Seven Best Online Marketing Practices to Change the Game

Wondering how to optimise your website for visibility and reach? One of the best ways is to use the best online marketing practices. Here are a few best practices to follow:

Focus on reviews

92% of people hesitate to buy a product that doesn’t have a review. Reviews and testimonials play an important role in attracting maximum number of customers. Hence, you should focus on getting customer reviews to build trust and confidence.

Tips -

  • Ask satisfied customers to provide product and service reviews.
  • Use videos testimonials.

Use new search engines

Today, people focus only on Google, Bing and Yahoo; however, there are many new search engines that are equally powerful as well as effective.

Here are a few new search engines to use:

  • Oscobo
  • Good Gopher
  • Semantic Scholar
  • Omnity

Create smart content

Content is the main driving force when it comes to online marketing. According to a report, 71 percent of marketers report that less than half of their content has been used by their target audience. Hence, create readable and useful content.

Tips -

  • Create a data-driven content marketing strategy.
  • Create high-quality videos, Quick Answers and images.
  • Always create SEO-enabled content for maximum visibility and reach.

Voice search

Voice search has changed the way people communicate as well as process information. According to Google, 1 out of 5 searches come from voice queries.

Tips -

  • Use long-tail search keywords.
  • Focus on users’ intent.

E-commerce SEO

E-commerce SEO is a difficult task. It needs specific skills and expertise. In fact, you also need to perform several things, like:

Local SEO-Best Practices for WordPress

According to a report, WordPress powers 28.8 percent of all websites. It allows SEO professionals to optimise websites.

Tips -

  • Focus on on-page optimisation (use Yoast SEO plugin)
  • Fix broken links.
  • Integrate Google My Business into your wordpress site.
  • Minimise server load with a caching plugin.

Create effective link building strategies for better results

Marketers always look for innovative link building ideas; however, they do not focus on building relationships. Hence, it is advisable to use both traditional and new link building strategies. (Links are still the #1 most important ranking signal when it comes to organic rankings. – Searchenginejournal)

Tips -

  • Write news-worthy press releases.
  • Write columns in authoritative sites.
  • List your podcast.
  • Write case studies to attract better links.

So, use the above mentioned online marketing practices to change the game…

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