One of the reasons why most business owners choose SEO is its substantial long-term benefits. In this article, we’re going to discuss the organic SEO and how it can benefit small businesses. According to an empirical study, 81% of users find websites through search engines... According to a research, 81% of users find websites through search engines. If you have a website, it should have a strong web presence. And that presence can be "earned" through SEO. Hence, as a website owner, you should take proactive measures to make your website visible across the web. SEO is both art and science Simply put, SEO is the art and science of optimising a website to make it search engine friendly. It is not a single task or a once off task; it is a regular on-going activity and involves a wide range of aspects from the basic keyword optimisation to link building. Google uses a set of complex algorithms Google also uses a set of complex algorithms to identify, categorise and rank websites to present the most relevant results. However, it must be noted that rankings fluctuate abruptly. This means a site’s ranking may vary when an algorithm is updated. This certainly makes the process even more critical and tough to understand. That is why; it makes sense to regularly optimise a website by using ethical or "white hat" SEO techniques to stay relevant and ahead of the curve. If you are looking to escalate your business However,  you can use PPC advertising, which is yet another form of getting visibility on the web if you are looking to escalate your business and ROI. It is the process of buying advertisements and sponsored links to gain good visibility. It is different from SEO, but holds great power. PPC assists online websites to get their message out and grab the attention of audiences. However, it must be noted that it can get quite costly over time. Both, SEO and PPC should be executed properly Both, SEO and PPC when executed properly can increase the visibility of your business. PPC is easy to handle, but, according to research, organic results are 8.5x more likely to be clicked on than PPC results. Looking at both sets of facts and figures, it is clear that organic search results are still relevant. Worth of SEO There is no denying the fact that SEO takes time, but at the end of the day organic results matter. They are natural and trusted. It is true that you won’t receive revenues overnight, but in long term, you’ll receive ultimate benefits. In a nutshell In a nutshell, small businesses must use SEO and PPC for far-reaching yields.

You might have heard about website’s authority and its overall importance when it comes to search engine optimisation domain authority (The Domain Authority metric was developed by Moz). It is one of the most essential metrics of SEO and should be focused to achieve popularity and overtake competition. It dictates the overall strength of a website and helps it grab higher traffic as well as rankings. So, you need to improve your site’s authority, if you want to grab success, but before that it makes sense to understand the key components of domain authority (DA). Let’s get back to the drawing board… Improving a site’s DA is not at all easy; it need extensive research and analysis. You also need to make sure that your backlink  profile is devoid of any sort of bad or malicious backlinks because low-quality backlinks may prevent it to achieve high rankings. Some marketing experts believe that addressing severe technical SEO issues is the best way to improve the overall authority of a website. They often recommend using keywords in a natural manner; keyword stuffing is a thing of past. That’s why, it is essential keep content as natural and readable as possible. One of the most important but overlooked elements is image optimisation. It must be noted that image optimisation can assist a website load fast, rank well as well as improve its overall authority. Content plays an important role in improving the overall authority of your website. It also helps your website to gain quality backlinks. You can also embrace infographics as well as videos so that your website can get traction in the niche. Time to take smart moves. Social media – of course, it is tough to ignore because it is not an underdog any more. Today, it is important than ever to use it to gain substantial advantages. All you need do is to add social media buttons to your content. It takes time to build trust, but you should take smaller steps for huge wins.

Inbound marketing is a great way to entice and convert customers. Businesses optimising critical elements of inbound marketing, such as content, social media, and SEO, generate better leads than their competitors. Inbound marketing strategies are cost-effective, hold a wider range of benefits, and increase the rate of ROI. Here are a few Inbound Marketing Strategies -

• Content creation – According to a study, businesses that blog attract 67 percent more leads than those who don’t. Hence, it is essential to create a blog and update it frequently.  (Make sure you provide original and valuable content.) However, it must be noted that words alone don’t work; you also need to make use of visual content such as videos, presentations, infographics, etc.

• Create Content from FAQ pages – Most people invest their time and efforts in data mining to create content; however, they must also conduct an in-depth study on their site’s FAQ page that can trigger multiple topics.

• Use marketing automation software - Marketing automation is the key to success. It not only reduces the headache, but also carries out a wide range of complex marketing tasks from campaign scheduling to reporting. It is by far the best way to streamline entire marketing activities.

• Pay attention to website optimisation – If you believe that your website can’t convert visitors into customers, think again. Your website has the ability to attract customers and improve leads. In fact, it is ideal for b2b businesses to gain leads. Hence, you must optimise titles tags, description tags, images and content present on the web pages.  Also make sure that your website pages maintain a central theme and promote your brand in an aligned way.

• Social media marketing – Today, social media is there to assist and empower businesses. It not only improves communication, but also helps in branding. All you need to do is to use it carefully to maintain your brand.  (Regularly syndicate content on different social media platforms.)

• Speed matters – Whether you want to target b2b clients or end users, you must try to improve the overall page load speed of your website. It will help your website to gain good rankings and visitors will also spend more time on your website.

In a nutshell, make sure you combine different strategic approaches, focus on customer experience, analyse risks and rewards, measure progress and add value to your brand to foster your business. Are you ready to connect the dots.…

If you wish to give unrivalled experience to your users, improve their knowledge and make your website visible, use SEO as well as online marketing techniques. Here are a few proven SEO as well as online marketing techniques: Focus on conversions Whether a website is big or small, it is important to maintain its look and feel. It is also important to focus on certain technical and non-technical issues so that you can provide the best experience to your users. Tips -

• Always choose a customer-friendly web design.
• Simplify the check-out process.
• Optimise your website.
• Create a mobile friendly website.
• Improve page load speed.

Use Video marketing Today, if you want to grab immediate attention of users, you need to create high-quality and informative videos. Tips -

• Make your videos accessible to everyone.
• Use YouTube for video marketing.
• Use high-quality video creation tools.

Use Social Media Analytics Tools Today, it is essential for marketers to know and understand the need for social media tools to measure their efforts. Here are a few impressive social media analytics tools:

• Sprout Social – It allows you to measure performance across Facebook, Twitter, Instagram and LinkedIn, within a single platform.
• Snaplytics – It is the most popular social media analytics tool to measure the performance of your snaps, audience growth and much more.
• Iconosquare – It is an ideal tool for measuring marketing efforts on Instagram.
• Buzzsumo – It allows you to see how many shares your blog post received on Facebook and Twitter, etc.

Start an email marketing campaign If you want to get more audience, retain old customers and improve your business’s image, you should use email marketing. Tips -

• Create compelling subject lines that set your email apart.
• Create an extensive email list and categorise them.
• Use a trusted email service provider.
• Manage follow-ups.
• Focus on developing high-quality newsletters.

Focus on innovative marketing ideas Marketers often look for low cost and productive online marketing ideas that can provide long term yields. Here are a few productive online marketing ideas:

• Always use high-quality image while using social media.
• Add reviews.
• Participate in local Facebook groups.
• Use a Facebook cover video to grab user’s attention.
• Post 360-degree photos and videos.
• Sponsor a local event related to your industry.

Use Digital marketing tools Today, if you want to save time while efficiently maintaining your online presence, use digital marketing tools, such as:

• Moz – Use it to track rankings, monitor link building efforts and make your website competitive.
• SEMRush – Use it to track your competitors and develop content marketing strategy as well.

So, use the above mentioned techniques to improve click through rate and visibility of your website.

Looking for easy-to-use marketing ways to fine-tune your website? In this article, you’ll discover many techniques to fine-tune a website and increase its visibility on the web. Run Facebook Polls Use Facebook poll if you want to improve Facebook page engagement. Tips -

• Create a Facebook poll with gifs and photos for better engagement.
• Upload the best photos.
• Always ask right questions.
• Choose the overall poll’s duration and configure targeted audiences before publishing.

Use useful Chrome Extensions Whether you are a social media marketer or not, you should use the following Chrome Extensions:

• Check My Links
• Momentum
• Grammarly
• Discoverly
• GIPHY
• StayFocusd

Don’t lose focus on your landing page If your landing page is poor, it will never convert visitors into buyers. Hence, you should make sure your website is balanced, effective and focused. Tips -

• Identify your target audiences.
• Write unique content.
• Provide credible information.
• Improve page load time.
• Use internal linking technique.

Use tools to create custom visuals Do you want tools to create compelling visuals for Instagram and Snapchat? Use the following tools:

• PromoRepublic
• Bitmoji
• Pepper Filters
• GoAnimate

Publish awesome content on LinkedIn If you want to share useful insights with other professionals and industry experts, you should use LinkedIn. All you need to do is to become a publisher on LinkedIn. Tips -

• Publish your articles at the right time.
• Improve your profile as an author.
• Always write quality content.
• Pick appropriate keywords.
• Preview your articles before publishing.
• Never ignore images and videos.
• Ask questions and encourage feedback.
• Measure the rate of success of your articles.

Improve the quality of your website Adhere to quality guidelines if you want to improve the experience of users. Tips

• Avoid using irritating ads.
• Make sure your main pages like cart/checkout are safe.
• Remove thin, low-quality pages.
• Leverage internal linking structure.

Use email marketing Many marketers are unable to generate business through email marketing because it is not done properly. Tips -

• Design targeted email marketing campaigns.
• The open rate for e-mails with a personalised message was 18.8% in 2016 as opposed to 13.1% without any personalisation. - Statista. So, draft personalised messages.
• Refresh your email database at regular intervals.

Bonus tips -

• Use Cluster Analysis & Predictive Analytics.
• Use chatbots to help users.
• Include links in your social profiles.
• Use content syndication techniques.
• Master key elements like copywriting, keyword research and link building.
• Create and publish engaging, error-free content on social media.

So, follow these techniques to improve your website’s credibility and visibility.

Online marketing has become an essential marketing resource for businesses; and its strategies are ideal for both small and large scale businesses. Here are a few suitable online marketing strategies for forward looking businesses. Video marketing – Video marketing has the ability to catch the attention of users and impress them, which is vital for businesses of all types. Benefits of video marketing:

• Grab customers' attention
• Educate customers
• Improve brand visibility and ROI
• The best and fastest medium to build your online authority

Expert marketers believe that by setting up a YouTube channel online businesses can create a dramatic impact and connect with users. Best ways to use video marketing:

• Learn how to create different types of videos
• Develop a focused YouTube marketing strategy
• Decide what types of videos to promote and on which platforms
• Shoot stunning videos
• Edit and enhance your video quality

Generate website traffic with the help of Pinterest – Pinterest,  a visual discovery engine, is ideal for online businesses.  This platform has one of the highest conversion rates.  (90% of people in a recent study said Pinterest gives them ideas about which products to purchase.) Benefits of using Pinterest:

• Finding new customers
• Improving sales
• Building brand

Best ways to use Pinterest:

• Launch ad campaign on Pinterest.
• Creative high quality images that can stand out.
• Be creative

Leverage Google My Business listing – Today, Google My Business listing is one of the most effective ways to improve business visibility on the web. However, provide correct information. What is Google My Business (GMB)? — It is a free tool from Google that helps business owners to manage their online presence across the search engine. Benefits of using Google My Business listing:

• Improves visibility in your local community.
• Helps to enhance organic rankings.

Best ways to use Google My Business listing:

• Claim and verify your local business Google My Business (GMB) listing.
• Keep your business information updated.
• Upload quality photos.
• Encourage customers to leave feedback.
• Optimise your business description by including specific keywords.

Create and distribute PR - PR is still an effective marketing tool. You must use it to provide updates about your brand, products and services. Benefits of using PR -

• Effectively announces something newsworthy.
• Efficiently spreads specific information about an event.

Best ways to create PR -

• Always write to the point PR.
• Optimise PR.
• Use facts and quotes.
• Avoid very long sentences as well as paragraphs.
• Create engaging headlines.

No matter what type of business you have, you can always use online marketing strategies.

Gone are the days of spending endless hours in creating marketing tactics for websites to achieve success. Today, it is easy to use online marketing and SEO techniques and save time and efforts. Modern digital marketers and brand evangelists use a wide range of online marketing techniques to gain substantial results. Previously, most marketers ignore the integration of analytics; however, today, it has become a norm and a necessary ladder to climb. It offers a wide variety of benefits to marketers, simplifies their tasks as well as allows them to make educated decisions. As data is a new weapon, it is quite essential to have it in marketing arsenals to fight with competitors. There are many ways to use analytics; however, it is quite essential to use it to remove referral spam. For many, it is still an alien term, but in reality it can help a marketer to study valid data instead of having tons of fake data (traffic). To read valid data, they need to add spam crawl filters; of course, it is bit technical, but can help marketers to manage and optimise their marketing plans. Besides this, you should study analytics (gather, organise and analyse data) to find the best landing pages, traffic sources, page views, session duration, and bounce rate to get an overview of your website. According to a report, most websites have serious SEO issues, which remain unnoticed for long and affect its overall performance on the web. That’s why, it is important to find out, analyse and fix those issues before they affect a website. Some of the most common issues that most websites have are – image optimisation issue, duplicate content issue, meta description issue, structured data issue and backlinks issues. All these issues prevent a website from getting ranked. Hence, it is important to find and fix such technical issues. If you are unable to spot such issues, you should make use of powerful SEO audit tools. SEO audit tools are designed to find out issues that remain hidden and can affect the performance of a website. Today, most marketers adopt a marketing approach to carve their position in the industry. In pursuit of the same, they distribute highly promotional content to promote their brand, products and services. However, it must be noted that aggressive promotional approach never helps to win the race. To grab success, marketers need to educate and inform their customers and improve their understanding about a particular product or service rather than injecting their promotional tone. They also need to adopt consultative approach and create informational content having a user-centric approach in mind. It is ideal for both B2B and B2C marketing and helpful in gaining leads. Marketers should also use certain proven online marketing techniques to improve their visibility such as create and optimise social media profiles, comment on blogs, look for guest posting, stay visible on LinkedIn Pulse and join Reddit and Stumbleupon. These are some of the most creative ways to gain online visibility and drive traffic to your website. Without a doubt, results will significantly exceed your expectations because barriers lie only in brains.

Today, online marketing has become the prime catalyst for success specially for e-commerce.  E-commerce business owners use a wide range of online marketing tactics and techniques to grab success; let’s explore some of the most effective online marketing tactics they use: Storyline – Create and present your brand’s story in such a way that it strikes the right chord. In other words, as an e-commerce business owner, you should create videos that can reflect your brand’s story in an effective way. It is one of the best ways to connect with targeted audiences. Mobile friendly design – It is a well documented fact that most of the people use smart phone to do shopping.  Hence, you need to create a mobile-optimised or a responsive website. It’ll eventually improve  online shopping experience of users and allow them shop efficiently. Focus on simplicity – Whether it is a desktop or a mobile website, simplicity pays a lot. Marketing experts believe that simple and intuitive layouts have an edge over gaudy designs and formats. Hence, avoid using unnecessary images, extensive text and too many carousels. Never use run-of-the-mill images - Images are a good way to communicate your messages; so use original images rather than stock image. Focus on content – You need to write and create blogs, social media posts, videos, images, infographics, presentations, etc. to create awareness about your products. However, keep in mind that you should never create an Achilles’ heel for your business; in other words, promote business-focused content. Include Product Reviews – As we all know that unique content can impact rankings and credibility of a website, whether it is an e-commerce website or not. There is no better way than adding product reviews to generate unique content for your e-commerce site. It also helps customers to make quick and informed decisions. Organise your e-commerce store – According to a report, most of the e-commerce stores are cluttered, which affect their performance and growth. That is why, it is advisable to keep your site organised, simple, intuitive and user friendly. So, simplify navigation, categorise products, create parent categories, separate seasonal products, create clean drop down menus, optimise your site’s theme as well as create sitemaps. Besides that you also need to re-invent your online marketing strategies to get sustainable benefits. So, are you ready to push the envelope?

Online marketing involves time, effort, strategy, risk, and extensive data to determine what’s beneficial and what’s not. Here are a few beneficial online marketing techniques for business owners: Optimise Google My Business Listing One of the most productive and effective marketing techniques is to verify your local business’ Google My Business (GMB) listing. It not only instantly improves your site’s visibility, but also provides basic information to users. Here are a few best practices:

• Regularly check your business listing to make sure it is updated.
• Provide valuable information about your company.
• Use Google’s "Booking button feature".
• Always add a short description of your blog post along with the link.

Learn about link equity and link value To achieve good rankings and traffic, you should prudently use internal and external links across the website. Here are a few sustainable practices:

• Focus on content links.
• Provide links in navigation as well as footer.
• Study - https://searchenginewatch.com/sew/news/2064458/ways-sculpt-your-sites-link-equity

Focus on improving rankings If you want to grow in your niche, you need to take advantage of SEO. Here are a few best practices:

• Identify and use only relevant keywords for your campaign.
• Try to figure out intent of users.
• Use rich snippets and schema markup to improve your visibility on the web.
• Optimise page load speed.
• Use H1, H2, H3 tags.
• Create relevant and shareable content for your users.

Improve your website’s content Website’s content improves the credibility of a website. Hence, collect some valuable and insightful data about users as well as business objectives before creating content for your website. Here are a few best practices:

• Focus on content design’s flow and keep it logical.
• Pay attention to headlines.
• Make your content enjoyable and full of examples.
• Create content according to your business goals.

Intensify your Link Building efforts (Holy Grail of every online marketing strategy) One of the proven formulas for link building is staying away from unnatural links. Here are a few best practices to follow:

• Learn about Penguin update and unnatural link penalties. (https://en.wikipedia.org/wiki/Google_Penguin)
• Understand Google's guidelines and work accordingly. (https://support.google.com/webmasters/answer/35769?hl=en)
• Create an event or does charity work.
• Create infographics, videos and micro-content (quizzes, gifs, and memes).
• Use Google Search Console to study "Links to your site".
• Get links from suppliers, vendors, clients, and partners.

Online marketing has undergone a major shift; hence, it is important to keep yourself updated.

If you are looking for significant digital marketing strategies that can provide better value and lead to higher conversions, look no further. Here are a few simple, valuable and profitable digital marketing strategies for marketers: Invest your time in link audit To gain substantial results, invest your time and energy in link audit. The goal of link audit is to remove problematic or unnatural backlinks and keep a website clean. Here are a few simple ways to perform a link audit:

• Use Google Search Console, Majestic, Ahrefs, and Moz.
• Extract a list of unhealthy/dead backlinks.
• Identify dofollow and nofollow links.
• Keep an eye on malware or hacking attempts.
• Check for manual penalties and algorithmic penalties.
• Pay attention to sudden ranking or traffic loss or de-indexation.

Use effective CRO techniques to improve conversions As SEO has become more challenging, it’s good to use quality CRO techniques. Proven CRO techniques help to convert traffic into leads. For rich dividends, change banner ads, themes, buttons as  per your study and analysis. Here are a few effective ways to use CRO techniques:

• Conduct polls.
• Track the behaviour of users.
• Invest your time in funnel analysis.
• Improve your website’s speed.
• Study analytics report and track new users.
• Focus on boosting user signups.

Use On-Page Optimisation techniques for concrete results On-page optimisation is more than just optimising meta tags. It involves careful examination and optimisation of various elements of a website. Here are a few actionable and effective on-page optimisation techniques:

• Keep the site’s URL simple and logical.
• Use internal and outbound links as well as LSI technique.
• Compress images and use a CDN.
• Invest your time and efforts in competitive research.
• Frequently measure results to estimate the degree of success.

Use Twitter to empower your brand Unquestionably, Twitter is one of the most powerful weapons that can help your website to stand out. You must use its potential to get success. Here are a few tips:

• Promote your tweets for better exposure. (always select a target location and a spending budget)
• Find and follow top performing tweets.
• Analyse content promotion performance. (use BuzzSumo)
• Frequently analyse the results of your activities.

In short, if you desire to add value to your website or grow traffic, you should embrace SEO.