UK:

+44 20 7060 6772

US:

+1 646 568 4375

Skype Us:

Live Chat:

Call & Speak To Our Team

 USA Office

 UK Office

Blog
You are here:  Home > Blog

Category Archives: Content Creation

blog

We’ve been noticing an increase in the number of articles discussing blogs and their future on the internet. Some of these articles are claiming that the age of the blog is over, and that blogs are no longer useful, attractive, or even read.

We disagree! They are useful, and read, by millions of people on a daily basis. Admittedly, the way blogs are used has changed, and reader behaviour has changed too, but there is no doubt that blogs still play a very important role in content creation and SEO.

Here are some of our thoughts on why we believe blogs are still important. Continue reading

treasure map

We’re being serious! When a new visitor arrives on your website, to what lengths do they need to go, to find your products, your services, and the place they need to be to become your customer?

We did an in-house study recently, simply by looking at a sample of different commercial websites online. We discovered that a large percentage of them were not creating a visible and easily followed path for customers to follow leading straight to the check-out. This situation must be affecting their levels of sales revenue.

You see, sometimes, it’s not about attracting even more people to your website, sometimes boosting sales, is about making sure they can find what they are looking for when they arrive. Have a look at your bounce-rate on Google analytics. Trace it and follow it over a couple of weeks, and look back at the last few months figures. If you have a consistently high bounce rate, your problem may not be in attracting visitors, but keeping them. Continue reading

Keyboard

If you follow our blog and articles series, you will know that we talk a lot about content and its importance to SEO. One question we are often asked by clients is, “How often should I change and update my home page?” Here is what we recommend.

Your homepage, or landing page, is vital for many reasons. It is the front door and first impression you give to a new visitor. It is the first port of call for search engine spiders and it is the way you project and represent your brand to the world. It is also the best way of keeping activity on your website at a healthy level so the spiders continue to rank your website well.

We recommend you have a news feed or news update section on your home page so that a section of the content changes every few days. This keeps activity at a high level straight away. Continue reading

prizes

We recently had a client who was keen to boost their SEO rankings as quickly as possible using content to attract new visitors to their website. We suggested they should run a competition. At the time, our client was quite surprised by our suggestion. The results however, spoke for themselves.

We thought this would be an excellent time to share some great tips. Here is how running a competition online can help to boot your SEO.

Let’s start with what not to do. Many companies make competitions too complicated, time consuming, or difficult. The best competitions involve easy and quick responses and answers. If a customer can enter your competition easily, in just a few minutes, you will have them. Continue reading

PR-for-businesses1

What is PR? The term stands for Public Relations, and it refers to any activity which gives the general public information about a company. In terms of SEO, PR means exactly the same. It is not just about press releases!

If you want to deliver some great PR to increase the profile and rankings for your company, here are some great tips to help you.

Regular news updates – These can be delivered via a blogs, press releases, or a news section on your website, social media and a weekly email newsletter are excellent too. Better yet, do all of the above! Continue reading

print

Yes! In the land of internet marketing, it is easy to forget about the effective print material businesses can and should use to promote themselves. Leaflets, business cards and brochures can help to influence and improve your rankings on search engines. Here’s how.

If you have a business premises and deal directly with customers, or have a retail space where customers visit you in person, you need to have printed material. Leaflets, posters, business cards and brochures are all methods of giving customers information about your business. And they can all have a positive effect on your SEO if you add the right information.

Your print material should have your website address, email address, and if you use social media, you should indicate it too. Even the simple addition of the Facebook and Twitter symbols is enough. Continue reading

email

It appears to be. And yet we believe it is still a powerful way to communicate with customers. There is no doubt that the way emails are written, how they are designed and when they are sent is more important than ever before.

There seems to be a belief that emails are not as effective a method of communication as they once were. This is because of the backlash against spam in our in-boxes. We have all been annoyed by spam email from companies trying to sell something.

In order to avoid being dumped in the junk pile, you need to make sure your emails are crafted well, contain a real message and arrive in a timely fashion. Here are some simple tips to improve the impact of your emails. Continue reading

blog

Blogging is a great way to build your brand. A blog is not just the regular posting of articles. It is a powerful way to give your brand a voice, personality and position it as an expert voice within your industry.

Your blog is a way to start a conversation with your followers, and your brand is what you would like your followers to be talking about, so it follows that a blog is the perfect brand marketing tool.

When you are writing a blog, keep your brand foremost in your mind. This is not just the theme of your industry, but what your company represents, how you want it to be perceived and the position it has in the market. Being consistent with your tone, register and voice will strengthen your brand. Continue reading

vine

Have you tried Vine as a medium for promoting your business? It’s big news online so we thought we would look at it and discuss what we have learned so far.

The video network is attracting large numbers of followers and businesses are starting to take advantage of the audiences they can access. Unlike YouTube, videos are limited to 6 seconds. That is not a long time to catch a viewer’s attention but marketers are getting creative in their approach.

Vine has grown in popularity because it is a predominantly mobile platform. And the majority of users access it via their mobile phones. It is more instantaneous and spontaneous that YouTube and the addition of video make it more visually powerful than Twitter which is why it is connected to Twitter. Continue reading

FB

Have you considered marketing on Facebook? As a business owner, you will already know the value of having a corporate Facebook page, but have you invested in advertising yet? This article discusses why advertising on Facebook is a good idea.

When you are creating a Facebook advert, you are asked to list the subject keywords you believe people will associate with your advert. For example, a fashion retailer could add keywords like designer handbags, or fashion on a budget, or lady’s designer wear, etc.

The keywords are an important part of your advert. They create its online identity and dictate who sees your advert. So, when a Facebook user writes a comment or posts a status, or clicks on another company like yours, Facebook will recognise this activity and your advert will be flagged as one of interest to that person. Facebook’s methods of targeting adverts are extremely clever. Continue reading

Metrics we use