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by admin | in Internet Marketing , Internet promotions , PR , Reputation management
We have noticed an increase in negative marketing tactics, and we’re not convinced they are a good thing. We don’t believe negativity is the best way to inspire a potential customer to buy your brand. There seems to be a growing trend online, to use negative press as a ‘stepping-stone’ toward tapping into a larger […]
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by admin | in Facebook , Internet Marketing , Internet promotions , Marketing , SEO , Social Media
Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever. Here are some […]
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by admin | in Content Creation , Content Marketing , Internet Marketing , Marketing
If you follow our blog and articles series, you will know that we talk a lot about content and its importance to SEO. One question we are often asked by clients is, “How often should I change and update my home page?” Here is what we recommend. Your homepage, or landing page, is vital for […]
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Do you have a good network of business contacts and colleagues from a variety of industries? Most company owners and CEOs do. These networks are built up over time as a result of partnerships, mutually beneficial business deals, and supplier/customer relationships. A rolodex full of good business contacts is not a new concept. Surprisingly however, […]
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by admin | in Internet Marketing , Internet promotions , Marketing , Pay per click , SEO
Yes! And it does not need to be expensive either. So, now we have dispelled two huge internet myths, let’s look at PPC in a little more detail and find out how it really can help your business. Pay per click is a way of using keyword led, paid for advertising space online. The beauty […]
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by admin | in Internet Marketing , Internet promotions , Marketing , SEO , Social Media
Although Twitter is extremely popular with the very large brands, we are still hearing clients say they do not see the value of this particular social media platform. We are often asked whether Twitter is as effective for marketing commercial enterprises as we are all led to believe. Well, you may be surprised by the […]
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This may seem like an obvious article to post on our blog, but we receive a large number of enquiries and one of the key questions our clients ask us is, ‘How do I know your services will be effective?’ It is an excellent question! And a fair one, especially since there seems to be […]
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by admin | in Content Creation , Internet Marketing , Internet promotions , Marketing , SEO
We recently had a client who was keen to boost their SEO rankings as quickly as possible using content to attract new visitors to their website. We suggested they should run a competition. At the time, our client was quite surprised by our suggestion. The results however, spoke for themselves. We thought this would be […]
Read More by admin | in Google , Google Aglorithms , Internet Marketing , SEO
A lot has changed in the world of SEO, especially since the introduction of the Google Algorithms, like Penguin, that have been developed to stamp out black hat techniques like spam and keyword stuffing. There have been many articles recently suggesting that the art of the keyword is dead. We disagree. Keywords and how they […]
Read More Facebook is a world-wide phenomenon. It invented the term social media and gave literally millions of us something to do, while doing nothing. This week, Facebook celebrates its 10th Birthday so we thought we would take a quick look back to how it all started. If you are currently working on a brand new app, […]
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