Digital marketing techniques assist small businesses to capture the market and achieve better outcomes. Here are a few digital marketing techniques for small businesses: Make use of online reviews According to a report, 83% of buyers claim that they no longer trust advertising, but trust recommendations from users online. Hence, you should make good use of online reviews. Here are a few ways to use reviews:

• Use Yelp, Google, and Facebook.
• Add a Yelp button to your website.
• 68% of consumers go to social networking sites to read product reviews; hence, rely on Facebook reviews.

Keep your content updated Create valuable, informative and fresh content for both users and search engines. Here are a few ways to keep your content updated and effective:

• Regularly update your content.
• Focus on current news and trends.
• Understand what is "Page Quality Rating".
• Update your blog frequently.

Study and analyse reporting metrics Whether you are a marketer or business owner, you should study and analyse SEO reporting metrics thoroughly; it will help you to understand what’s going on and what you need to do further to improve.  Here are a few tips to study SEO metrics:

• Understand Bounce rate, Average Session Duration, Conversion rate & volumes.
• Study Google Search Console and keep an eye on penalties as well as technical issues.
• Study landing pages as well as their overall performance.

Perform SEO audit An SEO audit is a procedure to check serious technical issues on a website. Do it on a regular basis. Here are a few ways to perform an SEO audit:

• Stay away from negative SEO practices.
• Work according to Google’s webmasters guidelines.
• Focus on both accessibility and indexability of your website.
• Wisely create meta tags. (https://searchenginewatch.com/2016/05/16/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples/)
• Find and remove duplicate title tags.

Improve your site’s trust signals If your site is unable to convert browsers into buyers, something is wrong somewhere.   Most probably your website doesn’t appear trustworthy. Here are a few ways to improve trust signals:

• One of the most effective ways to gain credibility is by using security trust seals.
• Use SSL security protocols.
• Get testimonials from satisfied customers.

Empower email marketing Email is the best mode of establishing relationship with customers in today’s world. Here are a few ways to empower your email marketing efforts:

• Use standard email templates.
• Avoid using junk words and improper pronouns.

Use the above mentioned digital marketing tactics to generate traffic and gain credibility.