Most online business owners know that a well-designed SEO strategy plays a crucial role in overcoming challenges. It also helps them to attain expected traffic and rankings.
However, designing a perfect SEO strategy is quite difficult if you want to expand your business globally.
Here are a few SEO techniques to follow in order to gain success:
Conduct a detailed keyword research
Keyword research should be the first step for any SEO campaign. Without researching a specific set of keywords, it would be difficult to rank a website.
For better promotion, use both short and long-term keywords for your website. It is always better to analyse your competitor’s keywords to understand the current market trends.
Tips:
- Use keywords having high search volume, to attain high volume of traffic.
- Use Keyword Planner to choose the best combination of keywords.
Create high quality backlinks
In order to achieve high quality backlinks for your websites, try to:
- Create invaluable resources
- Generate links from reviews
- Create compelling posts
- Write press releases
- Create infographics and videos
Facts:
- Publish newsletters in order to increase your site’s traffic as well as backlinks.
- Content marketing is a fundamental link-building approach.
Audit your link profile regularly
It is essential to monitor your link profile on a regular basis for any low quality links. Keep good links only and remove suspicious links in order to make your profile clean and effective.
Tips:
- Use Majestic SEO tool to download all links.
- Monitor your competitors’ backlinks to adjust your link building tactics.
- Use Google search console to find and fix title tag issues.
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Create awesome infographics
Infographics are one of the best tools to drive traffic. So, create beautiful and factual infographics for better search results.
Tips:
- Include infographics and videos in your articles.
- Easel.ly is a tool that allows people to create attractive infographics.
- Infographics generate more social shares than an average text-based blog post.
- According to the Social Science Research Network, 65% of people are visual learners.
Link Google analytics with search console
This is one of the best ways to analyse your site’s overall performance.
Most people do not understand the process; however, it is quite simple. (Ref: https://serps.com/library/guide-google-analytics-google-search-console-integration)
Try to improve your site’s CTR
According to several online researches, websites having buttons instead of simple links have greater click-through rate (CTR). Therefore, use colourful buttons in your emails, newsletters and across your site to improve click-through rate.
Facts:
- Content marketing is the backbone of successful online marketing.
- Search Engine Optimisation (SEO) is the most effective tool for lead generation.
Perform A/B tests Â
A/B testing is a process of comparing two versions of a webpage or applications to determine which one performs better.
Perform it to collect relevant data, identify goals, run experiments as well as analyse results.
Tips:
Use these A/B testing Tools for better results:
- Unbounce
- VWO
Statistics:
- About 75 % of businesses have problem in finding suitable expertise for optimising their landing page copy.
- Using correct targeting and testing methods can increase conversion rates up to 300 percent.
So, make sure you use these SEO techniques for your website’s success.