Building a good website is not everything; you need to perform comprehensive SEO to get good rankings and visibility across the web. Here are a few effective and innovative SEO strategies: Technical Optimisation If you want to build a strong foundation for your site, you need to make it technically strong.  Of course, it is a time-consuming task, but can influence your ranking dramatically. Tips:

• Make use of SEO-friendly URLs.
• Add modifiers to titles.
• Make good use of H1 and H2 tags.
• Adopt responsive designs.
• Use outbound links.
• Improve site’s speed.
• Use LSI technique.
• Use social media buttons.
• Optimise images across the website.

Design and User Experience It is the least focused aspect. In fact, it should be an integral part of your overall design process.  Online users expect websites to perform effortlessly.  That is why, it is essential to focus on:

• Designing a website according to your business objectives.
• Hiring experienced digital designers and developers.
• Using high-quality design tools and proven techniques.
• Researching, designing and testing web designs.
• Improving the quality and speed of output.
• Understanding and adopting Waterfall and Agile development model.
• Content management system.
• Use https://developers.google.com/speed/pagespeed/.
• Information architecture and graphic design.
• Creating good navigation to help users.

Quality Content Quality content is the keystone of an effective SEO strategy.  However, it is a fact that creating relevant and qualitative content is the most difficult part of SEO. Tips:

• Use social media to see what is trending.
• Choose a subject/topic close to your customer (problems, needs, challenges, etc.)
• Focus on keywords your audience is using.
• Write attractive headlines.
• Focus on infographic and video content.
• Write short and to-the-point sentences.
• Ensure your content is grammatically correct.
• Plan, draft, revise, edit and distribute content.
• Invest your time and money in creating valuable content.
• Share content across social media channels.
• Follow grammar rules and styles.
• Set goals and measure results.

Link Building Techniques It is a well-established fact that link building is an essential part of SEO. There are many techniques to achieve quality links for a website. Tips:

• Business listings.
• Local marketing.
• Writing testimonials, ebooks, tutorials, etc.

Use these effective and innovative SEO strategies  to improve your bottom line.

Facebook is one of the most effective social networking mediums for marketers. It also offers a wide assortment of tools for businesses to boost their brand image, reach new customers, as well as build lasting relationships. Here are a few powerful tools for marketers: Pages Facebook’s Pages helps you to display your websites, services, products, and much more. You can easily promote your Page as well as add call-to-action button to it for better results. In fact, it is particularly useful for local businesses. Page Insights It is an invaluable analytics tool for marketers.  This tool helps you to explore the reach of your content and its overall performance. Pages Manager Application It helps you to track and manage your activity on multiple Pages. You can use it to post updates, respond to comments and view your latest Page Insights. Messenger It is a free texting and video calling application, which enables you to make payments. You can use it to create customised notes that can be sent with a message. Canvas This free tool helps you to create fast loading, and interactive content to tell stories. It also helps you to combine videos, still images, as well as add call-to-action buttons. Power Editor Use this tool to manage your multiple ad campaigns. It helps you to streamline your workflow and run campaigns across Facebook, Instagram, etc. Ads Manager It helps you to manage as well as measure your ads. You can use it to access your campaign tools, such as custom audiences, audience insights, etc. Page Like ads If you want to increase the visibility of your Facebook Page, you need to run an ad. All you need to do is to create an ad, select Page Likes in the ad tool, and select a Facebook Page that you want to promote. Video Views Use it to create video ads and build your brand on Facebook. It is easy to use and flexible. For better results, choose a thumbnail for the ad that people can see before your video plays. Slideshow ads It helps you to create and edit video ads that are optimised for mobile users. It uses less data and loads faster than the average video ad. Business Manager Business Manager helps you to manage people, ad accounts, and Pages.  It is fast, flexible and free to use. Audience Network It helps publishers to monetise their mobile applications and mobile websites. It also offers a wide variety of formats, including custom native units, banner formats and much more. So, make use of these powerful Facebook Tools to win the race.

Worldwide digital marketing experts always strive to boost their websites’ overall conversion rate, reduce bounce rate, improve interactivity, and amplify its speed; however, they often fail to improve the value of a website to gain substantial yields. Here are a few techniques to improve the value of a website: SEM It is a well-established fact that higher the rankings, better the visibility (more clicks and conversions as well). However, is it possible to attain high SERP position? Answer is – yes, but for that you need to use SEO, CRO and PPC altogether.   For that, you need to:

• Write high quality title and description meta tags.
• Learn standard SEO and PPC optimisation techniques to improve the visibility of your website.
• Optimise your landing pages and write persuasive content.

SEO Today, SEO is more than a buzzword. It is all about making a website user and search engine friendly. Tips:

• Create a professionally designed website to lend it credibility.
• Make sure your website is intuitive and responsive.
• Simplify information architecture of your site.
• Focus on both on-page and off-page optimisation.
• Focus on improving inbound links.
• Avoid JavaScript navigation.
• Strategically use keywords across the website.
• Stay away from keyword stuffing and hidden text.
• Focus on location based and long-tail keywords.
• Get links from industry websites.
• Reduce redirects.
• Use efficient code to improve the speed of your website.
• Improve server response time.

Website content Website content plays an important role in attracting visitors and converting browsers into customers. Hence, write keyword-focused and valuable content. Tips:

• Write useful, credible and business specific content.
• Give sufficient facts, figures and examples to explain your point.
• Use high quality images and videos within the content to improve its readability.
• Write fresh content and get it listed on top platforms.
• Try to obtain user-generated content.

PPC If you want to generate more leads, boost ROI and build brand awareness in less time, you need to use PPC. It is a great technique to improve the overall conversion rate of your website. Top Tips:

• Choose appropriate keywords to target.
• Select the right audience to target.
• Write specific ads that feature your keywords.
• Create objective-based landing pages.
• Set bids to achieve realistic goals.
• Use clear CTA to motivate users.
• Provide complete and actionable information.
• Monitor the performance of campaigns at regular intervals.

So, whether you want to improve the value of a website or gain good rankings, use the above given techniques to gain success.

Worldwide SEO practitioners use a wide variety of Search Engine Optimisation (SEO)  techniques to improve their brands’ impact, enhance bottom line and ROI. They often use tried and tested techniques to achieve the expected results. Here are a few techniques they often follow: Website’s architecture Architecture of any website should be simple and intuitive. It is a complex task and needs collaboration of web designers, project managers, programmers, as well as information architecture practitioners. A simple mistake in a website’s architecture can prove expensive. Hence, it is essential to focus on certain elements, such as:

• HTTPS – Whether you want good rankings or build your brand, you should choose an appropriate hypertext transfer protocol for your website. After the Google’s announcement that HTTPS is included on their ranking factors list, it has become the preferred choice of SEO professionals.
• Breadcrumbs – According to uxplanet, breadcrumbs (or breadcrumb trail) is a secondary navigation system that shows a user's location in a site or web application. It is useful in clarifying the hierarchy of a website and makes it more useful and navigation friendly.
• URL structure - A site's URL structure should be as simple and clear as possible. In fact, it is advisable to use hyphens (-) instead of underscores (_) in your URLs.

Internal linking It is yet another essential SEO metric that is still unexplored. Whether your website is an e-commerce website or a static service oriented, you should use internal linking carefully. Tips:

• Link pages of all categories with the home page.
• Link all product pages to their relevant category pages.
• Regularly use Link Checker and Xenu.
• Focus on contextual internal links.

Website speed Developing a fast and efficient website is the need of the hour. In fact, there are many factors such as, response time, file size, and bandwidth that play an important role in improving the overall speed of a website. According to SEO professionals, there is a strong link between conversions and website speed. Tips:

• Use Google Page speed insights to find the speed of your mobile/desktop website.
• Compress files.
• Minimise RTT – Round Trip Times (The time between a request for a web page and the display of that web page.)
• Minimise DNS Lookups.
• Minimise redirects.
• Never use social media icons using embedded scripts.
• Take advantage of browser caching.
• Take advantage of content delivery networks.
• Minimise external API calls.
• More plugins can slow down your website as well as increase security concerns; so, choose the most suitable plugin.

Additional tips:

• Properly use 301 redirects.
• Never use 302, 307, meta refresh, and JavaScript redirects.
•  Regularly monitor Google Webmaster Tools for server errors.

So, use the above mentioned tried and tested SEO techniques to gain success in terms of improving a site’s performance, speed, and create value.

Despite several online marketing techniques, email marketing remains one of the most effective ways of reaching widely distributed customers. Today, business owners are using email marketing to improve their customer base; but there is always a room for improvement. Here are a few techniques to improve your email marketing efforts: Segment your email list It is essential to understand your customers before sending emails. For that, you need to segment your email lists on the basis of age/sex/location as well as profession. If you have a particular discount offer for youngsters, email it to a dedicated email list rather than to the complete list. Make your emails mobile friendly According to a study, 71% of people delete emails immediately, if it does not display properly on their mobile device. Hence, it is essential to create mobile-optimised email content.  (According to a report, brands with responsive design in all of their emails garner a 55% higher mobile click-to-open rate (CTO) than brands that have not used responsive design in any of their campaigns. Tips:

• Use single column designs.
• Keep your subject lines precise.
• Use big images.
• Keep your CTA buttons large and captivating.
• Test your email message on a variety of devices.

Focus on creating text-only emails Simple text-based emails with hyperlinks are considered to be effective. Of course, images transform an ordinary email into an attractive one; however, it must be noted that some software block images automatically and content in a broken format. Tips:

• Use fewer images.
• Add links to your emails.

Focus on creating compelling subject lines Subject lines can make or break any business. Hence, try to create crisp and to the point subject lines for better readability. Tips:

• Write short subject lines.
• Infuse a sense of urgency in your subject lines.
• Create inspiring subject lines.

Personalise your email If you want to increase the overall success rate of your email campaign, personalise your emails. Emails with personalised subject lines are 26% more likely to be opened. Have a clear CTA One of the most common mistakes in email marketing is not having a clear call to action. There is no point in embracing email marketing, if readers can't understand what they are supposed to do. So, create a compelling CTA to grab the attention of users. Tips:

• Create CTA buttons.
• Test your CTA buttons on a regular basis.

Track your emails One of the best ways to track emails is to use UTM codes. It helps you to track and monitor post-click visitor engagement. It will also help you to measure conversion and bounce rates. Update your email list The thumb rule is keep your subscribers’ list as clean and updated as possible. A well-maintained list helps you to engage many users and compel them to take the desired actions. So, use the above mentioned techniques to achieve success in email marketing.

There is no point in having a website that is not attracting enough traffic. That is why, it is important to focus on certain critical elements, particularly if you have a WordPress site. Reset Permalinks As a WordPress site owner, you have many advantages and Permalinks is one of them. All you need to do is to adjust the URL to post name manually to reap substantial benefits. Use Update Services It is a known fact that search engines take their own time to index newly added posts; so, to speed up the process, use WordPress update service. Use Google Analytics You should always track your site’s activities as well as progress to make it perform better. The simplest thing to do is to make use of Google Analytics. It is one of the smartest tools on the market that is designed to provide complete and relevant data regarding the performance of a website. Use it to track audience and acquisition details. MailChimp Whether you want to grow your business or stay connected with your customers, use MailChimp. It is designed to assist you to add more subscribers to your MailChimp lists. It enables you to create beautiful opt-in forms or integrate with any other form on your site. (MailChimp is a newsletter service that allows you to send out email campaigns to email subscribers.) Presentations Meta Slider is a popular plugin that helps you to create slide shows in an easy step. It is easy-to-use, fast, flexible, and supportive. Install .xml Sitemap Plugin To improve the overall process of indexation of various web pages, it is essential to install an .xml sitemap plugin for WordPress websites. All you need to do is to use the plugin - Google XML sitemaps. Optimisation Whether you have a WordPress website or not, go for optimisation. If you have a WordPress website, use Yoast SEO plugins to analyse different aspects of a web page. This plugin ensures that you have the most relevant content/meta according to the norms of search engines. Stay secure Viruses, malware, adware and other malicious programs are rising like never before. That is why, it is important to use security features/plugins offered by WordPress. One of the most advanced plugin is Wordfence Security. It has the ability to prevent your website from getting hacked or attacked. It offers real-time blocking. Great acts are made up of small deeds. So, try these simple tips to improve the performance of your WordPress site.

Search Engine Optimisation is a broad term that encompasses all the processes you use to ensure the visibility of your site. Of course, methods vary according to the nature of website, but the technical practices remain the same. Here are a few SEO techniques to improve a website’s growth: Create a sitemap What is a Sitemap? According to Google, a sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organisation/structure of your website’s content. Why sitemaps are important? Sitemaps help your users as well as search engines to scan your website efficiently. It is essential to have a sitemap on a website because it is helpful in attracting crawlers and improving the site’s overall visibility. Types of sitemaps There are two types of sitemaps: XML and HTML. Tips:

• Learn how to create sitemaps. (https://support.google.com/webmasters/answer/183668?hl=en)
• Always use consistent, fully-qualified URLs.
• Understand Webmaster Guidelines. (https://support.google.com/webmasters/answer/35769)
• Make sure  your URLs follow the RFC-3986 standard for URIs.
• Never forget to submit your sitemap to Search Console.
• Use premium sitemapping tools such as Slickplan, Dynomapper, WriteMaps, etc.

Understand HTTP vs. HTTPS In today’s scenario, it is essential to make your website safe and secure. One of the best ways to make a website secure is using HTTPS instead of HTTP. Advantages of using HTTPS:

• HTTPS not only blocks the misuse of your website, but also provides many cutting-edge features.
• It prevents your site from intruders.
• HTTPS is designed to protect the privacy and security of users’ information.
• For more details refer to https://developers.google.com/web/fundamentals/security/encrypt-in-transit/why-https.

Optimise your website Optimisation has its own advantages. It helps a website to improve its rankings across the web and attracts the maximum number of users. It must be noted that search engines always look for:

• Fresh content (does your website has relevant and fresh content)
• Performance of a website (in terms of speed)
• Authority
• User experience (does your website improves the browsing experience of users)

Tips:

• Always use the right keywords.
• Include keywords in title tag.
• Write unique, helpful, actionable and relevant content on every page.
• Build qualitative backlinks.
• Create and optimise landing pages.
• Use on-site survey and testing tools.
• Use analytics tool to monitor progress.

Bonus tips for SEO professionals:

• Optimise your non-text content.
• Never ignore title tags and meta descriptions.
• Avoid keyword stuffing.
• Understand your business model and industry norms.
• Use both online and off line promotion techniques.
• Create and optimise rich media content like video,
• Simplify site’s navigation structure and use breadcrumbs.
• Update your website at regular intervals as it improves the performance of your website.

So, use the above mentioned techniques to ensure your website’s growth.

Whether you are a digital marketing expert or a business owner, you always need a powerful software solution to meet your goals. Most digital marketing experts utilise simple yet versatile software solutions to simplify and align their complex tasks. Here are a few powerful software solutions: SEO PowerSuite It is the best friend of SEO professionals, bloggers and online marketers. It offers four exclusive tools such as Rank Tracker, WebSite Auditor, SEO SpyGlass, and Link-Assistant. Benefits of SEO PowerSuite:

• Helps in keyword research, rank tracking, backlink analysis, on page optimisation, etc.
• Provides extensive data to analyse and improve search engine marketing efforts.
• Helps to achieve as well as maintain top positions in any search engine.

Raven This is the most versatile and effective internet marketing tool.  It helps in managing search engine optimisation, social media conversations as well as online advertising campaigns. Benefits of Raven:

• Helps to create automated marketing reports.
• Seamlessly integrates Google Analytics, Google AdWords, and Search Analytics from Google Search Console.
• Assists in fixing technical onpage issues.

adCore (PPC Automation & Management Software) It is an effective advertising technology platform for PPC professionals. Benefits of adCore:

• Helps to create and share reports with clients and managers.
• Assists in building dynamic Ad campaigns as well as bid management.
• Helps to perform A/B Testing.
• Helps you to increase your return on investment.
• Assists you to advertise on smart phones and tablets.

Qualaroo This tool helps you to collect and analyse customer insights.  It also helps you to integrate other marketing, CRMs, analytics, and website optimisation tools. Benefits of Qualaroo:

• Helps you to customise surveys.
• Assists in geographic targeting and integrating analytics.

Social Ads Tool It is a productive and robust Facebook Ads Management Platform, available in multiple languages. It provides intelligent insights to marketers so that they can improve their online marketing strategies. Benefits of Social Ads Tool:

• It provides complete technical support.
• It supports Android, iPhone, and iPad.
• Helps in analysing funnel, tracking goals, and analytics integration.
• Assists in bulk importing, exporting and editing of all campaigns.

Compete This tool allows you to create, view and export reports. It is ideal for large enterprises, mid size and small businesses. Benefits:

• Helps to analyse growth trends and manage historical data feeds.
• Assists in measuring a website’s traffic sources.
• Helps to improve the overall performance of a campaign.

So, use the above mentioned software solutions and tools to improve your operations.

Every online store owner wants to attract traffic as well as improve conversions. They use a wide variety of SEO and online marketing techniques. Here are a few online store optimisation strategies: Use a clean and intuitive website design It is a known fact that easy to understand and professional templates can make a huge impact. All you need to do is to use large and high-quality images. Tips:

• Use a carousel to show your goods
• Always display your most popular products
• Use SumAll or Google Analytics to monitor progress
• Use cleaner and professional designs
• Use visually appealing product images
• Focus on creating simple and easy-to-use navigation

Display your address If you want to improve the credibility of your online store, you need to display your address and phone number on each page. Tips:

• Display contact details on the right side of the site.
• Use map location so that users can locate your business.

Attracts visitors Free shipping, return policies, sale, discounts are the best ways to attract customers. According to a report, 44% of carts are abandoned because of high shipping costs. Tips:

• Display offers, deals, pricing, discounts, free shipping, etc. on the home page of the website.
• Detail them to explain to your visitors.
• Clearly define your customer-friendly policies.
• Provide the final price after calculating taxes, shipping cost, etc.

Improve trustworthiness of your website Use security certificates and trust marks to improve trustworthiness of your website. According to a study, online sales can increase by up to 36% when a retail site displays familiar trustmarks. Tips:

• Display logos of VeriSign, TRUSTe and the Better Business Bureau.
• Add logos of credit cards and other payment methods.

About Us Page One way to attract customers is to tell your unique story. All you need to do is to display your story on the About Us page. Tips:

• Write a story based on your brand, product or service.
• Try to connect with users.
• Use images and videos for better customer engagement.

Additional tips:

• Optimise content.
• Use better images, add product reviews and harness the power of videos.
• Create and publish infographics.
• Start a blog.
• Focus on your website’s look, feel and the overall user’s experience.
• Optimise your website’s design for conversion.
• Write more specific descriptions.
• Use bullet points.
• Choose and use keywords wisely.
• Use email marketing.

So, use the above mentioned online store optimisation strategies to improve overall conversions.

It’s a well documented fact that Google rewards sites that have a well-planned structure, relevant external backlinks, internal links as well as simple navigation. However, is it possible to attain all these in a single stroke? Of course not, as SEO is an ongoing process, you must take important steps at regular intervals to manage and improve the overall performance of a website. Here are a few tips to manage the performance of a website: Crawl your website It must be noted that it is essential for your website to get crawled at regular intervals. It can impact your website’s overall performance.  It will also help you to identify broken links, different illogical URLs, missing URLs and even orphan pages. Tips:

• Create sitemaps.
• Use XML Sitemap Generator.
• Use Screaming frog.

Check metadata If you’re familiar with the world of SEO – you have probably come across the term “Metadata” and its importance. So, for better yields, always check title tags, meta descriptions, headings, canonical tags, etc. Try to create fresh titles and descriptions for the newly added pages. Tips:

• Never use manufacturer’s descriptions.
• Keep your descriptions under 160 characters.
• Use metadata to convey extra information to search engines.
• Always update meta descriptions according to the competition.

Check website’s status It is advisable to check a site’s errors/warnings/redirect loops and fix them immediately. Also look for any web page that is not showing “200” status. (200 OK - The HTTP 200 OK success status response code indicates that the request has succeeded. A 200 response is cacheable by default. Source – developer.mozilla.org) Tips:

• Redirect all 404 error pages to a new location.
• Check Webmaster tool regularly.
• Resolve server errors.
• Resubmit sitemap whenever you add or remove any web page.

Check XML sitemap and robots file Always submit the XML sitemaps to the Google Search Console. According to Wikipedia, Robots.txt is a standard used by websites to communicate with web crawlers and other web robots. Tips:

• Create an XML sitemap that can be submitted to Google, Bing and other search engines.
• Generate an HTML site map to help visitors to navigate on your site efficiently.
• Use https://www.xml-sitemaps.com/ to generate an XML sitemap.
• Use robots.txt file to give instructions about your website to web robots.
• Generate effective robots.txt files to help search engines to crawl and index your site properly.

Check the Quality of backlinks Businesses should know that quality of backlinks is more important than quantity. Marketers who manipulate links should understand that search engines can identify such bad tactics/paid backlinks, etc. Tips:

• Remove low quality backlinks.
• Avoid overusing internal links.
• Always check Google Search Console for manual penalty.
• Monitor Majestic, Moz and other tools to check the health of your website.

Bonus tips:

• Track page views and visitors to see the amount of traffic your site achieves.
• Track and monitor goals: urls, time, pages/visit, events.
• Focus on the pages getting the highest bounce rates.
• Analyse page-specific conversion funnels as well as end-to-end conversion metrics.
• Optimise the website at regular intervals.
• Identify conversion-oriented pages, like landing pages and product pages.
• Consider adding call-to-actions (CTAs) that encourage visitors to click.
• Study key metrics to analyse, segment and engage your customers.
• Always think out of the box and address problems immediately.

All the above mentioned elements will help you to manage the performance of a website.