All posts by admin

26
Feb

Present your brand in a positive light

by admin | in Internet Marketing , Internet promotions , PR , Reputation management

We have noticed an increase in negative marketing tactics, and we’re not convinced they are a good thing. We don’t believe negativity is the best way to inspire a potential customer to buy your brand. There seems to be a growing trend online, to use negative press as a ‘stepping-stone’ toward tapping into a larger audience. The logic behind this move, apparently, is to harness the traffic that is looking for the negative news, to re-direct them toward more positive statements. That makes some sense, and is a fairly logical approach when used within a reputation management context, especially after a problem. However, deliberately continuing to use that negative perception in order to attract visits or hits will only perpetuate the negativity, ultimately attaching that negative knowledge or belief to a brand for the rest of its existence. Here is a fictional example based upon a real case study, where we were approached by a company that had used this negative approach to the detriment of its brand. Continue reading →
19
Feb

Make a marketing plan for Facebook

by admin | in Facebook , Internet Marketing , Internet promotions , Marketing , SEO , Social Media

Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever. Here are some great tips on how to create a good marketing plan for your social media activity on Facebook. A marketing plan must be well timed, budgeted, and contain activity that creates a range of activities that cover a wide spectrum of media. Doing this for Facebook is not immediately obvious but here are some hints to help you. Continue reading →
18
Feb

How regularly should you change and update your homepage?

by admin | in Content Creation , Content Marketing , Internet Marketing , Marketing

If you follow our blog and articles series, you will know that we talk a lot about content and its importance to SEO. One question we are often asked by clients is, “How often should I change and update my home page?” Here is what we recommend. Your homepage, or landing page, is vital for many reasons. It is the front door and first impression you give to a new visitor. It is the first port of call for search engine spiders and it is the way you project and represent your brand to the world. It is also the best way of keeping activity on your website at a healthy level so the spiders continue to rank your website well. We recommend you have a news feed or news update section on your home page so that a section of the content changes every few days. This keeps activity at a high level straight away. Continue reading →
17
Feb

Business networks are good for SEO

by admin | in Internet promotions , SEO

Do you have a good network of business contacts and colleagues from a variety of industries? Most company owners and CEOs do. These networks are built up over time as a result of partnerships, mutually beneficial business deals, and supplier/customer relationships. A rolodex full of good business contacts is not a new concept. Surprisingly however, many businesses fail to realise the importance of their business networks to SEO. So, now you are asking how on earth a list of business contacts could possibly give your search engine rankings a boost. We’ll show you how… Continue reading →
13
Feb

Does Pay Per Click advertising work?

by admin | in Internet Marketing , Internet promotions , Marketing , Pay per click , SEO

Yes! And it does not need to be expensive either. So, now we have dispelled two huge internet myths, let’s look at PPC in a little more detail and find out how it really can help your business. Pay per click is a way of using keyword led, paid for advertising space online. The beauty of it is you only pay for the clicks you get. The more clicks, the more you spend. You can set your budget to a set amount, and then once that level of clicks has been reached, you can stop or top it up. It gives businesses a huge amount of advertising and financial flexibility. It also means that if you start a PPC campaign and it is not producing the results you had hoped for, you can drop it or adjust the keywords to create a more fruitful result. That’s why we love this form of marketing online. It is highly flexible and lets you gauge your levels of activity according to the response you are getting. Continue reading →
12
Feb

Marketing on Twitter

by admin | in Internet Marketing , Internet promotions , Marketing , SEO , Social Media

Although Twitter is extremely popular with the very large brands, we are still hearing clients say they do not see the value of this particular social media platform. We are often asked whether Twitter is as effective for marketing commercial enterprises as we are all led to believe. Well, you may be surprised by the answer we are about to give, but we think the answer is no. But let us qualify this first, by explaining what Twitter is really good for. Twitter is an instant messenger of short messages that can be posted and responded to, in real time. The art of using Twitter well is the art of knowing how to communicate in just a short amount of characters. Hashtags and links need to be used effectively too. Twitter is not a highly image driven site and so it does not lend itself to video, sound or photography, although all of this can be posted and shared on Twitter. Continue reading →
11
Feb

Choosing effective SEO services

by admin | in Internet Marketing , SEO

This may seem like an obvious article to post on our blog, but we receive a large number of enquiries and one of the key questions our clients ask us is, ‘How do I know your services will be effective?’ It is an excellent question! And a fair one, especially since there seems to be an alarming number of less than reputable companies out there, all claiming to offer top class SEO services. We decided we would answer this question, as if we too were looking for a good SEO company. Here is what we think… Finding a good SEO company is very like finding the services of any reputable company. It takes some time, and research and care. It also takes thought. In order to understand whether you are hiring the right people, you need to have an understanding of the service you are hiring, and we believe this is why so many businesses end up experiencing disappointment. Because there is still some ambiguity about SEO services, people tend to believe what they hear and fall for the jargon of certain companies that are trying to trick them out of their money. Continue reading →
06
Feb

Give your SEO a boost by running a competition online.

by admin | in Content Creation , Internet Marketing , Internet promotions , Marketing , SEO

We recently had a client who was keen to boost their SEO rankings as quickly as possible using content to attract new visitors to their website. We suggested they should run a competition. At the time, our client was quite surprised by our suggestion. The results however, spoke for themselves. We thought this would be an excellent time to share some great tips. Here is how running a competition online can help to boot your SEO. Let’s start with what not to do. Many companies make competitions too complicated, time consuming, or difficult. The best competitions involve easy and quick responses and answers. If a customer can enter your competition easily, in just a few minutes, you will have them. Continue reading →
05
Feb

Good keywords and how to pick them.

by admin | in Google , Google Aglorithms , Internet Marketing , SEO

A lot has changed in the world of SEO, especially since the introduction of the Google Algorithms, like Penguin, that have been developed to stamp out black hat techniques like spam and keyword stuffing. There have been many articles recently suggesting that the art of the keyword is dead. We disagree. Keywords and how they are used has changed significantly, but they are still very important to anyone trying to conduct business online. They are still the key to being found by the right people on a search engine, and they are also essential for making your content as powerful and effective as possible. So, what makes keywords good, and how do you pick them? Continue reading →
04
Feb

Facebook celebrates its 10th year

by admin | in Facebook

Facebook is a world-wide phenomenon. It invented the term social media and gave literally millions of us something to do, while doing nothing. This week, Facebook celebrates its 10th Birthday so we thought we would take a quick look back to how it all started. If you are currently working on a brand new app, or a new website, take heart; Amazing things can happen on the internet! Facebook is a project that started out in a lowly student’s bedroom. While all the sporty kids were out playing football and chasing girls, one clever, geeky guy started playing around on his PC and ended up changing how we use the internet. Facebook truly is the most amazing internet success story of all time. Continue reading →