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Category Archives: Social Media

FB

Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever.

Here are some great tips on how to create a good marketing plan for your social media activity on Facebook.

A marketing plan must be well timed, budgeted, and contain activity that creates a range of activities that cover a wide spectrum of media. Doing this for Facebook is not immediately obvious but here are some hints to help you. Continue reading

twitter-featured1

Although Twitter is extremely popular with the very large brands, we are still hearing clients say they do not see the value of this particular social media platform. We are often asked whether Twitter is as effective for marketing commercial enterprises as we are all led to believe.

Well, you may be surprised by the answer we are about to give, but we think the answer is no. But let us qualify this first, by explaining what Twitter is really good for.

Twitter is an instant messenger of short messages that can be posted and responded to, in real time.

The art of using Twitter well is the art of knowing how to communicate in just a short amount of characters. Hashtags and links need to be used effectively too. Twitter is not a highly image driven site and so it does not lend itself to video, sound or photography, although all of this can be posted and shared on Twitter. Continue reading

vine

Have you tried Vine as a medium for promoting your business? It’s big news online so we thought we would look at it and discuss what we have learned so far.

The video network is attracting large numbers of followers and businesses are starting to take advantage of the audiences they can access. Unlike YouTube, videos are limited to 6 seconds. That is not a long time to catch a viewer’s attention but marketers are getting creative in their approach.

Vine has grown in popularity because it is a predominantly mobile platform. And the majority of users access it via their mobile phones. It is more instantaneous and spontaneous that YouTube and the addition of video make it more visually powerful than Twitter which is why it is connected to Twitter. Continue reading

Social-Media

The internet is a necessity now. Only a tiny percentage of the developed world’s population are still conducting life and business away from the World Wide Web. People understand the potential the internet has created for mass marketing, massive sales and almost instant fame.

So why do some businesses still struggle? That’s a difficult question to answer, and we believe the nature of online commerce means that there will always be competition, and winners and losers. As SEO professionals, we believe that using as many tactics as possible to increase visibility and build a brand, can reduce the chances of failing online, and increase the opportunities for success.

The internet has become a global platform where anyone, anywhere can access any company, almost any person, and find all the information they could ever want on any subject. It has directly influenced our methods and frequency of communicating with people. And it has also changed the way we do business. Continue reading

FB

Have you considered marketing on Facebook? As a business owner, you will already know the value of having a corporate Facebook page, but have you invested in advertising yet? This article discusses why advertising on Facebook is a good idea.

When you are creating a Facebook advert, you are asked to list the subject keywords you believe people will associate with your advert. For example, a fashion retailer could add keywords like designer handbags, or fashion on a budget, or lady’s designer wear, etc.

The keywords are an important part of your advert. They create its online identity and dictate who sees your advert. So, when a Facebook user writes a comment or posts a status, or clicks on another company like yours, Facebook will recognise this activity and your advert will be flagged as one of interest to that person. Facebook’s methods of targeting adverts are extremely clever. Continue reading

sm

As we enter 2014, we thought we would flag up some developments that can be expected on social media. The two key platforms we’re going to mention are Facebook and Twitter.

Twitter has grown even more in the last year. Twitter improved its mobile user interface and made things much slicker via a mobile device. User figures on the platform have grown too. And as expected, we witnessed the advent of the Twitter adverts. The news online is that we can expect more Twitter adverts in the coming year. Now that Twitter has a whole host of shareholders to satisfy, there is little doubt that it will be increasing its opportunities to generate revenue from advertising.

Much the same can be said for Facebook. However, we are already used to the targeted FB adverts that appear on our home pages, and within our newsfeeds. The newest marketing development on FB will be the advent of video advertising.  No doubt this will be very well used by the big brands who already budget for video and television adverts. However, we predict video ads could present opportunities for smaller companies to get noticed by huge numbers of people. We have heard that the prices for video advertising will be set so that companies of all sizes could potentially take advantage. Let’s see what happens. Continue reading

FB

We noticed quite a lot of debate amongst the leading SEO blogs recently. The subject of the debate is this – Do Facebook likes and shares have an effect on SEO? Some bloggers are saying no, others are saying yes.

Let’s have a look at it. Does Facebook activity have any effect on Google rankings?

A recent study published online seems to indicate that Facebook does not have a direct effect on rankings. The article points out that the number of Facebook likes a page has, will have no direct influence on rankings. Likewise, it states that FB users who share posts are not boosting rankings for the page owner either.

While these facts are true and cannot be disputed, we believe the article misses an important point – although Facebook activity may not directly affect rankings on Google, as a way of gathering a larger following, increasing reach, and inviting traffic to your website, it is huge! Continue reading

pinterest-logo

Have you tried Pinterest yet? It is currently the fastest growing social media platform, especially amongst the female population. So if your business brand is of a predominantly female audience, you should seriously consider putting yourself onto Pinterest. The latest statistics suggest that nearly 60% of users on Pinterest are women.

There’s more. The women tend to be either high earners or stay and home mothers with a healthy disposable income. They are shopping influencers and therefore they are a marketer’s dream! No doubt you have read it is where all the ‘DIY and crafty Moms’ or the ‘brides-to-be’ gather. This may be one aspect of their demographic, but so is their love of high-end designer fashion, home décor, interiors, travel and all sorts of luxury household items. If you want to influence the most influential buyer in the home, then you need to get on to Pinterest. Continue reading

Great-Content-Marketing

After last weeks blog on Using YouTube for marketing, we were asked how video can be used to boost SEO. This article shares some good tips.

There is no doubt that YouTube is an amazing platform. It allows us to share videos with a massive global audience, for free! It gives every content creator another opportunity to share their message and promote their brand.

It really is the best site in the world to find the most amusing and popular video content and now it is being widely used by brands and businesses as a platform to showcase products and services. If you have a business, you could use YouTube to increase your brand recognition and boost your visibility amongst your target audience.

But there’s another reason why YouTube is important to the website owner. It helps boost SEO too. In addition to posting video footage and sharing it with viewers, we recommend you make YouTube a significant part of your internet marketing plan, and an important element of your content plan. Continue reading

youtube

We all know how powerful YouTube can be as a marketing tool. However, we are often asked a range of questions by clients –

  • How can we really boost sales with YouTube?
  • Isn’t it expensive to make a good video?
  • Surely YouTube is really for teenagers and the massive global brands. How can it help my small business?

Do these questions sound familiar to you? We thought we would do a short blog article that tackles them. We’d like to encourage you all to use YouTube as part of your content strategy. It does not need to break the bank and it can make a difference to your business, whatever its size. Continue reading

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