Today, we thought it would be good to debate the pros and cons of having a blog on your website. We have noticed that a huge number of companies now have a blog on their page. Do blogs really work? Are customers reading the blogs or are they a waste of time, resources and space?
We have had clients who believe their blogs are a waste and that there is little point in having a blog. In our experience we would have to say that blogs are an excellent device for regular sharing of valuable content. The problem with many blogs is that they do not share valuable content and often they are populated by uninteresting articles that do little for the company or the brand.
As a way of helping you to improve your blog and the number of followers it has, here are some simple tips which take you back to the basics of blog writing.
Blogs should have a theme. The theme of your blog is not what it is called, and it is not the same as the theme or brand of your company. Your blog should add something new to the information already on your website, it should not duplicate it. Continue reading