In a competitive digital marketing landscape, online businesses need to make sure that their online marketing strategies help them to attain their objectives. Here are a few online marketing strategies that can help businesses to improve their bottom line.

Focus on Structured Data

It is important to use Structured Data so that Google can categorise as well as index your website in a better way.

Tips -

• Use Rich Cards or Structured Data report.
• Use the Fetch as Google tool.
• Always follow the structured data guidelines.
• Use the Structured Data Testing Tool.

Study HTML Improvements

You should regularly study and analyse Google Search Console for HTML improvements. It will help you to identify duplicate/long/short meta descriptions, missing/duplicate/long/short title tags and more.

Tips -

• Make sure titles are up to 70 characters long.
• Make sure descriptions have 160-165 characters.
• Study robots.txt or .htaccess files and test them.

Do not ignore Accelerated Mobile Pages (AMP)

It is a technique that helps to build fast-loading HTML and JS pages. The basic idea is to make web pages render quickly on mobile devices.

Tips -

• Convert regular HTML into AMP HTML.
• Make sure AMP page follows the AMP HTML specifications.
• Study https://support.google.com/webmasters/answer/6340290?hl=en
• Create AMP pages with responsive design.

Study Search Analytics Report

It helps you to know total number of impressions per keyword.

Tips -

• Identify low performing keywords.
• Know click-through ratio to keywords.

Links to your website

If you want to enhance your SEO and take it to the next level, focus on websites that link to your URLs.

Tips -

• Identify suspicious backlinks and remove them.
• Increase the number and quality of backlinks.
• Focus on building internal links.

Sitemaps

A sitemap.xml is an important part of SEO. It helps search engines to crawl and index your website’s URLs efficiently.

Tips-

• Submit a sitemap to Search Console.
• Use https://www.xml-sitemaps.com/ to create a sitemap.
• Keep your sitemap.xml updated.
• Remove dead URLs from the sitemap.xml.

Bonus tips-

• Create and optimise robots.txt files.
• Write original content and share it on StumbleUpon, Reddit and Medium.
• Wisely use Videos, Infographics, How tos/tutorials, etc.
• Use Quora, Slideshare, Inbound.org, BlogEngage, etc. to make your website popular.

So, use these online marketing strategies to gain prominence.

SEO has the ability to propel business growth. In fact, it can efficiently generate revenues for any business. That is why, it is more than important to use SEO wisely.

Here are a few intelligent SEO strategies for propulsive growth:

Strengthen your website structure

Planning and developing an effective structure is the most difficult task especially for large websites. There are many critical steps to make sure the website runs smoothly. Here are a few tips to develop a refined structure for better performance:

• Determine and assess the scope of website
• Plan the entire content framework and strategy of the website
• Set a time frame
• Create an html sitemap
• Design the format of content to be used – articles, blog posts, banners, contact forms, newsletters, etc.
• Never ignore Meta Data

Evaluate the quality of website design

It is quite difficult to measure the quality, functionality and effectiveness of a website design without having a metric.

Here are a few tips to check the quality of a web design:

• Always check essential website elements, such as user-friendliness, speed, security, etc.
• Use powerful tools to test page load speed
• Check your mobile website on different devices
• Check the size of the font
• Focus on content and readability
• Check whether colours, graphics, and feel are aligned or not

SEO

As a marketer, you should focus on SEO for better results.

Tips -

• Optimise images
• Always choose the right file name of the image
• Use responsive images
• Try to improve the backlinks of your website
• Improve the authority of the website
• Wisely use heading tags, title tags, and other metadata
• Use LSI and optimise content
• Use audio, video, images, graphics along with textual content
• Study – https://yoast.com/image-seo/

Technical SEO

Technical SEO can make or break any business. That is why, it is important to concentrate on technical SEO.

Tips -

• Properly choose rel=canonical
• Delete unnecessary web pages from the site
• Use 301 redirects
• Remove or optimise 404 error pages (https://searchenginewatch.com/2017/09/12/how-to-create-the-perfect-404-page/)
• Use Google Search Console to identify and fix crawl errors
• Study – https://yoast.com/rel-canonical/#canonical-seo-benefit

Bonus tips -

• Create a Google+ profile account and grow your network
• Create and optimise a Facebook page for your business
• Use business intelligence and predictive analytic tools
• Optimise landing pages
• Use Moving Man Method to build backlinks (https://w3tutor.org/seo/building-quality-backlinks-moving-man-method/)

Use the above mentioned SEO strategies to achieve matchless growth.

Online marketing is the most effective way to make your website competitive. Here are a few online marketing techniques to exploit:

Follow the best practices of link building

Link building is one of the best ways to remain competitive. In fact, it is the most fundamental element that should not be ignored.

Tips -

• Always create and promote high-quality, research-based and specific content to educate users.
• Try to improve your website’s credibility.
• Use tools like Buzzsumo to find best-selling content and create content accordingly.
• Create high-quality explainer videos.
• Provide seamless shopping experience to users by writing ebooks and guides.

Don’t ignore Accelerated Mobile Pages

Google launched Accelerated Mobile Pages (AMP), which enables you to rank higher in mobile search results. However, it must be noticed that only valid/error-free AMP pages  are displayed in the search results. Hence, as a marketer, you should create and test AMP pages for better results.

Tips -

• AMP implementation is a complex task; hence, it is advisable to identify and fix AMP errors at regular intervals.
• Make good use of AMP Validator browser extension for Chrome to browse pages on your website.
• Study – https://www.searchenginejournal.com/amp-testing/212462/

Understand the fundamentals of SEO

Try to understand the fundamentals of SEO, if you want to exploit its full potential.

Tips -

• Always pay attention to the SEO industry’s latest news and algorithm updates.
• Understand HTML and JavaScript.
• Create correct landing pages according to the keywords.
• Understand dwell time, bounce rate as well as study Google analytics reports.
• Never underestimate content marketing, technical SEO and link building.
• Stay away from unnatural link building techniques.
• Keep an eye on hacking attempts. (According to Google, the number of hacked sites increased by approximately 32 percent in 2016 compared to 2015.)
• Use Ahrefs and Moz.

Perform link audit

Today, link audit is more important than ever. It will not only help you to identify bad backlinks, but also remove unnatural or spammy links.

Tips -

• Pay attention to unnatural links penalty.
• Access Search Console to see manual penalty.
• Comb through all the backlinks.
• Identify Rel nofollow and anchor text.
• Use Majestic and Ahrefs.

So, get ready to leverage the power of online marketing.

Many organisations are taking advantage of SEO as well as internet marketing techniques to gain a significant competitive advantage. Let’s explore how they use SEO techniques to transform their online presence.

Here are a few SEO techniques that can transform a website:

Make use of structured data (Schema markup)

According to Kissmetrics, schema markup is a code that you put on your website to help search engines return more informative results for users. If you have a website and want search engines to rank and present it properly on the web, you must use Schema.org structured data. All you need to do is to add its code to your HTML code.

Tips:

• Study – https://schema.org/
• Use data testing tool – https://search.google.com/structured-data/testing-tool/u/0/
• Ensure that your microdata align with your on-page content.

Improve CTR of your website

If your website is struggling for traffic and conversion, focus on its overall conversion rate optimisation. There are many ways to improve CTR of a website, including:

• Improving the page load speed of a website.
• Creating structured data.
• Creating fresh titles and descriptions.
• Resolving 404 errors.
• Using Google Search Console.
• Resolving duplicate content issue.  (https://yoast.com/duplicate-content/)
• Create and verify Google My Business page. (https://support.google.com/business/answer/6161749?hl=en)

Focus on technical SEO

Technical SEO looks daunting, but can result in huge advantages. It is all about making a website technically strong.

Here are a few tips to consider:

• Implement Google Tag Manager (What is Google Tag Manager? It is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, remarketing, and more. Source – Youtube).

• Make wise use of robots.txt.
• Use XML Sitemaps. (https://moz.com/blog/xml-sitemaps)
• Create short and readable URLs.
• Know various off page technical factors. (http://neilpatel.com/blog/everything-you-need-to-know-about-off-page-seo/)
• Keep an eye on missing page titles and meta descriptions.
• Streamline your website’s architecture. (https://www.merkleinc.com/blog/seo-guide-information-architecture)
• Carefully optimise landing pages.
• Solve crawl issues. (https://support.google.com/webmasters/answer/35120?hl=en)
• Use Google and Bing Webmaster tool/
• Use internal linking. (http://www.searchengineguide.com/scott-allen/the-importance-of-internal-linking.php)
• Minimise the use of CSS/JS/HTML.

Start paid search along with SEO

Mix SEO with paid search to improve your online marketing efforts.

Tips:

• Add a conversion code to your site before starting PPC.
• Identify your target market.
• Understand different competitive analysis techniques.
• Invest your time in finding the most relevant keywords.
• Optimise your site’s landing pages accordingly.
• Always focus on the usability and effectiveness of your website.

So, transform your website, elevate brand perception and improve  performance with the help of above given SEO techniques.

Experts use different digital marketing methods to improve a website’s rankings, traffic, sales and revenue. If you are a new digital marketer, you should use the following digital marketing techniques:

Pay attention to link building techniques

It’s a fact that backlink profile is a vital factor for achieving high ranking and traffic.  That is why it is important to build quality backlinks.

Here are a few tips to create quality backlinks:

• Create useful tools, quiz and write press releases.
• Identify competitor’s backlinks.
• Create and publish case studies, white papers and videos.
• Write book or application reviews.
• Create informative charts and graphs.
• Interlink your blog posts for better connectivity.

Use best keyword research tools

Keyword research can make or break any business. As a marketer, you should use reliable keyword research tools to pick the most relevant keywords.

Tips -

• Use Google Keyword Planner.
• Don’t ignore keyword difficulty.
• Use Moz Keyword Explorer, SEMrush and WordStream.

Publish content regularly

If you want to improve your website’s rankings and traffic, you should invest your time in creating and publishing content. As a marketer, you should create fresh content and publish it on your blog.

Tips -

• Use Medium.com because it gets over 60 million visits per month.
• Publish content on your company’s blog.
• Republish your content on http://www.slideshare.net.

Focus on Homepage

Most websites fail to convert users because of their poor Homepage approach. Hence, as a marketer, you should especially focus on your homepage. (According to AdRoll, 98% of your first-time site visitors won’t convert on your homepage.)

Tips -

• Always use call to actions and provide compelling offers.
• Create innovative and creative headlines.
• Use vivid and easy-to-understand language.
• Invest in video content because it is the future of marketing. (According to Engadget, users watch one billion hours of video every single day on YouTube alone.)
• Use testimonials.

Use Twitter

To grow your business, you should use Twitter.  It is one of the best platforms to promote your brand.

Tips -

• Be active and reply to tweets.
• Use quality tools to make attractive graphics and post them.
• Start ad campaigns.
• Create and promote contests.
• Focus on video marketing.

Whether you want to improve your site’s rankings or traffic, you can always use the above mentioned techniques.

As online marketing becomes more challenging, it’s time to get organised and plan an aggressive online marketing strategy to improve and manage your brand’s web presence.

Here are a few effective online marketing strategies:

Turn visitors into customers

One of the most effective ways of turning visitors into customers is to create a blog and post regular content. Blogging is a key SEO tactic for marketers.

For better yields, you must:

• Create evergreen content
• Target specific audiences
• Solve the problems of users
• Use Sumo, Optin Monster or Vyper.
• Use Mailchimp or ConvertKit.
• Create and publish informative and actionable content.

Try to increase organic traffic

SEO is all about boosting organic traffic to generate leads. Marketers often strive to generate organic traffic; however, they need to carry out certain things.

Here are a few technical and non-technical aspects:

• Understand and optimise the Google Crawl Budget.
• Improve the speed of the website.
• Try to minimise unnecessary JS and CSS.
• Make use of structured data.
• Optimise internal linking.
• Create authoritative, unique as well as engaging content.
• Evaluate your content at regular intervals.
• Use innovative content-marketing methods.
• Conduct a mobile friendly test.

Focus on Link Building

It is no secret that the process of acquiring hyperlinks from other websites is known as link building; as a marketer, it is important to acquire as much links as possible for your website. It will not only improve the overall authority of a website, but also its visibility.

Tips -

• Always know and understand about regular Google updates. (Penguin update)
• Avoid using black hat link building techniques.
• Take advantage of press releases, article directories, and advertorials.
• Focus on quality link building because good link building can help to build your brand.
• Consider PageRank and Page Authority before building backlinks.

Perform Site Audit

Finding and fixing on-site issues is one of the main factors in SEO. It often includes:

• Finding and fixing hreflang mistakes.(https://www.searchenginejournal.com/75-multilingual-websites-hreflang-implementation-mistakes/185737/)
• Finding and fixing robots.txt and sitemap errors.
• Fixing Security certificate issues.
• Exploring and resolving AMP implementation issues.(https://responsivedesign.is/articles/whats-the-deal-with-accelerated-mobile-pages-amp/)
• Performing a deep link analysis to identify the quality of links.
• Viewing and optimising the URLs, titles and descriptions.
• Removing unnatural links.
• Checking the total number of external links.

Promote business locally

Local SEO is far more than just a buzzword. In order to improve the overall return on investment and business reach, you must promote your business locally. For maximum impact, you need to:

• Improve the visibility of your websites. (use Business directories and Category listings)
• Use CTA across the website.
• Make sure people browse your mobile website effortlessly.
• It makes sense to optimise the code.
• Make good use of Angie’s List, Merchant Circle, LinkedIn, YP.com, Whitepages, Superpages.com, Yellowbook, CitySearch, etc.
• Track your success and adjust your strategies accordingly.

If you want to rank high and improve the conversion rate of your website, use the above mentioned online marketing strategies.

Most businesses presume that online marketing doesn’t make sense or isn’t effective at all. But it has the ability to generate leads.

All you need to do is to focus on:

Facebook

With its 1.65 billion monthly active users, there is no reason for not using Facebook. Today, no platform can beat Facebook.  According to eMarketer, US adults spend an average of 22 minutes a day on Facebook, while it is projected that they will be spending 23 minutes a day by 2018.

Tips -

• Create and optimise Facebook pages.
• Create high quality ads targeted at specific geographically distributed audience.
• Include profile photo and cover image.
• Create groups related to your industry.
• Never ignore “About us” section.
• Take the advantage of dynamic retargeting.
• Always post useful information to your wall to engage users.
• Never post endless updates.
• Always announce new products and services on Facebook.

Understand Behavioural Analytics

Understanding and implementing behavioural analytics is of high importance. It helps you to know your users, create relevant messages, and reach the right audience at the right time.

Tips -

• Focus on behavioural segmentation.
• Use Google analytics to boost results.

Follow the best Mobile Design Practices

According to a survey, 93% of internet users browse the internet on a mobile device every day. Hence, you need to focus on mobile optimisation.

Tips -

• Always use a hamburger menu. (The hamburger menu makes it easier to view program options on mobile devices – computerhope)
• Keep important elements within reach.
• In 2017, Google rolled out their soft penalty for what they call “intrusive interstitials”; in other words, disable pop-ups.
• Use responsive and adaptive design.
• Minimise the number of form fields on your mobile page.

Automated Email Marketing

Email marketing is one of the game-changing aspects of online marketing. However, for better yields, you must use automated email marketing. It is all about sending emails automatically, based on a schedule, or triggers.

Tips -

• Send mails according to subscribers’ behaviour.
• Wisely set up drip-feed emails.
• Identify key performance indicators and measure results. (conversion rate, open rate, click-through rate, etc.)
• Personalise your messages.

These techniques are just the tip of the iceberg; but can result in huge benefits.

No online marketing strategy is complete without a powerful social media strategy. Here are a few social media strategies for businesses:

Facebook

Whether you want to enhance your business exposure, generate more leads or improve revenues, use Facebook. It has become one of the most effective platforms for businesses.

Here are a few tips to use Facebook for your business:

• Write and share succinct and compelling messages.
• Page Post Targeting (PPT) technique (This feature allows brands to target their posts to  specific audiences, beyond the location and language targets. – Unbounce.)
• Measure engagement level and adjust your strategies accordingly.
• Use your Facebook ads to highlight deals.
• Host a contest.
• Use Facebook Insights to track and measure your success.
• Study – http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips

Twitter

Believe it or not, Twitter is the talk of the town. It has become a fertile ground to promote a business. All you need to do is to maintain consistency to attract audiences.

Here are a few tips to efficiently use Twitter for your business:

• Make wise use of hashtags.
• Create high quality lead generation cards.
• Use Twitter’s analytics platform to improve your marketing efforts.
• Share frequently.
• Optimise your profile for better exposure.
• Study – https://audiense.com/shhhh-12-twitter-marketing-secrets-tips-strategy-for-ambitious-social-media-marketers/
• Interact with your audiences.
• Indulge in promotional activities.
• Use tools like Canva to create compelling images.
• Create conversational tweets.

YouTube

Video marketing can do wonders. It can be used for everything from improving brand’s visibility to promoting products and services. For better results, use YouTube and Vimeo.

Tips -

• Create and share short and professional videos.
• Always create a storyline.
• Use high quality video creation tools.
• Create relevant titles and descriptions.
• 61% of B2B Marketers and 65% of B2C Marketers use YouTube, hence create relevant videos.

LinkedIn

If you want to reach millions of people, build and improve your brand, raise awareness as well as engage audiences, use LinkedIn. It not only helps marketers to improve their professional networking, but also get an edge.

Tips-

• Connect with your targeted customers.
• Post original and high quality content.
• Educate and inform rather than sell.
• Create your own LinkedIn groups.
• Optimise your business page.
• Nurture connections for long term success.

“Nobody can go back and start a new beginning, but anyone can start today and make a new ending”- Maria Robinson.

Are you ready?

Here are a few simple online marketing strategies for e-commerce stores:

Formulate an effective content marketing strategy

A solid content marketing strategy can take your e-commerce store to the next level. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did the last year.

Here are a few steps to create a content marketing strategy -

• Define your objectives
• Identify target market
• Perform a content audit
• Choose the best CMS
• Brainstorm ideas
• Identify the type of content you want to create (blog posts, ebooks, case studies, infographics, etc.)
• Publish and manage your content

Create an email marketing campaign

Email marketing is essential for e-commerce marketing. It is helpful in connecting with customers and convincing them to shop more. Not to mention, it is always a good idea to keep in touch with customers and improve their understanding about new products and services.

Here are a few steps for an email marketing strategy:

• Identify the need for email marketing
• Draft email copy as per your customer’s persona
• Set up tracking
• Test your email and make changes
• Complete the email checklist
• Send  emails
• Revise email templates

Create original content

Original content always establishes better connections with consumers.

Tips

• Create helpful videos, blog posts, audio segments and e-books for your e-commerce store.
• Share your brand’s story.
• Write and share case studies.
• Write on trendy topics.

Wise use of user generated content (User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content created by users of a system or service and made available publicly on that system – Wikipedia)

User generated content is a great way to attract customers.

Tips -

• Integrate User-generated content on product pages.
• Use pictures of satisfied customers.
• Integrate video testimonials.

Wisely handle Social Networks

If you are not using social media networks for your e-commerce store, you should. It will help you to create buzz and attract consumers. However, if you have limited time to devote, you can use social media automation tools.

Tips-

• Create and share informative Facebook posts.
• Wisely use a social media network.

Streamline your checkout process

If your e-commerce store has a cluttered Checkout Process, it may not generate the expected leads. Hence, you need to optimise and test your checkout page for the maximum benefits.

Tips -

• A/B test your checkout process.
• Always provide a calculator to your customers.

So, use these simple online marketing strategies for your e-commerce store.

Most businesses use digital marketing techniques to keep pace with the changing  landscape.  Let’s discover how a business can use digital marketing techniques as a cornerstone of their marketing strategy.

Here are a few digital marketing techniques:

Aim for high CTR

CTR isn’t crucial for SEO only, it is equally important for paid ads. As a marketer, you need to try different techniques to raise your page CTR. For better results, focus on titles, sub headings, content, offers/discounts, call-to-actions as well as other web design elements.

You should also try to create a sense of urgency and test your marketing efforts at regular intervals to improve and adjust them accordingly. (https://www.searchenginejournal.com/11-ridiculously-effective-ways-boost-organic-ctr/177253/)

Automate marketing

Marketing automation is the need of the hour. It helps brands to align their marketing tasks and boosts efficiency. Businesses should use them to improve their lead nurturing, customer segmentation and cross-selling efforts.

You can use Marketo to improve email marketing, online marketing, social marketing, resource management as well as lead management.

Campaign management

It is a well-documented fact that managing every aspect of digital marketing campaigns is a difficult task. Without proper tools, techniques, resources and strategies, it is hard to handle everything. That is why, it is important to use a campaign management tool, such as WorkZone. It is designed to help marketers to manage and assign tasks, handle risk factors, identify and resolve issues as well as set individual calendars.

Handling social media

Social media plays an important role in building a company’s image. That is why, it is important to handle it carefully. If you think, you can’t handle it; you must use a bright tool like Brand24.  It provides comprehensive insights into social analytics. It also provides practical guidance so that you can improve your visibility across social media platforms.

Reporting and analysis

According to a survey, most businesses do not have specialists who can analyse reports and pay special attention to traffic, bounce rate, conversion rate, conversion volume, rankings, as well as backlinks.   That is why, it is essential to hire a data analyst, who can analyse reports as well as measure success.

Visualising data

Today, most of the businesses do not use data visualising tools, as a result, they struggle to interpret data. So, to remain effective, it is vital to use effective data visualising tools, like Sketch. It is an intuitive and affordable tool that presents data in a visually attractive format.

So, use the above mentioned digital marketing techniques to succeed.