SEO can improve the online presence of any business by keeping it healthy and competitive. Go through this article to understand SEO and how to use it to make a website competitive:

Always think about UX

If you want to attract customers and improve their overall browsing experience, you need to improve UX.

Tips:

• Use high quality pictures.
• Reduce the number of clicks to complete a task.
• Ask for sign ups.
• Provide special offers.
• Focus on the elements of design.

Use Google Search Console

It’s a great tool that is designed to provide complete information (actionable reports, tools, and a wide variety of learning resources) about a website’s health. You must use it to improve the performance of a website.

Tips:

• Add and verify your site in Google Search Console.
• Use fetch as Google tool to test the accessibility of your web page.
• Use it to check the overall health of your site.
• Study – https://support.google.com/webmasters/answer/6258314?hl=en

Focus on Google My Business profile

No doubt, a Google My Business profile is key to success for local SEO. It’s completely free and enables you to attract local customers. It is ideal for small business owners.

Tips:

• Claim your listing.
• Use actual business name as well as choose the correct categories.
• Update your opening hours and phone number.
• Use quality pictures and encourage reviews.

Use HTTPS

According to Google, if you use HTTPS instead of HTTP your website may experience a minor ranking boost. In other words, Google prefers websites that are trusted as well as certified. Hence, use HTTPS for safe and secure transactions.

Advantages:

• Increased rankings
• Security and privacy

Tips:

• Understand the difference  between HTTP and HTTPS.
• Obtain the most suitable certificate for your website.

Use high quality Backlink Checker tools

As an optimiser, you should use quality backlink checker tools. You must use them to identify total number of backlinks and referring domains.

Tips:

• Identify New/Lost Backlinks.
• Study trust flow.
• Determine top anchor terms.

Bonus tips:

• Use high-volume keywords.
• Improve page load speed.
• Educate yourself and test your tactics.
• Always try out new things and measure your success.

So, focus on all the above mentioned SEO factors and make your website strong and competitive.

Today, there are plenty of digital marketing techniques, but they vary in functionality and effectiveness. Hence, it is important to use them after understanding their strengths and weaknesses. Here are a few digital marketing techniques that can provide positive results:

Improve your SEO efforts

SEO is a bit technical; however, it yields high visibility as well as ROI. Here are a few elements to consider:

• Create quality and relevant titles and descriptions for each web page.
• Optimise each web page.
• Make sure your website is accessible to search engines as well as humans.
• Use Google Trends and Twitter to know what your customers want.
• Use Quora and Reddit to get the most relevant information about your industry.
• Use premium keyword research tools and use as much business related keywords as possible.
• Remove low quality links.
• Optimise images.
• Create blog posts on popular and engaging topics.

Streamline Site’s Architecture to improve its functionality

Website’s popularity depends upon a number of elements, one of the most prominent one is site’s architecture.  Here are a few techniques to streamline a site’s architecture:

• Always maintain a logical hierarchy of categories and sub-categories.
• Focus on improving a site’s functionality because it may lead to lower bounce rate and high customer engagement.

Get more views on Youtube videos for long-term benefits

Today, one of the most effective ways of attracting customers is to create quality Youtube videos. Here are a few techniques:

• Create quality video content.
• Put keywords in title, description, as well as tags.
• Use YouTube analytics to improve your efforts.
• Always reply to comments.

Use local business SEO to push organic rankings

If you want to increase business leads as well as entire ROI, you should make use of Local Business SEO. It is one of the most productive and smart ways to push organic rankings as well. Here are a few techniques to use:

• Use paid traffic strategies.
• Understand the trend and create engaging ad copies.
• Measure the performance of your ad copies.
• Always include your brand name in the business listings for maximum visibility.
• Use both call tracking and event tracking for better outcomes.
• Analyse your site’s conversion rates.

Content marketing is all the rage

Content marketing is a diverse technique that works for both industry leaders as well as start-ups. So, if you want to target audiences in a precise manner, go for content marketing. Here are a few tips to gain success:

• Create a powerful content marketing campaign that involves YouTube, Twitter, Facebook, Instagram and even email.
• Integrate statistics, easy-to-understand graphics and quotes when it comes to social media.
• Focus primarily on blog posts, YouTube videos and Twitter links.

So, use the above mentioned digital marketing techniques and achieve your goals.

SEO is undoubtedly a powerful online marketing tool that helps businesses to improve their visibility across the web. However, for the maximum output, it is imperative to use it systematically and wisely to reach your target audience. 

Here are a few systematic SEO methods to improve a website’s visibility:

Analyse links

Whether you have an e-commerce store or a service-based website, it is important to check backlinks and determine their legitimacy.

Tips:

• Identify domains linking to your domain.
• Analyse anchor text.
• Measure social metrics.

Study Google Search Console

You can establish a strong presence on the web if your website is free from errors. To make your website error free, you need to study and analyse Google Search Console. It is a free tool that helps you to identify and fix technical issues.

Tips:

• Always add your website to Google Search Console.
• Set preferred domain to prevent duplicity.
• Study crawl rate.
• Work on HTML suggestions.
• Submit sitemaps, test & measure robots.txt files, as well as adjust sitelinks.

Include a Review Section

Customers always want to know how a particular product can fulfil their requirements.  Hence, you need to include a customer review section on your website to satisfy your customers.

Tips:

• Include testimonials as well as videos.
• Use the name of your customers or businesses.

Tell Success Stories

If you want to grab visitor’s attention, you need to integrate case studies on your website. It is an effective and excellent way to show your skills, experience, expertise and innovative approach.

Tips:

• Describe everything (objectives, solutions, methodology, etc.) in detail.
• Write case studies in a simple and conversational language.
• Always follow a specific pattern.

Improve Presentation Style

According to a survey, if you present your product in an innovative style, people are likely to buy it.

Tips:

• Write better descriptions.
• Use high quality and multiple product images.
• Use clear navigation path.
• Provide zoom in option.
• Deliver unique customer service.

Optimise your Website

To improve traffic and ranks, optimise your website using the best SEO techniques.

Tips:

• Create keyword rich titles and descriptions.
• Create fresh content for your customers.
• Wisely use H1 tags, alt tags as well as sub headings.

Include a Blog

For better visibility, include a blog section on your site.

Tips:

• Display social sharing buttons.
• Use plain language.
• Create a responsive blog.
• Select trendy topics.
• Respond to comments.

So, use the above given systematic SEO techniques to get your website ranked.

Digital marketing techniques assist small businesses to capture the market and achieve better outcomes. Here are a few digital marketing techniques for small businesses: Make use of online reviews According to a report, 83% of buyers claim that they no longer trust advertising, but trust recommendations from users online. Hence, you should make good use of online reviews. Here are a few ways to use reviews:

• Use Yelp, Google, and Facebook.
• Add a Yelp button to your website.
• 68% of consumers go to social networking sites to read product reviews; hence, rely on Facebook reviews.

Keep your content updated Create valuable, informative and fresh content for both users and search engines. Here are a few ways to keep your content updated and effective:

• Regularly update your content.
• Focus on current news and trends.
• Understand what is “Page Quality Rating”.
• Update your blog frequently.

Study and analyse reporting metrics Whether you are a marketer or business owner, you should study and analyse SEO reporting metrics thoroughly; it will help you to understand what’s going on and what you need to do further to improve.  Here are a few tips to study SEO metrics:

• Understand Bounce rate, Average Session Duration, Conversion rate & volumes.
• Study Google Search Console and keep an eye on penalties as well as technical issues.
• Study landing pages as well as their overall performance.

Perform SEO audit An SEO audit is a procedure to check serious technical issues on a website. Do it on a regular basis. Here are a few ways to perform an SEO audit:

• Stay away from negative SEO practices.
• Work according to Google’s webmasters guidelines.
• Focus on both accessibility and indexability of your website.
• Wisely create meta tags. (https://searchenginewatch.com/2016/05/16/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples/)
• Find and remove duplicate title tags.

Improve your site’s trust signals If your site is unable to convert browsers into buyers, something is wrong somewhere.   Most probably your website doesn’t appear trustworthy. Here are a few ways to improve trust signals:

• One of the most effective ways to gain credibility is by using security trust seals.
• Use SSL security protocols.
• Get testimonials from satisfied customers.

Empower email marketing Email is the best mode of establishing relationship with customers in today’s world. Here are a few ways to empower your email marketing efforts:

• Use standard email templates.
• Avoid using junk words and improper pronouns.

Use the above mentioned digital marketing tactics to generate traffic and gain credibility.

Wondering how to optimise your website for visibility and reach? One of the best ways is to use the best online marketing practices. Here are a few best practices to follow:

Focus on reviews

92% of people hesitate to buy a product that doesn’t have a review. Reviews and testimonials play an important role in attracting maximum number of customers. Hence, you should focus on getting customer reviews to build trust and confidence.

Tips -

• Ask satisfied customers to provide product and service reviews.
• Use videos testimonials.

Use new search engines

Today, people focus only on Google, Bing and Yahoo; however, there are many new search engines that are equally powerful as well as effective.

Here are a few new search engines to use:

• Oscobo
• Good Gopher
• Semantic Scholar
• Omnity

Create smart content

Content is the main driving force when it comes to online marketing. According to a report, 71 percent of marketers report that less than half of their content has been used by their target audience. Hence, create readable and useful content.

Tips -

• Create a data-driven content marketing strategy.
• Create high-quality videos, Quick Answers and images.
• Always create SEO-enabled content for maximum visibility and reach.

Voice search

Voice search has changed the way people communicate as well as process information. According to Google, 1 out of 5 searches come from voice queries.

Tips -

• Use long-tail search keywords.
• Focus on users’ intent.

E-commerce SEO

E-commerce SEO is a difficult task. It needs specific skills and expertise. In fact, you also need to perform several things, like:

• Implement AMP (https://www.searchenginejournal.com/amp-for-ecommerce/211540/)
• Shun 302s, 307s, meta refresh, and JavaScript redirects.
• Prefer readable and clean URLs.
• Create custom 404 Pages. (https://www.searchenginejournal.com/404-page-examples/211154/)

Local SEO-Best Practices for WordPress

According to a report, WordPress powers 28.8 percent of all websites. It allows SEO professionals to optimise websites.

Tips -

• Focus on on-page optimisation (use Yoast SEO plugin)
• Fix broken links.
• Integrate Google My Business into your wordpress site.
• Minimise server load with a caching plugin.

Create effective link building strategies for better results

Marketers always look for innovative link building ideas; however, they do not focus on building relationships. Hence, it is advisable to use both traditional and new link building strategies. (Links are still the #1 most important ranking signal when it comes to organic rankings. – Searchenginejournal)

Tips -

• Write news-worthy press releases.
• Write columns in authoritative sites.
• List your podcast.
• Write case studies to attract better links.

So, use the above mentioned online marketing practices to change the game…

Search Engine Marketing is one of the best ways to improve the visibility of an online store. Here are a few proven search engine marketing techniques to use:

Create keyword rich pages

Most marketers believe that keywords should only be used in titles and descriptions, which is wrong. Keywords should be used strategically across the website.

Tips:

• Creatively use keywords on landing pages.
• Use keywords in anchor text and alt tags.

SEO friendly URLs

Many marketers are still unaware of the URL parameters. That is why, it is important to understand the rules and create SEO friendly URLs.

Tips:

• Understand the structure of a URL (Hypertext Transfer Protocol, domain name, Subdirectory, file name)
• Use keywords in URLs.
• Avoid using stop words in URLs.
• Use small, easy-to-understand and static URLs.
• Study https://moz.com/learn/seo/url.
• Use URL rewriting modules.

Site design

Of course, a well-structured and designed website can make a huge difference. If your website is poorly designed, it will fail to attract audiences. Hence, pay attention to minor design details. You can get the most out of your website design, if your think creatively and innovatively.

Tips:

• Use unique and professional templates.
• Take advantage of graphic design services.
• Pay special attention to home page design.
• Creatively showcase products.
• Minimise total number of elements to maintain page load speed.

Business listing

Take advantage of free as well as paid business profile listings in order to increase your website’s visibility. You can also improve your website’s exposure through authentic websites such as Yelp. Both local business and profile listings are effective.

Tips:

• Provide complete business details – address, phone number, hours of operation, etc.
• Choose the most appropriate business category.
• Describe your business in detail.
• Use quality images.
• Update your listings at regular intervals.
• Encourage customer to review your products/websites.

Video marketing

If you want to gain success in the digital marketing landscape, you need to embrace video marketing. It has its own advantages.

Tips:

• Create short and interesting videos.
• Don’t forget to create a video sitemap.
• Create how-to videos and explainer videos.
• Relate your videos with your brand, services or products.
• Study – https://digitalmarketinginstitute.com/blog/5-secrets-super-successful-video-marketing.

Google Analytics

Digital marketing experts can measure their sites’ traffic, conversion rate as well as rankings with the help of Google Analytics.

Tips:

• Identify strong and weak performing pages.
• Set goals and monitor them.
• Review traffic sources and referrals.

Use search engine marketing techniques to gain success and lead your niche.

Today, there are a number of ways business can use online marketing. Here are a few strategies:

Use basic SEO techniques to generate rankings

Whether you are a small or a large business owner, always follow basic SEO rules and techniques to make your website search engine friendly. Here are a few tips and techniques:

• Use the new SEO Starter Guide. (https://support.google.com/webmasters/answer/7451184)
• Keep an eye on hacking attacks and resolve 404 errors.
• Make sure to verify your website in Search Console.
• Use PageSpeed Insights to ensure your website adheres the best practices.
• Make sure you use open source accelerated mobile pages.
• Use new “rich results testing tool”. (https://search.google.com/test/rich-results)
• Improve your website’s search performance with the help of “Search Performance report”.

Make your website competitive to get long-term ROI for your business

In today’s fast changing landscape, it is essential to make a website competitive so that it can face tough challenges. Here are a few ways to make a competitive website:

• Make use of responsive web design and implement it properly.
• Include text, images, and videos in the mobile version.
• Keep an eye on the sitemap status in Search Console.
• Always take preventative measures to secure your website.
• Use clean URLs without (# or #!)
• Make sure metadata is present on both versions. (mobile and desktop)

Go an extra mile to follow the trend

Today, it is essential to follow trends to gain momentum.

Here are a few trends to follow:

• Use long-tail keywords across the website.
• Optimise videos. (title, description, file name, etc.)
• Pay attention to algorithm changes.
• Obtain information of emerging tools and techniques.
• Never follow blind trails and unproven optimisation rules.
• List your business on Google My Business.
• Enhance your site’s user experience by using quality images.
• Use Google Analytics (https://www.wix.com/blog/2017/05/how-to-use-google-analytics/)
• Simplify and submit your sitemap.
• Use social media to create competitive advantage.

Provide quality content to capture wider audience

Unnatural content isn’t just frustrating, but can ruin your site’s credibility as well. Hence, it is advisable to research and create content and put your own views. Tips:

• If you are not sure, refer to authoritative sites for research.
• Research your niche to know about your competitors.
• Address specific concerns of your users.
• Study facts, statistics, and original work of authors as well as market trends.
• Make use of visual storytelling techniques.
• Create comprehensive, data-driven, and motivational content that can generate traffic and backlinks.
• Use Instagram, Blogger and Quora to build a loyal audience.
• Keep experimenting and learning new techniques.
• Always publish your original work.

So, don’t boil the ocean; just apply the above mentioned strategies to write your own success story?

Online marketing has become more sophisticated than ever before. Here are a few online marketing tactics for business owners:

Focus on  social media presence

Social media presence is the need of the hour; in fact, businesses should go extra mile to stay effective.  Here are a few ways to efficiently use social media:

• Post your content frequently to remain in the mainstream.
• Understand the kind of content your audience likes.
• Schedule all of your social media posts using relevant social media management tools/applications.
• Use compelling images as well as encourage conversation.
• Make sure your content is reliable, valuable, actionable, readable and shareable.

Content marketing

Content marketing is more than just a buzzword; it has the power to accelerate your brand image and empower your business. However, you need to understand its rules and nuances to create a win-win situation.

Advantages of Content marketing for businesses:

• Raises brand awareness
• Turns prospects into buyers
• Drives competitive advantage
• Adds value to your brand
• Helps to educate and motivate users.

Here are a few elements to consider:

• Focus on providing clear explanations.
• Use content creation and distribution tools.
• Carefully curate, create and share content.
• Create entertaining stuff for social media channels.
• Create e-guides, white papers, presentations, and videos.
• Create content that connects as well as attracts the right people.
• Write specific headlines and optimise your content.

Use best SEO practices

If you want to power your website, you should take advantage of modern SEO tactics. Here are a few things to consider:

• Submit Sitemaps to Search Console to make sure Google can index and crawl your website.
• Verify meta data (Schema.org)
• Use Page Speed Insights and Web Page Test to measure page load performance. (Research has shown that 40% of users abandon a site that takes more than three seconds to load.)
• Use “Lighthouse Chrome Extension” to perform SEO audit.
• Improve your website performance using Accelerated Mobile Pages (AMP).
• If you are using WordPress, Drupal, or Hatena – install and activate an AMP plug-in.
• Pay special attention to manual actions as well as unnatural links.
• Keep an eye on distributing malware or phishing attacks.
• Understand about Penguin Update because it has become the part of core algorithm (https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html)

So, maximise the returns and improve the potential of your website by using the above given tactics.

• Do you want to generate page views and increase brand awareness?
• Do you want to make huge profit through online marketing?

If yes, you should follow the best online marketing tactics. Online marketing enables businesses to achieve whatever they want and lead their niche.

Here are a few online marketing tactics for entrepreneurs:

Use social media

As a digital marketer, you should cut through the hype and create easy-to-implement social media marketing strategies to improve brand awareness.

Tips -

• Set marketing budget in advance.
• Try to build a fan base by sharing valuable stuff.
• Follow only legitimate users.
• Build and join groups and communities.
• Optimise social media profiles.
• Be active and engage users. (Regularly post news, updates, and statistical analysis.)

Stay away from black hat SEO practices

Today, most of the marketers fail to distinguish between white and black hat SEO practices. As a result, they often use black hat SEO practices, which cause disaster. Hence, it is important to understand the dark side of black hat SEO.

Tips -

• Identify and remove bad backlinks.
• Stay away from thin and cloaked content. (https://www.searchenginejournal.com/old-school-seo-6-page-optimization-techniques-google-hates/187407/)
• Never use keyword stuffing strategies to gain quick rankings.

Use Facebook for video marketing

To achieve growth, it is advisable to use Facebook.  For better results, you should create and post quality videos. It will help you to propel your business.

Tips -

• Create short, simple, social and appealing videos.
• Always analyse the video’s average watch time.
• Don’t ignore text because 85 percent of Facebook videos are watched without sound – Searchenginejournal.
• Experiment regularly to gain an edge.
• Choose the most suitable and flexible video creation tools. (https://blog.bufferapp.com/video-tools)

Focus on indexing issues

If your website is struggling with indexation issues, it may not perform well on the web. That’s why, it is essential to resolve such critical issues.

Tips -

• Check for any Google penalty. (https://www.matthewwoodward.co.uk/tutorials/google-penalty-checker-tools/)
• Check your site’s indexation status.(https://smallseotools.com/google-index-checker/)
• Submit your sitemap to Search console. (https://support.google.com/webmasters/answer/183668?hl=en)
• Identify and resolve duplicate content issue.
• Check the page load speed  -https://developers.google.com/speed/pagespeed/insights/

Create content for featured snippets

According to HubSpot, featured snippets are almost twice as likely to be clicked over the first position on the search engine results page.

Tips -

• Study and identify content building opportunities.
• Focus on content formatting. (https://www.copyblogger.com/scannable-content/)
• Start your content with questions and answers for better readability.

Embrace Local SEO

If you want to outshine your competitors, you need to use local SEO. According to a study, local SEO is a reliable inbound marketing technique for businesses of all sizes.

Tips -

• Optimise your Google my business listing. (verify your account and link to your website)
• Build citations.
• Rely on Structured Data Markup – https://www.searchenginejournal.com/googles-new-local-schema-update-means/173522/

If you want to get high return on investment, use the above mentioned online marketing tactics.

It is a known fact that Facebook is not only helpful in promoting your products/services, but also attracting new customers and retain old customers.

It can help businesses to improve their fan base and brand image as well. However, the question is, is it helpful in promoting an e-commerce website?  Answer is yes. But, it needs a solid plan of action.

Let’s see how to use Facebook to promote an e-commerce website:

Create a Plan of Action

To gain success, you need to develop a plan, which should include identification of goals, target market, and defining the overall process of branding.   You need to create a strategy to reach the right audiences at the right time. You also need to align your Facebook posting efforts with your marketing objectives.

Develop a comprehensive content calendar

Proper creation and execution of content calendar is key to success for any website. It needs  analysis and meticulous planning to make your Facebook posts focused, and relevant.

For better results, you can use effective social media publishing tools to automate your posts.

Driving fans from Facebook to your website

One of the most difficult elements while promoting a website on the social networking platforms is to take customer to your website. However, when it comes to Facebook,  things are a bit different. All you need to do is to:

• Use images in your content to make it visually captivating.
• Listen to your audiences and address their concerns.
• Include facts and sufficient data.
• Post inspirational quotes.
• Share your success story.
• Provide as much live examples as possible.
• Link your content to your website.
• Create a suitable call-to-action.
• Post a great variety of offers/discounts.

Create a streamlined landing page

The best way to create a landing page is to make it relevant and to the point. For better results:

• Write better and fresh content as well as maintain consistency.
• Keep your navigation intuitive.
• Integrate social media sharing buttons/links.
• Simplify and reduce form fields.

Transforming contacts into customers

Now you have lots of fans and followers, but how will you convert them into your customers? All you need to do is to analyse the behaviour and psychology of your fans and followers and create content accordingly.

Analyse Analytics

After applying all these strategies, it’s time to measure results. You need to identify your best and worst performing posts and start working on worst posts to improve their performance. It will also help you to determine your ROI.

So, the bottom line is, when used efficiently, Facebook can generate sales and increase your ROI unexpectedly. However, if you are not getting expected results, adjust and A/B test your strategies.