SEO has the ability to propel business growth. In fact, it can efficiently generate revenues for any business. That is why, it is more than important to use SEO wisely.
Here are a few intelligent SEO strategies for propulsive growth:
Strengthen your website structure
Planning and developing an effective structure is the most difficult task especially for large websites. There are many critical steps to make sure the website runs smoothly. Here are a few tips to develop a refined structure for better performance:
- Determine and assess the scope of website
- Plan the entire content framework and strategy of the website
- Set a time frame
- Create an html sitemap
- Design the format of content to be used – articles, blog posts, banners, contact forms, newsletters, etc.
- Never ignore Meta Data
Evaluate the quality of website design
It is quite difficult to measure the quality, functionality and effectiveness of a website design without having a metric.
Here are a few tips to check the quality of a web design:
- Always check essential website elements, such as user-friendliness, speed, security, etc.
- Use powerful tools to test page load speed
- Check your mobile website on different devices
- Check the size of the font
- Focus on content and readability
- Check whether colours, graphics, and feel are aligned or not
As a marketer, you should focus on SEO for better results.
- Optimise images
- Always choose the right file name of the image
- Use responsive images
- Try to improve the backlinks of your website
- Improve the authority of the website
- Wisely use heading tags, title tags, and other metadata
- Use LSI and optimise content
- Use audio, video, images, graphics along with textual content
- Study – https://yoast.com/image-seo/
Technical SEO can make or break any business. That is why, it is important to concentrate on technical SEO.
- Properly choose rel=canonical
- Delete unnecessary web pages from the site
- Use 301 redirects
- Remove or optimise 404 error pages (https://searchenginewatch.com/2017/09/12/how-to-create-the-perfect-404-page/)
- Use Google Search Console to identify and fix crawl errors
- Study – https://yoast.com/rel-canonical/#canonical-seo-benefit
Bonus tips -
- Create a Google+ profile account and grow your network
- Create and optimise a Facebook page for your business
- Use business intelligence and predictive analytic tools
- Optimise landing pages
- Use Moving Man Method to build backlinks (https://w3tutor.org/seo/building-quality-backlinks-moving-man-method/)
Use the above mentioned SEO strategies to achieve matchless growth.