Creating and maintaining an online identity is the most critical element for any business. In fact, most companies fail to recognise this fact. Here are a few steps to set a stronger brand image: Brand monitoring It is the most neglected aspect of brand building. Businesses must monitor their brand’s reach as well as performance at regular intervals. For that, they need to use brand monitoring tools, such as:

• Google Alerts – This is the most effective brand monitoring tool that sends alerts on your specified topics, allowing you to take immediate actions.
• Brand Mentions – This is relatively a newer tool, designed to send you daily email digests with your brand mentions.
• Buzzsumo – This tool allows you to set up multiple alerts to monitor/track your online mentions.
• Hooks – This is a robust mobile application that helps you to set up alerts to monitor your brand.

Monitor your Brand-specific Keywords It is important to know about users’ demand. In other words, monitor your brand-specific keywords, and to do this use:

• Serpstat – This is a great tool to find different keyword variations containing your brand name.
• Google AdWords Keyword Planner - This is a powerful keyword research tool that allows you to find the right keywords to target.

Monitor your competitors  In this competitive world, it is important to keep an eye on your industry as well as competitors in order to:

• Improve branding strategies
• transform digital marketing strategies
• Avoid mistakes
• Identify new entrants
• Enrich your value proposition
• Track your market share
• Protect brand’ image
• Understand strengths

To stay ahead you must use a few monitoring tools:

• SE Ranking – This tool offers complete monitoring.
• SocialMention – This tool helps you to cross-analyse brand related news/blogs/articles and much more.
• Topsy – This tool helps you to keep an eye on your competitors’ tweets.
• Marketing Grader is a free tool for monitoring social activity of your competitors.
• InfiniGraph - This tool helps you to track what is trending in your social media circles.
• Similarweb – This is a digital marketing intelligence platform that helps you to compare website traffic as well as analytics.

Wisely handle negative comments It is a known fact that dissatisfied customers may damage your online reputation. It is important to handle them wisely. According to a survey:

• 88% of customers have a desire to look through reviews to have a clear picture on the issue.
• Another 88% trust online comments.

Tips:

• Ask for explanations.
• Never argue.
• Resolve problems immediately.
• Include humour in talks.
• Encourage dialogues between companies and customers.

Keep your brand consistent Always use the same logo, symbol, messages and business’ vision across multiple channels (social media channels, newsletters, websites, micro websites, blogging network, case studies, etc.) in order to show consistency of your brand. Secure your website In order to create and maintain a brand, make sure your website is secure, fast and relevant. It should have a proper navigation structure and must display security certificates to gain the confidence of end users. Above all, try to position your brand in the minds of your customer.

Internet marketing has revolutionised the industry like never before; that is why, it is important for online businesses to embrace best-in-class internet marketing tools to stay ahead in the competition. You can use these sophisticated internet marketing tools to:

• Explore new trends.
• Identify potential drivers for growth.
• Gain competitive advantage.
• Streamline business processes.
• Impress your customers and clients.
• Accelerate digital transformation.

Here are a few advanced internet marketing tools to use: Numbers don’t lie. In a recent study, 61% of marketers reported that generating high quality leads proved problematic for their organisations.  Marketo Whether you are a start-up company or a large company, you need to optimise your operational efficiency. So use Marketo to attract buyers, generate leads, improve marketing efforts and analyse marketing performance. It’s relatively easier to implement. Tips:

• Use this effective marketing automation software to empower sales teams.
• Use this software tool to run marketing programs across multiple channels.
• Use it for mobile engagement, campaign segmentation, lead management, email marketing, social marketing, multivariate testing as well as web re-targeting.

Facts:

• Personalised subject lines in emails are 22.2% more likely to be opened.
• 72% of B2B buyers share useful content via email.
• Emails opening  on smartphones and tablets have increased 80% over the last six months.
• According to MarketingSherpa, the most used lead generation tactic is email marketing.

Adroll This incredible software helps businesses to increase their conversion rates. Use it for comprehensive customer relationship management as well as re-targeting customers. Tips:

• Use Adroll to analyse analytics.
• Use it to create personalised ad campaigns.

Canterris Online marketing can’t afford complexity.  Use Canterris Marketing Suite to achieve simplicity. This tool helps you to engage customers, generate leads and accelerate sales cycles. Tips:

• Use it to speed up your marketing & sales efforts.
• Use it to create rich interactive websites that engage customers.
• Make use of this tool to align and automate your demand generation efforts.

Facts:

• A 2016 study by Adestra, confirmed that email remains a consumer’s preferred method of receiving information from companies.
• A recent study by Adobe found that in 2016, time spent with email is up by 17% year after year.
• According to a study, 77% of consumers prefer to receive permission-based marketing communications through email.

Icontact This amazing tool helps businesses to create, send, segment, and track emails. This tool also improves responsiveness. Tips: Use it to:

• Create compelling messages for users.
• Schedule your messages on Facebook, Twitter and LinkedIn.
• Initiate and join in real-time conversations.
• Measure your efforts and market your brand.
• Integrate email marketing, landing pages, social media management, etc.
• Create professional landing pages to attract new email subscribers.

Use these above mentioned internet marketing tools to empower your sales and marketing efforts.

• Are you looking for new ways to enhance your social media marketing efforts?
• Do you want time-saving tools to manage your social media marketing tasks?
• Want to convert visitors into customers through social media?

Use the below mentioned tools: Facts:

• There are 2.3 billion active social media users.
• 91% of retail brands use 2 or more social media channels.

Discover.ly Discover.ly is an exclusive Chrome extension that allows you to view the social websites of your email connections. Use it to see mutual connections on different social media channels. Snip.ly This is a link shortener tool that helps to create customised call-to-action. Basically, this tool allows you to promote your content on social media platforms. Tailwind Use this amazing tool to pin and schedule Instagram photos to Pinterest boards. This tool also allows you to organise your Instagram photos. Tips:

• Use it to improve your Instagram and Pinterest marketing efforts.
• Use it to explore content, schedule posts, monitor conversations, etc.

Zoho SalesIQ This website’s visitor tracking platform has been designed to connect and engage with your website visitors in real time. Use it to chat with your audiences in real time. Pablo This tool lets you design as well as share images for social media posts. It is a fast, efficient and productive tool for social media managers. Use its free images, add text and resize them according to the platform. Atomic Application It is designed to reduce time, effort and costs. It helps content marketers to increase content engagement and its overall performance. Tips:

• Use it to improve your content marketing efforts on social media.
• Use it to improve the quality of content by making it free of error.

Leadin app This is an intuitive platform that informs you about visitors. (who is visiting your site and what content they’re reading). This application/platform automatically locates the social networks of your readers. RebelMouse This is a social marketing content aggregation platform with a CMS and mobile application. This platform helps to drive engagement as well as extend reach. Nuzzel This is a great content discovery tool for social media marketers. Use it to discover top news as well as trending topics. Post Planner This tool integrates directly into Facebook. Basically, it makes Facebook scheduling posts easier. Hootsuite Use it to manage all your social media marketing from a single dashboard. You can manage your social media profiles, schedule social media content and measure your return on investment. Tips:

• Use it to increase brand awareness.
• Use it to collaborate efficiently with teams.

Overvideo If you believe in video marketing, Overvideo is for you. Overvideo helps you to create visual calls-to-action when you post videos on Twitter, Facebook, Instagram and YouTube. Tips:

• Use it to give a link in the video.
• Use it to amplify the reach of your video.
• Access it to save time by uploading and scheduling as many posts as possible.

So, build your brand with these incredible social media marketing tools.

Effective promotion of an online business can pay rich dividends. By the way you don’t need much money to promote your online business. You just need to know few things, like: Write engaging content Write high-quality, fresh and informative content on your website to attract users as well as search engines. Focus on “About us" and "home" page for better conversions. Tips:

• Write content according to your targeted users.
• Add a blog.
• Keep content consistent on social media channels.

Simplify your management Sometimes, it becomes difficult to align inventory and delivery, so choose the best platform to streamline all the internal and external processes. Tips:

• Manage invoices, inventory and the complete supply chain on a regular basis.
• Update your website on a regular basis.
• Integrate a secure payment gateway.
• Automate email marketing.

Advertise your business online Promoting an online business is a challenging task; however, with a few simple tactics, you can significantly make your website popular. Tips:

• Use Facebook advertising.
• Use Google Adwords.
• Submit your products to the top product submission websites.
• Rely on business and local listing.
• Take advantage of Social bookmarking, press releases and presentations.
• Use Instagram and Pinterest for greater exposure.

Optimise your online store You need to optimise your website, in other words optimise every single page of your website. Tips:

• Add unique SEO meta tags on each page.
• Write unique descriptions for better visibility.
• Optimise page headings (Include H1, H2, H3, H4, H5, and H6 tags.)
• Write short paragraphs.
• Add call-to-actions.
• Add keywords across  content.
• Rely on anchor text.
• Make your website mobile-friendly. (96% of smartphone owners use their devices to get things done.)

Monitor your competitors Monitor the activities of your competitors. This will help you to redesign your digital marketing strategy and uncover new market opportunities. Tips:

• Use SpyFu to uncover your competitor’s keywords.
• Use AccuRanker to track your progress against your competitors.
• Use BuzzSumo to track the most shared content on the web.
• Make use of Google Alerts to monitor the competition and ongoing market trends.
• Use Hootsuite to monitor the social activities of competitors.

Extend your business network Use powerful local marketing websites, like MerchantCircle, Local.com, Manta, Google My Business, Yelp, etc. to extend your network. Tips:

• Provide correct name, address and phone number of your business.
• Update your business information regularly.
• Verify your business listing.
• Always choose the most suitable business category.

Bonus tips:

• Manage and serve ads across the web.
• Show your updated product inventory.
• Highlight your delivery options.
• Don't underestimate the power of product reviews.
• Try to establish your brand as a trusted resource.
• Use Google Analytics 360 to understand users’ behaviour
• Integrate social media icons on your website.
• Compare and improve website performance using A/B testing.
• Use YouTube for better online visibility.
• Take advantage of Google Tag Manager.
• Integrate and sort marketing data in real time for better decision making.
• Share, understand, and learn from data-driven customer insights.
• Use sophisticated approaches to track ROI.
• Rely on digital, marketing, sales and consumer analytics.
• Consider partnering with related brands in different verticals to reach wider audiences.

So, use these cost-effective techniques to promote your business and of course, win the race.

A content management system (CMS) is a computer application that supports the creation as well as modification of digital content. It is used for supporting multiple users working in a collaborative environment. Here are a few powerful content management system tools (CMS) to choose from: Wordpress WordPress is a  piece of open source software.  It is used for creating a website, a blog, or an application. (27% of the web uses WordPress, from blogs to websites). WordPress offers a number of themes, plugins, widgets, and other features. Some of the most versatile features of WordPress are:

• Custom-made designs
• SEO friendly
• Responsive mobile sites
• High performance
• High security
• Easy and accessible
• User-friendly dashboard

Joomla Joomla is a world-class content management system (CMS), which enables you to build powerful websites and online applications. Some of the most versatile features of Joomla are:

• Multilingual – This is the most popular open source multilingual CMS platform, offering over 65 languages.
• Support – Joomla has a community of developers who provide consistent support.
• Updates - Joomla updates its software to secure its web assets and empower businesses.
• Banner Management – It helps people to add advertising and monetise your website.
• Brand Management – It allows you to add several contacts, departments as well as categories to extend the basic contact information.
• Content Management – It helps to organise and manage content in an effortless manner.
• Extension  - Over 7,500 extensions are available to extend your website’s functionality.
• Responsive - Joomla is mobile ready.
• Google map and analytics.
• 200 MB of free space.

ExpressionEngine ExpressionEngine is an effective, flexible, feature-rich content management platform. (It is an interested hybrid of commercial and open-source software). Some of the most versatile features of ExpressionEngine are:

• Enhanced security
• Commercial support
• Spam prevention
• Mobile friendly
• Templates
• Easy to maintain
• Helps to manage and share content in an intuitive way.

Drupal First impressions count, especially if you are an online business owner, so choose Drupal to have an intuitive website. It is an open source platform. Some of the most powerful features of Drupal are:

• Community support
• Productive and flexible
• More than 6,000 modules
• Complete online documentation
• Insightful and improves users’ experience

Contao Contao is a popular web-based Open Source CMS. Some of the most powerful features of Contao are:

• Search engine-friendly
• Strong community support
• Intuitive interface
• Fast, reliable and easy to maintain
• Appealing designs of Newsletter
• Easy payment gateway integration
• Multi Domain Capability
• Amazing extensions for design frameworks, social media and much more.

Silverstripe SilverStripe is a famous and secure open source CMS. (SilverStripe has been downloaded over 350,000 times.) Its flexible framework allows developers to create powerful websites. Some of the most popular features of SilverStripe are:

• Easy to use and learn
• Flexible and extendible
• Secure open source
• Provide reusable codes
• Standard templates
• Designers are free to use HTML and CSS

A robust CMS is vital to run a successful business. So, choose one according to your objectives.

Content marketing has redefined online businesses. Today, most of the businesses believe that their sector will fundamentally change with the help of content marketing. No doubt, it has become an unstoppable force for online businesses to succeed in achieving their objectives. Here are a few aggressive content marketing tactics: LinkedIn LinkedIn has many features that are peerless when it comes to brand building, content promotion and social media marketing. Tips:

• Use LinkedIn to show your domain expertise.
• Share relevant content and obtain feedback.
• Research other’s businesses and their strategies.
• Monitor and respond to customers.
• Establish your leadership.
• Increase customer’s engagement.

Growthhackers If you are a serious content marketer, use Growthhackers. Tips:

• Use it to sharpen your content marketing program.
• Use it to promote your articles and improve the reading experience of readers.
• Write effective titles and sub-headings for better user experience.

Flipboard Use this effective and proven platform to read, collect and share stories. This intuitive platform discovers creative content, blogs, news, and much more. Tips:

• Use it to collect and share great articles, photos and videos.
• Use this compelling digital magazine to take ideas from renowned publication houses.
• Use it to curate and organise your content.
• Access it to establish your network and take business advantages.

Facts:

• According a study, 51% of marketers plan to increase their content marketing expenditure.
• According to a survey, marketers want to spend more on content marketing, but they're still struggling with engaging content (60%) and measuring performance (57%).

Publish a press release A press release is a great way to create buzz about your new content. There are a great number of websites that publish press releases for free. Tips:

• Use powerful press release submission websites to increase online visibility and drive traffic.
• Use great publishing sites to put your content in front of millions of potential customers.
• Write user-friendly press releases that can attract readers.
• Use paid sites for instant popularity.
• Learn how to create an internet sensation.

Create an Infographic If you want to make your content viral, create visually engaging infographics. All you need to do is to create a compelling infographic having balanced text, images and industry-specific statistics. (The human brain processes visual content 60,000 times faster than text-based content.) According to a study conducted by MDG advertising, content marketing that contains visual elements can generate over 95% of views as compared to the plain content. Tips:

• Create an attractive infographic and submit to the most popular platforms, like visual.ly.
• Never put too much information.
• Add sharing buttons on your infographic.
• Increase content promotion and brand awareness.

Tumblr Tumblr is a popular and effective microblogging and social networking website, which allows users to post multimedia and other content. Tips:

• Write and share original articles in the form of blogs.
• Use this amazing platform for greater exposure and generate more traffic.
• Use it to discuss your thoughts and obtain ideas from the community.
• Use it to improve your keyword rankings.

Bonus tips:

• Use Triberr to publish your content.
• Join BizSugar – the finest content sharing network.
• Make wise use of Pinterest Sharing Boards.
• Use Shareaholic - a great content amplification platform.

For all businesses, content marketing is key to harnessing opportunities. So, to become successful, you need to embrace strong and effective content marketing strategies.

• Do you want to drive traffic to your online store?
• Are you looking for some extraordinary online marketing tactics?

Here are a few actionable online marketing tactics to drive sales: Upsell Your Products: According to Econsultancy, upselling is 20 times more effective than cross-selling. So, rely on upselling (persuade a customer to buy something additional.) Integrate Instagram According to a study, Instagram drives 25% more engagement than any other social media platform. So, you should use it wisely. For that you should :

• Choose the right hashtags.
• Use appropriate filters.
• Post at the right time to attract the maximum number of users.

Tips:

• Add a profile picture.
• Provide full company details and optimise your profile.
• Find people and connect with them.
• Post content, images and videos on a regular basis.
• Always try to like, comment and understand users.
• Use "Instagration tool" to increase engagement.
• Link Instagram to your Twitter, Facebook, and Tumblr, accounts.

Reduce Abandoned Carts According to a study, 67.45% of shopping carts are abandoned before they are completed. To reduce this, follow the below mentioned tips: Tips:

• Use "Abandon Aid" tool to remind your customers.
• Be clear about cost.
• Add a wish list to your online store.
• Retarget shoppers with email marketing/reminder mails.
• Add security badges to your website.
• Make your website mobile-friendly.
• Provide customer support.

Launch a Facebook Store In order to increase website traffic and sales, you must launch a Facebook store. (Nearly, 68% of fans visit retailer pages to keep up to date with sales and promotions.) It is easy to set up and use. In fact, it allows you to sell your products directly. According to a survey, 40% of people use social networking sites when shopping online. Tips:

• Use "Facebook Store" application to directly sell products.
• Explain to your customers where to find your store and how it works.
• Import your emails to promote your products actively.

Focus on email marketing According to the Direct Marketing Association, email has an ROI of around 4,300%. So, rely on email marketing to increase traffic to your online store and sell your products. "60% of people say that receiving special offers is the top reason they subscribe to an email list from a business". Tips:

• Personalise your email content for better engagement. (According to a study, personalised emails can increase sales conversion rates up to 15-25%, and click-through rates up to 25-35 %.)
• Automate your email marketing efforts.
• Use a simple email marketing template that improves and supports your business.
• Write clear subject lines.
• Use compelling call-to-actions.
• Explain product benefits, rather than features.
• Send reminder emails to customers. (use "Wishlist + Reminder" application to automate emails.)
• Regularly test your emails to improve its performance.

Use the best e-commerce themes Use simple and intuitive website templates, having clear images, descriptions, layout, and navigation structure and payment system. Tips:

• Use business-specific themes.
• Strike the right balance between text and images across the website.
• Count on product reviews. (According to a study, you can increase your e-commerce conversion rate up to 14-76% by adding product reviews to your online store.)
• Include social proof.
• Make your website easy to use and informative.

All the above mentioned tactics will help you to generate traffic and sales.

For online businesses, conversion rates are extremely important. That is why, global businesses are under a lot of pressure to ensure that their online businesses achieve highest conversion rates. Of course, they need a lot of tools and techniques to improve their conversion rates. Here are a few valuable techniques to increase conversion rate: A/B testing According to Optimizely, A/B testing (also known as split testing or bucket testing) is a comprehensive method of comparing two versions of a web page or application against each other to determine which one performs better. It is important to conduct A/B testing. In fact, A/B testing is all about making a website user friendly. Process of A/B Testing:

• Data Collection
• Identification of goals
• Hypothesis generation
• Variation creation
•  Run experiments
• Analysis of results

Benefits of A/B Testing:

• Improved Content Engagement/user interaction
• Reduced Bounce Rates
• Better Customer Engagement
• Increased Conversion Rates
• Ease of Analysis
• Increased Sales and ROI
• Reduced Future Risk
• Reduced Cart Abandonment

Valuable content High quality content enhances a website’s credibility. So, create useful content that can bridge the gap between company and customers. A Few points to consider:

• Create a simple and intuitive website.
• Create specific content.
• Provide detailed explanations.
• Use real pictures of people.
• Always provide complete contact information.
• Include testimonials.

Facts:

• More than 20% of businesses have reported that they do not have an effective strategy for landing page testing.
• According to KISSmetrics,  one second delay in page response time can result in 7 percent reduction in conversions.
• According to MarketingSherpa, about 75% of businesses have problem in finding suitable expertise for optimising their landing page copy.

Minimise design friction Create simple, intuitive and easily navigable website with various value added features, such as breadcrumbs, sitemaps, colourful buttons, etc. A few points to consider:

• Keep the form simple having minimum fields.
• Improve the speed of your website.
• Avoid  unnecessary details.
• Use simple and easy to see fonts.
• Always include contact form.
• Create XML sitemap.
• Include breadcrumbs.

Provide proofs This is yet another cherry on the cake. All you need to do is to provide comprehensive case studies to reflect your work and methodology. People will feel good and want to do business with you. In fact, this is a great way to gain trust and confidence of users. A few points to consider:

• Develop E-books and whitepapers so that users can read and share.
• Write detailed case studies and ask for testimonials from satisfied customers.
• Write blogs to make people understand  features of your products and services.

Bonus Tips:

• Simplify checkout process.
• Guide your customers through valuable product descriptions and crisp images.
• Always display prices and total shipping cost as well as delivery options.
• Implement security certificates on your website.
• Provide customer support.
• Add a resources section to your websites having guides, tutorials, videos, and "how to" articles.
• Write clear headings and use simple, easy-to-read fonts.
• Use colour psychology.
• Optimise your website.
• Use better combination of text and images.

Using the above mentioned techniques with various tweaks provide better experiences to your users, and eventually improve the overall conversion rates.

Optimisers always focus on building high-quality backlinks; however, they often fall short because quality link building is quite difficult. Being innovative and working on link building strategies can help a lot in achieving quality inbound links. Here are a few ways to build inbound links: Write press releases Writing and publishing high-quality press releases are is of the best ways to build inbound links. Tips:

• Write press releases for new product launches, updates on existing products, and opening a new office, etc.
• Include buzzwords, service updates and quotes in your PR.
• Use easy-to-follow press release templates.
• Make your headline compelling.
• Provide complete information about your company.

Create engaging infographics People love to share compelling infographics.  Create a fresh and useful infographic, people will link back to you as the original source. For better results, make the embed code for your infographic so that user can use it. Tips:

• Use the best infographic template.
• Include facts, figures and statistics for better explanation.
• Make your infographic funny and beautiful.
• Choose  an innovative design tool.
• Use Canva, Skitch, PicMonkey, BeFunky, Compfight, etc. for better results.

Create SlideShare presentations SlideShare presentations attract the maximum number of users. So, create visually compelling and sharable presentation for them. It will help you to achieve quality inbound links in less time. "SlideShare attracts 60 million unique visitors every month". Tips:

• Always create your own design.
• Use creativity when it comes to presentation.
• Use contrasting colours.
• Keep your text minimum.
• Rely on the best images.
• Always add introduction, conclusion, and call-to-actions.
• Add "animated slides" and clickable links.

Write case studies This is one of the best ways to get backlinks. All you need to do is to write convincing case studies of your clients. You need to explain their needs or problems, and your approaches as well as solutions. You also need to illustrate the whole matter with live examples. Tips:

• Write comprehensive cases studies.
• Use facts and statistics.
• Define problems and narrate solutions.

Bonus tips:

• Write high quality product and book reviews.
• Maintain a blog.
• Write e-books and tutorials.
• Conduct webinars.
• Ask for product reviews.
• Use link analysis tools like Ahrefs, Majestic, to get a list of backlinks.

All the above mentioned ways will help you to build inbound links for your website.

Entrepreneurs always want to improve their productivity, visibility, bottom lines as well as competitive edge. In pursuit of the same, they use a wide variety of tools and applications. Modern tools and applications are valuable and designed to streamline business operations. Here are a few valuable tools and applications to help you to:

• Increase sales
• Amplify brand awareness
• Establish better relationships with customers
• Expand and promote your business.

Evernote Use this platform to collect, nurture, and share ideas across desktop and mobile platforms. You can also use this to align your work. Tips:

• Use it to organise your work.
• Explore connections and use new information.
• Use it to memorise key business details.

Dropbox 500 million people around the world use Dropbox. It is one of the best business applications that helps you to store files, folders, videos, photos, PDFs, etc. in a secure way. You can access your files from anywhere on any device. "Dropbox is the finest file sharing and storage solution". Tips:

• Use it to share large files.
• Anyone can review and download a copy of files.
• Use it to take automatic backup.
• You can easily restore deleted files.

Zendesk This is the most popular software that improves business communication. This software is used for monitoring, prioritising, and solving customers’ problems. Tips:

• Use it to gather information.
• It offers personalised support.
• It offers clear visibility into customer interactions.
• It also helps to measure performance, and uncover actionable insights.

Buffer Use Buffer to schedule and share social media content in the fastest possible manner. This platform helps businesses to drive traffic, increase engagement and save time on social media. Tips: Use it to:

• Schedule as many posts as you want.
• Track clicks, reach and engagement.
•  Post new products or recommended items.
• Publish content in a reliable/fast and safe manner.
• Use Buffer to keep your customers well informed.

Grammarly Today, millions of people use Grammarly to check and correct grammatical errors. This tool helps you to make your writing error free. Tips: Use it to:

• Improve your writing style.
•  Expand your language awareness.
•  Enhance clarity and remove complex errors.
• Write error free on Gmail, Facebook, Twitter, Tumblr, LinkedIn, or anywhere.

Freshdesk This is a powerful cloud-based customer support software and helpdesk ticketing system that assists businesses to improve their relationships with customers. Its email based ticketing system is perfect for tracking and responding to emails. Tips:

• Use it to streamline your inbox.
• Use Freshdesk to make your brand a vital resource for customers.
• Use it to identify actionable insights - issues, bottlenecks, your best players in statistical format.
• Use it to automate your workflow and support your customer.
• Use it to find the best leads and nurture customers.

So, use these smart tools and platforms to save your time, efforts and budget.