Content Marketing

Content Marketing Guides

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Category Archives: Content Marketing

prizes

Do deals, offers and promotions work to attract new visits?

Yes! The answer to this question is a definite yes. Deals and offers that are genuine and provide the consumer with something additional for their money are always successful. The promotions and offers that are not successful tend to fall down as a result of a few things. Here are some things to avoid when you are developing your own promotional offers to boost sales and customers.

Promotions should give customers something additional. This could be money off, a free item, or the chance to experience, win or own something. Whatever the addition is, it must be perceived as valuable by the customer or they may not take up the offer. Continue reading

panda

Google Panda Part 2

Continuing on form our last blog here is part two of our feature on Google Panda.

The clues to how your website is really performing are in your Google Analytics.

Look for high bounce rates of over 40% – this indicates you are not holding your visitor’s attention. Look for low page views – 2 pages or less means your website is not attracting their full interest and giving them incentive to read more.

Look for patterns in visitor behaviour to your site – which page is landed on most often? Where are the views coming from? Most companies will find their pages views are coming from existing connections and this shows they are not attracting new visitors.

Where are the new viewers? They are there, millions of them! And you really can attract more people and boost sales by paying closer attention to and improving the content, the look of your website, the calls to action you give your visitors, and the way your website is designed to function. Continue reading

blog

Blogging is still important.

There is no doubt that the nature of the blog has changed. It is no longer a free pass to publication and millions of followers. Every day another new blog is added to a website or to one of the many blogging platforms like Blogger or Tumblr. However blogs still have a powerful role in quality content creation, SEO and online marketing. Here’s how –

Blogs help you carve a niche in your industry as an expert. They help you share your thoughts and ideas with your own audience in a way that gives them more information about you and your business. People still want to read articles and information and if they are written well they still have a place online. You can also use your blog to strengthen your brand and to share the types of work you do.

Whatever your business, whatever industry you belong to, if your blog shares new information or a new perspective and lets your voice be heard, it is a powerful thing and will have a positive effect. Continue reading

linkedin

Using LinkedIn to market your business

LinkedIn is a popular social network for business people and for companies and small businesses. It is now the leading business social network and continues to grow. Using this platform to promote yourself and your business can be extremely effective and recent changes have made it even more powerful as a method of free online marketing.

Although there is a premium version, you can set up your LinkedIn profile for free. The free option still gives you the ability to expand your network and share your talents, abilities and portfolios with the wider business community. Continue reading

Great-Content-Marketing

Good quality content will give your SEO a boost

There is no doubt that one of the best ways to improve your ranking on a search engine is by consistently posting good quality content. The content you create, whether it be articles, web content, images, video or any other internet content, has a direct influence on who you attract and the natural traffic you generate for your website and social media pages.

A PPC campaign or an internet advert may succeed in attracting people to your website, however, it will not necessarily keep them there and encourage them to read and explore all your content. In order to do that you need to engage with them. The best way to engage with internet users is to give them interesting things to read and watch which informs them entertains them and makes them want to share it.

For an example of this, have a look at leading content sharing websites like Buzzfeed and Mashable. They have built their reputations upon sharing excellent content, whether it is their own or someone else’s. Continue reading

Great-Content-Marketing

Marketing tactics that don’t work

We often share hints and tips on SEO and internet marketing tactics that reap great results. We thought it would be helpful to also share some of the marketing faux pas that we see regularly, but that simply do not work.

Buying likes and followers – This is regarded as cheating, and a black hat technique. And yet, there are still many companies that pay to have their following or likes on social media increased. It is not illegal for a company to offer services like this, but the customer could easily be realised if found out. And in our opinion, the risk to the good name of the brand is a price that is far too high to pay. Question any marketing service which offers you this type of service as a way to succeed online. They are not marketing professionals and do not understand how true SEO works. Continue reading

blcak hat

Black Hat techniques to avoid

You will have heard of Black Hat techniques. They are the less than honest ways some companies attempt to boost their rankings on the search engines. Here is a list of some of the most widely used and widely noticed black hat tactics you should always avoid.

Unrelated keywords are a no-no. Using unrelated keywords to gather more hits is regarded as a black hat technique. Using celebrity names and brand names in a way that has no relevance to your content will only serve to diminish the perception of your company and the content you share. Keywords should only be chosen when they are relevant to your company and are what potential customers are searching for.

Stuffing and stacking keywords is just another form of spamming. This is when keywords a repeated many times within the content in an unnatural way. Being repetitive with different combinations of the same words is also seen as stuffing. Don’t do it. The Google bots will spot it and your readers will not appreciate it. In the long run, it will not have the positive effect you were hoping for. Your content should have logical structure with proper paragraphs and sentences. Continue reading

seo

Article marketing for SEO

Article marketing forms the foundation for any long-term link building strategy. Writing quality articles and sharing them on a regular basis builds up the level of content you are sharing, and the number of back-links being created. The better the quality of articles, the more chances you will have that they will be read and shared, increasing the exposure and spreading the content and back-links.

Have we convinced you about the importance of article marketing?

Here are some tips to help you make your articles of the highest quality, so they stand out, are read, and shared. Continue reading

imagesvideo

Video advertising is for everyone.

How many video adverts have you seen? We guess you have seen countless video adverts! The growth in popularity of services like YouTube, Vimeo and Vine have made the concept of video advertising something that everyone considers normal. And yet, we have noticed there are still a great number of companies that are not using this form of internet marketing to promote their products and services.

Video advertising, once the realm of the large well-known brands, is not accessible to anyone. High quality videos can even be shot form our phones these days, and simple editing software can be purchased and used for very little outlay. We’re not saying that just about anybody could come up with a winning viral video advert. But we are saying that it is within the financial and practical reach of any business that is operating online.

Here are the top reasons why we think video advertising is for everyone! Continue reading

blog

Are blogs old hat?

We’ve been noticing an increase in the number of articles discussing blogs and their future on the internet. Some of these articles are claiming that the age of the blog is over, and that blogs are no longer useful, attractive, or even read.

We disagree! They are useful, and read, by millions of people on a daily basis. Admittedly, the way blogs are used has changed, and reader behaviour has changed too, but there is no doubt that blogs still play a very important role in content creation and SEO.

Here are some of our thoughts on why we believe blogs are still important. Continue reading