Today's businesses are focused on driving a competitive advantage by developing mobile sites. Mobile sites help businesses to accelerate their sales and overall return on investments. However, in order to achieve success, it is  essential to follow the basic principles of mobile site design so that it can perform better. Here are a few principles of mobile site design: Homepage and website navigation Unlike desktop versions, mobile sites have less space; that is why, it is important to make a wise use of space and keep call-to-actions visible. Tips:

• Keep menus short, intuitive and accessible.
•  Segregate categories for better understanding.
• Don’t let promotional messages hide your site’s layout.
• Make navigation clean and clear.
• Never distract your users.

Make use of site search Make use of site search feature to help your visitors. In fact, make it visible, fast and accessible. Tips:

• Ensure that your site search feature provides the most suitable results.
• Use smart-search features like auto complete and corrected misspellings.
• Implement filters to get better search results.

Help visitors to browse Some site owners implement many check points or gates, which frustrates users and force them to leave the site. So, allow users to browse through your website the way they want. Tips:

• Allow visitors to use your mobile site without registering for an account.
• Ease navigation.
• Increase site’s usability.

Align information entry Some websites repeatedly ask for personal information, which irritates users. So, limit the number of entries  and make sure to provide them with a "number pad" so that they can fill numeric information easily. Tips:

• Keep your information entry forms minimum.
• Provide sufficient features to ease browsing.
• Choose the simplest input methods by using toggle keys or a drop down menu.
• Make sure that users easily tap keys.

Add greater functionalities Use "calendar app" and other such date selection applications. Calendar applications help visitors to book efficiently without any sort of confusion. Tips:

• Use visual instructions.
• Use calendars.
• Provide clear instructions.
• Use clearly visible labels.
• Validate errors in real time.

Use smaller forms Some websites use exhaustive forms to gather information, which is quite irritating. Hence, use design efficient forms for better conversions. You also need to take advantage of autofill function to help users. Tips:

• Remove complex steps of form filling.
• Use pre-filled information to speed up the process.

Use expandable and high quality images Expandable and high-resolution product images help users to choose products efficiently. If possible, use close-up views for greater visibility. Tips:

• Allow users to switch to the optimal screen orientation.
• Use call-to-actions wherever possible.

• Always keep your users in a single browser window for the ease of navigation.

Developing a mobile website requires careful planning and implementation. So, use these basic principles of mobile site design to enjoy the flavour of success.

• Do you want to improve the performance of your website in terms of conversion and click-through rates?
• Do you want to position your businesses in its niche?

Here are a few powerful A/B testing tools: Optimizely Do you want to

• Transform your customer experience?
• Increase revenue from digital channels?
• Engage visitors?
• Build long-lasting relationships with your customers?

If yes, use this powerful tool--Optimizely. Use it to conduct A/B testing, multivariate and multi-page testing. Features of Optimizely:

• Unlimited experiment & variation creation
• Image hosting
• Multivariate testing and traffic allocation
• Data import/export
• Experiment scheduler

Benefits:

• Helps to integrate data across all your platforms.
• Enhances customer engagement and revenue.
• Helps to perform A/B testing, multivariate testing and multi-page testing for better performance of a website.
• Integration with 3rd party tools.
• Easy editing through the dashboard.

Visual Website Optimizer (VWO) VWO is an efficient, quick and popular testing tool. Use this best-fit tool to tweak and optimise your website with minimal IT help. Features of Visual Website Optimizer (VWO):

• Creates multiple variations of a website in minutes.
• Intuitive interface.
• Easy to use.
• Tracks revenue, signups, clicks or any other conversion goal.
• Knows the statistical validity of  results.
• Creates A/B tests and other campaigns in minutes.
• Loads pages easily.
• Supports multiple devices.
• Unlimited undo to fix your mistakes.

Benefits – It helps to:

• Achieve the maximum conversions.
• Analyse visitors’ click behaviour.
• Share a heap of actionable insights.
• Convince audiences.
• Track multiple conversion goals at the same time.

Convert Experiences This is a significant A/B testing and multivariate testing software tool. Use this robust tool to receive actionable data and make informed decisions. Features:

• Supports HTML and a visual WYSIWYG (What You See Is What You Get) website editor.
• Non-technical creation of A/B, multivariate, and split tests.
• Tests e-commerce products/category pages with ease.
• Provides full testing control with style sheet editor and eliminates dizzying complexity.
• Practical, priority-driven, faster, and easier.

Sitespect Do you want to:

• Maximise user’s experience
• Improve ROI
• Use behavioural targeting

If yes, use Sitespect.  Use it to create a great customer experience across a wide range of mobile devices. It has the ability to boost business’s bottom line. Benefits:

• Drives relevant, compelling, as well as personalised content for customers.
• Helps to run optimisation and test campaigns.
• Helps to mitigate risk and drive revenue.

AB Tasty (Offers cross-device, open testing and personalisation solutions) This is a unique, efficient and intuitive solution for testing, re-engagement of users, as well as content personalisation. In fact, it is the best tool to improve conversion rate optimisation. Features:

• Expandable widget library.
• A powerful visual editor to create experiments quickly.
• Heatmaps recording.
• Timely statistical results.
• Fully compatible.

Benefits:

• Encourages conversions
• Helps to fix technical faults.
• Reduces cost and complexity.
• Improves business capabilities.
• Helps to strengthen business value.

Bonus tips:

• Use "Google Experiments" to improve your site’s overall performance.
• Use "Qubit" to get real-time insights and conduct landing page analysis.
• Use "Google Analytics and Crazy Egg" to collect valuable qualitative data.

So, do not miss this opportunity and use the above mentioned prolific A/B testing tools to improve user’s experience, generate desired revenues and stay one step ahead of your competitors.

Are you looking for the right set of WordPress plugins to create better content? If yes, utilise the following set of incredibly efficient WordPress plugins to create better content: Editorial Calendar Sometimes, it becomes quite difficult to remember past posts; that is why, it is important to use Editorial Calendar. It helps to see all of your posts. In fact, it also helps to drag and drop them to manage your blog posts. Key Features of Editorial Calendar:

• View all of your posts according to their posting dates.
• Drag and drop functionality to change your post dates.
• Quick management of your drafts.
• Effective management of multiple authors.
• Quick publication of posts.

Edit Flow It helps you to collaborate with your editorial team. It can be easily customised. Key Features of Edit Flow:

• Keeps track of important details.
• Keeps users organised.

Curation Suite This is a well known content curation platform, which allows you to publish and curate content. Key Features of Curation Suite:

• Curates text, videos, images, and social embeds.
• Discovers trending and share worthy content.
• Social media sharing.
• Fast Curation for quicker publishing.

Listly This is yet another plugin that makes it easy to create, maintain, and engage readers with compelling list posts inside your WordPress site. Key Features of Listly:

•  Responsive and social.
• Configures automatically based on device.
• Adds voting to lists for better engagement.

YouTube Embed WordPress Plugin As the name suggests, this smart plugin provides a wide variety of smart features for the YouTube embedded player, such as responsive videos, automatic controls, etc. Key Features of YouTube Embed WordPress Plugin:

• Improved ajax theme support.
• iOS playback preferences.
• Automatic localisation/internationalisation so you can set the player's interface language.
• Instant HTTPS support.
• Playlist embedding support.

ImageInject This plugin helps to insert different types of images and photos into your blog posts. It has the ability to search the huge Flickr database, as well as other image databases. Features of ImageInject:

• Searches thousands of creative commons photos.
• Fast and easy.
• Automatically adds the required attribution links next to the image.
• Templates modification.
• Search for many different keywords and finds the best match.

Opinion Stage This robust plugin allows you to add a poll, quiz, survey, or form to your website for reader’s engagement. Use it to manage content from a single dashboard. Features:

• Generates revenue by integrating ads in the poll, survey, etc.
• Sets details of the poll social shares.
• Customises the poll feature to match your needs
• Views and manages all your WordPress polls from one dashboard.

Zedity Use this editor to add multimedia content in few clicks, with no technical skills required. Features:

• Helps to embed audios and video, custom fonts, etc.
• Unprecedented design support.
• Works with any version of WordPress 3.5+.
• Multiple language support.
• Flexible, fast and efficient.

MyCurator This plugin makes it easier to curate content for your WordPress site/blog. You can use it to choose articles and preview the full content in a readable format. Key Features of MyCurator:

• Customises the RSS, Twitter and Google Alert sources.
• Content is filtered for your keywords as well as other parameters.
• Chooses articles for curation.

Aesop Story Engine This is an open-source tool to build interactive storytelling themes for WordPress.  Use it to create and manage endless story galleries. Key Features of Aesop Story Engine:

• Showcases a full screen video with support for YouTube, etc.
• Displays a character avatar, title, etc.
• Creates scroll-to points, maps, etc.

Whether you’re running a larger website or a smaller one, you will need these plugins to improve your site’s performance. So, use these innovative WordPress plugins to engage more readers.

In today’s cut-throat competitive environment, it is essential to keep track of your clients.  That is why, a customer relationship management tool is important. Customer relationship management tools improve the overall productivity, visibility, revenue, brand image, etc. According to a study, nearly 9 out of 10 business leaders acknowledge that improving customers’ experience is fundamental to their future success and brand reputation. Here are a few popular customer relationship management tools: Zoho CRM This is the most effective and powerful CRM tool that helps businesses to manage sales, marketing, customer support, inventory management and much more in a single business system. Features of Zoho CRM

• Call Centre Management
• Campaign Management
• Email Marketing
• Contact Management
• Comprehensive Customer Support
• Document Management
• Project Management
• Referral Tracking
• Survey Management

Benefits of using Zoho CRM

• Generates more sales with automation features.
• Streamlines work flow
• Simplifies business operations
• Sales force automation
• Extensive integration facilities
• 360 degree view of business
• Organisational-level data sharing
• Minimises cost on customer acquisition
• High rate of customer retention
• Boosts business performance

Freshdesk (cloud based customer support solution) This is the most versatile CRM tool that streamlines information between your sales and customer support department. It helps businesses to have better deals, and also provides a clear picture of revenues. Features of Freshdesk

• Contact Management
• Call Centre Management
• Customer Support

Benefits of using Freshdesk

• Tailor made
• Cost effective and easy to use
• Helps to measure customer satisfaction
• Fast and smart automation to save your time
• Multi-language support
• Integrated game mechanics to motivate your agents

Nimble This is a compelling and meaningful relationship management platform that helps to build better relationships across all social channels. This platform is good for both small and medium sized businesses. Features of Nimble

• Automatic contact import
• Sales pipeline monitoring & reporting
• Task assignment
• Calendar & event scheduler
• Combined-channel inbox and fast Integration
• Smart contacts applications

Benefits of using Nimble

• Provides real-time monitoring across all networks
• Smart management of contacts
• Helps to find and engage targeted leads.

SugarCRM This CRM platform helps businesses to transform their customers’ experience and enable highly personalised interactions. Features of SugarCRM

• Call Center Management and Contact Management
• Campaign Management
• Customer Support
• Document Management
• Email Marketing and Interaction Tracking

Benefits of using SugarCRM

• Improves sales
• Captures leads directly into the CRM system
• Helps to track and share contacts
• Helps to develop email marketing programs
• Measures return on investment of campaigns

Bitrix24 This is popular client relationship management software that features +20 free CRM tools. It is available in cloud and on premise with source code, CMS as well as API included. Features of Bitrix24

• Built-in CRM with reports, funnels, billing & invoicing
• File sharing and versioning
• CRM, document, HR & financial work flows
• Instant messaging

Benefits of using SugarCRM

• Provides communications and collaboration
• Helps to store, search, share and discuss documents
• Helps to manage external communications via CRM

Digital automation is rapidly advancing and if you’re not moving with the tide, you may lose the battle. So, embrace these efficient CRM tools to stay ahead and shine.

Content has the power to make or break a business. However, the question is how to create high quality content.  Below mentioned tools will help you to write quality content. Visual Thesaurus If you are running out of ideas, use this tool. It will provide you a broad idea about the topic. Tips:

• Use Visual Thesaurus to explore an interactive word map.
• Use it to find new words.

Open Calais Open Calais processes the text you enter/submit and returns: entities, topic codes, events, relations and much more. Use this smart tool to generate ideas about content. Tips:

• Use it to increase the value, accessibility and interoperability of your content.
• Use it to get relevant data about a company or an event.

Google Trends If you’re feeling stuck, use Google Trends - this is the best tool for content marketers because it provides the most trending Google searchers in real time. Use it for trending stories, past data records, region specific trends, visual data and even related topics. Tips:

• Use this tool to improve your content marketing strategy.
• Use it to know the popularity of a search term.
• Access it to generate an interactive line-graph.

Social Mention Social Mention is a popular social media search engine that searches user-generated content, such as:

• Blogs,
• Events,
• News,
• Comments,
• Bookmarks,
• Videos,
• Microblogging services.

Tips:

• Use Social Mention to get timely content generation ideas.
• Use it for brand monitoring as well as trending topics.

Research Central Use this powerful tool to search a related word. This tool saves time and effort and provides minute details so that you can produce high quality content. Reddit Use Reddit to find the best stuff on the internet. You can search words on narrow topics by using its advanced search operators. Tips:

• Use it to find questions and answers from real people.
• Use this tool to improve your content marketing efforts.

Delicious If you need an inspiration, use Delicious. Content marketers use this tool to explore fresh ideas for new posts. Just sign up with your Facebook, Twitter, or email account and get tons of fresh ideas. Tips:

• Use it to get a full list of recent news.
• Use it to find articles related to your industry.

Google Webmaster Tools You can use Google Webmaster Tools to discover content resonating with your audiences. This tool will help you to develop your content marketing strategy. Tips:

• Use Google Webmaster Tool to know which keyword drives the most traffic.
• Use it to more terms related to your brand as well as popular keywords .

Trello Trello is a helpful project management tool that helps to organise content ideas. Use it to create an editorial calendar as well as track progress of your project. Tips:

• Use it to speed up your idea generation process.
• Use this tool to accelerate your content marketing process.

So, use these tools to craft content and carve your niche in a unique way.

• 77% of B2C companies have acquired new customers through their Facebook presence.
• Twitter has approximately 320 million active users in a month.
• LinkedIn now has 400 million active users in a month.
• YouTube has over 1 billion users’ visit every day.

These facts exhibit the grand power and potential of social media. If you are a business owner, use social media to accelerate your revenue. Here are a few tools to streamline your social media efforts: Nuvi (It is a real-time intelligence platform)  Nuvi is an effective social media marketing suite that offers visually appealing social media insights. It is designed to simplify social media data reporting as well as monitoring. Use it to devise a productive social media strategy. Tips:

• Use it to publish and schedule content across Facebook, Twitter and LinkedIn from one platform.
• Use it to monitor critical piece of social data (hashtag, keyword, URL, etc).
• Access it to make informed marketing decisions.

Edgar (It maintains a library of posts) Use this tool to schedule and post content according to categories. This tool recycles older updates also. Tips:

• Use it to share updates through Twitter, Facebook (profiles, pages, and groups), and LinkedIn.
• Use it to share GIF, JPEG, and PNG files.

Sprout Social This is a powerful social media management platform that has a Unified Smart Inbox to streamline social engagement. (Sprout Social helps to draft, schedule, queue and post messages from a single place.) Tips:

• Use it to publish messages on Twitter, Facebook, Google+ and LinkedIn.
• Use it to measure performance of social posts and develop better social media marketing strategies.
• Access it to manage your CRM (nurture leads, prevent duplicate efforts, etc).

Tweetdeck This is a fully-featured dashboard for Twitter. It helps to organise feeds, notifications, messages and supports management of multiple accounts. Tips:

• Use it for real-time tracking, organising, and engagement.
• Use it to effectively reach your audiences.

Canva Use it to create designs for Websites, blogs, presentations, Facebook covers, flyers, posters, invitations and much more. Tips:

• Use it to design presentations and social media graphics.
• Use it to create professional design to attract visitors.

Quickmeme Memes are the most viral content on social media. If you want to make memes, use Quickmeme. It provides a great variety of meme templates. Tips:

• Use it to create funny, captioned pictures.
• Use Quickmeme to boost engagement.

Audiense Audiense provides unique customer insights (such as audience behaviour, tracking and reporting). Tips:

• Use it to increase your social media efforts.
• Use it to take fast decisions.

Crowdfire This is one of best online marketing tools to manage followers on Twitter and Instagram. It is an ideal tool for maximising the relevance on social media. Tips:

• Use it to grow your social network.
• Use it to find your targeted audience and improve engagement.

SocialRank (A social media audience management tool) This is a smart tool to identify, organise, and manage followers on Twitter as well as Instagram. It helps brands to identify their most influential and engaged followers in real time. Tips:

• Use it to manage your followers.
• Access it to know about influential users.

Bonus tips:

• Use Facebook Ads and Facebook Insights for better understanding and profitability.
• Use LikeAlyzer to measure the effectiveness of your Facebook page.
• Use IFTTT to link multiple applications to automate tasks.

So, use the above mentioned tools to improve your social media presence.

Today, it is more than important to optimise a website for mobile users, because -

• The number of smart phone users in the United States is estimated to reach 222.9 million by 2017.
• There are over 2.6 billion smart phone users across the world.
• Android's market share is nearly 6x bigger than iOS.
• 37% of all website visits come from mobile devices.
• Phone owners in the U.S. use 2.5 GB per month.
• 62% of US online adults expect a mobile-friendly website.
• 75% of US online adults use 2+ devices connected to the internet.

Here are a few techniques to optimise your website: Separate mobile URL Create a parallel site for mobile users by using "m" subdomain. (It is a key business decision.) This allows you to create custom content for mobile visitors. (If possible, use AMP – it is an open-source initiative to make the mobile experience better for everyone.) Content Due to space constraints, provide only specific details. Tips:

• Use bullet points.
• Never write lengthy paragraphs or sentences.
• Provide essential information only.

Layout Keep the number of pages minimum with simple layout so that it can easily load on any device. Tips:

• Keep the layout as aligned as possible.
• Use simple and intuitive designs.
• Choose responsive designs.

Brand The mobile version of your website should reflect brand’s image and integrity. Incorporate the same branding element to promote the brand’s essence. Tips:

• Use the same colours and patterns as that of your desktop website.
• Use standard template.

"On YouTube, mobile watch time for product review videos has grown by 60% year over year". White Space Use white space wisely and allow users to select their products and services in a flexible manner. Tips:

• Never cram too much information.
• Leave some white space for clean looks.

Avoid Flash or Java In order to make your website fast, smart, flexible and intuitive, use minimal codes. Avoid using heavy Java scripts or Flash files. Use Menus Mobile users always want quick and easy access so, use drop-down menus, checklists and pre-populated fields. This will help people to navigate your website easily. Tips:

• Provide lesser amount of information.
• Improve load time.
• Use best-in-class mobile technology.
• Keep testing and optimising your drop-down menus.

"64% of smartphone shoppers turn to mobile search for ideas about what to buy before heading into a store". Page load speed Of course, page speed is quite essential for mobile users. Besides optimising images, you need to minimise codes, leverage browser caching, as well as reduce redirects. Optimise for local search To attract local users, optimise your mobile content for local users. So, include your name, address, and phone number along with your city for the maximum visibility. Simplify navigation Navigating between many tabs and browsers is very difficult especially on mobiles and may lead to slow load time, so make sure you alert your user before they navigate through multiple tabs. It will also increase the overall efficiency of your mobile version. Allow people to visit the full website Always make sure you include links to help users to visit the full version of your website. This is one of the best ways to simplify the browsing experience of your users. So, optimise your website for mobile users to make your presence felt.

The stakes are high, and business leaders are challenged to think new ways to propel growth. Online businesses need to implement next-generation SEO tools to generate more revenues and achieve the desired objectives. New SEO tools help businesses to:

• Move beyond manual processes
• Support collaboration
• Automate marketing
• Foster decision making
• Improve overall business performance

Here are a few productive SEO tools for marketers: Website Auditor Today, marketers need to identify their sites’ choke-points and use effective analytical tools to fix them. Website Auditor is one of the most advanced tools which helps you to audit both internal and external elements, including HTML, CSS, JavaScript, Flash, images, broken links and images, duplicate content, poor mobile usability, redirect chains (pages with 302/301 redirect, pages with rel=”canonical”, etc.) and much more. Tips:

• Use Website Auditor to resolve internal linking problems, heavy pages and scripting issues.
• Use it to generate an XML sitemap and robots.txt file.
• Use this powerful tool to get keywords and page-specific optimisation suggestions.
• Access this tool to boost your site’s traffic quickly and easily.
• Use this tool to download essential information about website.

Rank Tracker Rank Tracker helps you to track keywords positions globally or locally. Besides that you can also monitor Universal and Map listings as well as track competitors' ranks. One of the most significant  points is that this practical tool combines the power of AdWords Keyword Planner, SEMRush and Keyword Discovery, Google Trends, and many more. Tips:

• Use Rank Tracker to identify search volume, competition, and keyword efficiency.
• Use it to extract insightful ranking reports.

Majestic SEO This is one of the most powerful and advanced link intelligence tools. Use this tool to know how many backlinks your website has got. This easy-to-use and priceless tool also helps business owners to identify and leverage new-business opportunities, keep track of their SEO efforts and measure success. Tips:

• Use it to compare the relative competitiveness of keywords.
• Access this tool to see all backlinks in one Advanced Report.
• Use it to study valuable key SEO metrics.

Seositecheckup If you want to save hours and energy, use this SEO analysis tool. This tool helps you to identify and fix SEO issues. Tips:

• Use Seositecheckup to study different SEO metrics.
• Use it to check website’s speed, server response time, and mobile usability.

This is the best time to turn your knowledge and experience into a successful business. So, use these tools for unbridled growth.

SEO techniques are changing rapidly. That is why, businesses need to keep an eye on these updates and embrace the latest search engine optimisation tools/techniques to improve visibility. Here are a few SEO trends to improve your brand’s visibility: Focus on RankBrain Everybody is talking about RankBrain these days; however, the question arises, what is it? In a nutshell, RankBrain is a machine-learning artificial intelligence system that helps Google to process its search results. "Google considers the signal from RankBrain as the third most important ranking factor". So, how to incorporate RankBrain in SEO strategies? The answer is simple:

• Use Google AdWords Keyword Planner.
• Study and implement "Searches related to" in your SEO strategy. (You can find it at the bottom of the search result pages.)
• Never stuff keywords to gain rankings.
• Write helpful, informative and quality content.

Advantages of using RankBrain:

• Save the precious time of end users.
• Provide them with appropriate (relevant) answers.
• Improve website’s performance.
• Improve conversion rates.
• Enhance productivity.

Accelerated Mobile Pages Accelerated Mobile Pages (AMP) are an open source protocol that helps to create fast loading pages for mobile device. Simple structural changes can make your web page fast. Step to implement AMP in WordPress?

• Install the official WordPress plugin.
• Follow the complete validation process.
• Get Schema Markup to validate.
• Track your AMP with Analytics (For more technical details, visit: http://searchengineland.com/get-started-accelerated-mobile-pages-amp-240688)

Advantages of Accelerated Mobile Pages (AMP):

• Improved search engine rankings
• Improved web prominence
• Great performance of mobile web
• Enhanced user’s experience

Concept of HTTP vs. HTTPS According to sources, Google has officially announced that switching your website over to HTTPS will give you a minor ranking boost. First, let’s discover what are these:

• HTTP - Hypertext Transfer Protocol (http) is a system for transmitting and receiving information across the Internet.
• HTTPS - HTTPS, or “secure http”, was developed to allow authorisation and secured transactions.

This simply means, Google wants to make your website and its properties safe, secure and trustworthy for users. So, switch your website to HTTPS for better yields. Advantages of using HTTPS:

• Increased search engine rankings.
• Secured data transfer.
• Security and Privacy.

Use of LinkedIn Today, LinkedIn is the best platform for businesses and has over 450 million users.  This platform is specifically designed for professionals to share their ideas and get connected. If you want more business exposure, use it and see the difference. For better results, you can choose LinkedIn ads. Focus on Conversion Rates According to Wikipedia, in internet marketing, conversion optimisation, or conversion rate optimisation (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. Today, it is quite important for business owners to concentrate on conversion rates. Conversion rates can be improved by:

• Improving the performance of a website or a blog.
• Eliminating its errors.
• Using appropriate call-to-actions.
• Analysing consumer’s buying behaviour.

"To know your Conversion Rate, divide the total number of conversions by the number of visitors to your site". Advantages of using conversion rate optimisation (CRO):

• Improved ranking, traffic and ROI.
• Improved brand image/perception.
• Better competitive edge
• Make loyal customers.
• Lower customer acquisition cost.

Every cloud has a silver lining! Of course, it is not easy to keep up and follow these trends; however, you need to make a robust marketing plan to achieve your goals.

• In 2015, Facebook boasted 22% of WORLDWIDE mobile Internet advertising revenue.
• There are now more than 2 million active advertisers on Facebook.
• Posts published between 10 p.m. and 11 p.m. EST receive approximately 88% more interactions.
• Videos are the most-shared content type on Facebook.

If you are still not using Facebook, use it now. Here are a few effective Facebook marketings tips and techniques to gain advantage: Never leave your "about page" blank It is important to complete the "about page" of your business because it is the first place where your visitors will visit. So, make sure all of your business related information is in order including website’s URL, company overview, location, logo, social links, as well as contact information. Post high quality content Post high quality and relevant posts. You can also take advantage of old posts that received highest views.  But add new elements, like slides, infographics, PDFs, etc. Update Facebook cover photo This is an overlooked part of Facebook marketing. If you are holding a contest, immediately change your Facebook cover photo and make it contest-relevant. You can use images of prizes, gift hampers, etc. to attract visitors. Pin a post Never miss to pin a post to the top of your Facebook feed. After publishing a new blog post, or launching a new product, pin it to the top of your feed so that your visitors can see it. Claim your Facebook vanity URL This concept is simple, once your Page has reached 25 “likes” claim your own unique Facebook URL. In other words, you can direct fans to a URL like “facebook.com/YourBusinessName”. This helps visitors to explore your page easily. (For more details, visit - https://www.facebook.com/notes/equine-calculator/how-to-claim-your-vanity-url-for-your-facebook-page/474147772600069/) Include Like buttons on your website Having a Facebook Like buttons on your website and blog is one of the best ways to direct traffic to your Facebook Page. Promote your Page in your email signature If you want to improve traffic, put a button or link of your Facebook Page in your email signature. Post at the right time Use "Facebook insights" to analyse when do the majority of your fans/followers browse through Facebook. So, schedule your posts accordingly. Use Facebook Ads Facebook's advertising tools are the best friend of business owners. So, promote your page with Facebook ads and connect with your targeted audiences. Use custom Facebook tabs Yes, it is possible to create custom landing pages right on your Facebook page. Basically, it allows business owners to get more email list subscribers, run a Facebook photo contest, etc. (For more details, visit - https://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx#sm.00005sstqibnpdlurul2kqjexrxjs) Facebook videos To maximise your brand’s visibility, create high quality videos. Quality videos can easily boost your content, engage more visitors as well as improve brand image. (You can also use Facebook live video feature to interact with your fans.) Bonus tips:

• Create and share captivating images, videos, and infographics.
• Include call-to-actions.
• Recycle old posts.
• Use hashtags.
• Respond to feedbacks.
• Share success stories.
• Share user generated images.
• Use gifts and contents regularly.

All the above mentioned tips and techniques will help you to improve your brand image.