All posts by admin

21
Nov

Debunking the social media myths

by admin | in Content Creation , Content Marketing , SEO , Social Media

Since the advent of social media in the early noughties, a variety of urban myths have grown. We have noticed that these myths have almost become internet folklore, they can be the cause of much confusion and debate, and they continue to discourage businesses from using social media to promote themselves. Here are a few social media myths we can bust for you, once and for all. We hope they will help you improve your own social media activity, and encourage you to use social media platforms to their full potential. The more activity you encourage via social media, the better your search engine rankings will be. Here are the myths, can you relate to any of them? Continue reading →
20
Nov

Quick SEO Tips: Convert More Visitors

by admin | in Content Creation , Content Marketing , SEO

This week’s Quick SEO tip addresses a question most website owners will ask – How can I convert more visitors? It’s a great question! Converting visitors to your site is what turns new visitors to a site into paying customers. Here’s our tip: If you have an SEO optimised site, you will already have optimised every page to be crawlable, making it a potential landing page for any user who finds you via a search engine. But of all the pages on your website, how many of them are designed to convert visits in to sales? Go to your metrics and identify the pages that are attracting the most visits to your website. Now you have these pages, ask yourself some specific questions – Continue reading →
19
Nov

Is your website ready for Cyber Monday?

by admin | in Content Marketing , E-commerce , Internet promotions , Marketing

Cyber Monday is less than two weeks away! For our clients and followers in the USA, Cyber Monday is big business. It is a term that was coined by internet marketing companies around eight years ago. The term refers to the first day of internet shopping after Thanksgiving. This year, it’s on the 2nd December. Since the term first appeared in 2005, it has grown into a significant date for internet businesses all over the world, especially those who have a large percentage of American customers. We thought it was a timely opportunity to remind you about Cyber Monday and share some tips to successfully prepare for it. If you have an online business, and have customers from the USA, then you may already have prepared for this online shopping bonanza. Either way, we’re sure we have some tips to help you. Continue reading →
14
Nov

Google Zebra – Fact or Fiction?

by admin | in Content Creation , Google , SEO

Have you heard the rumours about Google Zebra? We have. Since the recent arrivals of the Panda and the Penguin, the SEO and internet marketing community have been debating the reality, existence and potential of ‘The Zebra’. There is no doubt that the online community is waiting in anticipation for the next update from Google. The question however, is whether it is Zebra, or some other equally attractive and intriguing creature. If you have your finger on the pulse of the Google rumour-mill, you will have heard whispers of Magpies, Orcas and a veritable Arc of creatures. We even spotted a satirical mention of the mythical Unicorn! So, if Zebra is real, what are the rumours suggesting it will focus on? The honest answer is that no one knows. However, there are a few articles online already suggesting that Zebra will be cleaning up social media, in a big way. Continue reading →
13
Nov

SEO tips all bloggers need to know

by admin | in Blogging tips , Content Creation , SEO

There are literally millions of blogs on the internet, covering a huge variety of subjects and interests. One thing they all have in common is that they contain articles which can be searched for, and found via the search engines. The most popular blogs will obviously show up at the top of search results. For many bloggers, having a popular blog may have happened by chance, as a result of the growing popularity of the articles they are publishing. Although bloggers don’t need to be SEO experts to be successful, here are some invaluable tips that we believe all bloggers will benefit from. If you have a blog, you can achieve great results like higher rankings, an increase in links, and growing visitor numbers, all without spending too much time on traditional SEO tactics. Continue reading →
12
Nov

SEO and Content Marketing – The perfect partnership

by admin | in Content Marketing , Internet Marketing , SEO

SEO and content marketing are closely linked and dependent upon each other. So it always surprises us when we see business brands that employ SEO and content tactics which do not complement each other and operate separately. One of the best and most effective ways to influence your rankings on SEO is to create and share the right content. In the past, SEO professionals and content marketing specialists were separate entities, never speaking, or working with each other. Not so long ago, blog writers, website administrators, marketing managers and content creators all worked individually in their own areas. On occasion there may have been some overlap, but in most cases, these different tactics were being delivered without following any over-arching content marketing plan. Continue reading →