Online marketing improves a website’s traffic as well as sales. It is a cost-effective, efficient as well as productive method to improve the overall ROI of a website.

Here are a few online marketing techniques:

Create a Google+ Presence

Google+ is one of the best ways to build brand exposure. As a marketer, you must use it to build and join communities as well as develop long-lasting relationships with customers. (Google+  has 500 million users.)

However, don’t forget to use hashtags on Google+, which is a great way to increase online visibility.

Create a LinkedIn Group

LinkedIn not only gives you great online marketing opportunities, but also helps you to stay ahead of the curve. Today, most marketer use it to publish content, connect with other people, as well as build a marketing group. So, use it to boost your online visibility. (LinkedIn has 332 million members.)

Content promotion

Whether you have an e-commerce store or a service based website, you need to promote content. You also need to create engaging product descriptions, articles, as well as blog posts. When it comes to content promotion, you need to take advantage of certain powerful mediums, such as Quora, Reddit, Inbound (marketers) as well as other Industry forums. You can also use Facebook, Instagram, Pinterest and many other platforms that have extensive reach.

Graphic design

It is a well-known fact that graphic design improves the overall visibility of a brand. Hence, focus on colours, fonts, logos, etc. In other words, create a simple and intuitive design.

Handle Google Search Console

As a marketer, you need to carefully manage your website through Search Console. It is by far the best way to keep your website healthy and competitive. You also need to keep an eye on the technical issue and errors, submit and update sitemap as well as check crawl issues.

(https://support.google.com/webmasters/answer/6001104?hl=en)

Pay Per Click (PPC)

Pay per Click (PPC) has its own nuances, benefits and challenges. It not only attracts extensive traffic, but also improves a website’s performance as well as revenues.

Email marketing

If you have a website, you should take advantage of email marketing to build brand awareness. In fact, it is the safest, affordable, visually attractive and the most productive means of communication for modern marketers.

So, align the above mentioned online marketing techniques with your existing branding strategies and see the difference.

Today, analysing competitors’ websites are more important than ever. It not only provides profound insights, but also helps marketers to develop a powerful marketing strategy. With the help of a few competitor analysis tools, you can gain valuable insights.

Here are a few competitor analysis tools:

Buzzsumo

It is an essential tool for SEO experts and content marketing professionals.

Benefits:

• Helps to develop smarter content strategies
• Ideal for content marketing and SEO campaigns
• Assists to identify content that’s performing well
• Provides powerful monitoring features
• Helps to keep tabs on competitors
• Provides competitive intelligence

FollowerWonk

This tool helps you to explore and grow your social graph. It provides insight into Twitter analytics. It helps you to find and connect with new influencers in your industry.

Benefits:

• Helps to compare Twitter accounts
• Helps to analyse followers
• Assists to optimise social profile

SEMrush

It is a popular and powerful competitor analysis tool helpful in monitoring both organic and paid search rankings for any website.

Features:

• Organic research
• Advertising research
• Backlink analysis
• Video advertising research
• Keyword research

Ahrefs

It is an efficient tool that can go beyond competitive analysis. It helps in content, keyword, and backlink research.

Features:

• Organic Search Report
• Helps to improve marketing and SEO efforts
• Reverse engineering of backlinks
• SEO toolbar
• Domain comparison

Alexa

It is a renowned keyword research, competitive analysis, and website ranking tool. It helps marketers to explore new online marketing opportunities.

Features:

• Keyword difficulty tool
• Competitor keyword matrix
• Site comparisons
• Website traffic, statistics, and analytics

BuiltWith

It is a great lead generation tool designed to provide complete market analysis to marketers. It helps companies to transform their online business processes.

Features:

• Sales intelligence
• Analysis and Research Tools
• Analytics packages, A/B testing tools, and hosting providers
• Tracks customer’s movement

iSpionage

It is a famous tool that helps to drive targeted traffic, generate leads, as well as increase the rate of conversions.

Features:

• Easy-to-use and provides accurate results
• Competitor research (helps to find average monthly search volume)
• Generate keyword suggestions (helps to find Average CPC for each key term)
• Group and manage keyword lists
• Research and monitor PPC competitors

Quantcast

It provides audience demographics, marketing insights, and analytics as well as delivers real-time advertising data.

Benefits:

•  Audience measurement and real-time advertising
• Cross platform measurement

SimilarWeb

It is a great digital market intelligence platform. It helps to compare website traffic and analytics.

Benefits:

• Helps to analyse your industry & competitors
• Helps to understand, track, and grow your digital market share.

So, use the above mentioned tools to create better marketing strategy.

Building and maintaining web presence is not an easy task. It takes time, effort and resources to learn new online marketing techniques as well as test and implement them to get the expected yields.

Here are a few cost-effective ways to improve web presence:

Invest in search engine optimisation 

For any website, SEO is a great starting point because it has become one of the finest and the most affordable ways to grow a business and its revenues.

Tips -

• Identify relevant keywords and phrases.
• Optimise your website for specific keywords.
• Study and analyse online stores’ funnel.
• Find gaps in the sales and shopping cart system.
• Optimise robots.txt as well as crawl rate.
• Optimise mobile website.
• Maximise website capability by performing website architecture’s audit.
• Create sitemaps.

Optimise navigation

Most people leave a website because of its poor navigation. That is why, it is essential to create a simple and logical navigation for your users.

Tips -

• Create easy-to-use and understandable navigation structure.
• Use breadcrumb navigation.
• Always use clear and concise labels.
• Choose a mega navigation setup, if necessary.
• Use categories and sub-categories.

Improve web design

Some business owners believe that web design cannot improve their site’s visibility; however, the reality is, it is one of the most crucial factor in improving the visibility of a website.

Tips -

• Improve the overall accessibility of a website so that users can explore and read information easily.
• Always choose professional templates for your website.
• Never use outdated themes.
• Stick to a single font throughout the website.
• 64% of visitors want to see contact information on a company’s website; hence, provide complete contact details -  webpagefx.
• Use as much graphics as possible because most of the people are visual learners.

Utilise the power of Local SEO

Local SEO is not a watchword, it is a necessity. To get success, wisely use local SEO for your website.

Tips -

• Always use high volume, long-tail, location based and LSI keywords.
• Achieve backlinks from local directories.
• Rely on local citation.
• Create and publish location based content.
• 86% of people look up business locations on Google maps, so keep your listing updated.

Rely on PPC

It is difficult to defy the significance and effectiveness of PPC. It has its own way to promote, advertise and market your business. It gives you an opportunity to target market in a professional manner. (80% of businesses focus on Adwords for PPC – webpagefx)

Tips -

• Start with keywords research and create suitable ads.
• Wisely optimise PPC landing pages.
• Track and measure results.

Want to see yourself as a winner? Use the above mentioned online marketing techniques…

If your website is struggling to attract visitors in a competitive market, you should use advanced SEO techniques. Advanced SEO techniques can improve a website’s traffic generate leads and increase sales.

According to a survey, visitors spend around eight seconds on a web page and 98% never returns.

Here are a few SEO techniques to use.

SEO Audit

SEO Audit is an integral part of SEO. It makes sure that your site doesn’t miss anything essential. Hence, you should focus on SEO Audit before anything else.

Tips -

• Simplify website’s architecture.
• Implement Accelerated Mobile Pages.
• Switch to HTTPS. (https://searchengineland.com/http-https-seos-guide-securing-website-246940)
• Fix 404 errors.
• Fix duplicate page title issue.
• Improve web page speed.
• Carefully use 301 and 302 redirects.(https://www.hochmanconsultants.com/301-vs-302-redirect/)
• Add mobile URLs to sitemap.
• Analyse site’s retention rate.
• Resolve pagination issue.

Create content according to users

Most website owners create content for the sake of providing information, in today’s world, it is important to create content according to the needs and wants of users.

Tips -

• Browse social media sites to know about audiences and their needs.
• Study Google analytics, Quora and BuzzSumo.
• Use videos, infograogics and visual elements.
• Optimise your content for RankBrain. (https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440)

Focus on landing page optimisation

Whether you want to attract traffic or lift bottom lines, you should always use landing page optimisation techniques. These techniques will help you to convert, engage users and improve ROI. (Recent research found that businesses with 10-15 landing pages have 55% more conversions than those with less than 10 landing pages. – https://blog.wishpond.com/post/89066037410/how-many-landing-pages-do-i-need-on-my-website)

Tips -

• Provide valuable content to users.
• Write high quality headlines and call-to-actions.
• Create right categories to help people.
• Unclutter landing pages.
• Include  beautiful pictures along with descriptions.
• Regularly perform A/B testing – always make a list of all the variables to test. (https://blog.kissmetrics.com/ab-testing-introduction/)
• Optimise check out process.

Leverage social media

As a business owner, you should use social media to promote products, brands and connect with customers. It is an ideal way to connect with customers and improve their overall experience. (According to an Epsilon report, 28% of consumers said a brand’s social presence was the biggest reason to try new products or services.)

Tips -

• Join relevant online communities on social sites.
• Share images and videos.
• Identify social media trends. (https://sproutsocial.com/insights/social-media-trends/)
• Use paid social media campaigns.
• Use both Facebook and Instagram. (https://sproutsocial.com/insights/instagram-algorithm/)
• Never directly promote your products or brand. (https://sproutsocial.com/insights/share-of-voice/)
• Focus on content syndication.
• Focus on social media analytics tools. (https://sproutsocial.com/insights/social-media-analytics-tools/)

So, make sure that you use the above mentioned techniques to improve traffic and increase your market share.

SEO is an integral part of the online marketing process that improves the overall usability and visibility of a website.

Here are a few SEO techniques to empower online marketing:

Use Google Tag Manager (GTM)

It is a revolutionary way to implement scripts and tags on websites. It helps marketers to obtain a wide range of detailed traffic data.

Tips -

• Use Google Tag Manager (GTM) to implement blocking triggers.
• Use it to implement structured data. (https://searchengineland.com/add-schema-markup-site-using-google-tag-manager-272516)
• Implement lead-tracking parameters by using GTM.

Create better Content strategy

Content strategy is an indispensable part of SEO and should be used in a strategic manner. As a marketer, you should focus on creating useful content for your users.

Tips -

• Always plan in advance.
• Create content based on target audience.
• Pick long tail keywords.
• Create a blog.
• Optimise internal links.
• Periodically update content.
• Proofread before publishing.
• Use top websites to publish.
• Pay special attention to content’s structure.
• Focus on content curation.

Local SEO

It is no secret that consumers are searching online for shops and other businesses in their local area. That is why, business should reap this opportunity by using Google My Business (GMB).

Tips -

• Keep your GMB profile up-to-date.
• Optimise Google My Business listing.
• Study – https://support.google.com/business/answer/6335800
• Use the business owner’s phone number to set up a GMB account.

Stay away from bad practices

According to a survey, most marketers don’t understand the difference between good and bad SEO practices and they unintentionally commit certain mistakes.

Tips -

• Never use frames and iframes.
• Stay away from the backlinks coming from spammy sites.
• Never use bold or strong tag excessively.
• Never use deceiving redirects. (https://support.google.com/webmasters/answer/2721217?hl=en)

Utilise RankBrain

According to Wikipedia, RankBrain is an algorithm learning artificial intelligence system and its use  was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users.

Tips –

• Create high-quality snippets.
• Focus on search intent.
• Write content in a conversational language.
• Use phrases in your content. (The Google AdWords Keyword Planner to obtain keywords)
• Write well-researched and intuitive content.

Social media

If you want to improve brand awareness, you should wisely use social media.

Tips -

• Use LinkedIn Pulse.
• Use Instagram because it is ideal for increased reach and visibility.
• Use the best way to utilise hashtags on Twitter, Facebook, etc. (https://searchenginewatch.com/2016/11/18/whats-the-best-way-to-use-hashtags-on-twitter-facebook-and-instagram/)

Besides increasing conversions, SEO will also give you to beat your competitors. So, use the above mentioned actionable tactics.

For a business to thrive and succeed in today’s digital era, it is essential to have a strong digital presence. It means businesses should incorporate a brilliant digital strategy in its marketing plan to gain visibility. However, before developing a concrete digital plan of action, it is important to understand the integral parts of a digital campaign.

A digital campaign often consists of mobile, organic search, social media marketing, content marketing as well as lead nurturing. All of these elements have their own advantages and can strengthen a marketing strategy. Let’s understand them in detail:

Mobile

According to a survey, mobile platforms – smart phones and tablets – accounted for 60% of total digital media time spent. This means, more and more people are using mobile to shop and search information. If your website is not mobile optimised, you are losing the game.

Tips:

• Use a responsive web design.
• Create high quality content.
• Focus on the quality of images.

Organic Search

Correctly optimising your website is one of the best ways to attract customers and serve them.

All you need to do is to implement an effective organic search strategy to improve your website’s visibility as well as traffic.

Tips:

• Improve website’s speed.
• Create sitemaps and robots.txt file.
• Optimise content and images.
• Streamline information architecture.
• Eliminate 404 errors.
• Make user friendly websites.

Content Marketing

Content is a significant factor in a digital marketing landscape. So create a blog to promote fresh content. This is one of the best ways to increase visitors and improve user engagement as well.

Tips:

• Create new and impressive content.
• Devise a proper content marketing strategy.
• Keep your information symmetric.
• Provide sufficient facts and figures.
• Create presentations, PDFs, case studies, white papers to improve your authority.

Social Media Marketing

Social media is the life blood of digital marketing.  It provides you a chance to share and distribute information about product/service/brand.

Tips:

• Use a wide variety of social media platforms.
• Interact and connect with customers and clients.
• Use the right talent to handle multiple social media channels.

Nurturing Website Visitors

One of the best ways to nurture visitors is to use email marketing. It is a great way to engage customers and improve brand visibility as well.

Tips:

• Make your email marketing mobile-ready.
• Write and distribute user friendly newsletters.
• Create an effective email marketing strategy.

So, use the power of digital marketing for exponential growth.

PPC is essential for online businesses. It is one of the best ways to reach your targeted customers in an efficient manner. Many small business owners underestimate the power of PPC, as a result, they miss the opportunity to improve their online businesses.

Here are a few advantages of using PPC:

• Great ROI – Most business owners and online marketers believe that PPC is the most expensive channel of advertising, which is not true. Instead, it yields high returns on investment and improves  visibility. According to a report, PPC is  stronger than online advertising and other marketing channels. (Remember – You only pay when people click.)

• Instant traffic – PPC is known to help marketers by providing them instant traffic, which eventually generates extensive sales within a specific time period. Marketing experts recommend the mixture of both SEO and PPC for ultimate results.

• Helps to improve a website’s performance – One of the best things of PPC is that it improves the overall lead generation capacity of a website.

• Improves brand visibility – According to a study, PPC efficiently improves brand image, conversions, reach, and revenues in a seamless manner.

• Consistent income – It is a known fact that after fixing a daily budget, the website will receive traffic, conversions as well as sales, which improves its profits.

• Advertise locally or globally – PPC helps you to target your ads to customers in specific countries, regions or cities.

• Flexible budgeting – You can set your own budget according to your objectives as well as advertising strategy.

• Ads flexibility – You can choose text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads according to your goals.

• Tracking – You will get reports of the performance of your PPC campaign and can make adjustments for optimum yields.

Tips for using PPC:

• Set a daily budget.
• Choose the most relevant keywords for your PPC campaign.
• Place your ad on the right page.
• Always focus on CPC/price of the keyword in AdWords.
• Study your competitors.
• Perform A/B testing on landing pages.
• Use Google AdWords for PPC.
• Find out the average cost of CPC for each keyword using Google.
• Set up goal paths in Analytics.
• Use formstack.com and unbounce.com.
• Add reviews and testimonials on your landing pages.
• Use adwords, facebook ads, stumbleupon ads, reddit ads for better results.

So, start your PPC campaign to get immediate results; however, if you mix it with SEO, you may get stunning results.

It is a well documented fact that online reputation management influences businesses in many ways. These days, most customers research products and services before buying them and if they find anything negative about a brand, product or service, they reconsider.  This shows that online reputation has the power to make or break any business.

In practical terms, online reputation management is all about combating negative reviews, testimonials and other elements that are damaging the overall credibility of a business/brand. The best thing is there are many companies that offer comprehensive online reputation management services. They not only help businesses to regularly monitor online conversation, but also spread positivity (positive sentiments) across the web.

They often provide the following types of services:

Proactive reputation management

It often involves building positive image of a company. It aims to prevent negative feedback, publicity and comments. Digital marketing experts keep an eye on such negative publicity and immediately respond by providing positive comments to counterbalance ongoing communication across the web.

Reputation monitoring

As the name suggests, managers stay alert about the ongoing social media conversation about a company/brand/product or service. They use a wide variety of powerful and effective software to watch and track everything (conversation).

A few reputation monitoring Tools used by experts

• Google Alerts
• Hootsuite
• Complaint Search Box
• Reputology

Crisis management

It is all about responding to negative reviews/comments about a brand. Reputation management experts not only respond to negative comments, but also build brand awareness, post positive reviews, ask satisfied customers to give feedback, and try to build positive relationship with consumers.

They often take steps to:

• Create professional profiles on the top business listing and local marketing websites.
• Create a strong, credible and user friendly website.
• Write and distribute press releases as well as informational articles across the web.
• Create Wikipedia pages.
• Improve communication channel.
• Focus on corporate social responsibility.
• Join image and video sharing website.
• Use social media networking websites.
• Create multiple micro websites.
• Showcase company’s accomplishments.
• Earn trust and security certificates.
• Make good use of SEO and PPC.
• Create a blog to inform and educate consumers.

No doubt, online reputation is more than an asset. As a business owner, you need to keep it protected to empower your business.

Most of the businesses use WordPress; however, they are not aware of its effective and productive Plugins that can take a website to the next level of excellence.

Here are a few relevant and productive WordPress Plugins for online websites:

OptinMonster

It is designed to help you grow your email list and get more subscribers. It is essential for online business owners who want to improve their conversion rates.

Features:

• Provides builder and optin forms templates
• Provides popup forms, floating bars, slide-ins, sidebar forms, after-post forms, etc.
• Powerful Exit-Intent® Technology
• Easy integration with all email marketing services
• Easy to use a/b split testing
• Analytics
• Page level targeting and behaviour personalisation

WPForms

It is one of the most effective and easy to use drag & drop WordPress form builders. So, you don’t have to hire a developer to create a form.

Features:

• Drag & drop contact form builder
• Pre-built form templates
• Forms are mobile ready, SEO friendly and optimised for speed
• Easy to customise
• Having hooks and filters

MonsterInsights

It is easy to install and flexible to use. It allows you to connect your WordPress website with Google Analytics.

Features:

• Google Analytics Dashboard with real time statistics
• Minute tracking and page level analytics
• E-commerce, event and ad tracking
• Performance tracking

Constant Contact

It helps you to capture visitor information right from your WordPress website. If you are looking to collect email addresses, contact info, etc. you can use it.

Features:

• Helps to create simple and mobile-optimised forms.
• Allows you to build email lists and send emails.
• Quick and easy setup.
• Thematic and stylish forms

The Sucuri Security WordPress plugin

It is free to all WordPress users.  It is a perfect web application firewall to protect any site.

Features:

• Security Activity Auditing
• File Integrity Monitoring
• Malware Scanning
• Effective Security Hardening

BackupBuddy

As a business owner, you can’t afford to lose your data. Hence, it is always recommend to use BackupBuddy. It is one of the most reliable backup and restore solution for WordPress sites.

Features:

• Easy to handle and reliable
• Manual and scheduled backups
•  Restores quickly

Yoast SEO plugin

It helps you to optimise a website efficiently.

Features:

• Page analysis
• Writes and optimises content
• Technical optimisation
• Creates XML sitemap
• RSS optimisation
• Built-in Breadcrumbs functionality

W3 Total Cache

It is designed to improve user experience by increasing a website’s performance and minimising its download times.

Features:

• Transparent CDN management
• Compatible with shared hosting, virtual private/dedicated servers
• Mobile support
• SSL and AMP support
• Uses minify and HTTP compression.

So, if you are expecting great performance from your WordPress website, use these WordPress Plugins and feel the difference.

Whether you want to boost your organic rankings or align your marketing task efficiently, you need to use advanced SEO tools. Advanced SEO tools help you to check backlinks, track keyword positions and improve your overall online marketing task.

Here are advanced SEO tools to use:

OutWit Hub

If you find it difficult to organise a site’s data, use OutWit Hub. It is designed to break down Web pages into their different constituents. It extracts information and other vital elements as well as organises them into usable collections. It saves time and is easy to use.

Schema creator tool

Schema Creator helps you to create markup according to your business goals. It also allows you to choose items of your choice and enter the data for the purpose.

Google Keyword Planner

It is a powerful keyword research tool that allows you to find the right keywords.  It also allows you to compare keyword trends and optimise your website.

Searchfuse

It is a renowned SEO tool that combines all the best SEO tools to manage, organise, monitor as well as report SEO campaigns. It helps in link building, keyword research, web page analysis, keyword rank monitoring and much more.

Yext

It enables managers to manage location data across websites, mobile apps, internal systems, etc. It helps you to create location pages for your website.

Ahrefs

It provides complete website data enabling users to improve their SEO, link building as well as content marketing strategies. It helps in finding and filtering backlinks, obtaining keyword rankings and analyse competitors’ backlinks.

Screaming Frog

Screaming Frog is an invaluable and comprehensive SEO tool in a marketer’s arsenal. It helps you to find broken links, and analyse page titles as well as descriptions. If you want, you can extract a report of duplicate URLs and generate XML Sitemaps.

Advantages of using SEO tools:

• Helps to complete SEO tasks quickly and accurately.
• Saves time and efforts.
• Automates complex tasks.
• Improves the performance of a website.
• Helps to face difficult challenges.
• Helps to solve critical SEO issues.
• Provides great industry insights.
• Helps to analyse competitors.
• Assists to improve online marketing activities.

Most companies start with basic SEO tools to manage their marketing processes. However, they need something accurate and agile. Hence, it makes sense to use these advanced SEO tools to save time and money as well as improve visibility.