Yes! And it does not need to be expensive either.
So, now we have dispelled two huge internet myths, let’s look at PPC in a little more detail and find out how it really can help your business.
Pay per click is a way of using keyword led, paid for advertising space online. The beauty of it is you only pay for the clicks you get. The more clicks, the more you spend. You can set your budget to a set amount, and then once that level of clicks has been reached, you can stop or top it up. It gives businesses a huge amount of advertising and financial flexibility. It also means that if you start a PPC campaign and it is not producing the results you had hoped for, you can drop it or adjust the keywords to create a more fruitful result.
That’s why we love this form of marketing online. It is highly flexible and lets you gauge your levels of activity according to the response you are getting.
Too many advertising opportunities involve high costs with no flexibility once it has been booked. PPC is not like that. It gives you the chance to use your own combination of keywords and advertising to attract your own target audience.
The difference, say, with advertising in a newspaper, is that you are trying to attract their readership, not yours! Advertising online lets you be very specific with whom you are attracting, and the right combination of keywords, content and images can be extremely powerful if it is within the vision of your audience demographic.
If you want to find out more about the PPC campaigns we deliver, then get in touch. They all vary according to each client, but that’s what makes them so powerful and effective.
And for those of you who are considering trying this method of marketing on your own, we suggest you work with a good team first and pick up some tips before trying it out. You will give yourself a better start and will see results more quickly that way. Using tried and tested knowledge is always better than trying to learn new methods from scratch.
There is no reason why you can’t do PPC for yourself, but it will take time to learn the ropes and get to grips with keywords. If you would rather have some help, get in touch, we are always here to help.