Some business owners believe that launching an e-commerce store is easy. In fact, they do not understand the ins and outs of SEO. There are people who cram their websites with tons of plugins, tools, videos and extensive coding to achieve high rankings. However, they are nowhere.  The reason being their websites are stuffed and […]

It comes as no surprise that the internet is updating. Users across the world access internet in a great number of ways. Hence, it is no surprise that they use their smart phones for this. Therefore, it is essential for business owners to transform their websites into mobile friendly websites and optimise them in order […]

LinkedIn is a network of professionals and industry leaders and they use it to promote their brands. Even B2C companies take advantage of this platform to target their audiences. Since LinkedIn’s audience and approach are different; it is important to use it carefully. Facts: LinkedIn works for B2B lead generation. Articles published on LinkedIn get […]

Worldwide online businesses strive to achieve high traffic and conversions; however, it is quite difficult to achieve. They use advanced marketing automation platforms, strategies and techniques; still failing to achieve the desired results. The reason could be anything from poor execution of marketing strategies to wrong selection of platforms. To sustain in this fiercely competitive […]

Today, most businesses struggle with negative reviews, bad feedbacks and other types of defamatory statements posted by customers on social sites. This sort of criticism not only affects a business’s image, but also its revenue. Therefore, it is important for online businesses to take serious steps to curb such type of criticism. Facts: 65% of […]

Most online business owners know that a well-designed SEO strategy plays a crucial role in overcoming challenges. It also helps them to attain expected traffic and rankings. However, designing a perfect SEO strategy is quite difficult if you want to expand your business globally. Here are a few SEO techniques to follow in order to […]

In today’s complex online business environment, it is quite difficult to attract traffic to your website. However, some businesses dominate their niche because they have invested in new online marketing tools. If you are a small business owner and unable to afford to invest on expensive tools, implement the following online marketing strategies to improve […]

SEO is evolving with every algorithmic update, giving rise to new opportunities and challenges. Therefore, it is important for businesses to strike the right balance to take advantage of it. Proper understanding and updated knowledge can make a huge difference and allow businesses to grow and prosper seamlessly. Facts: SEO is one of the most […]

Today, more and more marketers use social media sites to improve their brand’s visibility. However, to remain visible, they need to utilise the most powerful social media management tools because these tools simplify the task. Most of the marketers are yet to discover the latest social media management tools, their advantages and their functionalities. This […]

Aligning online businesses is not always easy especially when it comes to deal with social media sites. It is quite tough for those businesses that have little knowledge about different types of social media sites and their functionalities. Therefore, it is important to develop a deep understanding of these sites and devise a strategic framework […]