5 Technical Skills and Online Marketing Tactics for Beginners

Achieving success in digital marketing landscape is not easy, but certain online marketing tactics can help you to get good results.  Here’s what you need to do:

1. Understand On-site Technical SEO Issues and Resolve them

Technical SEO issues require special attention. Business owners who want sustainable growth and momentum always pay attention to technical issues and get them resolved.

Here are a few common on-site technical SEO issues, which need to be addressed:

  • Website speed – Always choose a good hosting service so that your website can load quickly. (87% of users who have to wait 2 seconds for a page to load will abandon the site.)
  • Broken links – Perform link audit at regular intervals to identify and fix broken links.
  • Language issue – Use rel=”alternate” hreflang tag and make sure the code is correct.
  • Crawl errors – It is one of the most essential metrics to understand. Google’s Webmaster Tool shows a list of URLs that are inaccessible.

2. Stay Away from Manual Penalties

If you believe that your website has been hit with a manual penalty, it is important to check Google Search Console. All you need to do is to find out the reason and fix the issue.

Here are a few tips for beginners:

  • Perform link audit and remove toxic links.
  • Never fail to meet the standards of a website’s quality.
  • Start disavow process (https://support.google.com/webmasters/answer/2648487?hl=en)
  • Use SEMrush, Majestic, Moz, Ahrefs, etc.
  • Remove duplicate content.

3. Improve Keyword Research

If you find it difficult to choose the right set of keywords for your website, use tools like Google’s Keyword Tool. It provides you with relevant keywords.

Here are a few tips for beginners:

  • Wisely integrate keywords across the website.
  • Avoid keyword stuffing.
  • Create titles having long-tail keywords.

4. Improve Your Website’s User Experience

If you want to maximise your website’s UX, you need to research thoroughly.  Here are a few tips to consider:

  • Always choose right headings.
  • Avoid using stock photos.
  • Create eye-catching  and interesting content for your users. (Become a storyteller.)
  • Use relevant call-to-actions.
  • Check out Google’s Webmaster Tools to check the health of your site.

5. Use Tools for Social Media Success

Managing many social media channels can be a tough job; hence, it makes sense to use powerful tools to handle social media.  Here are a few tools to consider:

  • Use Sprout Social, Hootsuite and SimplyMeasured.
  • Strike the right balance.
  • Use Iconosquare, Canva and Crowdfire.

Lessons come in many forms; so, use the above given tactics and attain sustainable growth.

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