- In 2015, Facebook boasted 22% of WORLDWIDE mobile Internet advertising revenue.
- There are now more than 2 million active advertisers on Facebook.
- Posts published between 10 p.m. and 11 p.m. EST receive approximately 88% more interactions.
- Videos are the most-shared content type on Facebook.
If you are still not using Facebook, use it now.
Here are a few effective Facebook marketings tips and techniques to gain advantage:
Never leave your “about page” blank
It is important to complete the “about page” of your business because it is the first place where your visitors will visit. So, make sure all of your business related information is in order including website’s URL, company overview, location, logo, social links, as well as contact information.
Post high quality content
Post high quality and relevant posts. You can also take advantage of old posts that received highest views. But add new elements, like slides, infographics, PDFs, etc.
Update Facebook cover photo
This is an overlooked part of Facebook marketing. If you are holding a contest, immediately change your Facebook cover photo and make it contest-relevant. You can use images of prizes, gift hampers, etc. to attract visitors.
Pin a post
Never miss to pin a post to the top of your Facebook feed. After publishing a new blog post, or launching a new product, pin it to the top of your feed so that your visitors can see it.
Claim your Facebook vanity URL
This concept is simple, once your Page has reached 25 “likes” claim your own unique Facebook URL. In other words, you can direct fans to a URL like “facebook.com/YourBusinessName”. This helps visitors to explore your page easily. (For more details, visit – https://www.facebook.com/notes/equine-calculator/how-to-claim-your-vanity-url-for-your-facebook-page/474147772600069/)
Include Like buttons on your website
Having a Facebook Like buttons on your website and blog is one of the best ways to direct traffic to your Facebook Page.
Promote your Page in your email signature
If you want to improve traffic, put a button or link of your Facebook Page in your email signature.
Post at the right time
Use “Facebook insights” to analyse when do the majority of your fans/followers browse through Facebook. So, schedule your posts accordingly.
Use Facebook Ads
Facebook’s advertising tools are the best friend of business owners. So, promote your page with Facebook ads and connect with your targeted audiences.
Use custom Facebook tabs
Yes, it is possible to create custom landing pages right on your Facebook page. Basically, it allows business owners to get more email list subscribers, run a Facebook photo contest, etc.
(For more details, visit – https://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx#sm.00005sstqibnpdlurul2kqjexrxjs)
Facebook videos
To maximise your brand’s visibility, create high quality videos. Quality videos can easily boost your content, engage more visitors as well as improve brand image. (You can also use Facebook live video feature to interact with your fans.)
Bonus tips:
- Create and share captivating images, videos, and infographics.
- Include call-to-actions.
- Recycle old posts.
- Use hashtags.
- Respond to feedbacks.
- Share success stories.
- Share user generated images.
- Use gifts and contents regularly.
All the above mentioned tips and techniques will help you to improve your brand image.
