Give your SEO a boost by running a competition online.

Category Archives: Internet Marketing

Feb

Give your SEO a boost by running a competition online.

by admin | in Content Creation , Internet Marketing , Internet promotions , Marketing , SEO

We recently had a client who was keen to boost their SEO rankings as quickly as possible using content to attract new visitors to their website. We suggested they should run a competition. At the time, our client was quite surprised by our suggestion. The results however, spoke for themselves.

We thought this would be an excellent time to share some great tips. Here is how running a competition online can help to boot your SEO.

Let’s start with what not to do. Many companies make competitions too complicated, time consuming, or difficult. The best competitions involve easy and quick responses and answers. If a customer can enter your competition easily, in just a few minutes, you will have them. Continue reading →

Feb

Good keywords and how to pick them.

by admin | in Google , Google Aglorithms , Internet Marketing , SEO

A lot has changed in the world of SEO, especially since the introduction of the Google Algorithms, like Penguin, that have been developed to stamp out black hat techniques like spam and keyword stuffing. There have been many articles recently suggesting that the art of the keyword is dead.

We disagree. Keywords and how they are used has changed significantly, but they are still very important to anyone trying to conduct business online. They are still the key to being found by the right people on a search engine, and they are also essential for making your content as powerful and effective as possible.

So, what makes keywords good, and how do you pick them? Continue reading →

Jan

Good PR for great SEO

by admin | in Content Creation , Content Marketing , Internet Marketing , Marketing , PR , SEO

What is PR? The term stands for Public Relations, and it refers to any activity which gives the general public information about a company. In terms of SEO, PR means exactly the same. It is not just about press releases!

If you want to deliver some great PR to increase the profile and rankings for your company, here are some great tips to help you.

Regular news updates – These can be delivered via a blogs, press releases, or a news section on your website, social media and a weekly email newsletter are excellent too. Better yet, do all of the above! Continue reading →

Jan

Is email marketing a thing of the past?

by admin | in Content Creation , Content Marketing , Email marketing , Internet Marketing , Internet promotions , Marketing , SEO

It appears to be. And yet we believe it is still a powerful way to communicate with customers. There is no doubt that the way emails are written, how they are designed and when they are sent is more important than ever before.

There seems to be a belief that emails are not as effective a method of communication as they once were. This is because of the backlash against spam in our in-boxes. We have all been annoyed by spam email from companies trying to sell something.

In order to avoid being dumped in the junk pile, you need to make sure your emails are crafted well, contain a real message and arrive in a timely fashion. Here are some simple tips to improve the impact of your emails. Continue reading →

Jan

SEO should be for customers, not Google.

by admin | in Content Marketing , Google , Internet Marketing , Internet promotions , SEO

If you ever have an SEO company tell you that SEO is all about getting to the top of a Google search page, run away, quickly!

SEO is not about conquering Google, it is about targeting customers. Too many businesses struggle to impellent effective SEO because they have not grasped this concept. And we’re not surprised. There is huge debate online on whether SEO is about search engines or customers. Our vote goes to the latter, and here’s why.

SEO has the potential to make sure your website is seen by the right people. It is also the best way to direct people back to your website. Once on your website, SEO methods will help you to keep them there, and encourage them to return. In addition SEO will help you to create opportunities to turn leads in to customers and customers in to advocates. Continue reading →

Jan

Blogging to build your brand

by admin | in Blogging tips , Content Creation , Internet Marketing , Marketing , SEO

Blogging is a great way to build your brand. A blog is not just the regular posting of articles. It is a powerful way to give your brand a voice, personality and position it as an expert voice within your industry.

Your blog is a way to start a conversation with your followers, and your brand is what you would like your followers to be talking about, so it follows that a blog is the perfect brand marketing tool.

When you are writing a blog, keep your brand foremost in your mind. This is not just the theme of your industry, but what your company represents, how you want it to be perceived and the position it has in the market. Being consistent with your tone, register and voice will strengthen your brand. Continue reading →

Jan

Is it worth using Vine to get your 6 seconds of marketing fame?

by admin | in Content Creation , Internet Marketing , Internet promotions , SEO , Social Media , Vine

Have you tried Vine as a medium for promoting your business? It’s big news online so we thought we would look at it and discuss what we have learned so far.

The video network is attracting large numbers of followers and businesses are starting to take advantage of the audiences they can access. Unlike YouTube, videos are limited to 6 seconds. That is not a long time to catch a viewer’s attention but marketers are getting creative in their approach.

Vine has grown in popularity because it is a predominantly mobile platform. And the majority of users access it via their mobile phones. It is more instantaneous and spontaneous that YouTube and the addition of video make it more visually powerful than Twitter which is why it is connected to Twitter. Continue reading →

Jan

How social media has changed the way we sell

by admin | in Content Marketing , E-commerce , Internet Marketing , Internet promotions , Marketing , SEO , Social Media

The internet is a necessity now. Only a tiny percentage of the developed world’s population are still conducting life and business away from the World Wide Web. People understand the potential the internet has created for mass marketing, massive sales and almost instant fame.

So why do some businesses still struggle? That’s a difficult question to answer, and we believe the nature of online commerce means that there will always be competition, and winners and losers. As SEO professionals, we believe that using as many tactics as possible to increase visibility and build a brand, can reduce the chances of failing online, and increase the opportunities for success.

The internet has become a global platform where anyone, anywhere can access any company, almost any person, and find all the information they could ever want on any subject. It has directly influenced our methods and frequency of communicating with people. And it has also changed the way we do business. Continue reading →

Jan

Marketing on Facebook

by admin | in Content Creation , Content Marketing , Facebook , Internet Marketing , Internet promotions , Marketing , SEO , Social Media

Have you considered marketing on Facebook? As a business owner, you will already know the value of having a corporate Facebook page, but have you invested in advertising yet? This article discusses why advertising on Facebook is a good idea.

When you are creating a Facebook advert, you are asked to list the subject keywords you believe people will associate with your advert. For example, a fashion retailer could add keywords like designer handbags, or fashion on a budget, or lady’s designer wear, etc.

The keywords are an important part of your advert. They create its online identity and dictate who sees your advert. So, when a Facebook user writes a comment or posts a status, or clicks on another company like yours, Facebook will recognise this activity and your advert will be flagged as one of interest to that person. Facebook’s methods of targeting adverts are extremely clever. Continue reading →

Jan

Be strategic with your communications plan

by admin | in Content Marketing , E-commerce , Internet Marketing , Internet promotions , Marketing , SEO

When you are planning your corporate communications, do you consider their over-all impact on the brand? Developing strategic communications can help you tie various different activities together so they are all working in harmony for the benefit of your business.

First, let’s look at the three key communication tactics which are all delivered online today:

Above the line communications – These are communications broadcast or disseminated to a large group of people, the masses. It is not as targeted and tends to rely upon large scale forms of communication. SEO is an example of this type of communication, keywords, banner advertising or article marketing, for example. Continue reading →

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