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Social media marketing is one of the most prominent forms of marketing that is out there today. Regardless of what form of social media you are on (i.e Facebook, Twitter,YouTube, Instagram, etc.), we are all subjected to some kind of marketing. Through different types of online traffic, almost all social media sites use their ways to create ads and displays that appeal to the viewer. Continue reading
If you’re a blogger, chances are you’re interested in monetizing your blog. One of the most popular ways to do so is advertising. There are many different forms of advertising out there for bloggers – from ad networks like Google Ad Sense, to direct advertisements, to affiliate marketing and sponsorships.
You often hear people talking about SEO writing and the importance that it has on the overall knowledge of your website. Why is this? Google has now become the most used search engine worldwide! There are approximately 150,000,000 active web pages on the internet today. It is vital that you understand the importance of the Google Algorithm and how it works. This knowledge is going to help you get your web page to the top of the Google search pages in no time!
On today’s internet, the content is King, it won’t matter how many books you read, or how many conferences you go, they will all tell you the same or reach the same Conclusion, Content is what matters today, and you are not the only one realizing that, at this point, all content generators, marketing agencies, etc, know this. Continue reading
Listen up you entreprenerds! It’s time for a knowledge dump on your mind mattress. Let’s do a quick thought experiment for a second, let’s pretend that you’ve actually got a business, and you haven’t just been attending seminars for the free coffee and attractive trainers. Let’s call this business ‘TRUNK JUNK’ which is a product that helps you organise your trunk space using clever containers and shelves; Brilliant. In this experiment I would like to you imagine how you’re going to sell your JUNK to people, where are you going to sell it? Continue reading
A Social Media Marketing Story
This Social Media Marketing Story is about bubbles. Right; there’s no misspelled word here. Bubbles are our tiny comfortable worlds that harbor us and won’t let anyone who thinks differently from us enter. This bubble is like our Facebook feed and it swiftly becomes our idea of reality. But this idea shatters when you scroll down your mother’s Facebook feed or your uncle’s or… your neighbor’s maybe. Maybe we should organize an auction, with people auctioning their Facebook feed to each other for a brief period to realize the gap. Continue reading
The world of online marketing is growing rapidly, but one stable component of online marketing has and always will be the content that is being produced. Online marketing content is all about making a business or brand stand out, it helps them to be seen by the public, and it eventually leads to building their reputation and improving their bottom line in the industry. Those who create content for online marketing realize the importance of showcasing the integrity of the brand they are representing, while also being creative in how they are presenting the information. Continue reading
The field of social media marketing is the new form of communication, which has been increasingly used and that deserves more of your attention. The main business benefit is the increase of brand awareness and the construction of the associated community, with minimal investment and a good way to measure the maximum results.
Social Media Marketing expresses the way to interact, to participate, to be at the center of the discussions, all to cultivate and develop trusting relationships with existing or potential clients. The opinions of others, even sometimes critical, help you to outline and accentuate certain approaches. In short, social media promotion involves conversation, connection, community, clients, control, creativity, collaboration and content.
Optimizing the Social Media Presence (SMO) is an opportunity to reach the target audience, to involve and mobilize it. Facebook, LinkedIn, Twitter, Instagram and YouTube are the social tools that we suggest, for the beginning, because they are the basic ones for users around the world for accelerated growth and that at the same time make it possible to reach your target audience.
If we were to compare the marketing techniques of Social Media with those of the offline environment, the techniques of Social Media represent an entire industry of techniques aimed to transform a simple visitor into a customer.
The advantages are:
Social Media Marketing helps your business receive direct feedback from your customers through social networking sites such as Facebook, Instagram, Twitter, etc.
It is a very accessible form of marketing, you can create your community where people express pro and cons opinions about the products or services offered by your company.
What to watch out for when starting a Social Media Marketing campaign?
Social media marketing services will support the increase in the number of followers interested in your products and services. With these tools, you can make sure that those who will follow you fit your selection criteria, when it comes to improving the client portfolio.
Social Media Marketing helps you build a stable connection with your audience, by improving the interaction with the people interested in the brand. Thus, by applying a social media marketing strategy, the interactions with your posts will increase considerably.
The increase of the traffic to the site directly influences the number of potential customers and implicitly the conversion rate. Through social media marketing, you can focus on creating promotional campaigns, which will result in increasing the volume of traffic that your site is registering.
The digital marketing landscape changes at such a rapid rate that businesses need to change strategies and tactics ever so often to keep up. Online marketers need to keep learning and changing tactics in order to keep up with marketing trends and gain an edge over competitors.
New marketing trends will undoubtedly emerge in 2020 based on consumer demands, but we’ll look at the top 5 trends businesses should not ignore. If you are looking to expand your marketing strategies and learn how to generate impressive results, here are trends you should seriously consider.
If your business survived 2019 without using voice search in your marketing strategy, you might need to make it a priority. Some brands have already jumped at the opportunity, and it’s a trend that may be impossible to avoid in the near future.
Voice search is becoming the new norm, and an expected 50 percent of searches may be voice generated. How do you capitalize on this trend? Your website needs to be optimized for this feature by switching from short keywords to long-tail keywords. Invest in an excellent SEO strategy that will help you find the most relevant keywords and gain more traffic.
Consumers will be more engaged with your business if the content you provide is not only original but interactive as well. New, refreshing, and interactive content make customers feel valued. It gives them a unique browsing experience that captures their attention long enough to convert.
Additionally, interactive content equals shareable content, and the more customers share, the more potential customers you harness. Brand awareness will hike, and so will your reputation. People like doing business with people they trust, and if you provide interactive and original content, you’ll come off as an authority in your field, and more customers will trust you.
Social media stories are gaining momentum and for all the right reasons. These stories are a digital marketing trend that you cannot afford to ignore come 2020. They’ll not only increase engagement but promote brand awareness too. Customers will share stories, and you’ll get product or service reviews, which will help you improve your business.
A large percentage of digital audiences include Generation Z and Millennials. You need to find the best marketing strategies that reach out to this specific market, which is audio-visual content. More and more marketers are incorporating live videos and podcasts in their marketing strategy, something you should start doing as well.
Artificial intelligence is expected to change the way people market their businesses. The same goes for chatbots. Despite being available for a while now, artificial intelligence has been out of reach for most marketers. However, with a wider range of AI technology available, you can utilize lead generation and marketing automation.
These hot marketing strategies could help you stay ahead of the game come 2020. You’ll not only empower your brand but increase audience engagement and meaningful conversations that will help your business grow.
If you are looking for significant digital marketing strategies that can provide better value and lead to higher conversions, look no further. Here are a few simple, valuable and profitable digital marketing strategies for marketers:
Invest your time in link audit
To gain substantial results, invest your time and energy in link audit. The goal of link audit is to remove problematic or unnatural backlinks and keep a website clean.
Here are a few simple ways to perform a link audit:
Use effective CRO techniques to improve conversions
As SEO has become more challenging, it’s good to use quality CRO techniques. Proven CRO techniques help to convert traffic into leads. For rich dividends, change banner ads, themes, buttons as per your study and analysis.
Here are a few effective ways to use CRO techniques:
Use On-Page Optimisation techniques for concrete results
On-page optimisation is more than just optimising meta tags. It involves careful examination and optimisation of various elements of a website.
Here are a few actionable and effective on-page optimisation techniques:
Use Twitter to empower your brand
Unquestionably, Twitter is one of the most powerful weapons that can help your website to stand out. You must use its potential to get success. Here are a few tips:
In short, if you desire to add value to your website or grow traffic, you should embrace SEO.
