5 Simple E-Commerce Marketing Ideas

Today, most of the online stores are facing head-to-head competition that is why, it is more than important to use a wide range of creative, aggressive and innovative e-commerce strategies to gain traction.

Here are a few innovative e-commerce ideas to gain success:

Build your brand

It is a well known fact that people tend to buy products from brands they know; that is why, it is essential to build a brand.

Tips -

  • Research your audiences.
  • Use high quality research tools – comScore, Nielsen, and Google.
  • Use both display and content networks.
  • Rely on both behavioral targeting and website specific targeting.
  • Focus on social media integration.
  • Build your online reputation.

Try to attain Inbound Links

Inbound links are the key to success in SEO; however, it is important to focus on quality, not quantity. Only relevant and high-quality links from authentic websites can build trust.

Tips -

  • Stay away from black-hat link building tactics.
  • Maintain a blog and flourish it with quality content.
  • Always invest in curating and publishing of helpful material.
  • Create and share case studies.
  • Conduct free webinars.
  • Create awesome infographics.
  • Create beautiful and helpful SlideShare presentations.

A/B Testing

Conducting A/B testing is a hard work. Many website owners perform only one time testing to improve their conversion rates, which is inadequate. A/B testing should be performed at regular intervals.

Tips -

  • Focus on multivariate testing.
  • Cut lengthy product purchasing process.
  • Always define your key performance indicators.
  • Prioritise and schedule A/B split testing process.
  • Focus on shopping-cart abandonment rate.
  • Measure and evaluate your site’s performance.

Use social media

Make sure you use almost all social media channels to improve your brand’s identity.

Tips -

  • Respond politely and immediately.
  • Use reviews and testimonials on products pages.
  • Use Amazon (according to a survey, 55% of online shoppers start their product search on Amazon)
  • Try to improve your social media fans and followers.
  • Share online catalogues.

Prioritise mobile optimisation

Mobile shopping is the future of e-commerce industry; if your website is not mobile responsive, you may suffer loss. Hence, prioritise mobile optimisation for better yields.

Fact- Today, 1.2 billion people are accessing the web from mobile devices.  80% of internet users use smartphones. (teamtreehouse)

Tips -

  • Focus on visual media.
  • Use social media icons.
  • Use bright CTA buttons.

Providing seamless shopping experience is tough; however,  following the above mentioned strategies and ideas,  may help you hit the right path.

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