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Have you considered marketing on Facebook? As a business owner, you will already know the value of having a corporate Facebook page, but have you invested in advertising yet? This article discusses why advertising on Facebook is a good idea.

When you are creating a Facebook advert, you are asked to list the subject keywords you believe people will associate with your advert. For example, a fashion retailer could add keywords like designer handbags, or fashion on a budget, or lady’s designer wear, etc.

The keywords are an important part of your advert. They create its online identity and dictate who sees your advert. So, when a Facebook user writes a comment or posts a status, or clicks on another company like yours, Facebook will recognise this activity and your advert will be flagged as one of interest to that person. Facebook’s methods of targeting adverts are extremely clever.

How many times have you been searching online and then the next time you are on Facebook, spotted an advert for the same type of company. That’s how it works, and it really does work. While there are many blogs and articles out there, full of Facebook users complaining about this perceived invasion of their privacy, the truth is that as Facebook users, they are clicking on the adverts, and the companies are picking up new customers and followers.

If it didn’t work, Facebook advertising would have become a thing of the past a while ago.

Web-based advertising on Facebook is not as expensive as you might think. Choosing the right keywords and designing an eye-catching advert can be done easily, on your own pc, and at no additional cost. The costs of advertising on Facebook depend upon your budget. You can decide how much to spend! Start small and build it up as interest increases, which it will.

Facebook also helps you track and measure the results of each advert and you can check the insights on your Facebook page too. It means you can very easily monitor progress and check how a certain advert is performing. And the system has been designed so that you can easily amend, adjust or change your advert to suit the reactions you are getting.

Today, the way we communicate, shop, and make friends all includes activity online. All of us spend time online, every day, whether we are working or not. This is presenting businesses with a huge opportunity for growth, for very little investment, and with the potential of huge rewards.



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