Digital marketing techniques assist small businesses to capture the market and achieve better outcomes. Here are a few digital marketing techniques for small businesses: Make use of online reviews According to a report, 83% of buyers claim that they no longer trust advertising, but trust recommendations from users online. Hence, you should make good use of online reviews. Here are a few ways to use reviews:
- Use Yelp, Google, and Facebook.
- Add a Yelp button to your website.
- 68% of consumers go to social networking sites to read product reviews; hence, rely on Facebook reviews.
Keep your content updated Create valuable, informative and fresh content for both users and search engines. Here are a few ways to keep your content updated and effective:
- Regularly update your content.
- Focus on current news and trends.
- Understand what is “Page Quality Rating”.
- Update your blog frequently.
Study and analyse reporting metrics Whether you are a marketer or business owner, you should study and analyse SEO reporting metrics thoroughly; it will help you to understand whatâ€™s going on and what you need to do further to improve.Â Here are a few tips to study SEO metrics:
- Understand Bounce rate, Average Session Duration, Conversion rate & volumes.
- Study Google Search Console and keep an eye on penalties as well as technical issues.
- Study landing pages as well as their overall performance.
Perform SEO audit An SEO audit is a procedure to check serious technical issues on a website. Do it on a regular basis. Here are a few ways to perform an SEO audit:
- Stay away from negative SEO practices.
- Work according to Googleâ€™s webmasters guidelines.
- Focus on both accessibility and indexability of your website.
- Wisely create meta tags. (https://searchenginewatch.com/2016/05/16/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples/)
- Find and remove duplicate title tags.
Improve your siteâ€™s trust signals If your site is unable to convert browsers into buyers, something is wrong somewhere.Â Â Most probably your website doesnâ€™t appear trustworthy. Here are a few ways to improve trust signals:
- One of the most effective ways to gain credibility is by using security trust seals.
- Use SSL security protocols.
- Get testimonials from satisfied customers.
Empower email marketing Email is the best mode of establishing relationship with customers in todayâ€™s world. Here are a few ways to empower your email marketing efforts:
- Use standard email templates.
- Avoid using junk words and improper pronouns.
Use the above mentioned digital marketing tactics to generate traffic and gain credibility.