All posts by admin

23
Jul

Google Panda Part 1

by admin

Dealing with the Google Panda update is easier than you might expect. First, it is helpful to understand what this particular Google algorithm is attempting to achieve. Its sole purpose is to eradicate low quality content from the internet and raise the levels of quality content across the board. It is fighting against spam and other black hat SEO techniques that have littered the internet with trash in recent years. While there may be many people who sigh and complain about having to make further changes to their online offerings, the fact remains, Google Panda is actually using its powers to improve the quality of the internet. This article shares some tips on how you can deal with it. If your website is loaded with pages of low quality meaningless text, affiliate marketing adverts, clashing colours, animations, keywords stuffing, and endless lists of products, it will be targeted by the Panda as continuing to output low quality content. And to be brutally honest, if your website resembles any aspect of this list, it is low quality. It probably also has a high bounce rate and invariably will struggle to keep new visitors or attract them in the first place. Continue reading →
18
Jul

Blogging is still important.

by admin | in Blogging tips , Content Creation , Content Marketing , Internet Marketing , Marketing

There is no doubt that the nature of the blog has changed. It is no longer a free pass to publication and millions of followers. Every day another new blog is added to a website or to one of the many blogging platforms like Blogger or Tumblr. However blogs still have a powerful role in quality content creation, SEO and online marketing. Here’s how – Blogs help you carve a niche in your industry as an expert. They help you share your thoughts and ideas with your own audience in a way that gives them more information about you and your business. People still want to read articles and information and if they are written well they still have a place online. You can also use your blog to strengthen your brand and to share the types of work you do. Whatever your business, whatever industry you belong to, if your blog shares new information or a new perspective and lets your voice be heard, it is a powerful thing and will have a positive effect. Continue reading →
05
Jul

Who is watching who?

by admin | in Internet Marketing , Internet promotions , Marketing , PR , Reputation management , SEO , Social Media

Getting to know our customers is the best way to effectively market and sell to them. This is well known in marketing circles. The more you know and understand your customer the easier it is to find them, attract them and engage with them. Google has become a master at helping us do this. While many people often object to the notion that Google follows our every move online, the fact is that as a marketing device, getting to know your audience is still the key method of successful marketing and consequent sales. Continue reading →
18
Jun

Using LinkedIn to market your business

by admin | in Content Creation , Content Marketing , LinkedIn , Marketing , Social Media

LinkedIn is a popular social network for business people and for companies and small businesses. It is now the leading business social network and continues to grow. Using this platform to promote yourself and your business can be extremely effective and recent changes have made it even more powerful as a method of free online marketing. Although there is a premium version, you can set up your LinkedIn profile for free. The free option still gives you the ability to expand your network and share your talents, abilities and portfolios with the wider business community. Continue reading →
20
May

Good quality content will give your SEO a boost

by admin | in Content Creation , Content Marketing , SEO

There is no doubt that one of the best ways to improve your ranking on a search engine is by consistently posting good quality content. The content you create, whether it be articles, web content, images, video or any other internet content, has a direct influence on who you attract and the natural traffic you generate for your website and social media pages. A PPC campaign or an internet advert may succeed in attracting people to your website, however, it will not necessarily keep them there and encourage them to read and explore all your content. In order to do that you need to engage with them. The best way to engage with internet users is to give them interesting things to read and watch which informs them entertains them and makes them want to share it. For an example of this, have a look at leading content sharing websites like Buzzfeed and Mashable. They have built their reputations upon sharing excellent content, whether it is their own or someone else’s. Continue reading →
03
Apr

Choose the best SEO services to get the best results

by admin | in Internet Marketing , Marketing , Pay per click , SEO

Choosing SEO services is very like choosing any professional service. You need to do some research and find the company that has a good reputation and proven expertise in SEO and internet marketing. There are so many companies online claiming to be expert in SEO that it can be very difficult to discern between the good companies and the not so good companies. The first step is to establish exactly what services you are looking for. You don’t need to be an expert in SEO to do this. All you need to do is list the issues you wish to address and the objectives you would like to meet. Here are some examples to help you –
  • Improve ranking on search engines
  • Increase visibility
  • Increase visitors to website
  • Increase content
  • Increase sales
  • Improve company reputation
  • Promote new products or services Continue reading →
30
Mar

Special internet promotions – do they work?

by admin | in Internet Marketing , SEO

Doing regular special promotions online are a great way to boost interest in your company and boost sales. Unfortunately, not all promotions have a long lasting effect and this can lead business owners to believe they are ultimately a waste of time, money and resources. We believe, just like every aspect of internet marketing and SEO, that special promotions can only reap longer term effects if they are designed to do so. If a company offers a discount on a certain product for a week, and nothing else, then the promotion will have no real impact on the over-all business. The secret to promotions is to create additional activity which does have a lasting effect on the business, and which can be benefitted from long after the promotion has ended. Here are some tips to help your promotions have more of a positive effect on all aspects of your online business. Encourage customers taking part in the promotion to register or engage with your in some way. This could be via social media or by supplying their email address. This will allow you to contact them again, and it will build your database, so even after the promotion you have this information about qualified leads – people who were interested in your product. Continue reading →
29
Mar

Building a customer database for SEO

by admin | in Internet Marketing , SEO

You may be wondering why you would need a customer database for SEO. Traditionally, customer databases are only kept as a way of being able to connect directly with customers, keep records of their past purchases, and contact them with news and updates. However, a good customer database can also help you with your SEO activity. Here’s how. When you build a customer database, you keep a record of the customers spending habits. This is important information to use for internet marketing because it will give you a real clue about what products are most popular. This in turn will give you a solid lead on the best choice of keywords and keywords phrases to use. For companies that sell a variety of products this can be especially important. For example, a clothes retailer may sell clothes for men, women and children but their best sellers may be shoes, ladies dress and men’s suits. These are the keywords that would be more effective, rather than ‘clothes retailer’ A customer database will also have some information about geographic location, social media engagement and how the customer found you. This information is vital to use as a guide to where you should target PPC and online adverts, and it will also help with any SEO and marketing you do specifically for mobile web to attract local customer. Continue reading →
28
Mar

How do you build customer numbers?

by admin | in E-commerce , SEO

This is like a million dollar question! Every business wants an answer to this very question. And the reason we ask it here is to illustrate this point. Finding lots of people is not difficult. In fact, online, reaching out to millions of people is incredibly easy. The hard part is turning them form a viewer or visitor into a customer. If you want to know how to do this online, think about how it is done on the high street, in retail shops. In many ways, the two aren’t so different it’s just that one is a virtual shop as opposed to operating in the physical world. High street shops attract customers by building a brand. Think about the leading high street chains you shop in regularly. They are well known because over time they have developed a strong brand which customers tie to what they sell. So for example, in the UK, Thornton’s is known as a toffee and chocolate shop, around the world, Costs is known for selling coffee, Boots is known as a chemist, and so on. Online, this is also true, and essential. You need to build your brand so that it becomes known, not just the name of the company, but what the company sells. Continue reading →
21
Mar

Improve your bounce rate

by admin | in Bounce rates , Internet Marketing , Marketing , SEO

Does your website suffer from a high bounce rate? A bounce rate reflects how quickly your visitors leave your site after arriving at it. So the less time they spend on your website, the higher your bounce rate will be. The rate, as a measurement, is the percentage of visitors who leave your site after seeing only one page. So for example, if you have an 80% bounce rate, then 80% of the visitors to your site leave after seeing only one page. For most website owners, this one page is normally the homepage or landing page since this is usually the link that is shared most often. Do you know what your bounce rate is? To find out your bounce rate, log in to Google Analytics and check. Here are some tips to help you improve your rate. Continue reading →