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microsoft-and-google-marketing

Microsoft and Google are two very big companies, each have very different ways of conducting business and marketing their products. However, when it comes to marketing strategies and advertising, they are quite similar, but have some differences. Firstly, Microsoft.

Microsoft mainly uses demographic & behavioural segmentation strategies to target its customers. As Microsoft are one of the biggest companies in the world, you would expect them to be smart about the way they approach their marketing. Most of the Microsoft products and software, is based on online technology. Such as Office 365, and services such as Skype and Bing. For example, more than 1 billion people worldwide use Microsoft Office, which approximately 1 in 7 people (according to Microsoft) Microsoft also has a huge competitive advantage with its products such as Xbox which is one of the most popular and widely recognised game consoles in the world. Aside from the products, there has also been lots of company buyouts from Microsoft, such as Hotmail, Skype, and Nokia. These are now seen as essentials in the company because they are used worldwide and by almost everyone. These kinds of services provide great accessibility and efficiency for it is users, which is why Microsoft is regarded as one of the best if not the best technology related company in this day and age.

Microsoft is also famous for Windows OS, the most widely used OS in the world. Almost everyone recognises and uses windows computers. This is because they are so distinctive from their functionality and design. Microsoft continues to become more innovative with their technology, the work computers and laptops are almost becoming a standard in most companies because of this. This is another very big selling point for Microsoft. Selling and renting out it is services. Many other companies making their way into different respective businesses, will be using the services that Microsoft offer, such as OneDrive, Microsoft teams and Skype, and that is just the software. What about how much money they make from hardware? Laptops, computers, phones, Xbox series consoles and more. The Microsoft store online is always jampacked full of products.

Now we will talk about Google. Google has a similar method of advertising, but more of their advertisements and marketing happens online because Google most commonly is used for its search engine. Google has become one of the most popular and well-known companies ever to exist. The company now even has a mention in the dictionary when people “google” something. Not many companies can boast about that. Since the company was only a search engine, they have had a lot more products. These products include a new range of smartphones, speakers, earphones, and tablets. The company has grown a lot since it first started. One of googles own marketing strategies which is known as the “word of mouth model” targets customers who can afford the latest. These customers or “tech geeks” will buy the latest products and tell their friends and family about it spreading awareness. This is why Google has a big selling point when it comes to their new products. Another good thing about Google and its marketing is its advertising. We all know Google is based online and started from a search engine, but when you sell other products such as phones and tablets, and mainly advertise online, it will be a lot easier. The company mainly puts advertisements on its search engine and can sponsor companies to include paid links on their website. This is one simple method that Google use to advertise. This is very effective too, because so many people use this search engine, which means lots of people will see it. The company also lets users create Gmail and google accounts so they will receive promotional deals.

impact-of-social-media-marketing-on-business

Success of a business at a social media platform is all marked on it improved targeting and segmentation expansion. Buyer behavior of customers who are looking for great products online is highly affected by the marketing done by the respective company online. For analyzing the social media marketing impact, companies and businesses must focus on its marketing strategies which include distribution channels, price, product and modes of communication as they together can influence on more success of the company. Brand buyers are found involved and attracted towards product’s popularity, quality and vitality.

  • Brand Awareness:

Social media marketing is offering ample opportunities for brands to showcase their creativity and to bring awareness among customers. Social media allows the brands to run successive promotions and campaigns for their products in order to attract audience by engagement. This improves brand awareness among the customers and they start knowing the product. Social media is diverse and due to this reason it helps a lot in connecting the brands with social media audience. Try to focus on creativity of your campaign instead of selling it as this will grow the business more.

  • Brand loyalty:

Brand loyalty is very important and it comes up when a company looks towards building relationship on trust, great quality and costumer’s satisfaction. Brand loyalty plays an eminent role in leading high revenues and in generating customer referrals. Social media marketing helps the businesses o build amazing customer service online. This helps them to resolve their queries quickly and allows the customers to share their experience with the product online in a more efficient manner. Research shows that about 66% of the social media users are loyal to their respective brands due to the quick responses they get on their queries.

  • Customer service improvement:

It has been seen that with increase in social media marketing, customer service is now changed. Instead of talking on call centers of respective companies, customers now prefer to post their queries online. Social media gives them the chance to have their problem resolved with immediate action. As a matter of fact, businesses do not want their image to be affected online so they tend to provide the best customer service. In this way, a positive impact of brand is created on the audience where they take care of its customers in a proactive behavior.

  • Promotion:

One of the most vital components of marketing mix on social media is promotion which is very obvious for positioning of a brand. There must be a consistency in communication between business and its target market, position in market relative to competitors and all the tactics that have been taken for positioning of brand. For the customers’ interest towards brand’s products, for brand imaging and for buyers’ behavior inspiration and motivation, communication is very essentially used. For delivering messages and for positioning all the communicated strategies, social media is using marketing integration. Social media is giving the opportunity to brands of putting up advertisements for communicating its customers about products, prices and position in a more efficient way. Promotion through social media advertising is performed through different types of campaigns and business boosting plans.

  • Reaching luxury positions:

It is seen that businesses on social media has gained loyalty of its name and trust of its customers by providing them top notch, stable, high quality and uniqueness as they do not want their reputation to be affected. The brand on social media is successful with its expansion of market, distribution channels and also the increased promotion. These tactics of marketing mix elements, social media has helped companies and brands to reach its luxury position in the market against competitors and is also successful in making customers satisfied.

So these are some of the major impacts that social media is creating on businesses online.

making-money-on-google-ads

If you have your website, then you should try to secure additional income. All that is needed for this is to place an advertisement on your site, and then the money will drip into your account. To do such a thing and get paid for it, you should have:

- It will be great if it is a popular site which is visited by as many visitors as possible. But do not worry, you can advertise on sites and blogs that are not very well-developed too, even if advertising on popular sites will be more effective. Since payment is made for a number of clicks on advertising, the larger the number of real visitors, the more likely it is to get more clicks.

- also, you need an electronic wallet (such as PayPal) or a regular bank account where Google can send you money. Although there is another option that is possible – when Google will send you a check at the address of residence.

- and Google AdSense account. Through it, you can fill out a form for advertising on your site, as well as to select the colour of the blocks and their positions on your site. A special resource created by the Google administration called AdSense will be able to help you with this.

If you have all of the above, then you can start advertising. To place ads using this program, you will need to perform the following actions:

1. Complete the registration. It does not take much time.

2. Fill out the main form and a special one too, indicate the advertising blocks and their placement. You will also need to choose the size of the blocks, their colours, and gamut. All this should look harmonious with the site itself and its interface. Also, make sure that the page is not “stuff” the site with ad units too much. Another way, this will reduce the reader’s perception and attention to the site’s information.

3. Now you just have to wait until it gets $ 100 and then Google will send you a check or the money will come to your bank card.

4. But, be sure to read the rules of the service. Since if they are violated, your account will be blocked, and all your savings will be lost.

5. For more effective advertising, do not “hide” it on the site. It should be public and on a visible place of the page, but so that it does not interfere with the reading of information on the site and does not “fall” in the eyes too much.

6. Do not do such stupid things as asking friends to click on an ad, or forcing someone to do it. Such methods do not bring many results. It is better to promote the site itself and its optimization.

As you know, it’s not at all difficult to advertise on your site. You just need to carefully follow our prompts and make good advertisements for your site, so that people want to go and look through the pages on which there will be ads that will soon bring you income. Good luck!

mark-zuckerberg-knows-more-than-you-think-watch-out-advertising

Do you agree that social media is just about photos and boasting?
In this blog, I will not discover America for you, but I will open up the curtain of how people earn millions on advertising/PR/target and other tools of advertisements in social media.
Have you noticed that on your account in Instagram or Facebook you come across different ads about the things that you mentioned in your conversation with your friends within these 24 hours? And these advertisements appear very often from different brands or companies.
How does it work? What is it?
That is a target!
I am more than sure that you, like everyone else, have never read a longish text of the consent to use your data when you register in one of the social networking services.
In that long reading, there is a paragraph, where it is clearly stated that even during inactivity your microphone is on the wiretapping (but there it is described in the law language).
That is why all your discussions with friends and talks that you are on a diet starting from this Monday, are worked on. And in an hour or two elastic bands for training and fitness programs to lose weight within only 14 days will pop up on the screen of your device.
Even I can fall under the sway of a configured target while I am writing this blog.
How is it configured?
It is quite easy.
A company, that want their product to be sold, configure a bought advertisement in the very social media, where their products are on sale. For instance, let us take Instagram. While setting your profile you chose the age of your target audience, your region, and the number of coverage (how many people will see your posts). You also choose the way of expansion, for example, through stories or posts. Your request gets into the office of Instagram directly and you get the confirmation and the start of your advertisement within the next couple of hours.
After some time, new clients, who want to buy a miracle elastic band for fitness at home, will knock the door.
In modern society, advertisements are everywhere.
One of the leading professions of the 21-st century starting from 2019 is SMS-specialist.
Let us have a look at who these people are, and what they are in charge of.
Social Media Manager.
Here creativity takes the first place.  This person has to present and to sell the product in such a way that you will consider it as a vital thing.
Social Media Manager always has to keep up with the modern trends, to create visual content, and to lead such people as copywriters, content managers.
SMS-specialist always has to think over two steps ahead to be in advance of the opponents. The more interesting you generate the content, the more people will recognize your brand and the demand for the product will rise considerably.
What do you need to make your brand flourish?
The answer is a friendly team and a weirdo SMM-specialist.
We are done with the target, and the meaning of 3 letters of SMM is decoded. So, let us analyze the influence of this advertising world.
It is easy!
Advertisement is not always about clever purchases.
That is why over the last 10 years the amount of garbage has increased considerably.
Plastic is not an exception.
The right advertising is a powerful mechanism that absorbs everybody, starting from little ones and ending with elderly people.
Under its influence, people do rash purchases which affect our ecology badly.
That is why brads-giants in the realm of clothes (H&M, Top Shop, New Yorker, etc.) create widespread shares that draw our attention. They offer to get the new item of their new collection. However, if you bring several items of your old clothes you will get a good discount, and they will be sent for a recycle.
Eco-consuming is also in trend.
Cellophane rejection, disposable tableware, plastic/glass processing.
Advertisement takes place here as well. And thousands of SMM-specialists and PR companies are working on it.
Nowadays, the people, who used to work on sales growth, urge to do the same purchases but in eco style.
This business will always be of high priority.
Wish you creativity!

here-are-four-trends-in-digital-marketing-that-should-be-kept-in-mind-in-2020

Here are four trends in digital marketing that should be kept in mind in 2020:

From Terminator to the marketing managers’ toolbox

Artificial intelligence has come a long way since Skynets and John Connor’s match in Terminator, and today AI is used, for example, to drive self-driving cars, simplify login to our iPhones through face recognition and to detect bank fraud.

What is less accepted is that AI is also a rare effective tool for creating value from digital marketing. As the third-party cookie is leached more and more, AI can advantageously be used to identify patterns (for example, the time of day, which domain the ads appear on or what weather it is most likely to positively affect the conversion rate) that do not relies on cookies in the same way. Using AI and algorithms effectively requires new types of skills, such as data science and mathematics, which work together with more traditional strategic skills.

Reasonably and hopefully 2020 will be the year when AI can seriously take a seat in all marketing executives’ toolbox to maximize the impact of their media investment.

Creative messages and tech marry

In our industry, we are often very good at using granular target groups and establishing fantastically intricate purchasing strategies. Where there is often a discrepancy, however, is creative, where data is rarely used to adapt the messages. According to Nielsen studies, the creative elements can affect as much as 47 percent of the purchase decision, so not applying the same degree of data-driven approach here can potentially be devastating to our results. It is possible to customise all digital ads and landing pages with any kind of data point, such as weather, geographical position or last viewed product, so make 2020 the year where we create value and impact for advertisers all the way from skilfully set strategies and target groups to data-driven advertising message at scale.

From outdated to customised KPIs

One of the absolute greatest advantages we have in digital is that we can measure outcomes and effects more profoundly than in more analogue media types. Therefore, it is high time that we go from talking about and optimising against outdated CPIs such as CPM, CPC or CTR. I am convinced that customised CPIs based on advertisers’ actual business goals will be increasingly adopted. For example, a customised CPI can be several sub-goals on the advertiser’s site (for example, 60 seconds spent in Article X and then click on for information on the nearest reseller), knowing that these largely correlate with a business goal that bought or booked a test run. It is important here that we work very closely and together with our customers to translate these conditions into digital KPIs.

Blockchain becomes more than just buzz

The industry’s latest buzzword is blockchain, the same technology that underlies cryptocurrencies such as Bitcoin and Ethereum. Blockchain is something that we should be curious about as the technology itself can create great benefits for us as advertisers and media buyers. Some examples of applications are that it can be applied to promote and increase transparency in the digital ecosystems, or that users themselves can sell their data as a currency to access content from publishers through micro-transactions. Blockchain will probably not be rolled out on a broad front already next year – the technology is not quite there yet. However, my only hope is that we have some local players who dare to experiment with blockchain to drive our industry forward and to use transformative technologies to create advertiser value.

growing-your-business-on-social-media

Social Media is great for many things from communicating to networking.

But Social Media is also brilliant for growing your business. Billions of people use Social Media everyday, and if you could turn just a few of these people into customers, you will see an increased profit in your balance sheets.

In this article I will be mainly focusing on Instagram and Twitter but the same concept applies for all the other social networks.

1. Twitter

Let’s start with Twitter.

One cool feature of Twitter is it’s trending column.This can be a goldmine for businesses.

Let’s use Popeyes as an example. I am assuming you are familiar with them. If you are not,they are a fast food company based in the USA and recently they introduced the chicken sandwich on their menu.

The chicken sandwich quickly became a trending topic, and millions of tweets were sent about it. Many of these compared Popeyes chicken sandwiches to the chicken sandwiches of other major fast food restaurants, like Wendy and Chick-fil-A.

This gave Popeyes free branding and drove thousands of customers to their stores. In fact the demand was so big they sold out their entire stock of chicken sandwiches in two weeks and had to wait two months before they could resume selling their chicken sandwiches. Popeyes sales increased by 42% for the last three months of 2019, and a big part of this can be attributed to becoming trending on Twitter.

If you can get your products trending on Twitter, you will be able to benefit from free branding and gain many customers, so it’s worth your time attempting to go viral.

2. Instagram

Instagram is also another great platform for businesses looking to grow, and there are some great marketing methods that can be used on Instagram.

My personal favourite is, direct messaging Instagram pages with large followers in a specific niche.

I’ll explain this some more.

Let’s say for example you sell camping gear.

With a few quick searches you should be able to find a page that is dedicated to camping or something similar.

Within a couple of minutes of searching I found this page.

 271582796069_yaqub-blog-growing-your-business-on-social-media_html_m3e655027

The people that follow this page are likely to be interested in buying camping gear which means it will be much easier for you to sell to them.And they have over 80,000 followers, which is a large group of people to sell to.

Now this is where you turn the followers of the page into your customers. You pay the page a fee to promote your product on their story.The followers of the page will see the post and some of them will buy, therefore increasing your sales.

You can follow this strategy with whatever niche you are in;from technology to plumbing tools, it is effective no matter what you are selling.

The best thing about this strategy is that it’s cost-effective. Most pages would charge $25 to $50 for a promotion and this a small price to pay for a dozen new customers.

In conclusion,taking advantage of Social Media is a great way to grow your business. Instagram and Twitter are good places to start but the other social networks are also worth investing in.

Start using them.

social-media-marketing

Social media marketing is an exciting strategy that allows you to work while playing. What that means is, you can be on your favorite social media platform, putting all your social skills to good use, while simultaneously increasing the visibility of your business.

Social media marketing is a great tool that allows you to reach new customers and build up your brand recognition. For some, it requires years of practice and attention. Others choose to develop their strategy by following several trends. After all, there is nothing wrong with being coherent when it comes to social media. Be careful though! While some of those trends are quite helpful, others are just a no-no. Here’s the gist:

Hot Social Media Marketing Trends Not To Miss

Following trends is probably the most normal approach to anything social media related. As such, it does make sense to turn to trends when it comes to creating an effective and powerful social media marketing strategy. Here are 5 trends that most experts agree are something to look out for:

  1. Experiment with alternative platforms. Facebook and Instagram are great platforms to use when you want to advertise your business or brand. However, it seems like people are getting a bit bored with the same old – same old format. New user interfaces can attract more views when it comes to ads.

  2. Tell your story! Posting stories is a great way to get people to take a glimpse at what you have to offer in a more authentic and in-the-moment manner.

  3. Value quality over quantity! Most people will appreciate and engage more when on a smaller community. Therefore, if you are looking to advertise, keep your target group in mind and find the right people to engage with.

  4. Keep your head on the game! If you want your marketing strategy to work, you have to be consistent and professional. Follow up on your posts and monitor their engagement. Keep track of the data that is available to you, so you know what works and what does not.

  5. Play it don’t just say it! It seems like videos are a better approach than anything else, when it comes to social media. People like to see how things are done, rather than be told what to do.

Social Media Marketing Trends To Steer Clear Of

Social media is an ever-changing game. What worked last year might not be appealing anymore. You have to be up-to-date with what is going on because an outdated marketing campaign can really hurt your brand or business. In fact, here are 5 trends to avoid:

  1. Don’t be a salesperson! People like to be shown things organically without being harassed by messages on their inbox as soon as they hit a “like”. While pitching a message might have been the go-to tactic in the past, it just won’t cut it anymore.

  2. Do not repeat yourself! Nowadays, most social media platforms are connected with one another. So there is no need to be redundant by sharing the same post everywhere. Also, repeating a post on different occasions will just show your followers that you have no new content, thus seeming deceitful and boring.

  3. Do not overshare! Social media is intended for short interactions that allow people to engage and connect easily. Therefore, keep your posts short and to the point. Most people do not have time to go through lines and lines of posts. If they did, they would be reading a proper book instead of scrolling through their feed.

  4. Limit your links! We get it, you have worked really hard on creating a website and you want everyone to see it. However, you cannot force people to visit your page. It will come naturally as long as your post is entertaining. So, avoid posting links everywhere as people will just think it is spam.

  5. Don’t just post for the sake of posting! Yes, you have to be consistent. But make sure you are posting relevant content. A single bad post can really hurt your brand or business. Therefore, you are allowed to take a day off, from time to time, as long as your posts are always of quality.

That it is for now! However, as we said earlier, social media is always evolving. Therefore, keep your eyes wide open for what will come next!

social-media-promotions

Have you ever noticed that Instagram promotions are very similar to the content on your feed? You can be scrolling through Instagram and find yourself liking a promotional advert post without even realising it is not someone that you follow.

Instagram receives a lot of information by what you search there, the trends that you follow, and the posts that you like, and tailors their promotional content to you very well, in addition to what Facebook does with your searching information. Bear in mind that Instagram and WhatsApp are owned directly by Facebook and all the information from whatever you type into these services will be used to market to you.

Facebook’s own advertising works slightly differently to this, they advertise at the side of your screen, with text and words and they tailor it to you by the things which you buy online. It is well known that Facebook uses your browser cookies to advertise to you related to your searches. Facebook even tracks what you do on your smartphone to help with their advertising, including friends, online searches, location information, music from Spotify, videos from Youtube. It is clear that there is a huge interest in what you do for work and entertainment on your phone and it comes through in the advertisements. You can’t do anything to stop Facebook adverts but you can stop them getting your information by protecting your cookies and location etc.

They had a marketing scheme a while ago to give you free adverts for a new company or business to get thousands more views than you would organically. But who gets your advert through to them? Facebook is the one that decides. There is also a few levels to how far the reach of your advert can go in terms of location and “relevance” of new clients. Facebook is also trying to work as a social media marketplace, where users can even upload old items of clothes for sale, as well as cars and properties.

Twitter works in a unique way, you pay a monthly charge for promotions on all of your personal advertisements. This way, companies advertise to their current followers and then Twitter boosts it up to other relevant followers. For instance, if you follow someone who is seeing an advertisement from a company, if it is promoted, it is more likely that you will see this promotional tweet as well. Twitter says: “Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you”. The difference is that on Twitter you can opt out of promoted tweets by clicking “I don’t like this ad” if they don’t resonate with you. Facebook and Instagram don’t offer the same option and will continue regardless.

marketing-at-the-click-of-a-button

Compared to traditional marketing, social media marketing is still an alien theory to many people, but the rate that it has gained power in the marketing world is entirely fascinating. Take for instance the number of retail companies that have tanked because the access to an online market. There are people making a killing just by selling products via live stream videos. People now have leverage based on the number of followers they have on social media. An influencer can be chosen knowing they could produce a lesser quality promotion, but still, be chosen simply because it will reach a larger audience at a cheaper price. The dot-com period of technological advancement has put the world at your fingertips. To think there was a flurry of anxiety and skepticism about cyberspace in the 90s, and now people get anxious about not having the ability to access the internet or cell service. Continue reading

5-top-tips-to-make-the-most-of-social-media-market

We live in a technological age, where digital media rules the day. Everyone is hooked up to the World Wide Web, relying on the internet for everything from catching up on the news to buying their groceries. It’s vital for modern businesses to move with the times and make the most of digital technology to engage with customers and boost their brand profile. A big part of this comes in the form of social media marketing.

Social media networks like Facebook, Twitter, and Instagram are commonly used by people to keep in touch with friends and family. They can also be used by businesses of all shapes and sizes to connect with their audiences, build their brands, boost sales, and raise awareness of products and services. But how do you get the best results from social media marketing campaigns? Read on for our top tips.

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