of users, on the entire internet, are search dominant. - Usabilityhour)
• Choose colours wisely.
• Use animation wherever possible.
• Use Multivariate Testing at regular intervals.

Optimise Landing Page If you want to improve the overall conversion rate of your website, you need to optimise landing pages. Tips -

• Eliminate distractions.
• Never ignore colour contrast.
• Add white space around different elements.
• Use high quality visuals and social proofs.
• Make sure the CTA is displayed in a visually distinct button.
• Use big fonts and short videos.
• Improve the page load speed.

So, use these online marketing techniques to outrank your competitors.

If your online marketing strategy isn't performing well, it's important to form a new online marketing strategy. Here are a few elements to add in an existing marketing strategy: 1. UX design User experience design (UX, UXD, UED or XD) is one of the best ways to bridge the gap between a consumer and a product available on a website. Here are a few UX design tools to use:

• Adobe XD
• Peek
• InVision

2. Go Mobile Today, the best way to dominate your niche is to "Go Mobile". It will help you to stand out and serve as many people as you want. In order to go mobile, you need to:

• Choose a responsive web design.
• Clearly define navigation, search, as well as checkout process.
• Choose and integrate a payment method.
• Test your mobile website regularly.

3. Improve SEO efforts Normal SEO efforts are not sufficient in this competitive landscape. Here are a few vital things to consider:

• Always use 301 redirection when a promotion expires.
• Resolve duplicate issue because it wastes the time of bots.
• Create unique meta descriptions irrespective of the number of web pages.
• Use high-quality responsive design tools (Bootstrap, Justinmind, Gridset, etc.)
• Study "Search Analytics" to improve optimisation opportunities.
• Take advantage of "Event Tracking" in Google Analytics.  (https://www.optimizesmart.com/event-tracking-guide-google-analytics-simplified-version/)
• Collect and analyse data from web analytics, Google Search Console, ranking tools, backlink analysis tools, etc.

4. Take advantage of Twitter advertising According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days. Hence, Twitter is an effective platform to promote your business in an interactive way. Here are a few ways to use Twitter advertising:

• Make use of Promoted tweets, Promoted accounts and Promoted trends.
• If you want to accelerate your brand awareness, try to gain maximum number of followers.

5. Never ignore conversion rate optimisation Whether you want more traffic or leads, you should always use proven conversion rate optimisation techniques. Here are a few tips:

• Set up goals in Google Analytics to track user’s actions.
• Test web pages at regular intervals in order to improve the areas of your website.
• Use video and images on your web page for high conversion rate. (Visitors love video and images)
• Use A/B testing, Multivariate testing and User/usability testing.

Avoid common mistakes and use the above mentioned online marketing strategies to rule your niche.

Profitability is the primary objective of any business (off line or online). Online marketing initiatives can increase a business’s profitability by yielding a strong ROI. Here are a few effective online marketing strategies: Try to improve the quality of your website Online marketing experts always focus on building links, but they never focus on improving the quality and relevance of the website, which is of prime importance. Tips -

• Improve the quality of content,  page authority as well as trustworthiness of the website.
•  Improve users’ experience.
•  Focus on keywords, topics, and query intent and anchor text.
• The speed of your website (see- http://radar.oreilly.com/2009/07/velocity-making-your-site-fast.html)
• Use http://www.webpagetest.org/.(Website Performance and Optimisation tool)

Use smart SEO tools  If you want to stay ahead of competition, you need to use high quality and robust SEO tools. For better yields, use -

• Raven Tools – Use it to find and fix technical SEO problems. It helps you to perform keyword and competitor research, manage link building and report on your progress.
• Majestic – It is a powerful link intelligence tool. It shows trust flow, inbound links, link profile, historical data and  more.
• Analytics SEO – It is an automated suite of online SEO tools. Use it to handle and manage big and multiple SEO campaigns.

Focus on fundamental things To cope up with the pace of competition, it is important to focus on certain fundamental elements to strengthen the base of a website. Here are a few things to do -

• Try to improve local link-building efforts.
• Create local business directory listings.
• Use Yahoo Local, Bing Local, Yelp, Merchant Circle, etc.
• Optimise a separate mobile site.
• Create social profiles on Google+ and Facebook.
• Analyse ROI report from Google analytics 360.

Never ignore content audit "The purpose of a content audit for SEO is to improve the perceived trust and quality of a domain, while optimising crawl budget and the flow of PageRank (PR) and other ranking signals throughout the site." - Moz. Tips -

• Analyse every single aspect such as – page theme, title, description, content, facts and statistics.
• Identify broken internal and external links.
• Keep your content updated.
• Frequently include case studies and more examples.
• Wisely syndicate content. (Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. - Searchenginewatch)
• Use Screaming Frog to crawl all URLs.

So, include the above given dimensions before formulating an online marketing strategy.

A bold online presence is essential for budding businesses in today’s competitive climate. But the question is how to make a great online presence. Answer is - through online marketing tactics. Here are a few things to consider: Go social Today, being social means having a great network and contacts of people through online platforms. If you are a marketer, you need to keep your social media accounts updated and ensure you engage users with the help of fresh and helpful content as well as images, videos and quotes. In fact, it makes sense to join a new channel, initiate discussion and set a goal to get “likes” or “followers.” All these things help businesses to build and popularise their social media profile. Also it is vital to use social media profile strategically to gain trust and confidence of your audiences. Take advantage of Responsive Web Design Do you know mobile browsing is on the rise? So, you need to check if your website/blog responsive? If not, it’s time to make it responsive. It is one of the best ways to provide a quality browsing experience to your users. All you need to do is to make sure that content and design looks natural and are mobile friendly. Use Brand Monitoring tools Traffic and rankings are only the one side of the story; you also need to focus on business’s reputation when it comes to online marketing. Of course, brand reputation is not a simple task; it needs time, effort and resources. Today, one of the best ways to keep track of brand reputation is to use quality brand monitoring tools. Modern brand monitoring tools are easy to use. You also need to analyse competitors. Always use Best Practices of Content Marketing Some marketers believe that content writing and marketing is only about spelling, punctuation, grammar, etc., it is more than that. It involves thorough market research, analysis, planning and exploring various creative options for more plausible outcomes. For maximum yields, you need to have closer look at the most successful players in your niche. It will widen your thinking, inspire you, spark your creativity, and allow you to write specific and relevant content for your audiences. Believe in yourself and use the above mentioned tactics to perform better, create a winning strategy, and of course, shine online…

Online marketing should be an integral part of your marketing strategy. Here are a few actionable online marketing strategies: Choose suitable keywords for higher ROI Keywords are the backbone of any online marketing campaign. That’s why, it is important to choose them carefully. Here are a few ways to fine-tune your keywords research strategy:

• Always get and study the "Cost per Click" data.
• Focus on high search volume, and the keywords your site is not ranked.
• Always categorise keywords for better website optimisation.

Stick to the basics of SEO Whether you have a large website or a small, you should always stick to the basics of SEO. Here are a few basic things to consider:

• Validate your markup with tools.
• Keep track of your sitemap status in Console.
• Monitor clicks and impressions for your listings.
• Use reCAPTCHA on websites to streamline user’s experience.
• Always write relevant and good meta descriptions for users.
• Make sure that "structured data markup" meet quality standards.
• Identify and fix issues like soft error pages and hacked pages.
• Stay up-to-date on releases, algo updates and announcements.

Get your website ready for mobile-first indexing As we all know that Google uses the mobile version of the website for indexing and ranking, it is important to keep the mobile website ready to deliver results. Here are a few steps to consider:

• Make sure the mobile version of the website includes text, images and videos as well.
• Make sure the mobile version has Metadata.
• Manually check individual pages.
• Never use a free premium theme/plugin because they could be disastrous.
• Make sure the mobile version is secure because security is the major concern for Google and users.
• Use Mobile-Friendly test to determine areas where you can improve your website's performance on different devices.

Carefully use email marketing Whether you have an e-commerce site or a small blog; use email marketing.  Here are a few good email marketing practices:

• Smartly craft your subject lines to stand out.
• Send email only in standard business hours.
• Always study email analytics.
• Share insights and experiences through emails.
• Never commit grammatical mistakes.
• Succinctly explain your things.
• Focus on Click-through percentages and change your strategies accordingly.

So, use the above mentioned online marketing strategies to boost productivity.