How to keep web visitors

Category Archives: Marketing

Jan

How to keep web visitors

by admin | in Content Creation , Content Marketing , Google Aglorithms , Internet Marketing , Internet promotions , Marketing , SEO

There has been a lot of discussion at Cartoozo HQ recently. The discussions have centred on the best ways to keep your visitors returning to your website. After a great brainstorming session, we’ve come up with a few ideas we thought it would be good to share.

As you will know, the whole aim of SEO is to increase visibility amongst target groups of potential customers. But search engines are not just looking for the right keywords and indexing on websites. Today, they are also looking for natural traffic. That’s not just hits on the main homepage. You want users looking at a number of pages. It is also about the length of stay on a website and the level of interaction a user has with a website.

So how this be achieved? It’s a well-known fact that a website owner has seconds to attract a visitor before losing them again. Keeping visitors for longer periods and encouraging them to return involves a different set of tactics.

Here are some simple ones you can do yourself: Continue reading →

Jan

Your blog can help you increase your visibility online – or can it?

by admin | in Blogging tips , Content Creation , Content Marketing , Internet promotions , Marketing , SEO

Today, we thought it would be good to debate the pros and cons of having a blog on your website. We have noticed that a huge number of companies now have a blog on their page. Do blogs really work? Are customers reading the blogs or are they a waste of time, resources and space?

We have had clients who believe their blogs are a waste and that there is little point in having a blog. In our experience we would have to say that blogs are an excellent device for regular sharing of valuable content. The problem with many blogs is that they do not share valuable content and often they are populated by uninteresting articles that do little for the company or the brand.

As a way of helping you to improve your blog and the number of followers it has, here are some simple tips which take you back to the basics of blog writing.

Blogs should have a theme. The theme of your blog is not what it is called, and it is not the same as the theme or brand of your company. Your blog should add something new to the information already on your website, it should not duplicate it. Continue reading →

Dec

How to effectively use Pinterest for marketing and SEO

by admin | in Blogging tips , Content Creation , Content Marketing , Marketing , Pinterest , SEO , Social Media

Have you tried Pinterest yet? It is currently the fastest growing social media platform, especially amongst the female population. So if your business brand is of a predominantly female audience, you should seriously consider putting yourself onto Pinterest. The latest statistics suggest that nearly 60% of users on Pinterest are women.

There’s more. The women tend to be either high earners or stay and home mothers with a healthy disposable income. They are shopping influencers and therefore they are a marketer’s dream! No doubt you have read it is where all the ‘DIY and crafty Moms’ or the ‘brides-to-be’ gather. This may be one aspect of their demographic, but so is their love of high-end designer fashion, home décor, interiors, travel and all sorts of luxury household items. If you want to influence the most influential buyer in the home, then you need to get on to Pinterest. Continue reading →

Dec

How to make better use of YouTube for marketing online

by admin | in Content Marketing , Internet Marketing , Marketing , SEO , Social Media , YouTube

We all know how powerful YouTube can be as a marketing tool. However, we are often asked a range of questions by clients –

How can we really boost sales with YouTube?
Isn’t it expensive to make a good video?
Surely YouTube is really for teenagers and the massive global brands. How can it help my small business?

Do these questions sound familiar to you? We thought we would do a short blog article that tackles them. We’d like to encourage you all to use YouTube as part of your content strategy. It does not need to break the bank and it can make a difference to your business, whatever its size. Continue reading →

Nov

Is your website ready for Cyber Monday?

by admin | in Content Marketing , E-commerce , Internet promotions , Marketing

Cyber Monday is less than two weeks away! For our clients and followers in the USA, Cyber Monday is big business. It is a term that was coined by internet marketing companies around eight years ago. The term refers to the first day of internet shopping after Thanksgiving. This year, it’s on the 2^nd December.

Since the term first appeared in 2005, it has grown into a significant date for internet businesses all over the world, especially those who have a large percentage of American customers.

We thought it was a timely opportunity to remind you about Cyber Monday and share some tips to successfully prepare for it. If you have an online business, and have customers from the USA, then you may already have prepared for this online shopping bonanza. Either way, we’re sure we have some tips to help you. Continue reading →

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