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Category Archives: Content Marketing

treasure map

We’re being serious! When a new visitor arrives on your website, to what lengths do they need to go, to find your products, your services, and the place they need to be to become your customer?

We did an in-house study recently, simply by looking at a sample of different commercial websites online. We discovered that a large percentage of them were not creating a visible and easily followed path for customers to follow leading straight to the check-out. This situation must be affecting their levels of sales revenue.

You see, sometimes, it’s not about attracting even more people to your website, sometimes boosting sales, is about making sure they can find what they are looking for when they arrive. Have a look at your bounce-rate on Google analytics. Trace it and follow it over a couple of weeks, and look back at the last few months figures. If you have a consistently high bounce rate, your problem may not be in attracting visitors, but keeping them. Continue reading

Keyboard

If you follow our blog and articles series, you will know that we talk a lot about content and its importance to SEO. One question we are often asked by clients is, “How often should I change and update my home page?” Here is what we recommend.

Your homepage, or landing page, is vital for many reasons. It is the front door and first impression you give to a new visitor. It is the first port of call for search engine spiders and it is the way you project and represent your brand to the world. It is also the best way of keeping activity on your website at a healthy level so the spiders continue to rank your website well.

We recommend you have a news feed or news update section on your home page so that a section of the content changes every few days. This keeps activity at a high level straight away. Continue reading

PR-for-businesses1

What is PR? The term stands for Public Relations, and it refers to any activity which gives the general public information about a company. In terms of SEO, PR means exactly the same. It is not just about press releases!

If you want to deliver some great PR to increase the profile and rankings for your company, here are some great tips to help you.

Regular news updates – These can be delivered via a blogs, press releases, or a news section on your website, social media and a weekly email newsletter are excellent too. Better yet, do all of the above! Continue reading

print

Yes! In the land of internet marketing, it is easy to forget about the effective print material businesses can and should use to promote themselves. Leaflets, business cards and brochures can help to influence and improve your rankings on search engines. Here’s how.

If you have a business premises and deal directly with customers, or have a retail space where customers visit you in person, you need to have printed material. Leaflets, posters, business cards and brochures are all methods of giving customers information about your business. And they can all have a positive effect on your SEO if you add the right information.

Your print material should have your website address, email address, and if you use social media, you should indicate it too. Even the simple addition of the Facebook and Twitter symbols is enough. Continue reading

email

It appears to be. And yet we believe it is still a powerful way to communicate with customers. There is no doubt that the way emails are written, how they are designed and when they are sent is more important than ever before.

There seems to be a belief that emails are not as effective a method of communication as they once were. This is because of the backlash against spam in our in-boxes. We have all been annoyed by spam email from companies trying to sell something.

In order to avoid being dumped in the junk pile, you need to make sure your emails are crafted well, contain a real message and arrive in a timely fashion. Here are some simple tips to improve the impact of your emails. Continue reading

google

If you ever have an SEO company tell you that SEO is all about getting to the top of a Google search page, run away, quickly!

SEO is not about conquering Google, it is about targeting customers. Too many businesses struggle to impellent effective SEO because they have not grasped this concept. And we’re not surprised. There is huge debate online on whether SEO is about search engines or customers. Our vote goes to the latter, and here’s why.

SEO has the potential to make sure your website is seen by the right people. It is also the best way to direct people back to your website. Once on your website, SEO methods will help you to keep them there, and encourage them to return. In addition SEO will help you to create opportunities to turn leads in to customers and customers in to advocates. Continue reading

Social-Media

The internet is a necessity now. Only a tiny percentage of the developed world’s population are still conducting life and business away from the World Wide Web. People understand the potential the internet has created for mass marketing, massive sales and almost instant fame.

So why do some businesses still struggle? That’s a difficult question to answer, and we believe the nature of online commerce means that there will always be competition, and winners and losers. As SEO professionals, we believe that using as many tactics as possible to increase visibility and build a brand, can reduce the chances of failing online, and increase the opportunities for success.

The internet has become a global platform where anyone, anywhere can access any company, almost any person, and find all the information they could ever want on any subject. It has directly influenced our methods and frequency of communicating with people. And it has also changed the way we do business. Continue reading

FB

Have you considered marketing on Facebook? As a business owner, you will already know the value of having a corporate Facebook page, but have you invested in advertising yet? This article discusses why advertising on Facebook is a good idea.

When you are creating a Facebook advert, you are asked to list the subject keywords you believe people will associate with your advert. For example, a fashion retailer could add keywords like designer handbags, or fashion on a budget, or lady’s designer wear, etc.

The keywords are an important part of your advert. They create its online identity and dictate who sees your advert. So, when a Facebook user writes a comment or posts a status, or clicks on another company like yours, Facebook will recognise this activity and your advert will be flagged as one of interest to that person. Facebook’s methods of targeting adverts are extremely clever. Continue reading

strategy

When you are planning your corporate communications, do you consider their over-all impact on the brand? Developing strategic communications can help you tie various different activities together so they are all working in harmony for the benefit of your business.

First, let’s look at the three key communication tactics which are all delivered online today:

Above the line communications – These are communications broadcast or disseminated to a large group of people, the masses. It is not as targeted and tends to rely upon large scale forms of communication. SEO is an example of this type of communication, keywords, banner advertising or article marketing, for example. Continue reading

Keyboard

There has been a lot of discussion at Cartoozo HQ recently. The discussions have centred on the best ways to keep your visitors returning to your website. After a great brainstorming session, we’ve come up with a few ideas we thought it would be good to share.

As you will know, the whole aim of SEO is to increase visibility amongst target groups of potential customers. But search engines are not just looking for the right keywords and indexing on websites. Today, they are also looking for natural traffic. That’s not just hits on the main homepage. You want users looking at a number of pages. It is also about the length of stay on a website and the level of interaction a user has with a website.

So how this be achieved? It’s a well-known fact that a website owner has seconds to attract a visitor before losing them again. Keeping visitors for longer periods and encouraging them to return involves a different set of tactics.

Here are some simple ones you can do yourself: Continue reading

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