Online Marketing: From a Buzzword to Bandwagon

Online marketing has become more sophisticated than ever before. Here are a few online marketing tactics for business owners:

Focus on  social media presence

Social media presence is the need of the hour; in fact, businesses should go extra mile to stay effective.  Here are a few ways to efficiently use social media:

  • Post your content frequently to remain in the mainstream.
  • Understand the kind of content your audience likes.
  • Schedule all of your social media posts using relevant social media management tools/applications.
  • Use compelling images as well as encourage conversation.
  • Make sure your content is reliable, valuable, actionable, readable and shareable.

Content marketing

Content marketing is more than just a buzzword; it has the power to accelerate your brand image and empower your business. However, you need to understand its rules and nuances to create a win-win situation.

Advantages of Content marketing for businesses:

  • Raises brand awareness
  • Turns prospects into buyers
  • Drives competitive advantage
  • Adds value to your brand
  • Helps to educate and motivate users.

Here are a few elements to consider:

  • Focus on providing clear explanations.
  • Use content creation and distribution tools.
  • Carefully curate, create and share content.
  • Create entertaining stuff for social media channels.
  • Create e-guides, white papers, presentations, and videos.
  • Create content that connects as well as attracts the right people.
  • Write specific headlines and optimise your content.

Use best SEO practices

If you want to power your website, you should take advantage of modern SEO tactics. Here are a few things to consider:

  • Submit Sitemaps to Search Console to make sure Google can index and crawl your website.
  • Verify meta data (Schema.org)
  • Use Page Speed Insights and Web Page Test to measure page load performance. (Research has shown that 40% of users abandon a site that takes more than three seconds to load.)
  • Use “Lighthouse Chrome Extension” to perform SEO audit.
  • Improve your website performance using Accelerated Mobile Pages (AMP).
  • If you are using WordPress, Drupal, or Hatena – install and activate an AMP plug-in.
  • Pay special attention to manual actions as well as unnatural links.
  • Keep an eye on distributing malware or phishing attacks.
  • Understand about Penguin Update because it has become the part of core algorithm (https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html)

So, maximise the returns and improve the potential of your website by using the above given tactics.

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