Cut throat competition, customers’ demands, and peer pressure compel online business owners to embrace out-of-the-box internet marketing and SEO techniques. Most businesses follow the guidelines of SEO; however, when it comes to its technical aspect, they fail to understand its implications and complications. All these make the competition difficult. Here are a few SEO techniques […]

URLs are prime ranking factors. A proper URL structure improves a website’s rankings and makes it more user and search engine friendly. So, use it as a starting point to empower your website. Here are a few technical aspects (URL structure) that should be included in your SEO: Keep your URLs simple – Keep your […]

Real-time communication platforms like social media are widely used by businesses today; however, they fail to manage it wisely. That puts online businesses at risk of losing credibility and customer base. Therefore, to mitigate such risks and maintain online credibility, businesses must use advanced social media tools. These tools help businesses to manage their social […]

A website needs two key ingredients: perfect SEO strategy and its implementation plans. It means researching competitors and understanding undercurrents of online environment. Online marketers often devise powerful SEO strategies; however, they miss certain essential elements that should not be ignored. Here are a few essential SEO elements that should be included in an SEO […]

PowerPoint presentations help businesses to represent their information in an interactive and compelling way. Businesses use them to convey their messages but, only few businesses are able to use them in a right way. Therefore, it is essential to create PowerPoint presentations in a systematic way to gain better exposure. Here are a few tips […]

There are many monitoring tools for checking a website’s health; however, Google Search Console is by far the most popular and powerful tool. It has certain extraordinary features that can transform a website. SEO experts should use it to understand and fine-tune their website’s structure. Fact: The Search Console is a dominant, free and vitally […]

Social Media Marketing is all over the place, no wonder more and more businesses use it to grow their business and achieve success in their niche. Social Media Marketing helps you to achieve: website traffic conversions revenues brand awareness It is a fact that Social Media Marketing can help to achieve brand’s visibility. However, a […]

Link building is one of the most popular terms in internet marketing. In fact, it is the reason behind any business’s success. Unfortunately, it is also the most misinterpreted term. Marketers adopt different types of link building techniques without knowing their authenticity and lose their credibility by attracting manual penalties. Therefore, it is important to […]

Statistics:   81% of shoppers research products online before purchasing. Two-thirds of Americans aged 50-plus buy from e-retailers. 89% would prefer an online store with advanced mobile capabilities. Those who shop via mobile spend 66% more than those who shop only in-store. According to PWC, 67% of shoppers admit influence of social media review on their […]

An online survey has revealed that conversion rate optimisation poses critical challenges to online stores. Online stores also pay little attention to this concept because of their lack of knowledge and resources. However, it is not a difficult concept to understand. No doubt, conversion rate optimisation is a perfect science of understanding the behavioural patterns […]